How Is ICT Used In Advertising? ICT Quiz
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ICT, or information and communications technology (or technologies), is the infrastructure and components that enable modern computing.
Although there is no single, universal definition of ICT, the term is generally accepted to mean all devices, networking components, applications and systems that combined allow people and organizations (i.e., businesses, nonprofit agencies, governments and criminal enterprises) to interact in the digital world
Questions and Answers
- 1.
Advertising is used by many companies to:
- A.
Be famous.
- B.
Promote their products and services.
- C.
Communicate to the world.
- D.
Give impressions of their company to the public.
Correct Answer
B. Promote their products and services.Explanation
Advertising is a common strategy employed by companies to promote their products and services. It allows businesses to reach a wider audience and create awareness about their offerings. Through advertising, companies can highlight the features and benefits of their products, generate interest among potential customers, and ultimately drive sales. By effectively promoting their products and services, companies can increase their visibility in the market and attract more customers, leading to business growth and success.Rate this question:
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- 2.
Product advertising is a type of advertising, focusing on selling one product.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Product advertising is a specific form of advertising that aims to promote and sell a particular product. It is designed to highlight the features, benefits, and unique selling points of that product in order to persuade consumers to make a purchase. By focusing solely on one product, advertisers can tailor their messages and strategies to effectively reach their target audience and drive sales. Therefore, the statement that product advertising is a type of advertising that focuses on selling one product is true.Rate this question:
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- 3.
__________ advertising seeks to make the company name familiar to the general public.
Correct Answer
BusinessExplanation
Business advertising aims to create brand awareness and familiarity among the general public. By promoting the company name through various marketing channels, businesses can increase their visibility and recognition among potential customers. This helps to establish a strong brand identity and can lead to increased customer trust and loyalty.Rate this question:
- 4.
Examples of service industries include:
- A.
Insurance
- B.
Banking
- C.
Tourism
- D.
Social services
Correct Answer(s)
A. Insurance
B. Banking
C. Tourism
D. Social servicesExplanation
The given answer is a list of examples of service industries. Service industries are those that primarily provide intangible products or services to customers. Insurance, banking, tourism, and social services all fall under this category. Insurance companies provide protection and coverage to individuals or businesses. Banks offer financial services such as loans, deposits, and investment management. Tourism involves providing travel and hospitality services to tourists. Social services encompass a wide range of services aimed at improving the well-being of individuals and communities, such as healthcare, education, and welfare programs.Rate this question:
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- 5.
In Service Advertising, educational and government services will usually spend a lot of money on advertising to increase their profits.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
This statement is false because educational and government services do not aim to increase profits. These services are usually funded by taxes or tuition fees and their main goal is to provide a service rather than generate profits. Therefore, they typically spend less money on advertising compared to businesses that aim to increase their profits.Rate this question:
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- 6.
Which are NOT methods of advertising ?
- A.
Websites
- B.
Rock concert
- C.
Multimedia presentations
- D.
Flyers
- E.
Business advertising
Correct Answer(s)
B. Rock concert
E. Business advertisingExplanation
Rock concerts and business advertising are not methods of advertising because they are not traditional forms of promotion used to communicate a message or promote a product or service. While websites, multimedia presentations, and flyers are commonly used methods of advertising, rock concerts and business advertising refer to different concepts. Rock concerts are events where musicians perform live music, while business advertising refers to the overall promotional activities undertaken by a business to promote its products or services.Rate this question:
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- 7.
Web designers are employed to design websites for companies using a: W___ A________ P______ (3 words)
Correct Answer(s)
Web Authoring PackageExplanation
Web designers are employed to design websites for companies using a web authoring package. A web authoring package is a software tool that allows designers to create and edit web pages using HTML, CSS, and other programming languages. It provides a user-friendly interface and a set of tools that simplify the process of designing and publishing websites. With a web authoring package, designers can easily create visually appealing and functional websites that meet the specific requirements of their clients.Rate this question:
- 8.
It is usually cheaper to advertise on other people's websites than hiring a web designer to work on your own website.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Advertising on other people's websites is often cheaper than hiring a web designer because advertising on websites typically involves paying for ad space or impressions, which can be more affordable compared to the cost of hiring a professional web designer to create and maintain a website. Additionally, advertising on established websites can provide access to a larger audience and potentially generate more traffic and leads for a lower cost.Rate this question:
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- 9.
A method of advertising where little windows suddenly appear on top of a web page when a user accessess it is called: _ _ _ - _ _ (3 letters - 2 letters)
Correct Answer
pop-upExplanation
The correct answer is "pop-up." A pop-up is a method of advertising where little windows suddenly appear on top of a web page when a user accesses it. These windows typically contain advertisements or additional information. Pop-ups can be intrusive and disruptive to the user experience, but they are commonly used by advertisers to grab attention and promote products or services.Rate this question:
- 10.
Organisations can advertise their name by getting it included in an: ________ ________
Correct Answer
online directoryExplanation
Organizations can promote their name and increase visibility by having it listed in an online directory. Online directories are platforms that categorize and list various businesses, services, or organizations, making it easier for users to find and connect with them. By being included in an online directory, organizations can reach a wider audience, enhance their online presence, and potentially attract more customers or clients. This form of advertising helps organizations establish credibility and improve their chances of being discovered by individuals searching for relevant products or services.Rate this question:
- 11.
A poster is usually a single-page leaflet.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
A poster is not usually a single-page leaflet. A poster is typically a larger and more visually impactful form of advertisement or communication that is often displayed on walls or notice boards. It is designed to catch people's attention and convey a message or promote a product or event. Unlike a leaflet, which is typically smaller and contains more detailed information, a poster is meant to be seen from a distance and convey its message quickly and effectively.Rate this question:
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