RTB Demand Management Test

39 Questions | Total Attempts: 138

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Management Quizzes & Trivia

Questions and Answers
  • 1. 
    Which DSP participate in mulit-bid response?
    • A. 

      Turn

    • B. 

      Media Math

    • C. 

      Brandscreen

    • D. 

      Lucid

  • 2. 
    What is OpenRTB?
  • 3. 
    How many data centers do we have? Where are they located?
  • 4. 
    What is the DSP Operational Dashboard? Who should use it?
  • 5. 
    What is out timeout threshold?
    • A. 

      150ms

    • B. 

      100ms

    • C. 

      200ms

    • D. 

      50ms

  • 6. 
    For the below auctions, determine the winning DSP and what they get charged (assume tech fee=10% and DPF is turned off)               Auction 1: DSP A bids $3/DSP B bids $1/Site price floor $2               Auction 2: DSP A bids $3/DSP B bids $1/Site price floor $.90
  • 7. 
    What does “Accepted Bid Responses” mean?
  • 8. 
    What is the Controls tab? Name all 4 tabs and define what they mean.
  • 9. 
    Define the following:
    • First Right of Refusal
    • Preferred Access
    • Private Access
  • 10. 
    What is the difference between 1st look and 1st right of refusal?
  • 11. 
    What is a seat ID? What is a buyer ID?
  • 12. 
    What is a deal ID?
  • 13. 
    How would you answer this question: “How much additional QPS can I get?”
  • 14. 
    If a DSP's timeout rate is above___% you should reach out to your DSP
  • 15. 
    A DSP asks why they are only winning 5% of the time at a $3 CPM for a 1st Right deal. What is a report you can run in microstrategy to investigate this?
  • 16. 
    On average, how much RTB spend do we see per day?
    • A. 

      300-350k

    • B. 

      400-450k

    • C. 

      350-400k

    • D. 

      250-300k

  • 17. 
    What is NOT a field in the bid request?
    • A. 

      Ip address

    • B. 

      Ad size

    • C. 

      Floor CPM

    • D. 

      Site name

    • E. 

      Site ID

  • 18. 
    What does “advertiser_id=2” mean?
    • A. 

      Broken advertiser name/url

    • B. 

      Unknown advertiser

    • C. 

      Blocked advertiser

    • D. 

      Whitelisted advertiser

  • 19. 
    How would you explain Dynamic Price Floors (DPF) to a DSP?
  • 20. 
    What is REVV Creative Control and how does it affect your DSP?
  • 21. 
    What DSP does NOT support buyer ID?
    • A. 

      Appnexus

    • B. 

      DataXu

    • C. 

      Turn

  • 22. 
    What DSP does NOT support deal ID?
    • A. 

      Turn

    • B. 

      Invite

    • C. 

      Appnexus

    • D. 

      Media Math

  • 23. 
    What is a private marketplace?
  • 24. 
    What are two things you would point out during a QBR to a DSP with the following rankings:     Q4 2011 Rank (top 15): Win Rate 13.49% 10 eCPM $0.62 8 Gross Revenue $6,059,935.70 3 Impressions 8,794,053,211 4 Bid Requests 217,121,737,063 1 Valid Bid Responses (% rate) 10.02% 7 No Bid Responses (% rate) 66.11% 8 Blocked Bid Responses (% rate) 11.83% 4 Timeout Responses (% rate) 5.43% 11 Error Responses (% rate) 0.14% 5
  • 25. 
    What fields are available in the ad engine logs?
    • A. 

      Account_id

    • B. 

      Duration

    • C. 

      Network_id

    • D. 

      Rtb_seat_id

    • E. 

      Rtb_second_price

    • F. 

      Bid

    • G. 

      Size_id

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