Marketing Quiz: Types Of Products Practice Questions!

6 Questions | Total Attempts: 117

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Marketing Quiz: Types Of Products Practice Questions!


Questions and Answers
  • 1. 
    __________ are products that the consumer buys only after comparing quality and price from a variety of sellers.
    • A. 

      Shopping Goods

    • B. 

      Specialty Goods

    • C. 

      Convenience Goods

    • D. 

      Unsought Goods

  • 2. 
    June Daye lives in the southern part of Alabama where winters are normally fairly mild. Last January, during an unusually cold spell, the water pipes in her house froze and burst. She had to look in the Yellow Pages to find a plumber who was able to come out and repair the pipes the same day. Prior to the frozen pipes, the plumber's services represent an example of a(n):
    • A. 

      Unsought Service

    • B. 

      Industrial Service

    • C. 

      Specialty Service

    • D. 

      Convenience Service

  • 3. 
    Which of the following statements about packaging is the most accurate?
    • A. 

      Packaging is usually the simplest and least critical element of a firm's promotional strategy.

    • B. 

      For most products, packaging performs only one basic function, to protect the goods inside during shipping, handling and storage. However, this is a critical function, so packaging must be given a high priority.

    • C. 

      Changes in packaging can actually change the product itself and open up large new markets.

    • D. 

      Packaging is crucial in the marketing of goods, but much less important in the marketing of services.

  • 4. 
    Contact lenses purchased by an individual are an example of a(n) _________________________ good.
    • A. 

      Scarce

    • B. 

      Consumer

    • C. 

      Intangible

    • D. 

      Capital

  • 5. 
    Which of the following types of products are designed for the end user in the product cycle?
    • A. 

      Industrial Products

    • B. 

      Consumer Products

    • C. 

      Industrial Materials

    • D. 

      Capital Products

  • 6. 
    Which of the following is not a convenience product?
    • A. 

      Newspaper

    • B. 

      Gum

    • C. 

      Snicker's Bar

    • D. 

      Bicycle

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