Advertising Chapter 10

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1. Physiological Impact of Color:

On Verbal: Overall nature of the ad's graphics, any visuals that must be used.

Process in which tow or more people get together to generate new ideas . Source of sudden inspirations.

About This Quiz

Advertising. Chapter 10

2. What first name or nickname would you like us to use?

You may optionally provide this to label your report, leaderboard, or certificate.

2. Creative Director:

Develops the verbal message, the copy(words) within the ad spoken by imaginary

Tear-out Ad to prove to a manufacturer that you ran their ad. Used only by newspapers

3. Closing date for Ad:

Phrase that catches your eye. Songs, sayings. etc.

Most important- Readability.

The final date for an ad to be ready to go. Camera ready, shot edited. "In the bag!"

4. Type:

Most important- Readability.

Not important

Who Cares

5. Account Executive:

Readability

Liaison between agency and company

Mach ad- Making of the print ad

6. Click-Through:

EDvelops the verbal message, the copy(words) within the ad spoken by imaginary persona

Tear-out Ad to prove to a manufacturer that you ran their ad. Used only by newspapers

7. Ad Layout:

Most important- Readability.

Mach ad- Making of the print ad

Phrase that catches your eye. Songs, sayings. etc.

8. Brainstorming:

Non Verbal: Overall nature of the ad's graphics, any visuals that must be used.

Process in which tow or more people get together to generate new ideas . Source of sudden inspirations.

9. Pass-along readership:

T.V. Commercial-Creative's put together a show they talk the client through.

Most important- Readability.

How many times you pass a magazine along. Hard to know circulation numbers

10. Storyboard:

How many times you pass a magazine along. Hard to know circulation numbers

Most important- Readability.

T.V. Commercial-Creative's put together a show they talk the client through.

11. Blocks of Creativity:

Action: Stimulate the consumer's physiological screens to attractive attention.

12. Art Director:

Responsible for the nonverbal aspect of the message, the design, which determines the visual look and feel of the ad.

13. Art Direction:

Interest: Second step. Keeps consumer involved.

Action: Stimulate the consumer's physiological screens to attractive attention.

14. Tear Sheet

Tear-out Ad to prove to a manufacturer that you ran their ad. Used only by newspapers

Pass-it-on forwarding ads virtually.

15. Tag line:

The final date for an ad to be ready to go. Camera ready, shot edited. "In the bag!"

Phrase that catches your eye. Songs, sayings. etc.

Most important. Readability

16. Big Idea:

Process in which tow or more people get together to generate new ideas . Source of sudden inspirations.

17. The Copy writer:

Responsible for the nonverbal aspect of the message, the design, which determines the visual look and feel of the ad.

Develops the verbal message, the copy(words) within the ad spoken by imaginary

18. What is Creativity?

Non Verbal: Overall nature of the ad's graphics, any visuals that must be used.

Process in which tow or more people get together to generate new ideas . Source of sudden inspirations.

19. Elements of Message Strategy:(all three)

Verbal: Guidelines for what the advertising should say.

Non Verbal: Overall nature of the ad's graphics, any visuals that must be used.

Technical: preferred execution approach and mechanical outcome, including budget and scheduling limitations.

20. Writing the Creative Brief:

As a group of people who work in the creative department regardless of their specialty .

21. The creativity Pyramid: Attention, Interest, Credibility, Desire, Action

Attention: Stimulate the consumer's physiological screens to attractive attention.

Interest: Second step. Keeps consumer involved.

Credibility: Claims to backed up by facts. Comparison ads can build credibility. Well known people, test results.

22. Visualization:

Process in which tow or more people get together to generate new ideas . Source of sudden inspirations.

23. Creatives:

As a group of people who work in the creative department regardless of their specialty .

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