Marketing Quiz: Types Of Products Practice Questions!

6 Questions | By Shannonlazek | Last updated: Mar 21, 2022 | Total Attempts: 125

Questions

Settings

Create your own Quiz

Marketing Quiz: Types Of Products Practice Questions! - Quiz

Questions and Answers

1.

__________ are products that the consumer buys only after comparing quality and price from a variety of sellers.
- A.
  
  Shopping Goods
- B.
  
  Specialty Goods
- C.
  
  Convenience Goods
- D.
  
  Unsought Goods
2.

June Daye lives in the southern part of Alabama where winters are normally fairly mild. Last January, during an unusually cold spell, the water pipes in her house froze and burst. She had to look in the Yellow Pages to find a plumber who was able to come out and repair the pipes the same day. Prior to the frozen pipes, the plumber's services represent an example of a(n):
- A.
  
  Unsought Service
- B.
  
  Industrial Service
- C.
  
  Specialty Service
- D.
  
  Convenience Service
3.

Which of the following statements about packaging is the most accurate?
- A.
  
  Packaging is usually the simplest and least critical element of a firm's promotional strategy.
- B.
  
  For most products, packaging performs only one basic function, to protect the goods inside during shipping, handling and storage. However, this is a critical function, so packaging must be given a high priority.
- C.
  
  Changes in packaging can actually change the product itself and open up large new markets.
- D.
  
  Packaging is crucial in the marketing of goods, but much less important in the marketing of services.
4.

Contact lenses purchased by an individual are an example of a(n) _________________________ good.
- A.
  
  Scarce
- B.
  
  Consumer
- C.
  
  Intangible
- D.
  
  Capital
5.

Which of the following types of products are designed for the end user in the product cycle?
- A.
  
  Industrial Products
- B.
  
  Consumer Products
- C.
  
  Industrial Materials
- D.
  
  Capital Products
6.

Which of the following is not a convenience product?
- A.
  
  Newspaper
- B.
  
  Gum
- C.
  
  Snicker's Bar
- D.
  
  Bicycle

Related Topics

More Marketing Quizzes

Pathos, Ethos And Logos Quiz Questions And Answers

Welcome to this interesting ‘ethos, pathos, logos quiz’ that we’ve created here for you. Pathos, ethos, and logos are identified as three primary methods of persuasion, which are ethical strategies for...

Questions: 10 | Attempts: 47845 | Last updated: Mar 22, 2022

Sample Question
Ethosis the style of persuasive writing that appeals to an audience by highlighting credibility. State true or false.

True

False

Market Environment And Analysis Quiz!

Do you think you know everything about the market environment and analysis? Play this quiz and test your understanding of strategic marketing analysis. Marketing environmental analysis refers to a marketing analysis tool that...

Questions: 20 | Attempts: 41318 | Last updated: Apr 4, 2022

Sample Question
Which of the following is part of an organization's marketing environment?

The organization's micro-environment.

The organization's macro-environment.

Any internal or external force affects the organization's ability to create, communicate, deliver, and exchange value offerings.

All of the options listed are part of an organization's marketing environment.

Marketing Planning Quiz Questions With Answers

Do you think you know enough about Marketing planning? If yes, then you can definitely pass this Marketing Planning Quiz. Try to answer as many questions as you can. Your score will put light upon your understanding of this...

Questions: 20 | Attempts: 24895 | Last updated: Mar 22, 2022