Sales Promotion Techniques Quiz: Trivia!

40 Questions | Total Attempts: 125

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Sales Promotion Techniques Quiz: Trivia! - Quiz

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Questions and Answers
  • 1. 
    Targets for coupons?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 2. 
    The target for Price Discount?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 3. 
    Target for Refund?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 4. 
    Target for Sweepstakes?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 5. 
    Target for Special Pack?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 6. 
    Target for Mail Premium?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 7. 
    Target for Cause-Related?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 8. 
    Target for Continuity Program?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 9. 
    Target for Sampling?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 10. 
    Target for Trade Deal?
    • A. 

      Switchers

    • B. 

      Current Loyals

    • C. 

      Competitive Loyals

    • D. 

      Price Buyers

    • E. 

      Nonusers

  • 11. 
    Techniques for Current Loyals?
    • A. 

      Sampling

    • B. 

      Coupon

    • C. 

      Sweepstakes

    • D. 

      Continuity

    • E. 

      Price Discount

  • 12. 
    Technique for Competitive Loyals?
    • A. 

      Sweepstakes

    • B. 

      Mail Premium

    • C. 

      Sampling

    • D. 

      Price Discount

    • E. 

      Special Pack

  • 13. 
    Technique for Switchers?
    • A. 

      Sampling

    • B. 

      Price Discount

    • C. 

      Special Pack

    • D. 

      Trade Deal

    • E. 

      Refunds

  • 14. 
    Technique for Price Buyers?
    • A. 

      Sweepstakes

    • B. 

      Coupons

    • C. 

      Refunds

    • D. 

      Cause-Related

    • E. 

      Trade Promotions

  • 15. 
    Technique for Nonusers?
    • A. 

      Cause-related

    • B. 

      Price Discount

    • C. 

      Sampling

    • D. 

      Sweepstakes

    • E. 

      Special Pack

  • 16. 
    Product for Coupons?
    • A. 

      High involvement

    • B. 

      New product

    • C. 

      Low differentiation

    • D. 

      High differentiation

    • E. 

      Low involvement

  • 17. 
    Markdown is a:
    • A. 

      Retailer discount

    • B. 

      Manufacturer discount

  • 18. 
    Product for Cause-related
    • A. 

      High involvement

    • B. 

      Low differentiation

    • C. 

      New product

    • D. 

      Many discounts

    • E. 

      Low involvement

  • 19. 
    Product for Continuity Program?
    • A. 

      High involvement

    • B. 

      Low differentiation

    • C. 

      New product

    • D. 

      Low involvement

    • E. 

      Low differentiation

  • 20. 
    Product for Sampling:
    • A. 

      New product

    • B. 

      Low awareness/market share

    • C. 

      High differentiation

    • D. 

      New flow of customers

    • E. 

      Many discounts

  • 21. 
    Buying allowance; Off-invoice
    • A. 

      Additional goods; Retailer pays later

    • B. 

      Retailer pays later; Commissions for sales

    • C. 

      Timed brand discount; Timed price discount

    • D. 

      Timed price discount; Timed brand discount

    • E. 

      M pays cost to integrate product; Cash if R completes certain things

  • 22. 
    Free goods; Dating
    • A. 

      Ad/promo support from R; R pays later

    • B. 

      Specific timed sales-based discount; Choose "right" product

    • C. 

      Trade coupons; Additional amount of goods

    • D. 

      Additional amount of goods; Retailer pays later

    • E. 

      Commissions for sales; Choose "right" product

  • 23. 
    Cash rebate; Display allowance
    • A. 

      Timed brand discount; Timed price discount

    • B. 

      Cash if R completes certain things; Ad/promo support by R

    • C. 

      Retailer pays later; Cash if R completes certain things

    • D. 

      Ad/promo support by R; Cash if R completes certain things

    • E. 

      Commissions for sales; M pays cost to integrate product

  • 24. 
    Scan down; Stiff
    • A. 

      Specific timed sales-based discount; Commission for sales

    • B. 

      Commission for sales; Specific timed sales-based discount

    • C. 

      R pays later; Timed brand discount

    • D. 

      Timed brand discount; R pays later

    • E. 

      M pays to integrate product; M pays if product doesn't sell

  • 25. 
    Slotting allowances; Failure fees
    • A. 

      Commission for sales; M pays for unsold product

    • B. 

      M pays to integrate product; M pays for unsold product

    • C. 

      Cash if R completes certain things; Additional amount of goods

    • D. 

      Timed brand discount; M pays to integrate product

    • E. 

      Ad/promo support from R; R pays later

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