Business Quiz: Advertising Terminologies

15 Questions | Total Attempts: 31

Advertising Quizzes & Trivia

Advertising is one of how a business expands its brand to their specific target audience. Not all advertisements hit home, though. Do you believe you understand the terminologies used in advertising? Take up the simple quiz below and see how good your advertising vocabulary is so far.

Questions and Answers
  • 1. 
    People who buy or use products to satisfy their needs and wants are known as ________.
  • 2. 
    Which of the fllowing is a psychological influence on consumer decision making?
  • 3. 
    _________ is (are) made up of tangible items, such as art, literature, buildings, and music, and intangible concepts, such as knowledge, laws, morals, and custome.
  • 4. 
    ___________ are simply rules that we learn through social interaction that specify or prohibit certain behaviors.
  • 5. 
    A sense of belonging, excitement, fun and enjoyment, warm relationships, self-fufillment, respect from others, accomplishment, security, and self-respect are all examples of ____________.
  • 6. 
    ____________ is a term that describes how various companies operate.
  • 7. 
    A _________ consists of two or more people who are related by blood, marriage, or adoption, and live in the same household.
  • 8. 
    A _________ consists of all those who occupy a dwelling whether they are related or not.
  • 9. 
    Age, gender, education, income, occupation, race, and family size are all examples of _________ variables.
  • 10. 
    According to Maslow's Hierarchy of Needs which is the highest loevel of needs?
  • 11. 
    In Maslow's pyramid _________ needs include prestige, status and accomplishment.
  • 12. 
    In which stage of the consumer decision process is a consumer likely to feel cognitive dissonance?
  • 13. 
    ___________ is the amount of money available to a household after taxes and basic necessities such as food and shelter are paid for.
  • 14. 
    The basic driving forces that motivate us to do something are called _______.
  • 15. 
    ________ are what we feel for more esswential items, particularly the primary needs, such as food and shelter, and ______ occur when we desire or wish for something.
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