RTB Demand Management Test
39 Questions
| Total Attempts: 138
Questions and Answers
- 1.Which DSP participate in mulit-bid response?
- A.
Turn
- B.
Media Math
- C.
Brandscreen
- D.
Lucid
- 2.What is OpenRTB?
- 3.How many data centers do we have? Where are they located?
- 4.What is the DSP Operational Dashboard? Who should use it?
- 5.What is out timeout threshold?
- A.
150ms
- B.
100ms
- C.
200ms
- D.
50ms
- 6.For the below auctions, determine the winning DSP and what they get charged (assume tech fee=10% and DPF is turned off) Auction 1: DSP A bids $3/DSP B bids $1/Site price floor $2 Auction 2: DSP A bids $3/DSP B bids $1/Site price floor $.90
- 7.What does “Accepted Bid Responses” mean?
- 8.What is the Controls tab? Name all 4 tabs and define what they mean.
- 9.Define the following:
- First Right of Refusal
- Preferred Access
- Private Access
- 10.What is the difference between 1st look and 1st right of refusal?
- 11.What is a seat ID? What is a buyer ID?
- 12.What is a deal ID?
- 13.How would you answer this question: “How much additional QPS can I get?”
- 14.If a DSP's timeout rate is above___% you should reach out to your DSP
- 15.A DSP asks why they are only winning 5% of the time at a $3 CPM for a 1st Right deal. What is a report you can run in microstrategy to investigate this?
- 16.On average, how much RTB spend do we see per day?
- A.
300-350k
- B.
400-450k
- C.
350-400k
- D.
250-300k
- 17.What is NOT a field in the bid request?
- A.
Ip address
- B.
Ad size
- C.
Floor CPM
- D.
Site name
- E.
Site ID
- 18.What does “advertiser_id=2” mean?
- A.
Broken advertiser name/url
- B.
Unknown advertiser
- C.
Blocked advertiser
- D.
Whitelisted advertiser
- 19.How would you explain Dynamic Price Floors (DPF) to a DSP?
- 20.What is REVV Creative Control and how does it affect your DSP?
- 21.What DSP does NOT support buyer ID?
- A.
Appnexus
- B.
DataXu
- C.
Turn
- 22.What DSP does NOT support deal ID?
- A.
Turn
- B.
Invite
- C.
Appnexus
- D.
Media Math
- 23.What is a private marketplace?
- 24.What are two things you would point out during a QBR to a DSP with the following rankings: Q4 2011 Rank (top 15): Win Rate 13.49% 10 eCPM $0.62 8 Gross Revenue $6,059,935.70 3 Impressions 8,794,053,211 4 Bid Requests 217,121,737,063 1 Valid Bid Responses (% rate) 10.02% 7 No Bid Responses (% rate) 66.11% 8 Blocked Bid Responses (% rate) 11.83% 4 Timeout Responses (% rate) 5.43% 11 Error Responses (% rate) 0.14% 5
- 25.What fields are available in the ad engine logs?
- A.
Account_id
- B.
Duration
- C.
Network_id
- D.
Rtb_seat_id
- E.
Rtb_second_price
- F.
Bid
- G.
Size_id
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