Pr Master Or Newbie?

5 Questions | Total Attempts: 58

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Advertising Quizzes & Trivia

Are you a PR master or a newbie to the space?


Questions and Answers
  • 1. 
    What is Advertising Value Equivalency?
    • A. 

      An increasingly important measure for evaluating the earned value of exposure across print, web and social media.

    • B. 

      A value that calculates the tone, or favorability, of a story.

    • C. 

      The amount of 'audience reach' that that a publication or website hits - equivalent to newspaper circulation.

    • D. 

      An increasingly irrelevant measure of PR performance, as its only really applicable to print media.

  • 2. 
    What percentage of companies say that they have an executive or team responsible for public relations and/or corporate communications?
    • A. 

      55

    • B. 

      25

    • C. 

      95

    • D. 

      5

  • 3. 
    What does SME stand for?
    • A. 

      Social Measurement Experiment

    • B. 

      Social Media Executive

    • C. 

      Services and Measurement Executive

    • D. 

      Sample Measurement Experiment

  • 4. 
    What kind of media are the most important for companies to monitor?
    • A. 

      Broadcast media

    • B. 

      Print publications

    • C. 

      Web news sites

    • D. 

      Social networks like Facebook and Twitter

    • E. 

      All of the above

  • 5. 
    How do companies measure the tone or favorability of coverage?
    • A. 

      Automated, artificial intelligence systems

    • B. 

      Humans, hand-coding articles for positive, negative, neutral, etc.

    • C. 

      A combination of A and B

    • D. 

      They don't, really - most companies don't try and evaluate this.

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