Uses Of ICT In Advertising
Questions and Answers
- 1.
What are the few types of advertising?
- A.
Product advertising
- B.
Market Advertising
- C.
Service Advertising
- D.
E-mail Advertising
Correct Answer(s)
A. Product advertising
C. Service AdvertisingExplanation
The given answer lists two types of advertising: product advertising and service advertising. Product advertising refers to promoting and marketing a specific product to potential customers. It focuses on highlighting the features, benefits, and unique selling points of the product. Service advertising, on the other hand, is aimed at promoting and marketing a particular service offered by a company. It focuses on showcasing the value, expertise, and benefits of the service to attract potential customers.Rate this question:
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- 2.
One of the ways to advertise is through websites
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Advertising through websites is indeed one of the ways to advertise. With the increasing popularity and accessibility of the internet, businesses often use websites to promote their products or services. Websites allow companies to reach a wider audience and provide detailed information about their offerings. Additionally, websites can be optimized for search engines, making it easier for potential customers to find and engage with the advertised content. Therefore, the statement "One of the ways to advertise is through websites" is true.Rate this question:
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- 3.
Pop-ups are one of the methods to advertise on other people's websites.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Pop-ups are indeed one of the methods used to advertise on other people's websites. A pop-up is a type of advertisement that appears in a new browser window or tab, usually triggered by clicking on a link or visiting a website. These advertisements can be intrusive as they interrupt the user's browsing experience, but they can also be effective in grabbing attention and promoting a product or service.Rate this question:
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- 4.
A ____________ is used to create a website
Correct Answer
Web authoring packageExplanation
A web authoring package is a software tool that is used to create websites. It provides users with a range of features and functionalities to design and develop web pages, such as drag-and-drop interfaces, templates, and code editors. With a web authoring package, users can easily create and customize web pages without having to manually write HTML or CSS code. It simplifies the process of website creation and allows users with little to no coding experience to build professional-looking websites.Rate this question:
- 5.
Below are examples of ICT advertising :
- A.
Flyers
- B.
Salesperson
- C.
Multimedia Presentation
Correct Answer(s)
A. Flyers
C. Multimedia PresentationExplanation
The given correct answer includes two examples of ICT advertising: flyers and multimedia presentations. Flyers are a traditional form of advertising that can be distributed physically or digitally to promote products or services. Multimedia presentations, on the other hand, involve the use of various media elements such as text, images, audio, and video to convey information and engage the audience. Both of these examples utilize ICT (Information and Communication Technology) to reach a wider audience and effectively communicate the advertising message.Rate this question:
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- 6.
Insurances, government, tourism, banking, etc. are examples of what kind of advertising?
Correct Answer(s)
Service
ServicesExplanation
The given correct answer is "Service, Services". This is because insurances, government, tourism, banking, etc. are all examples of industries that provide services. These industries advertise their services to attract customers and promote their offerings. Therefore, the correct answer is "Service, Services".Rate this question:
- 7.
Websites used to advertise should ideally be :
- A.
Highly visible to the search engine
- B.
Look pretty and cute
- C.
Have a short URL
- D.
Easy to navigate - has hyperlinks
Correct Answer(s)
A. Highly visible to the search engine
D. Easy to navigate - has hyperlinksExplanation
Websites used for advertising should ideally be highly visible to search engines because this increases the chances of the website being ranked higher in search engine results, leading to more visibility and potential traffic. Additionally, having a website that is easy to navigate with hyperlinks makes it user-friendly and allows visitors to easily find the information they are looking for, resulting in a positive user experience.Rate this question:
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- 8.
Banner Advertisements are NOT an example of Internet advertising.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Banner advertisements are actually an example of internet advertising. These are graphical ads that are displayed on websites, typically in the form of a rectangular or square image. They are designed to attract the attention of website visitors and encourage them to click on the ad, leading them to the advertiser's website. Banner ads have been a popular form of internet advertising for many years and are commonly used to promote products, services, or events. Therefore, the statement that banner advertisements are not an example of internet advertising is false.Rate this question:
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