RTB Demand Management Test

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| By Johnstanleyrp
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Johnstanleyrp
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Quizzes Created: 3 | Total Attempts: 461
| Attempts: 254
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  • 1/39 Questions

    If a DSP's timeout rate is above___% you should reach out to your DSP

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About This Quiz

The RTB Demand Management Test assesses knowledge on DSP participation in multi-bid responses, OpenRTB standards, operational dashboards, and auction dynamics. It's designed for professionals managing or analyzing digital ad campaigns, enhancing skills in demand management and bidding strategies.

Technology Quizzes & Trivia

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  • 2. 

    What is out timeout threshold?

    • 150ms

    • 100ms

    • 200ms

    • 50ms

    Correct Answer
    A. 100ms
    Explanation
    The timeout threshold refers to the maximum amount of time that a system or application will wait for a response before considering it as a timeout. In this case, the correct answer is 100ms, indicating that if a response takes longer than 100ms to be received, it will be considered as a timeout. This suggests that the system or application expects relatively quick responses and has a low tolerance for delays.

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  • 3. 

    What does “advertiser_id=2” mean?

    • Broken advertiser name/url

    • Unknown advertiser

    • Blocked advertiser

    • Whitelisted advertiser

    Correct Answer
    A. Unknown advertiser
    Explanation
    The term "advertiser_id=2" refers to an unidentified advertiser. This means that the advertiser's name or URL is not provided or known. It could be a new or unrecognized advertiser, hence classified as an unknown advertiser.

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  • 4. 

    Who is the Engineering lead for RTB?

    • Brian Kearns

    • Sam Tingleff

    • Neal Richter

    • Steve Hulkower

    Correct Answer
    A. Sam Tingleff
    Explanation
    Sam Tingleff is the Engineering lead for RTB.

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  • 5. 

    What is NOT a field in the bid request?

    • Ip address

    • Ad size

    • Floor CPM

    • Site name

    • Site ID

    Correct Answer
    A. Floor CPM
    Explanation
    The field that is NOT a part of the bid request is the "floor CPM." The bid request typically includes information such as the IP address, ad size, site name, and site ID. The floor CPM refers to the minimum price that an advertiser is willing to pay for an ad impression, but it is not a field included in the bid request.

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  • 6. 

    What DSP does NOT support deal ID?

    • Turn

    • Invite

    • Appnexus

    • Media Math

    Correct Answer
    A. Appnexus
    Explanation
    Appnexus is the correct answer because it is a demand-side platform (DSP) that does not support deal ID. A deal ID is a unique identifier for programmatic advertising deals between buyers and sellers, allowing them to transact specific inventory at pre-negotiated terms. While Turn, Invite, and Media Math are all DSPs that support deal ID, Appnexus does not offer this feature.

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  • 7. 

    What fields are available in the bid engine logs?

    • Size_id

    • Income

    • Ip_address

    • Bid_id

    • Zip_code

    Correct Answer(s)
    A. Size_id
    A. Ip_address
    A. Bid_id
    Explanation
    The bid engine logs contain the fields size_id, ip_address, and bid_id. These fields provide information about the size of the bid, the IP address from which the bid was made, and the unique identifier for the bid. Other fields like income and zip_code are not available in the bid engine logs.

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  • 8. 

    What kinds of insights should you be providing to your DSP on a regular basis?

    • Blocked advertisers by site

    • QPS levels

    • Sites the DSP isn't spending on

    • Sites other DSPs are spending on that your DSP isn't spending as much on

    Correct Answer(s)
    A. Blocked advertisers by site
    A. Sites the DSP isn't spending on
    A. Sites other DSPs are spending on that your DSP isn't spending as much on
    Explanation
    The insights that should be provided to the DSP on a regular basis include information about blocked advertisers by site, QPS levels, sites the DSP isn't spending on, and sites other DSPs are spending on that your DSP isn't spending as much on. These insights help the DSP to optimize its advertising strategy, identify potential issues or opportunities, and make informed decisions about where to allocate spending.

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  • 9. 

    Which DSP participate in mulit-bid response?

    • Turn

    • Media Math

    • Brandscreen

    • Lucid

    Correct Answer
    A. Brandscreen
    Explanation
    Brandscreen is the DSP that participates in multi-bid response.

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  • 10. 

    What DSP does NOT support buyer ID?

    • Appnexus

    • DataXu

    • Turn

    Correct Answer
    A. DataXu
    Explanation
    DataXu does not support buyer ID. This means that when using DataXu as a DSP (Demand Side Platform), buyers cannot utilize buyer ID functionality. Buyer ID is a feature that allows advertisers to track and identify specific buyers or users across different platforms and devices. However, DataXu does not provide this capability, unlike Appnexus and Turn, which do support buyer ID.

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  • 11. 

    What are metrics in Microstrategy?

    • Average bid (weighted)

    • Account

    • Bid rev

    • Seat

    • Min bid

    Correct Answer(s)
    A. Average bid (weighted)
    A. Bid rev
    A. Min bid
    Explanation
    Metrics in Microstrategy are quantitative measurements used to analyze and evaluate data. In this case, the metrics mentioned are average bid (weighted), bid rev, and min bid.

    - Average bid (weighted) refers to the average value of bids, taking into account their respective weights or importance.
    - Bid rev represents the revenue generated from bids.
    - Min bid indicates the minimum value of bids.

    These metrics provide insights into the bidding process, allowing users to understand the average value, revenue, and minimum value associated with bids.

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  • 12. 

    What data is NOT available in Microstrategy?

    • Bid engine data

    • Ad engine data

    • Trick question, both AE and BE data is available

    Correct Answer
    A. Ad engine data
    Explanation
    The data that is NOT available in Microstrategy is the ad engine data.

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  • 13. 

    On average, how much RTB spend do we see per day?

    • 300-350k

    • 400-450k

    • 350-400k

    • 250-300k

    Correct Answer
    A. 350-400k
    Explanation
    The correct answer is 350-400k. This suggests that on average, we observe a daily spend of between 350,000 and 400,000 units of currency in the context of RTB (Real-Time Bidding).

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  • 14. 

    What of the below are benefits to the buyer particpating in private marketplaces?

    • Preferential pricing based on spend commitments

    • Guaranteed delivery of spend

    • Demand floors which allow a buyer access to inventory at a distinct minimum bid price

    • Delivery of guaranteed impressions not usually available in the open RTB marketplace, and more even delivery of such impressions

    Correct Answer(s)
    A. Preferential pricing based on spend commitments
    A. Demand floors which allow a buyer access to inventory at a distinct minimum bid price
    A. Delivery of guaranteed impressions not usually available in the open RTB marketplace, and more even delivery of such impressions
    Explanation
    Buyers participating in private marketplaces can benefit from preferential pricing based on their spend commitments. This means that the more a buyer spends, the better pricing they can negotiate. Additionally, private marketplaces offer demand floors, which ensure that buyers have access to inventory at a minimum bid price. This allows buyers to secure inventory at a specific price point. Private marketplaces also provide the opportunity for buyers to receive guaranteed impressions that are not usually available in the open RTB marketplace. This ensures that buyers can reach their desired audience effectively. Furthermore, private marketplaces offer more even delivery of these guaranteed impressions, providing a more balanced distribution over time.

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  • 15. 

    What fields are available in the ad engine logs?

    • Account_id

    • Duration

    • Network_id

    • Rtb_seat_id

    • Rtb_second_price

    • Bid

    • Size_id

    Correct Answer(s)
    A. Account_id
    A. Network_id
    A. Rtb_seat_id
    A. Rtb_second_price
    A. Size_id
    Explanation
    The ad engine logs contain information about various fields such as account_id, network_id, rtb_seat_id, rtb_second_price, and size_id. These fields provide important details related to the ad campaigns, including the account associated with the ad, the network where the ad was displayed, the seat ID for real-time bidding, the second price for real-time bidding, and the size ID of the ad. These fields help in analyzing and optimizing the performance of the ad campaigns.

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  • 16. 

    What are attributes in Microstrategy?

    • Network

    • Advertiser

    • Bid count

    • Date

    • Max bid

    • Site

    • Zone

    Correct Answer(s)
    A. Network
    A. Advertiser
    A. Date
    A. Site
    A. Zone
    Explanation
    Attributes in Microstrategy are the characteristics or dimensions that define the data being analyzed. They provide additional context and details to the data and are used to group, filter, and analyze the data in various ways. In this case, the attributes mentioned - network, advertiser, date, site, and zone - are likely the dimensions or characteristics of the data being analyzed in a Microstrategy project. These attributes can be used to segment and analyze the data based on different networks, advertisers, dates, sites, and zones.

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  • 17. 

    What is OpenRTB?

  • 18. 

    How many data centers do we have? Where are they located?

  • 19. 

    What is the DSP Operational Dashboard? Who should use it?

  • 20. 

    For the below auctions, determine the winning DSP and what they get charged (assume tech fee=10% and DPF is turned off)               Auction 1: DSP A bids $3/DSP B bids $1/Site price floor $2               Auction 2: DSP A bids $3/DSP B bids $1/Site price floor $.90

  • 21. 

    What does “Accepted Bid Responses” mean?

  • 22. 

    What is the Controls tab? Name all 4 tabs and define what they mean.

  • 23. 

    Define the following:
    • First Right of Refusal
    • Preferred Access
    • Private Access

  • 24. 

    What is the difference between 1st look and 1st right of refusal?

  • 25. 

    What is a seat ID? What is a buyer ID?

  • 26. 

    What is a deal ID?

  • 27. 

    How would you answer this question: “How much additional QPS can I get?”

  • 28. 

    A DSP asks why they are only winning 5% of the time at a $3 CPM for a 1st Right deal. What is a report you can run in microstrategy to investigate this?

  • 29. 

    How would you explain Dynamic Price Floors (DPF) to a DSP?

  • 30. 

    What is REVV Creative Control and how does it affect your DSP?

  • 31. 

    What is a private marketplace?

  • 32. 

    What are two things you would point out during a QBR to a DSP with the following rankings:     Q4 2011 Rank (top 15): Win Rate 13.49% 10 eCPM $0.62 8 Gross Revenue $6,059,935.70 3 Impressions 8,794,053,211 4 Bid Requests 217,121,737,063 1 Valid Bid Responses (% rate) 10.02% 7 No Bid Responses (% rate) 66.11% 8 Blocked Bid Responses (% rate) 11.83% 4 Timeout Responses (% rate) 5.43% 11 Error Responses (% rate) 0.14% 5

  • 33. 

    Your DSP is expecting to be winning at $3 CPM on Careerbuilder. What is one thing you should ask?

  • 34. 

    Give an example of a situation where you would use microstrategy. 

  • 35. 

    Your DSP’s revenue has increased by more than 20% from 2 days ago to yesterday. What is one thing you should look at before reaching out to your DSP?

  • 36. 

    What is the Rubicon Playbook?

  • 37. 

    What is REVV Connect?

  • 38. 

    What is the difference between the ad engine (AE) and bid engine (BE)?

  • 39. 

    What does bid status=took_the_money mean?

Quiz Review Timeline (Updated): Mar 22, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 06, 2012
    Quiz Created by
    Johnstanleyrp
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