Pr Master Or Newbie?

5 Questions | By Jkh0728 | Last updated: Mar 20, 2022 | Total Attempts: 58

Are you a PR master or a newbie to the space?

Questions and Answers

1.

What is Advertising Value Equivalency?
- A.
  
  An increasingly important measure for evaluating the earned value of exposure across print, web and social media.
- B.
  
  A value that calculates the tone, or favorability, of a story.
- C.
  
  The amount of 'audience reach' that that a publication or website hits - equivalent to newspaper circulation.
- D.
  
  An increasingly irrelevant measure of PR performance, as its only really applicable to print media.
2.

What percentage of companies say that they have an executive or team responsible for public relations and/or corporate communications?
- A.
  
  55
- B.
  
  25
- C.
  
  95
- D.
  
  5
3.

What does SME stand for?
- A.
  
  Social Measurement Experiment
- B.
  
  Social Media Executive
- C.
  
  Services and Measurement Executive
- D.
  
  Sample Measurement Experiment
4.

What kind of media are the most important for companies to monitor?
- A.
  
  Broadcast media
- B.
  
  Print publications
- C.
  
  Web news sites
- D.
  
  Social networks like Facebook and Twitter
- E.
  
  All of the above
5.

How do companies measure the tone or favorability of coverage?
- A.
  
  Automated, artificial intelligence systems
- B.
  
  Humans, hand-coding articles for positive, negative, neutral, etc.
- C.
  
  A combination of A and B
- D.
  
  They don't, really - most companies don't try and evaluate this.

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