Are you a PR master or a newbie to the space?
An increasingly important measure for evaluating the earned value of exposure across print, web and social media.
A value that calculates the tone, or favorability, of a story.
The amount of 'audience reach' that that a publication or website hits - equivalent to newspaper circulation.
An increasingly irrelevant measure of PR performance, as its only really applicable to print media.
55
25
95
5
Social Measurement Experiment
Social Media Executive
Services and Measurement Executive
Sample Measurement Experiment
Broadcast media
Print publications
Web news sites
Social networks like Facebook and Twitter
All of the above
Automated, artificial intelligence systems
Humans, hand-coding articles for positive, negative, neutral, etc.
A combination of A and B
They don't, really - most companies don't try and evaluate this.