This Marketing Quiz focuses on types of products, examining consumer behavior, product categories, and marketing strategies. It tests knowledge on shopping goods, unsought services, and the impact of packaging changes, relevant for marketing professionals and students.
Newspaper
Gum
Snicker's Bar
Bicycle
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Industrial Products
Consumer Products
Industrial Materials
Capital Products
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Unsought Service
Industrial Service
Specialty Service
Convenience Service
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Shopping Goods
Specialty Goods
Convenience Goods
Unsought Goods
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Packaging is usually the simplest and least critical element of a firm's promotional strategy.
For most products, packaging performs only one basic function, to protect the goods inside during shipping, handling and storage. However, this is a critical function, so packaging must be given a high priority.
Changes in packaging can actually change the product itself and open up large new markets.
Packaging is crucial in the marketing of goods, but much less important in the marketing of services.
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