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It is an analysis of a company’s internal and external environments, looking for strengths, weaknesses, opportunities, and threats.
A SWOT analysis helps a manufacturing company determine whether it has the capacity to successfully provide parts to an assembly line or other assembly area “just in time.”
It is an analysis of a service company’s ability to provide excellent service during “moments of truth”; as such, it focuses on intangibles.
A SWOT analysis looks at a company’s ability to meet its financial obligations; it usually takes place at the beginning of each fiscal year.
Encourages a company to perform a YEGA analysis.
Lays out a service company’s “moments of truth” for the coming year.
Outlines where the business is going and how it intends to get there.
B and c.
Strategic management
Leadership
Organizational structure
Corporate culture
The steps can be performed operation.
Form strategies; perform a evaluate results
Perform a SWOT analysis; evaluate results
Form strategies; implement evaluate results
The room attendant stocks her cart with enough towels to last until her lunch break.
A door attendant greets an
The front office auditor verifies
All of the above.
Mission statement
SWOT analysis
Moment of truth
5 P’s of marketing
Mission statement
SWOT analysis
Moment of truth
5 P’s of marketing
Mission statement
SWOT analysis
Moment of truth
5 P’s of marketing
Corporate culture, leadership, organizational structure
Leadership, organizational structure, corporate culture
Organizational structure, leadership, corporate culture
Leadership, corporate culture, organizational structure
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