Retail Experience Project Quiz Number 1

20 Questions | Total Attempts: 241

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Retail Experience Project Quiz Number 1

Welcome to the first in a series of quizzes designed to test your knowledge of the Retail Experience Project. Please complete all the following questions. You will then be able to see how well you've done! There will be prizes for the highest score!


Questions and Answers
  • 1. 
    Four of the five Chauffeurs Tripping Point fixes are: not overestimating a customer's readiness to test drive; letting them take in the car experience first; putting women at ease; allowing a sufficiently long test-drive. What's the fifth?
    • A. 

      Let the partner experience the front seat

    • B. 

      Show them how to work the Sat Nav

  • 2. 
    In the original research, what was the preferred topic of conversation for a Paratelic customer?
    • A. 

      Other irrelevant

    • B. 

      Finance

  • 3. 
    In the original research, customers thought the Honda brand interesting and Honda personnel friendly. What did they call the Honda showroom? 
    • A. 

      Bland

    • B. 

      Impressive

    • C. 

      Slick

    • D. 

      Cheap

  • 4. 
    Who do we especially need to cater for in the showroom? 
    • A. 

      Pets

    • B. 

      Trouble makers

    • C. 

      Children

    • D. 

      Hungry customers

  • 5. 
    In Reversal Theory which game did Dr Apter liken the Paratelic state to?
    • A. 

      Poker

    • B. 

      Chess

    • C. 

      Roulette

    • D. 

      Bingo

  • 6. 
    Apart from matters of taste, why is Pop Music a bad idea in the showroom?
    • A. 

      Too noisy to talk over

    • B. 

      The words distract customers attention

  • 7. 
    When Telics played a race game under threat of an electric shock, their heart rate shot up. Is this true of false?
    • A. 

      True

    • B. 

      False

  • 8. 
    When Telics and Paratelics tried solving an 'impossible' jigsaw puzzle, which walked out much sooner?
    • A. 

      Paratelics

    • B. 

      Telics

  • 9. 
    When going out to buy a Honda, which medieval garment did one research subject say he'd put on?
    • A. 

      A Tabard and sword

    • B. 

      A suit of armour

  • 10. 
    Which Tripping Point category particularly deals with meeting and greeting?
    • A. 

      Maitre D's

    • B. 

      Perfect Hosts

    • C. 

      Advisors

  • 11. 
    When you mention your own personal experience, what must it be (as well as interesting, obviously)?
    • A. 

      Relevant

    • B. 

      Irrelevant

  • 12. 
    Who must you particularly avoid patronising?     
    • A. 

      Old People

    • B. 

      Children

    • C. 

      Women

    • D. 

      Toyota owners

  • 13. 
    Which colour is most likely to stimulate a viewer?    
    • A. 

      Yellow

    • B. 

      Red

    • C. 

      Green

    • D. 

      Blue

  • 14. 
    Every test-drive should be sufficiently what?
    • A. 

      Long

    • B. 

      Short

    • C. 

      Quick

    • D. 

      Different

  • 15. 
    In the film clip featuring  Robert de Niro as a car salesman, what was his final advice to the would-be Audi buyers?
    • A. 

      Get a bike

    • B. 

      Get a Honda

  • 16. 
    Don't make assumptions about a customer's what? 
    • A. 

      Brand preference

    • B. 

      Politics

    • C. 

      Sexuality

    • D. 

      Budget

  • 17. 
    How is a Telic customer most likely to respond to an offer of help?
    • A. 

      No thanks

    • B. 

      I'll let you know

    • C. 

      Mine's a pint

    • D. 

      Yes please

  • 18. 
    Which Tripping Point category particularly deals with dealing?
    • A. 

      Chauffeurs

    • B. 

      Perfect Hosts

    • C. 

      Maitre D's

    • D. 

      Advisors

    • E. 

      Generals

  • 19. 
    When talking part-exchange value, what must you demonstrate?
    • A. 

      Honesty

    • B. 

      Humour

    • C. 

      Factors

    • D. 

      Cheek

  • 20. 
    What long-term consideration should we bear in mind when deciding what stance to take with a customer?
    • A. 

      Have I hit my monthly target?

    • B. 

      Their lifetime value

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