Facebook Power Strategies With Brian Carter - Self Paced Social Media

1. When hiring someone to manage your social media program, one trait that person should not have is...

Be reactionary

Be Courteous

Poise

Good Writing skills

Any social media specialist or community manager should not simply react to negative comments right away but instead take time to gather their thoughts or get manager approval before replying back to negative comments.

Explanation

Any social media specialist or community manager should not simply react to negative comments right away but instead take time to gather their thoughts or get manager approval before replying back to negative comments.

2. Google is great to fulfill demand but on Facebook you can

Generate new demand by generating interest

Find new fans who will buy your products

Target your audience

Send messages to fans

Demand generation is a critical element in customer acquisition lifecycle and Facebook can help generate that demand through Facebook ads, posts, shares, likes, and more.

Explanation

Demand generation is a critical element in customer acquisition lifecycle and Facebook can help generate that demand through Facebook ads, posts, shares, likes, and more.

3. According to Brian Carter, Facebook users are in general much more...

Friendly

Pretentious

Positive

Negative

Compared to other platforms people on Facebook are much more positive. The Like button accentuates that as there is no dislike button. For marketers this means there messages are more likely to be received positively by fans.

Explanation

Compared to other platforms people on Facebook are much more positive. The Like button accentuates that as there is no dislike button. For marketers this means there messages are more likely to be received positively by fans.

4. During the presentation Brian Carter recommended to create a schedule where you have at least _______ post per day

1

2

3

4

It is recommended to have 1 post per day schedule for your Facebook Fan page.

Explanation

It is recommended to have 1 post per day schedule for your Facebook Fan page.

5. The right type of Facebook fans you want for your business page are...

Passionate

Affordable

Action takers

All of the above

The correct answer is "All of the above" because in order to have a successful business page on Facebook, you want fans who are passionate about your brand, affordable in terms of their potential purchasing power, and willing to take action such as making purchases or sharing your content. Having all these qualities in your Facebook fans can lead to increased engagement, conversions, and overall success for your business on the platform.

Explanation

The correct answer is "All of the above" because in order to have a successful business page on Facebook, you want fans who are passionate about your brand, affordable in terms of their potential purchasing power, and willing to take action such as making purchases or sharing your content. Having all these qualities in your Facebook fans can lead to increased engagement, conversions, and overall success for your business on the platform.

6. "We have leading UV Filtering Technology in the industry. Click here to buy" is an ad copy example that focuses on...

Company Product

Product Feature

Product Benefit

Selling the Dream

This ad copy focuses on company product feature but does not say what benefits it has for users.

Explanation

This ad copy focuses on company product feature but does not say what benefits it has for users.

7. Less than _____% of your Fans will go back to your Facebook page after they like your page

17%

9%

5%

1%

Most Facebook users Like hundreds of Fan pages and as a result rarely visit a brand page once they become a Fan. The only way for companies to be visible to their fans is through their posts which may appear in their Fans NewsFeed.

Explanation

Most Facebook users Like hundreds of Fan pages and as a result rarely visit a brand page once they become a Fan. The only way for companies to be visible to their fans is through their posts which may appear in their Fans NewsFeed.

8. To engage your facebook fans it is recommended that you utilize posting tactics like...

New product promotions

Asking for a Like or Share

Sharing links from websites

Offering product discounts

Since less than 1% of your Fans will visit your Fan page again the best way is by creating engagement so this way your post scores higher in Facebook's EdgeRank algorithm. One good way to create engagement is by explicitly asking your Fans to "Like" your page.

Explanation

Since less than 1% of your Fans will visit your Fan page again the best way is by creating engagement so this way your post scores higher in Facebook's EdgeRank algorithm. One good way to create engagement is by explicitly asking your Fans to "Like" your page.

9. According to a recent comscore study, people who hear about your brand on social media are more likely to click on your brand on Google ads by ______

45%

50%

55%

60%

This recent comscore study proved that there is more Social & Search integration than previously thought. Social Media and Facebook in particular can work great to drive top level awareness of your products or services. This same audience will conduct a Google search and they are more likely to click on your ads on Google based on their awareness of your brand on Facebook.

Explanation

This recent comscore study proved that there is more Social & Search integration than previously thought. Social Media and Facebook in particular can work great to drive top level awareness of your products or services. This same audience will conduct a Google search and they are more likely to click on your ads on Google based on their awareness of your brand on Facebook.

10. According to a recent study a Facebook Like is worth

$8

$14

$5

$9

The way this study calculated a per Facebook "like" value is they took total sales generated from Facebook page and then divided that number by number of likes to arrive at a value per Like.

Explanation

The way this study calculated a per Facebook "like" value is they took total sales generated from Facebook page and then divided that number by number of likes to arrive at a value per Like.