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Perfect Store execution will increase velocity due to optimized store placement
Perfect Store execution differentiates Red Bull from the competition
Perfect Store execution maintains Red Bull's premium brand standards
All of the above
Raise awareness of Red Bull Sugarfree
Take up vertical space in the shelf sets to eliminate one shelf of competitive products
Raise size distinction awareness to encourage consumers to trade up to 355ml and 473ml
Allow for proper pack out on each SKU for exactly one week's worth of sales
At eye level
On the top shelf
On the handle side of the set
It doesn't matter, as long as it is a 80/20 split
On the handle side of the set
The shelves that are directly in the middle of the set
The top 2 or 3 shelves of the set
Eye-level within the set (shelves 2-4)
Red Bull is in the Strike Zone
Red Bull is set to current standards, no damaged or out of code product on shelf, no out of stocks
Red Bull has more shelf space than any other energy brand
Glides and POS are used where allowed
Pricing is appropriately placed for the channel
Red Bull is in the Strike Zone
Red Bull is set to current standards
There is no damaged or out of code product on the shelf
Glides are placed
All Red Bull product is priced appropriately for the channel
Red Bull is not in the Strike Zone
There are no glide racks
Uses non approved and out-dated POS
The shelf set does not follow current schematics
Not all SKUs are priced
True
False
A majority (77%) of shoppers enter stores with out detailed shopping lists
85% of all shoppers make impulse purchases
Shoppers are influenced at purchase by product displays
All of the above
True
False
It uses current Red Bull supplied POS
It contains a dealer loader or prize for the shopper
It uses POS that was custom made by the local market
All the cases except the top layer are wrapped, making the display more stable
Pricing is placed approprately for the channel
The display is located in a high traffic, high visibility location
It is product-focused, neat, shoppable, and 20% Sugarfree
The display is concise... less is more
True
False
The display is not in a high traffic, high visibility area
This display does not use Red Bull supplied POS
The display uses Red Bull supplied POS; however, POS with two different messages are being used
Pricing is not appropriately placed on the display
The product on the display is not neat and shoppable
Nothing, this is an example of a perfect display
Yes
No
Red Bull is set to current schematics, with no damaged, out of code or out of stocks
Pricing is placed appropriately for channel
The equipment is located in high traffic, high visibility location
On equipment that allows for messaging, only one current Occasionality message is used at a time, statics are placed on coolers just above the handle, and shelf strips are placed where possible
The cooler is not set to current national standards
The cooler is not in a high traffic, high visibility location
There is no POS messaging
Pricing is not present
Beverages/Energy
Checkout
Snacks & End Caps
Dairy
Prepared Foods
Asking store personnel for suggestions on where to place additional QPODs
Walking the Perfect Path looking for incremental opportunities to present to the store manager
Placing product anywhere in a store where room and the manager allows
There are no more merchandising opportunities outside of the QPOD Placement Priorities
Located in high traffic, high visibility location
Follows current schematic with Sugarfree stripped down the right side of the Rack
Pricing is clearly visible on eye level shelf
Add appropriate pricing
Ensure mix is 80% Original and 20% Sugar Free
Turn cans
Nothing