RTB Demand Management Test

Which DSP participate in mulit-bid response?

What is OpenRTB?

How many data centers do we have? Where are they located?

What is the DSP Operational Dashboard? Who should use it?

What is out timeout threshold?

For the below auctions, determine the winning DSP and what they get charged (assume tech fee=10% and DPF is turned off)               Auction 1: DSP A bids $3/DSP B bids $1/Site price floor $2               Auction 2: DSP A bids $3/DSP B bids $1/Site price floor $.90

What does “Accepted Bid Responses” mean?

What is the Controls tab? Name all 4 tabs and define what they mean.

Define the following:

• First Right of Refusal
• Preferred Access
• Private Access

What is the difference between 1^st look and 1^st right of refusal?

What is a seat ID? What is a buyer ID?

What is a deal ID?

How would you answer this question: “How much additional QPS can I get?”

If a DSP's timeout rate is above___% you should reach out to your DSP

A DSP asks why they are only winning 5% of the time at a $3 CPM for a 1^st Right deal. What is a report you can run in microstrategy to investigate this?

On average, how much RTB spend do we see per day?

What is NOT a field in the bid request?

What does “advertiser_id=2” mean?

How would you explain Dynamic Price Floors (DPF) to a DSP?

What is REVV Creative Control and how does it affect your DSP?

What DSP does NOT support buyer ID?

What DSP does NOT support deal ID?

What is a private marketplace?

What are two things you would point out during a QBR to a DSP with the following rankings:     Q4 2011 Rank (top 15): Win Rate 13.49% 10 eCPM $0.62 8 Gross Revenue $6,059,935.70 3 Impressions 8,794,053,211 4 Bid Requests 217,121,737,063 1 Valid Bid Responses (% rate) 10.02% 7 No Bid Responses (% rate) 66.11% 8 Blocked Bid Responses (% rate) 11.83% 4 Timeout Responses (% rate) 5.43% 11 Error Responses (% rate) 0.14% 5

What fields are available in the ad engine logs?