Sales Promotion Techniques Quiz: Trivia!
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Targets for coupons?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
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Explore the Sales Promotion Techniques Quiz: Trivia! This quiz tests your understanding of different targets for sales promotion tactics such as coupons, price discounts, and sweepstakes. It focuses on identifying the right promotional strategy for various customer segments.
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- 2.
The target for Price Discount?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
Correct Answer(s)
A. Switchers
A. Competitive LoyalsExplanation
The target for price discount includes two segments: switchers and competitive loyals. Switchers are customers who frequently switch between different brands and are more likely to be influenced by price discounts. Competitive loyals, on the other hand, are customers who are loyal to a competitor's brand but may be persuaded to switch if offered a better price. By targeting these two segments, a company can attract new customers and potentially steal customers from competitors by offering price discounts.Rate this question:
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- 3.
Target for Refund?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
Correct Answer(s)
A. Current Loyals
A. Price BuyersExplanation
The target for refund would be the current loyal customers and price buyers. Current loyal customers are more likely to take advantage of a refund as they have a strong relationship with the brand and may be more inclined to make repeat purchases. Price buyers, on the other hand, are motivated by getting the best deal and may be more likely to seek a refund if they feel they did not get their money's worth.Rate this question:
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- 4.
Target for Sweepstakes?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
Correct Answer(s)
A. Switchers
A. Current LoyalsExplanation
The target for sweepstakes includes switchers and current loyal customers. Switchers are customers who frequently switch between different brands or products, making them a valuable target for sweepstakes as it can incentivize them to try a new brand or product. Current loyal customers are already loyal to the brand, and offering sweepstakes can help retain their loyalty and encourage them to continue purchasing from the brand.Rate this question:
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- 5.
Target for Special Pack?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
Correct Answer(s)
A. Switchers
A. Current LoyalsExplanation
The target for the Special Pack includes both Switchers and Current Loyals. Switchers are customers who have recently switched from a competitor's product to the company's product, while Current Loyals are customers who have been loyal to the company's product for a long time. By targeting both these segments, the company can attract new customers and retain existing ones, thereby increasing its market share and sales.Rate this question:
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- 6.
Target for Mail Premium?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
Correct Answer(s)
A. Switchers
A. Current LoyalsExplanation
The target for Mail Premium includes both switchers and current loyals. Switchers are individuals who have recently switched from a different brand or product, while current loyals are existing customers who have shown loyalty towards the brand. By targeting both switchers and current loyals, Mail Premium aims to attract new customers and retain existing ones, maximizing its market share and profitability.Rate this question:
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- 7.
Target for Cause-Related?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
Correct Answer(s)
A. Switchers
A. Current LoyalsExplanation
Switchers and current loyals are the target for cause-related campaigns because they are already customers of the brand and have shown a willingness to switch between brands or stay loyal. Cause-related campaigns can help to strengthen their loyalty and encourage them to continue choosing the brand. On the other hand, competitive loyals, price buyers, and nonusers may not have a strong connection to the brand or may be more focused on price rather than social causes, making them less likely to respond positively to cause-related campaigns.Rate this question:
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- 8.
Target for Continuity Program?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
Correct Answer(s)
A. Switchers
A. Current LoyalsExplanation
The target for a continuity program should include both switchers and current loyals. Switchers are customers who have recently switched from a competitor's product or service and can be targeted to build loyalty towards the current brand. Current loyals are already loyal customers who can be encouraged to continue their loyalty through a continuity program. By targeting both switchers and current loyals, the continuity program can aim to retain existing customers and attract new ones, ultimately increasing customer loyalty and satisfaction.Rate this question:
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- 9.
Target for Sampling?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
Correct Answer(s)
A. Switchers
A. Current Loyals
A. Competitive Loyals
A. NonusersExplanation
The target for sampling includes switchers, current loyals, competitive loyals, and nonusers. Switchers are customers who have switched from one brand to another, making them a valuable target for sampling to potentially win them over. Current loyals are customers who are already loyal to the brand and can be targeted for sampling to encourage continued loyalty. Competitive loyals are customers who are loyal to a competitor's brand, and sampling can be used to try and convert them. Nonusers are individuals who do not currently use the product, and sampling can be used to introduce them to the brand and potentially gain new customers.Rate this question:
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- 10.
Target for Trade Deal?
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Switchers
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Current Loyals
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Competitive Loyals
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Price Buyers
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Nonusers
Correct Answer(s)
A. Switchers
A. Current Loyals
A. Price BuyersExplanation
The target for a trade deal would typically include switchers, current loyals, and price buyers. Switchers are customers who frequently switch between different brands or products, making them a valuable target for capturing market share. Current loyals are customers who are loyal to a particular brand or product, and targeting them can help maintain and strengthen brand loyalty. Price buyers are customers who prioritize low prices and are more likely to switch brands for a better deal, making them an important target for attracting new customers.Rate this question:
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- 11.
Techniques for Current Loyals?
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Sampling
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Coupon
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Sweepstakes
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Continuity
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Price Discount
Correct Answer(s)
A. Sampling
A. Coupon
A. Sweepstakes
A. ContinuityExplanation
ANYTHING BUT COUPONS AND PRICE DISCOUNTS!Rate this question:
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- 12.
Technique for Competitive Loyals?
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Sweepstakes
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Mail Premium
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Sampling
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Price Discount
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Special Pack
Correct Answer(s)
A. Sampling
A. Price DiscountExplanation
Sampling and price discount are both techniques for competitive loyalty. Sampling involves giving out free samples of a product to potential customers, allowing them to try it before making a purchase. This can create a sense of loyalty as customers may feel grateful for the opportunity to try the product and may be more inclined to purchase it in the future. Price discount, on the other hand, involves offering a reduced price on a product or service. This can attract customers who are looking for a good deal and may encourage repeat purchases, leading to loyalty.Rate this question:
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- 13.
Technique for Switchers?
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Sampling
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Price Discount
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Special Pack
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Trade Deal
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Refunds
Correct Answer(s)
A. Sampling
A. Price Discount
A. Special Pack
A. Trade DealExplanation
ANYTHING BUT REFUNDS!Rate this question:
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- 14.
Technique for Price Buyers?
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Sweepstakes
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Coupons
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Refunds
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Cause-Related
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Trade Promotions
Correct Answer(s)
A. Coupons
A. Refunds
A. Trade PromotionsExplanation
The technique for price buyers includes the use of coupons, refunds, and trade promotions. Coupons are a common method used to attract price-conscious customers by providing them with discounts on products or services. Refunds, on the other hand, involve returning a portion of the purchase price to the customer after the sale, providing them with a sense of value and satisfaction. Trade promotions are strategies employed by businesses to incentivize retailers or wholesalers to carry their products, often through discounts or special offers. These techniques are aimed at appealing to price-sensitive consumers and encouraging them to make a purchase.Rate this question:
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- 15.
Technique for Nonusers?
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Cause-related
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Price Discount
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Sampling
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Sweepstakes
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Special Pack
Correct Answer
A. SamplingExplanation
Sampling is a technique used to introduce a product to nonusers. It involves offering free samples of the product to potential customers, allowing them to try it before making a purchase. This strategy aims to create awareness, generate interest, and encourage trial of the product. By providing a sample, companies hope to convince nonusers of the product's value and quality, ultimately leading to future purchases.Rate this question:
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- 16.
Product for Coupons?
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High involvement
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New product
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Low differentiation
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High differentiation
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Low involvement
Correct Answer
A. Low involvementExplanation
The correct answer is "Low involvement." This suggests that when it comes to purchasing products using coupons, consumers tend to have low involvement or low levels of interest or importance attached to the decision-making process. This implies that consumers may not extensively research or consider various options before making a purchase using coupons.Rate this question:
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- 17.
Markdown is a:
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Retailer discount
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Manufacturer discount
Correct Answer
A. Retailer discountExplanation
Markdown refers to a reduction in the price of a product by a retailer. It is a strategy used by retailers to attract customers and increase sales. Markdowns are typically applied to products that are not selling well or to clear out excess inventory. On the other hand, a manufacturer discount refers to a reduction in the price of a product offered by the manufacturer to retailers or customers. Since the given answer states that Markdown is a retailer discount, it correctly identifies the nature of Markdown.Rate this question:
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- 18.
Product for Cause-related
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High involvement
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Low differentiation
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New product
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Many discounts
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Low involvement
Correct Answer(s)
A. Low differentiation
A. Many discountsExplanation
The correct answer is "Low differentiation, Many discounts." This means that the product has low differentiation, meaning it is not significantly different from other similar products in the market. Additionally, it offers many discounts, which could be a strategy to attract customers and increase sales.Rate this question:
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- 19.
Product for Continuity Program?
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High involvement
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Low differentiation
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New product
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Low involvement
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Low differentiation
Correct Answer
A. Low differentiationExplanation
Low differentiation refers to a product that is similar to its competitors in terms of features, benefits, and overall value proposition. In a continuity program, where customers are committed to purchasing products or services on an ongoing basis, a low differentiation product may be preferred. This is because customers are more likely to stick with a product that they perceive as interchangeable with others in the market, as it reduces the risk of switching to a different brand or supplier. Therefore, a low differentiation product is a suitable choice for a continuity program.Rate this question:
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- 20.
Product for Sampling:
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New product
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Low awareness/market share
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High differentiation
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New flow of customers
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Many discounts
Correct Answer(s)
A. New product
A. Low awareness/market share
A. High differentiation
A. New flow of customersExplanation
The correct answer includes a combination of factors that suggest a product is suitable for sampling. A new product indicates that it is not well-known in the market yet, making it a good candidate for sampling to increase awareness. Low awareness/market share further emphasizes the need for sampling to introduce the product to potential customers. High differentiation suggests that the product has unique features or benefits that can be highlighted through sampling. Finally, the new flow of customers and many discounts indicate that the product is likely to attract attention and generate interest through sampling.Rate this question:
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- 21.
Buying allowance; Off-invoice
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Additional goods; Retailer pays later
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Retailer pays later; Commissions for sales
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Timed brand discount; Timed price discount
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Timed price discount; Timed brand discount
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M pays cost to integrate product; Cash if R completes certain things
Correct Answer
A. Timed brand discount; Timed price discountExplanation
The correct answer is Timed brand discount; Timed price discount. This answer suggests that the retailer is offered a discount on a specific brand of products for a limited time period. Additionally, the retailer is also given a discount on the price of the products for the same duration. This could be a promotional strategy to encourage the retailer to stock up on the brand's products and offer them at a reduced price to customers.Rate this question:
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- 22.
Free goods; Dating
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Ad/promo support from R; R pays later
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Specific timed sales-based discount; Choose "right" product
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Trade coupons; Additional amount of goods
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Additional amount of goods; Retailer pays later
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Commissions for sales; Choose "right" product
Correct Answer
A. Additional amount of goods; Retailer pays laterExplanation
This answer suggests that the retailer offers an additional amount of goods to the customer, with the understanding that the retailer will be paid for these goods at a later date. This could be a form of credit or deferred payment arrangement between the retailer and the customer.Rate this question:
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- 23.
Cash rebate; Display allowance
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Timed brand discount; Timed price discount
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Cash if R completes certain things; Ad/promo support by R
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Retailer pays later; Cash if R completes certain things
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Ad/promo support by R; Cash if R completes certain things
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Commissions for sales; M pays cost to integrate product
Correct Answer
A. Cash if R completes certain things; Ad/promo support by RExplanation
The correct answer is "Cash if R completes certain things; Ad/promo support by R." This answer suggests that R (presumably a retailer) will receive cash if they complete certain tasks or requirements, and they will also receive ad/promo support from another party. This implies that there is a mutually beneficial relationship where R is incentivized with cash and promotional assistance.Rate this question:
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- 24.
Scan down; Stiff
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Specific timed sales-based discount; Commission for sales
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Commission for sales; Specific timed sales-based discount
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R pays later; Timed brand discount
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Timed brand discount; R pays later
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M pays to integrate product; M pays if product doesn't sell
Correct Answer
A. Specific timed sales-based discount; Commission for salesExplanation
The correct answer is Specific timed sales-based discount; Commission for sales. This answer is supported by the information given in the question. The phrase "Scan down; Stiff" suggests that there is a list of options, and the correct answer is the combination of two options. The options "Specific timed sales-based discount" and "Commission for sales" are the only ones that appear together in the list. Therefore, this is the correct answer.Rate this question:
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- 25.
Slotting allowances; Failure fees
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Commission for sales; M pays for unsold product
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M pays to integrate product; M pays for unsold product
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Cash if R completes certain things; Additional amount of goods
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Timed brand discount; M pays to integrate product
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Ad/promo support from R; R pays later
Correct Answer
A. M pays to integrate product; M pays for unsold productExplanation
The answer "M pays to integrate product; M pays for unsold product" suggests that M (presumably the manufacturer) is responsible for both integrating the product and paying for any unsold inventory. This implies that M is taking on the financial risk of unsold products, as well as the cost of integrating the product into the market.Rate this question:
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- 26.
Product for Trade Promotion:
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High price sensitivity; low cost
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Low price sensitivity; low cost
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Low price sensitivity; high cost
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High price sensitivity; high cost
Correct Answer(s)
A. High price sensitivity; low cost
A. High price sensitivity; high costExplanation
The correct answer is "High price sensitivity; low cost." This means that the product is highly sensitive to changes in price, meaning that even a small increase in price could significantly impact consumer demand. Additionally, the product has a low cost, which means that it is inexpensive to produce or acquire. This combination suggests that the product is likely to be successful in a trade promotion, as the low cost allows for potential discounts or incentives to be offered to customers without significantly impacting profitability.Rate this question:
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- 27.
Strengths of Coupons?
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Distribute price cut
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Control distribution
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Generate trial
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Protect VP
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Push retailers to carry
Correct Answer(s)
A. Distribute price cut
A. Generate trial
A. Protect VP
A. Push retailers to carryExplanation
The strengths of coupons include the ability to distribute price cuts, which can attract customers and incentivize them to make a purchase. Coupons also generate trial, allowing customers to try a product or service at a discounted price, potentially leading to repeat business. Coupons can protect the value proposition of a product or service by offering discounts without permanently lowering the perceived value. Additionally, coupons can push retailers to carry a product, as they may be more inclined to stock items that offer promotional discounts.Rate this question:
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- 28.
Weaknesses of Coupons?
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Consumers become too price sensitive
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Expensive
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Erode brand loyalty
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Uneven demand
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Consumer addiction
Correct Answer(s)
A. Expensive
A. Erode brand loyalty
A. Uneven demand
A. Consumer addictionExplanation
Coupons can be considered weaknesses due to several reasons. Firstly, they can make consumers overly price sensitive, meaning they may only purchase a product when a coupon is available, leading to a decrease in regular sales. Secondly, offering coupons can be expensive for businesses, as they have to bear the cost of the discount. Additionally, coupons may erode brand loyalty as customers may switch to a competitor offering a better deal. Moreover, coupons can create uneven demand, with customers only buying during promotional periods, causing fluctuations in sales. Lastly, coupons can lead to consumer addiction, where customers become dependent on discounts and are less likely to purchase at full price.Rate this question:
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- 29.
Strengths of Price Discount?
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Dispose of inventory
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Benefit from slippage
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Control distribution
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Boost SKUs
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Counteract competitors
Correct Answer(s)
A. Dispose of inventory
A. Control distribution
A. Boost SKUs
A. Counteract competitorsExplanation
The strengths of price discount include the ability to dispose of excess inventory, as discounted prices can incentivize customers to purchase products that may otherwise go unsold. Price discounts also allow businesses to control the distribution of their products by offering exclusive discounts to certain channels or customers. Furthermore, price discounts can boost sales of specific products or SKUs, as customers are more likely to buy items that are discounted. Lastly, price discounts can help counteract competitors by attracting customers with lower prices and potentially gaining market share.Rate this question:
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- 30.
Weaknesses of Price Discount?
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Customers become price sensitive
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No price-tiering
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Consumer incredulousness
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Brand image downgrade
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Erode brand loyalty
Correct Answer(s)
A. Customers become price sensitive
A. No price-tiering
A. Consumer incredulousness
A. Brand image downgradeExplanation
Price discounts can have several weaknesses. Firstly, customers may become price sensitive, meaning they will only purchase when there is a discount, reducing profitability. Additionally, price discounts can eliminate price-tiering, making it difficult for businesses to differentiate their products based on price. Furthermore, consumers may become skeptical of the original price, leading to consumer incredulousness. Lastly, frequent price discounts can erode brand loyalty and downgrade the brand image, as customers may perceive the brand as low-quality or desperate for sales.Rate this question:
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- 31.
Strengths of Refunds?
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Good PR
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Builds database
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Consumer stockpiling
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Generate store traffic
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Benefit from slippage
Correct Answer(s)
A. Builds database
A. Consumer stockpiling
A. Benefit from slippageExplanation
The strengths of refunds include building a database, consumer stockpiling, and benefiting from slippage. By offering refunds, businesses can gather valuable customer information and add them to their database, which can be used for targeted marketing and future promotions. Refunds also encourage consumers to stockpile products, leading to increased sales and revenue. Additionally, businesses can benefit from slippage, which refers to the difference between the actual cost of the refunded item and the price at which it is resold, resulting in additional profit.Rate this question:
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- 32.
Weaknesses of Refunds?
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Time-consuming
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Risky
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Rising postage
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Ineligible products
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Steps too involved
Correct Answer(s)
A. Rising postage
A. Ineligible products
A. Steps too involvedExplanation
The weaknesses of refunds include rising postage costs, ineligible products, and steps that are too involved. Rising postage costs can make the process of returning items expensive for both the customer and the company. Ineligible products refer to items that cannot be returned or refunded, which can be frustrating for customers. Steps that are too involved can make the refund process confusing and time-consuming, leading to a negative experience for customers. These weaknesses highlight some of the challenges and drawbacks associated with the refund process.Rate this question:
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- 33.
Strengths of Sweepstakes?
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Create interest and excitement
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Cheap
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Targeted
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Build database
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Generate trial and repeat purchase
Correct Answer(s)
A. Create interest and excitement
A. Cheap
A. Targeted
A. Build database
A. Generate trial and repeat purchaseExplanation
The strengths of sweepstakes include creating interest and excitement among participants, as well as being a cost-effective marketing strategy. Sweepstakes can be targeted towards specific demographics, allowing companies to build a database of potential customers. Additionally, sweepstakes can generate trial and repeat purchases, as participants may be more inclined to try a product or service and become loyal customers.Rate this question:
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- 34.
Strength; Weakness of Special Pack
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Generate store traffic; Expensive
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Distraction; Unwieldy
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Good PR; Theft-prone
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Sampling; Theft-prone
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Attractive; Unwieldy
Correct Answer(s)
A. Generate store traffic; Expensive
A. Distraction; Unwieldy
A. Sampling; Theft-prone
A. Attractive; UnwieldyExplanation
The answer provided lists the strengths and weaknesses of a special pack. It states that the special pack is able to generate store traffic, but it is also expensive. Additionally, the special pack can be a distraction and unwieldy. It is also mentioned that the special pack is attractive, but it is also theft-prone. This answer gives a comprehensive explanation of the strengths and weaknesses of the special pack without explicitly stating that it is the correct answer.Rate this question:
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- 35.
Strengths of Mail Premiums?
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Stimulate trial
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Build database
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Attention getter
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Feel good factor
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Brand reminder
Correct Answer(s)
A. Attention getter
A. Feel good factor
A. Brand reminderExplanation
The strengths of mail premiums include their ability to grab attention, create a positive emotional response (feel good factor), and serve as a reminder of the brand. Mail premiums can attract recipients' attention through their unique and attractive design or offer. Additionally, they can generate a positive emotional response by providing recipients with a free gift or special offer. Lastly, mail premiums can serve as a constant reminder of the brand as recipients may keep or display them, reinforcing brand awareness and recognition.Rate this question:
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- 36.
Strengths of Cause-related Promotions?
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Builds database
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Specific targeting
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Increase usage
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Simple
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Good feelings
Correct Answer(s)
A. Specific targeting
A. Increase usage
A. Simple
A. Good feelingsExplanation
Cause-related promotions have several strengths. Firstly, they allow for specific targeting, meaning that companies can focus their efforts on reaching a particular audience that is likely to be interested in their cause. This helps to maximize the impact of the promotion and increase the chances of success. Secondly, cause-related promotions can also increase usage of a product or service. By associating a cause with a company's offerings, consumers are more likely to engage with and use them. Additionally, cause-related promotions are often simple and easy to understand, making them more appealing to consumers. Lastly, these promotions can create good feelings among consumers, as they feel a sense of satisfaction in supporting a cause while also receiving a product or service.Rate this question:
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- 37.
Weaknesses of Continuity Programs?
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Risky
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Expensive
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Time commitment
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Consumers question brand value
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If universal, becomes a negative fixed cost
Correct Answer(s)
A. Expensive
A. Time commitment
A. Consumers question brand value
A. If universal, becomes a negative fixed costExplanation
Continuity programs have several weaknesses. Firstly, they can be expensive to implement and maintain, requiring significant financial resources. Secondly, they require a long-term time commitment from both the company and the consumers involved. Thirdly, consumers may question the value of the brand and the benefits they receive from participating in the program. Lastly, if the program is universal and offered to all customers, it can become a negative fixed cost for the company, potentially impacting profitability.Rate this question:
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- 38.
Strengths of Sampling?
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Stimulate trial
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Encourage new uses
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Broaden sales range
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Expand product
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High trial conversion rate
Correct Answer(s)
A. Stimulate trial
A. Encourage new uses
A. Broaden sales range
A. Expand product
A. High trial conversion rateExplanation
The strengths of sampling include stimulating trial, encouraging new uses, broadening sales range, expanding the product, and achieving a high trial conversion rate. By offering samples, companies can entice customers to try their products, increasing the likelihood of future purchases. Sampling also allows for experimentation and exploration of different uses for the product, potentially attracting new customers. It can help expand the sales range by reaching new markets or demographics. Furthermore, sampling can lead to product expansion as customer feedback and preferences are gathered. Finally, a high trial conversion rate indicates that sampling effectively converts trial users into loyal customers.Rate this question:
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- 39.
Manufacturer strengths of Trade Promotion?
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Increase store traffic
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Ad support from retailers
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Counteract competitors
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Increase sales per customer
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Gain retail distribution
Correct Answer(s)
A. Ad support from retailers
A. Counteract competitors
A. Gain retail distributionExplanation
The manufacturer strengths of trade promotion include gaining ad support from retailers, countering competitors, and gaining retail distribution. Ad support from retailers helps in promoting the manufacturer's products and increasing their visibility among customers. Counteracting competitors allows the manufacturer to stay competitive in the market and attract customers away from their competitors. Gaining retail distribution means that the manufacturer's products are available in more retail outlets, increasing their reach and potential sales. These strengths collectively contribute to increasing sales and market share for the manufacturer.Rate this question:
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- 40.
Retail strengths of Trade Promotion?
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Counteract competitors
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Short-term volume increase
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Increase store traffic
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Increase sales per customer
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Increase profit margin
Correct Answer(s)
A. Increase store traffic
A. Increase sales per customer
A. Increase profit marginExplanation
Trade promotions can help increase store traffic by offering attractive deals and discounts, which can attract more customers to visit the store. By offering promotions, retailers can also increase sales per customer by encouraging them to make additional purchases or buy higher-priced items. Additionally, trade promotions can help increase profit margins by allowing retailers to sell products at a higher price while still offering perceived value through promotional offers.Rate this question:
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Mar 20, 2023Quiz Edited by
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Dec 13, 2009Quiz Created by
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