Marketing Quiz: Types Of Products Practice Questions!

1. Contact lenses purchased by an individual are an example of a(n) _________________________ good.

Scarce

Consumer

Intangible

Capital

Consumer. These are products that purchased and used by consumers. Capital goods are manufactured or constructed items that are used to produce goods and services. Contact lenses are not really in limited supply; therefore, they would not be classified as scarce. Contact lenses are tangible rather than intangible.

Explanation

Consumer. These are products that purchased and used by consumers. Capital goods are manufactured or constructed items that are used to produce goods and services. Contact lenses are not really in limited supply; therefore, they would not be classified as scarce. Contact lenses are tangible rather than intangible.

2. Which of the following is not a convenience product?

Newspaper

Gum

Snicker's Bar

Bicycle

A convenience product is typically a low-cost item that is purchased frequently and with minimal effort. In this context, a bicycle does not fit the criteria of a convenience product. Unlike newspapers, gum, and Snicker's bars, bicycles are not typically purchased frequently and they require more effort and consideration before making a purchase. Bicycles are considered more of a durable good, as they are typically more expensive and have a longer lifespan compared to convenience products.

Explanation

A convenience product is typically a low-cost item that is purchased frequently and with minimal effort. In this context, a bicycle does not fit the criteria of a convenience product. Unlike newspapers, gum, and Snicker's bars, bicycles are not typically purchased frequently and they require more effort and consideration before making a purchase. Bicycles are considered more of a durable good, as they are typically more expensive and have a longer lifespan compared to convenience products.

3. Which of the following types of products are designed for the end user in the product cycle?

Industrial Products

Consumer Products

Industrial Materials

Capital Products

Consumer products are designed specifically for the end user in the product cycle. These products are intended for personal use and consumption by individuals. They include items such as clothing, electronics, household goods, and personal care products. Unlike industrial products that are used in the production of other goods, consumer products are directly purchased and used by the final consumer. Industrial products, on the other hand, are typically used by businesses and organizations in their production processes. Industrial materials and capital products are also not designed for end users, as they are used for manufacturing and investment purposes respectively.

Explanation

Consumer products are designed specifically for the end user in the product cycle. These products are intended for personal use and consumption by individuals. They include items such as clothing, electronics, household goods, and personal care products. Unlike industrial products that are used in the production of other goods, consumer products are directly purchased and used by the final consumer. Industrial products, on the other hand, are typically used by businesses and organizations in their production processes. Industrial materials and capital products are also not designed for end users, as they are used for manufacturing and investment purposes respectively.

4. June Daye lives in the southern part of Alabama where winters are normally fairly mild. Last January, during an unusually cold spell, the water pipes in her house froze and burst. She had to look in the Yellow Pages to find a plumber who was able to come out and repair the pipes the same day. Prior to the frozen pipes, the plumber's services represent an example of a(n):

Unsought Service

Industrial Service

Specialty Service

Convenience Service

Sometimes, consumers have not thought of buying a product or service but find that they need to solve an unexpected problem. Car towing when your car breaks down is a good example of this

Explanation

Sometimes, consumers have not thought of buying a product or service but find that they need to solve an unexpected problem. Car towing when your car breaks down is a good example of this

5. __________ are products that the consumer buys only after comparing quality and price from a variety of sellers.

Shopping Goods

Specialty Goods

Convenience Goods

Unsought Goods

A consumer buys only after comparing the value, quality, price, and style form a variety of sellers. Shopping goods are sold largely through shopping centers where comparisons can be readily made.

Explanation

A consumer buys only after comparing the value, quality, price, and style form a variety of sellers. Shopping goods are sold largely through shopping centers where comparisons can be readily made.

6. Which of the following statements about packaging is the most accurate?

Packaging is usually the simplest and least critical element of a firm's promotional strategy.

Changes in packaging can actually change the product itself and open up large new markets.

Packaging is crucial in the marketing of goods, but much less important in the marketing of services.

Packaging is very important for consumers. Toothpaste pumps, squeezable ketchup bottles, etc. are examples of how products can be changed through packaging.

Explanation

Packaging is very important for consumers. Toothpaste pumps, squeezable ketchup bottles, etc. are examples of how products can be changed through packaging.