Retail Experience Project Quiz Number 1
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Welcome to the first in a series of quizzes designed to test your knowledge of the Retail Experience Project. Please complete all the following questions. You will then be able to see how well you've done!
There will be prizes for the highest score!
Questions and Answers
- 1.
In the original research, what was the preferred topic of conversation for a Paratelic customer?
- A.
Other irrelevant
- B.
Finance
Correct Answer
A. Other irrelevantExplanation
The preferred topic of conversation for a Paratelic customer in the original research was other irrelevant topics. This means that the customer was more interested in discussing unrelated or unrelated matters rather than financial topics.Rate this question:
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- 2.
In the original research, customers thought the Honda brand interesting and Honda personnel friendly. What did they call the Honda showroom?
- A.
Bland
- B.
Impressive
- C.
Slick
- D.
Cheap
Correct Answer
A. BlandExplanation
The customers called the Honda showroom "Bland" because they found the Honda brand interesting and Honda personnel friendly. This suggests that the showroom lacked any distinct or impressive features, making it appear plain or unremarkable to the customers.Rate this question:
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- 3.
Who do we especially need to cater for in the showroom?
- A.
Pets
- B.
Trouble makers
- C.
Children
- D.
Hungry customers
Correct Answer
C. ChildrenExplanation
In a showroom, it is important to cater to children because they often accompany their parents or guardians while shopping. Providing a child-friendly environment can enhance the overall shopping experience for families and encourage them to spend more time in the showroom. This can be achieved by offering amenities such as play areas, kid-friendly displays, and interactive activities that keep children entertained while their parents browse through the products. Taking care of children's needs can help create a positive impression of the showroom and increase customer satisfaction.Rate this question:
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- 4.
In Reversal Theory which game did Dr Apter liken the Paratelic state to?
- A.
Poker
- B.
Chess
- C.
Roulette
- D.
Bingo
Correct Answer
C. RouletteExplanation
Dr. Apter likened the Paratelic state to Roulette. This is because in Reversal Theory, the Paratelic state is characterized by a desire for arousal and excitement, and a preference for unpredictability and chance. Roulette is a game of chance where the outcome is uncertain, making it a suitable analogy for the Paratelic state.Rate this question:
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- 5.
Apart from matters of taste, why is Pop Music a bad idea in the showroom?
- A.
Too noisy to talk over
- B.
The words distract customers attention
Correct Answer
B. The words distract customers attentionExplanation
Pop music is a bad idea in the showroom because the words in the songs can distract customers' attention. Showrooms are meant to showcase products and create a pleasant environment for potential buyers. However, pop music with its catchy lyrics can divert customers' focus away from the products and towards the song lyrics, ultimately hindering their ability to make informed decisions.Rate this question:
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- 6.
When Telics played a race game under threat of an electric shock, their heart rate shot up. Is this true of false?
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement is true. When Telics played a race game under the threat of an electric shock, their heart rate increased. This suggests that the fear or stress of receiving an electric shock caused a physiological response in the Telics, leading to an elevated heart rate.Rate this question:
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- 7.
When Telics and Paratelics tried solving an 'impossible' jigsaw puzzle, which walked out much sooner?
- A.
Paratelics
- B.
Telics
Correct Answer
B. TelicsExplanation
The answer suggests that Telics walked out much sooner than Paratelics when they attempted to solve an 'impossible' jigsaw puzzle.Rate this question:
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- 8.
When going out to buy a Honda, which medieval garment did one research subject say he'd put on?
- A.
A Tabard and sword
- B.
A suit of armour
Correct Answer
B. A suit of armourExplanation
The research subject said he would put on a suit of armour when going out to buy a Honda. This suggests that the subject wants to portray themselves as strong, powerful, and invincible, just like a knight in a suit of armour. It could also imply that the subject wants to protect themselves from any potential harm or danger that may come their way while purchasing a car.Rate this question:
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- 9.
When you mention your own personal experience, what must it be (as well as interesting, obviously)?
- A.
Relevant
- B.
Irrelevant
Correct Answer
A. RelevantExplanation
When you mention your own personal experience, it must be relevant. This means that it should directly relate to the topic or question at hand. Sharing personal experiences that are unrelated or off-topic can distract from the main point and confuse the audience. Therefore, it is important to ensure that your personal experiences are relevant and contribute to the overall understanding or discussion of the subject.Rate this question:
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- 10.
Who must you particularly avoid patronising?
- A.
Old People
- B.
Children
- C.
Women
- D.
Toyota owners
Correct Answer
C. WomenExplanation
It is important to avoid patronizing women because it implies a condescending or belittling attitude towards them. Patronizing behavior can undermine their confidence, intelligence, and capabilities. Treating women with respect and equality is essential for fostering a fair and inclusive society.Rate this question:
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- 11.
Which colour is most likely to stimulate a viewer?
- A.
Yellow
- B.
Red
- C.
Green
- D.
Blue
Correct Answer
B. RedExplanation
Red is most likely to stimulate a viewer because it is a warm and intense color that is associated with strong emotions such as passion, excitement, and urgency. It has been shown to increase heart rate and blood pressure, making it a highly attention-grabbing color. Red is also often used in advertising and marketing to create a sense of urgency and attract attention.Rate this question:
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- 12.
In the film clip featuring Robert de Niro as a car salesman, what was his final advice to the would-be Audi buyers?
- A.
Get a bike
- B.
Get a Honda
Correct Answer
B. Get a HondaExplanation
In the film clip, Robert de Niro's final advice to the would-be Audi buyers was to "Get a Honda."Rate this question:
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- 13.
Every test-drive should be sufficiently what?
- A.
Long
- B.
Short
- C.
Quick
- D.
Different
Correct Answer
A. LongExplanation
Every test-drive should be sufficiently long in order to accurately assess the performance, handling, and overall experience of the vehicle being tested. A longer test-drive allows the driver to become more familiar with the vehicle's features, comfort, and any potential issues that may arise during extended use. It also provides an opportunity to evaluate the vehicle's fuel efficiency and reliability over a longer distance, giving a more comprehensive understanding of its capabilities. A short or quick test-drive may not provide enough time to fully evaluate all aspects of the vehicle, potentially leading to incomplete or inaccurate conclusions.Rate this question:
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- 14.
Don't make assumptions about a customer's what?
- A.
Brand preference
- B.
Politics
- C.
Sexuality
- D.
Budget
Correct Answer
D. BudgetExplanation
When it comes to customer interactions and decision-making, it is important not to make assumptions about a customer's budget. Every customer has their own financial situation and constraints, and assuming their budget can lead to misunderstandings or offering inappropriate products or services. It is essential to gather information and understand a customer's specific needs and preferences before making any assumptions about their budget.Rate this question:
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- 15.
How is a Telic customer most likely to respond to an offer of help?
- A.
No thanks
- B.
I'll let you know
- C.
Mine's a pint
- D.
Yes please
Correct Answer
D. Yes pleaseExplanation
A Telic customer is most likely to respond to an offer of help by saying "Yes please." This indicates that they are open to receiving assistance and are willing to accept the offer. They are likely to appreciate the help and see it as beneficial to them. This response shows a positive attitude towards accepting support and indicates a willingness to engage with the person offering help.Rate this question:
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- 16.
Four of the five Chauffeurs Tripping Point fixes are: not overestimating a customer's readiness to test drive; letting them take in the car experience first; putting women at ease; allowing a sufficiently long test-drive. What's the fifth?
- A.
Let the partner experience the front seat
- B.
Show them how to work the Sat Nav
Correct Answer
A. Let the partner experience the front seatExplanation
The fifth Chauffeurs Tripping Point fix is to let the partner experience the front seat. This means allowing the customer's partner to sit in the front seat of the car during the test drive. This can create a more comfortable and inclusive experience for the customer and their partner, as it allows them to both be involved in the decision-making process and feel more connected to the car.Rate this question:
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- 17.
Which Tripping Point category particularly deals with dealing?
- A.
Chauffeurs
- B.
Perfect Hosts
- C.
Maitre D's
- D.
Advisors
- E.
Generals
Correct Answer
D. AdvisorsExplanation
The Tripping Point category that particularly deals with dealing is Advisors. This implies that Advisors have expertise in providing guidance and advice in various situations, including negotiating and handling deals. They possess the knowledge and skills to assist individuals or organizations in making informed decisions and achieving their goals.Rate this question:
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- 18.
When talking part-exchange value, what must you demonstrate?
- A.
Honesty
- B.
Humour
- C.
Factors
- D.
Cheek
Correct Answer
C. FactorsExplanation
When discussing part-exchange value, it is important to demonstrate an understanding of the various factors that can influence the value. These factors can include the age, condition, and mileage of the item being exchanged, as well as market demand and depreciation. By considering and discussing these factors, you are showing that you have a comprehensive understanding of how the value of the exchange is determined.Rate this question:
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- 19.
Which Tripping Point category particularly deals with meeting and greeting?
- A.
Maitre D's
- B.
Perfect Hosts
- C.
Advisors
Correct Answer
A. Maitre D'sExplanation
The correct answer is Maitre D's. Maitre D's are typically responsible for meeting and greeting guests at a restaurant or hotel. They ensure that guests are seated comfortably, assist with any special requests, and provide a warm and welcoming atmosphere. This category specifically focuses on the role of Maitre D's in the context of meeting and greeting guests.Rate this question:
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- 20.
What long-term consideration should we bear in mind when deciding what stance to take with a customer?
- A.
Have I hit my monthly target?
- B.
Their lifetime value
Correct Answer
B. Their lifetime valueExplanation
When deciding what stance to take with a customer, it is important to consider their lifetime value. This means evaluating the potential long-term value that the customer can bring to the business. Rather than focusing solely on short-term goals like hitting monthly targets, considering the customer's lifetime value helps in making decisions that prioritize building and maintaining long-term relationships with customers. This approach ensures that actions taken with the customer are aimed at maximizing their overall value to the business over time.Rate this question:
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.jpg "Who do we especially need to cater for in the showroom?")
.jpg "When Telics and Paratelics tried solving an 'impossible' jigsaw puzzle, which walked out much sooner?")
.jpg "Every test-drive should be sufficiently what?")
.jpg "Don't make assumptions about a customer's what?")
 handshake(1).jpg "Which Tripping Point category particularly deals with meeting and greeting?")
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Current Version
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Mar 14, 2023Quiz Edited by
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May 23, 2013Quiz Created by
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