Pr Master Or Newbie?
-
What is Advertising Value Equivalency?
-
An increasingly important measure for evaluating the earned value of exposure across print, web and social media.
-
A value that calculates the tone, or favorability, of a story.
-
The amount of 'audience reach' that that a publication or website hits - equivalent to newspaper circulation.
-
An increasingly irrelevant measure of PR performance, as its only really applicable to print media.
-
Are you a PR master or a newbie to the space?
(46).webp "Pr Master Or Newbie? - Quiz")
Quiz Preview
- 2.
What percentage of companies say that they have an executive or team responsible for public relations and/or corporate communications?
-
55
-
25
-
95
-
5
Correct Answer
A. 95Explanation
According to research by the Corporate Executive Board, 95% of companies say they have an executive or team responsible for public relations and/or communications.Rate this question:
-
- 3.
What does SME stand for?
-
Social Measurement Experiment
-
Social Media Executive
-
Services and Measurement Executive
-
Sample Measurement Experiment
Correct Answer
A. Social Media ExecutiveExplanation
A new position that many companies are creating is that of the Social Media Executive. This person is often a part of the PR and communications department, responsible for monitoring conversations in social media like Facebook and Twitter, responding to stakeholders via social media, and integrating social media into PR and marketing campaigns.Rate this question:
-
- 4.
What kind of media are the most important for companies to monitor?
-
Broadcast media
-
Print publications
-
Web news sites
-
Social networks like Facebook and Twitter
-
All of the above
Correct Answer
A. All of the aboveExplanation
Depending on the type of company, any and all of the above media types can be valuable to monitor. Increasingly, individuals are getting their news and information from a variety of increasingly niche and segmented sources, and its important for companies to monitor a mix of media from the above groups.Rate this question:
-
- 5.
How do companies measure the tone or favorability of coverage?
-
Automated, artificial intelligence systems
-
Humans, hand-coding articles for positive, negative, neutral, etc.
-
A combination of A and B
-
They don't, really - most companies don't try and evaluate this.
Correct Answer
A. A combination of A and BExplanation
Most companies either make a choice between automated and hand-selection of stories for tonality, or use a combined approached. Automated systems have the ability to crawl through and immediately code thousands of stories, making them incredibly efficient. However, most find it necessary to have humans code a sample of important stories to get appropriate levels of accuracy.Rate this question:
-
Quiz Review Timeline (Updated): Jun 23, 2023 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
-
Current Version
-
Jun 23, 2023Quiz Edited by
ProProfs Editorial Team -
Jun 11, 2009Quiz Created by
Jkh0728
Back to top