YOU - means you, yourself, the reader of this page, whoever you may be.
YOU - means somebody else, like in "Not me, but YOU."
YOU - means everybody else in a group, like in "YOU all."
YOU - means the people in another group, like "YOU guys over there."
YOUR COMPANY - is your employer.
YOUR COMPANY - is a company which you own.
YOUR COMPANY - is a group of people who are visiting you.
YOUR COMPANY - is any organization of which you are a part.
Any person who buys something from you personally
Any person who buys something from your company
Any person who visits your company, either online or in person, in order to obtain something from it.
Any person or organization who might buy something from you or your company
How you treat your customers
Something you should aways do well
Not really possible