Sales Promotion Techniques Quiz: Trivia!
(435).jpg "Sales Promotion Techniques Quiz: Trivia! - Quiz")
.
- 1.Targets for coupons?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 2.The target for Price Discount?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 3.Target for Refund?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 4.Target for Sweepstakes?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 5.Target for Special Pack?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 6.Target for Mail Premium?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 7.Target for Cause-Related?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 8.Target for Continuity Program?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 9.Target for Sampling?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 10.Target for Trade Deal?
- A.
Switchers
- B.
Current Loyals
- C.
Competitive Loyals
- D.
Price Buyers
- E.
Nonusers
- 11.Techniques for Current Loyals?
- A.
Sampling
- B.
Coupon
- C.
Sweepstakes
- D.
Continuity
- E.
Price Discount
- 12.Technique for Competitive Loyals?
- A.
Sweepstakes
- B.
Mail Premium
- C.
Sampling
- D.
Price Discount
- E.
Special Pack
- 13.Technique for Switchers?
- A.
Sampling
- B.
Price Discount
- C.
Special Pack
- D.
Trade Deal
- E.
Refunds
- 14.Technique for Price Buyers?
- A.
Sweepstakes
- B.
Coupons
- C.
Refunds
- D.
Cause-Related
- E.
Trade Promotions
- 15.Technique for Nonusers?
- A.
Cause-related
- B.
Price Discount
- C.
Sampling
- D.
Sweepstakes
- E.
Special Pack
- 16.Product for Coupons?
- A.
High involvement
- B.
New product
- C.
Low differentiation
- D.
High differentiation
- E.
Low involvement
- 17.Markdown is a:
- A.
Retailer discount
- B.
Manufacturer discount
- 18.Product for Cause-related
- A.
High involvement
- B.
Low differentiation
- C.
New product
- D.
Many discounts
- E.
Low involvement
- 19.Product for Continuity Program?
- A.
High involvement
- B.
Low differentiation
- C.
New product
- D.
Low involvement
- E.
Low differentiation
- 20.Product for Sampling:
- A.
New product
- B.
Low awareness/market share
- C.
High differentiation
- D.
New flow of customers
- E.
Many discounts
- 21.Buying allowance; Off-invoice
- A.
Additional goods; Retailer pays later
- B.
Retailer pays later; Commissions for sales
- C.
Timed brand discount; Timed price discount
- D.
Timed price discount; Timed brand discount
- E.
M pays cost to integrate product; Cash if R completes certain things
- 22.Free goods; Dating
- A.
Ad/promo support from R; R pays later
- B.
Specific timed sales-based discount; Choose "right" product
- C.
Trade coupons; Additional amount of goods
- D.
Additional amount of goods; Retailer pays later
- E.
Commissions for sales; Choose "right" product
- 23.Cash rebate; Display allowance
- A.
Timed brand discount; Timed price discount
- B.
Cash if R completes certain things; Ad/promo support by R
- C.
Retailer pays later; Cash if R completes certain things
- D.
Ad/promo support by R; Cash if R completes certain things
- E.
Commissions for sales; M pays cost to integrate product
- 24.Scan down; Stiff
- A.
Specific timed sales-based discount; Commission for sales
- B.
Commission for sales; Specific timed sales-based discount
- C.
R pays later; Timed brand discount
- D.
Timed brand discount; R pays later
- E.
M pays to integrate product; M pays if product doesn't sell
- 25.Slotting allowances; Failure fees
- A.
Commission for sales; M pays for unsold product
- B.
M pays to integrate product; M pays for unsold product
- C.
Cash if R completes certain things; Additional amount of goods
- D.
Timed brand discount; M pays to integrate product
- E.
Ad/promo support from R; R pays later
Questions: 10 | Attempts: 29210 | Last updated: Apr 4, 2022
-
Sample QuestionA group technique used to develop many ideas in a relatively short time.
Questions: 10 | Attempts: 19153 | Last updated: Mar 22, 2022
-
Sample QuestionYour work schedule is
Questions: 6 | Attempts: 3795 | Last updated: Mar 22, 2022
-
Sample QuestionWhat turns employers off about social media?
Back to top