Perfect Store Certification Q1 2012

The statement suggests that Price Communication should always be present, and it can be achieved through either Chain pricing or Red Bull Price Communication solutions. This implies that both methods are valid and can be used interchangeably to ensure effective communication of prices. Therefore, the answer is true.

The given answer suggests that the perfect aspect of this rack placement is that it is located in a high traffic, high visibility location. This means that the rack is positioned in an area where it can attract a lot of attention from people passing by, increasing the chances of them noticing and potentially purchasing the products on the rack. Being in a high visibility location also ensures that the rack is easily noticeable and accessible to customers.

Using current, Red Bull supplied POS (Point of Sale) is essential for creating a perfect display. This means that non-approved or out-dated POS should not be used. By using the current POS provided by Red Bull, the display will be up to date and in line with the brand's standards. This ensures that the display effectively promotes Red Bull products and maintains a consistent image for the brand.

When creating Perfect Displays, it is not okay to use more than one Occasionality message at one time. Using multiple Occasionality messages can create confusion and dilute the impact of the display. It is important to choose one specific Occasionality message that aligns with the display's purpose and effectively communicates the intended message to the audience.

The Strike Zone, according to Perfect Shelf standards, refers to the eye-level within the set, specifically shelves 2-4. Placing Red Bull in this area ensures maximum visibility and accessibility for customers, as it is at their eye level. This positioning strategy is commonly used to increase sales and attract attention to the product.

Walking the Perfect Path looking for incremental opportunities to present to the store manager is the best way to execute incremental merchandising opportunities once the QPOD Placement Priorities have been covered. This involves actively exploring the store and identifying areas where additional QPODs can be placed to maximize sales and visibility. By presenting these opportunities to the store manager, it allows for collaboration and decision-making on the best placement strategy. This approach ensures that all possible merchandising opportunities are explored and utilized effectively.

Executing the Perfect Store is important for several reasons. Firstly, it will increase velocity by optimizing store placement, ensuring that Red Bull products are easily accessible to customers and improving sales. Secondly, it differentiates Red Bull from its competitors, showcasing the brand's commitment to excellence and creating a unique selling proposition. Lastly, Perfect Store execution helps maintain Red Bull's premium brand standards, ensuring that the products are displayed and promoted in a way that aligns with the brand's image and quality. Therefore, all of the given reasons are valid and important for executing the Perfect Store.

The correct answer is "On the handle side of the set." Placing Red Bull Sugarfree on the handle side of the set ensures that it is easily accessible and visible to customers when they open the refrigerator door. This location increases the chances of customers noticing and purchasing the product.

A perfect Red Bull Rack or Red Bull Cooler Placement requires several aspects to be considered. Firstly, the Red Bull products should be set according to the current schematics, ensuring that there are no damaged, out of code, or out of stock items. Secondly, the pricing should be placed appropriately for the specific channel in which the products are being sold. Additionally, the equipment should be located in a high traffic and high visibility location to maximize exposure and potential sales. Lastly, if the equipment allows for messaging, only one current Occasionality message should be used at a time, with statics placed on coolers just above the handle, and shelf strips placed where possible.

The Red Bull planogram standards were developed to maximize two selling opportunities: raise awareness of Red Bull Sugarfree and raise size distinction awareness to encourage consumers to trade up to 355ml and 473ml. These strategies aim to increase sales by promoting specific products and encouraging customers to purchase larger sizes.

The aspect of "Glides are placed" is not a part of creating a perfect warm shelf. Glides refer to the sliding mechanisms that are used to move products on the shelf, and their placement does not directly contribute to the perfection of the warm shelf. The other options mentioned, such as Red Bull being in the strike zone, meeting current standards, having no damaged or out-of-code products, and appropriate pricing, are all important aspects in creating a perfect warm shelf.

The correct answer includes the aspects that contribute to creating a Perfect Cold Shelf at Gas & Convenience. These aspects are: ensuring that Red Bull is in the Strike Zone, setting Red Bull to current standards with no damaged or out of code product on the shelf and no out of stocks, using Glides and POS where allowed, and appropriately placing pricing for the channel. These factors are important for maintaining a well-organized and stocked cold shelf at a gas station or convenience store.

Turning the cans can enhance the visual appeal of the rack and make it more attractive to customers. By rotating the cans, different flavors and labels are displayed, creating a more visually appealing arrangement. This can also help to prevent any specific flavor from being overlooked or ignored by customers.

The given answer, "All of the above," is correct because the provided statements are supported by Shopper Marketing research. The research shows that a majority of shoppers enter stores without detailed shopping lists, 85% of shoppers make impulse purchases, and shoppers are influenced at the point of purchase by product displays. Therefore, all three statements are true based on the research findings.

The answer is "No" because the question asks whether the display is perfect or not. Since the answer is "No," it implies that the display is not perfect.

The QPOD Placement Priorities for Grocery/Mass/Drug stores include Beverages/Energy, Checkout, Snacks & End Caps, Dairy, and Prepared Foods. These priorities suggest that these categories are given importance in terms of their placement within the store. The store aims to prioritize these categories to maximize sales and customer satisfaction.

The correct answer options for the question are all the factors that contribute to creating a perfect display. These factors include using the current Red Bull supplied point of sale (POS), placing pricing appropriately for the channel, locating the display in a high traffic and high visibility location, ensuring the display is product-focused, neat, shoppable, and 20% Sugarfree, and keeping the display concise to follow the "less is more" principle. These aspects combined create an ideal display that effectively showcases the product and attracts customers.

The aspects of this Cooler placement that are NOT perfect are that the cooler is not set to current national standards, which means it may not meet the required regulations or guidelines. Additionally, there is no POS messaging, which refers to the absence of point-of-sale messaging or promotional materials that could attract customers' attention and provide information about the products.

The aspect of the display that is not perfect is that it uses Red Bull supplied POS, but with two different messages. This means that the display is not consistent in its messaging, which can confuse or distract customers.

The given answer is correct because it identifies three reasons why this is not a perfect cold shelf. Firstly, the shelf uses non-approved and outdated POS (point of sale) systems, which may affect the efficiency and accuracy of transactions. Secondly, the shelf set does not follow the current schematics, indicating a lack of organization and adherence to proper merchandising guidelines. Lastly, not all SKUs (stock keeping units) are priced, which can lead to confusion and inconvenience for customers.