Perfect Store Certification Q1 2012
Get Perfect Store Certified!
- 1.
Which of the following are reasons why executing the Perfect Store is important?
- A.
Perfect Store execution will increase velocity due to optimized store placement
- B.
Perfect Store execution differentiates Red Bull from the competition
- C.
Perfect Store execution maintains Red Bull's premium brand standards
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
Executing the Perfect Store is important for several reasons. Firstly, it will increase velocity by optimizing store placement, ensuring that Red Bull products are easily accessible to customers and improving sales. Secondly, it differentiates Red Bull from its competitors, showcasing the brand's commitment to excellence and creating a unique selling proposition. Lastly, Perfect Store execution helps maintain Red Bull's premium brand standards, ensuring that the products are displayed and promoted in a way that aligns with the brand's image and quality. Therefore, all of the given reasons are valid and important for executing the Perfect Store.Rate this question:
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- 2.
The Red Bull planogram standards were developed to maximize two selling opportunities. What are they? (Check the two below that apply)
- A.
Raise awareness of Red Bull Sugarfree
- B.
Take up vertical space in the shelf sets to eliminate one shelf of competitive products
- C.
Raise size distinction awareness to encourage consumers to trade up to 355ml and 473ml
- D.
Allow for proper pack out on each SKU for exactly one week's worth of sales
Correct Answer(s)
A. Raise awareness of Red Bull Sugarfree
C. Raise size distinction awareness to encourage consumers to trade up to 355ml and 473mlExplanation
The Red Bull planogram standards were developed to maximize two selling opportunities: raise awareness of Red Bull Sugarfree and raise size distinction awareness to encourage consumers to trade up to 355ml and 473ml. These strategies aim to increase sales by promoting specific products and encouraging customers to purchase larger sizes.Rate this question:
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- 3.
In order to create a Perfect Cold Shelf at Gas/Convenience, where should Red Bull Sugarfree be placed? (Choose the statement that is the most true)
- A.
At eye level
- B.
On the top shelf
- C.
On the handle side of the set
- D.
It doesn't matter, as long as it is a 80/20 split
Correct Answer
C. On the handle side of the setExplanation
The correct answer is "On the handle side of the set." Placing Red Bull Sugarfree on the handle side of the set ensures that it is easily accessible and visible to customers when they open the refrigerator door. This location increases the chances of customers noticing and purchasing the product.Rate this question:
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- 4.
Perfect Shelf standards say Red Bull should be placed in the Strike Zone. Where is the Strike Zone?
- A.
On the handle side of the set
- B.
The shelves that are directly in the middle of the set
- C.
The top 2 or 3 shelves of the set
- D.
Eye-level within the set (shelves 2-4)
Correct Answer
D. Eye-level within the set (shelves 2-4)Explanation
The Strike Zone, according to Perfect Shelf standards, refers to the eye-level within the set, specifically shelves 2-4. Placing Red Bull in this area ensures maximum visibility and accessibility for customers, as it is at their eye level. This positioning strategy is commonly used to increase sales and attract attention to the product.Rate this question:
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- 5.
What are the 4 aspects to creating a Perfect Cold Shelf at Gas & Convenience? (select all that apply)
- A.
Red Bull is in the Strike Zone
- B.
Red Bull is set to current standards, no damaged or out of code product on shelf, no out of stocks
- C.
Red Bull has more shelf space than any other energy brand
- D.
Glides and POS are used where allowed
- E.
Pricing is appropriately placed for the channel
Correct Answer(s)
A. Red Bull is in the Strike Zone
B. Red Bull is set to current standards, no damaged or out of code product on shelf, no out of stocks
D. Glides and POS are used where allowed
E. Pricing is appropriately placed for the channelExplanation
The correct answer includes the aspects that contribute to creating a Perfect Cold Shelf at Gas & Convenience. These aspects are: ensuring that Red Bull is in the Strike Zone, setting Red Bull to current standards with no damaged or out of code product on the shelf and no out of stocks, using Glides and POS where allowed, and appropriately placing pricing for the channel. These factors are important for maintaining a well-organized and stocked cold shelf at a gas station or convenience store.Rate this question:
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- 6.
What is NOT an aspect of creating a Perfect Warm Shelf?
- A.
Red Bull is in the Strike Zone
- B.
Red Bull is set to current standards
- C.
There is no damaged or out of code product on the shelf
- D.
Glides are placed
- E.
All Red Bull product is priced appropriately for the channel
Correct Answer
D. Glides are placedExplanation
The aspect of "Glides are placed" is not a part of creating a perfect warm shelf. Glides refer to the sliding mechanisms that are used to move products on the shelf, and their placement does not directly contribute to the perfection of the warm shelf. The other options mentioned, such as Red Bull being in the strike zone, meeting current standards, having no damaged or out-of-code products, and appropriate pricing, are all important aspects in creating a perfect warm shelf.Rate this question:
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- 7.
Why is this NOT a Perfect Cold Shelf? (Select all that apply)
- A.
Red Bull is not in the Strike Zone
- B.
There are no glide racks
- C.
Uses non approved and out-dated POS
- D.
The shelf set does not follow current schematics
- E.
Not all SKUs are priced
Correct Answer(s)
C. Uses non approved and out-dated POS
D. The shelf set does not follow current schematics
E. Not all SKUs are pricedExplanation
The given answer is correct because it identifies three reasons why this is not a perfect cold shelf. Firstly, the shelf uses non-approved and outdated POS (point of sale) systems, which may affect the efficiency and accuracy of transactions. Secondly, the shelf set does not follow the current schematics, indicating a lack of organization and adherence to proper merchandising guidelines. Lastly, not all SKUs (stock keeping units) are priced, which can lead to confusion and inconvenience for customers.Rate this question:
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- 8.
Price Communication needs to be present at all times, using either Chain pricing or Red Bull Price Communication solutions.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement suggests that Price Communication should always be present, and it can be achieved through either Chain pricing or Red Bull Price Communication solutions. This implies that both methods are valid and can be used interchangeably to ensure effective communication of prices. Therefore, the answer is true.Rate this question:
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- 9.
Shopper Marketing research shows that:
- A.
A majority (77%) of shoppers enter stores with out detailed shopping lists
- B.
85% of all shoppers make impulse purchases
- C.
Shoppers are influenced at purchase by product displays
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
The given answer, "All of the above," is correct because the provided statements are supported by Shopper Marketing research. The research shows that a majority of shoppers enter stores without detailed shopping lists, 85% of shoppers make impulse purchases, and shoppers are influenced at the point of purchase by product displays. Therefore, all three statements are true based on the research findings.Rate this question:
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- 10.
Creating a Perfect Display includes using current, Red Bull supplied POS, NOT non-approved or out-dated POS.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Using current, Red Bull supplied POS (Point of Sale) is essential for creating a perfect display. This means that non-approved or out-dated POS should not be used. By using the current POS provided by Red Bull, the display will be up to date and in line with the brand's standards. This ensures that the display effectively promotes Red Bull products and maintains a consistent image for the brand.Rate this question:
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- 11.
The five aspects that create a Perfect Display are (check all that apply).
- A.
It uses current Red Bull supplied POS
- B.
It contains a dealer loader or prize for the shopper
- C.
It uses POS that was custom made by the local market
- D.
All the cases except the top layer are wrapped, making the display more stable
- E.
Pricing is placed approprately for the channel
- F.
The display is located in a high traffic, high visibility location
- G.
It is product-focused, neat, shoppable, and 20% Sugarfree
- H.
The display is concise... less is more
Correct Answer(s)
A. It uses current Red Bull supplied POS
E. Pricing is placed approprately for the channel
F. The display is located in a high traffic, high visibility location
G. It is product-focused, neat, shoppable, and 20% Sugarfree
H. The display is concise... less is moreExplanation
The correct answer options for the question are all the factors that contribute to creating a perfect display. These factors include using the current Red Bull supplied point of sale (POS), placing pricing appropriately for the channel, locating the display in a high traffic and high visibility location, ensuring the display is product-focused, neat, shoppable, and 20% Sugarfree, and keeping the display concise to follow the "less is more" principle. These aspects combined create an ideal display that effectively showcases the product and attracts customers.Rate this question:
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- 12.
When creating Perfect Displays, it's ok to use more than one Occasionality message at one time.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
When creating Perfect Displays, it is not okay to use more than one Occasionality message at one time. Using multiple Occasionality messages can create confusion and dilute the impact of the display. It is important to choose one specific Occasionality message that aligns with the display's purpose and effectively communicates the intended message to the audience.Rate this question:
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- 13.
What is the one aspect of the display that is NOT Perfect?
- A.
The display is not in a high traffic, high visibility area
- B.
This display does not use Red Bull supplied POS
- C.
The display uses Red Bull supplied POS; however, POS with two different messages are being used
- D.
Pricing is not appropriately placed on the display
- E.
The product on the display is not neat and shoppable
- F.
Nothing, this is an example of a perfect display
Correct Answer
C. The display uses Red Bull supplied POS; however, POS with two different messages are being usedExplanation
The aspect of the display that is not perfect is that it uses Red Bull supplied POS, but with two different messages. This means that the display is not consistent in its messaging, which can confuse or distract customers.Rate this question:
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- 14.
Is this a Perfect Display?
- A.
Yes
- B.
No
Correct Answer
B. NoExplanation
The answer is "No" because the question asks whether the display is perfect or not. Since the answer is "No," it implies that the display is not perfect.Rate this question:
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- 15.
The aspects that create a Perfect Red Bull Rack or Red Bull Cooler Placement are: (check all that apply)
- A.
Red Bull is set to current schematics, with no damaged, out of code or out of stocks
- B.
Pricing is placed appropriately for channel
- C.
The equipment is located in high traffic, high visibility location
- D.
On equipment that allows for messaging, only one current Occasionality message is used at a time, statics are placed on coolers just above the handle, and shelf strips are placed where possible
Correct Answer(s)
A. Red Bull is set to current schematics, with no damaged, out of code or out of stocks
B. Pricing is placed appropriately for channel
C. The equipment is located in high traffic, high visibility location
D. On equipment that allows for messaging, only one current Occasionality message is used at a time, statics are placed on coolers just above the handle, and shelf strips are placed where possibleExplanation
A perfect Red Bull Rack or Red Bull Cooler Placement requires several aspects to be considered. Firstly, the Red Bull products should be set according to the current schematics, ensuring that there are no damaged, out of code, or out of stock items. Secondly, the pricing should be placed appropriately for the specific channel in which the products are being sold. Additionally, the equipment should be located in a high traffic and high visibility location to maximize exposure and potential sales. Lastly, if the equipment allows for messaging, only one current Occasionality message should be used at a time, with statics placed on coolers just above the handle, and shelf strips placed where possible.Rate this question:
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- 16.
What are the aspects of this Cooler placement that are NOT Perfect? (select all that apply)
- A.
The cooler is not set to current national standards
- B.
The cooler is not in a high traffic, high visibility location
- C.
There is no POS messaging
- D.
Pricing is not present
Correct Answer(s)
A. The cooler is not set to current national standards
C. There is no POS messagingExplanation
The aspects of this Cooler placement that are NOT perfect are that the cooler is not set to current national standards, which means it may not meet the required regulations or guidelines. Additionally, there is no POS messaging, which refers to the absence of point-of-sale messaging or promotional materials that could attract customers' attention and provide information about the products.Rate this question:
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- 17.
Which of the following are QPOD Placement Priorities for Grocery/Mass/Drug stores? (select all that apply)
- A.
Beverages/Energy
- B.
Checkout
- C.
Snacks & End Caps
- D.
Dairy
- E.
Prepared Foods
Correct Answer(s)
A. Beverages/Energy
B. Checkout
C. Snacks & End Caps
D. Dairy
E. Prepared FoodsExplanation
The QPOD Placement Priorities for Grocery/Mass/Drug stores include Beverages/Energy, Checkout, Snacks & End Caps, Dairy, and Prepared Foods. These priorities suggest that these categories are given importance in terms of their placement within the store. The store aims to prioritize these categories to maximize sales and customer satisfaction.Rate this question:
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- 18.
The best way to execute incremental merchandising opportunities once you've covered the QPOD Placement Priorities is by:
- A.
Asking store personnel for suggestions on where to place additional QPODs
- B.
Walking the Perfect Path looking for incremental opportunities to present to the store manager
- C.
Placing product anywhere in a store where room and the manager allows
- D.
There are no more merchandising opportunities outside of the QPOD Placement Priorities
Correct Answer
B. Walking the Perfect Path looking for incremental opportunities to present to the store managerExplanation
Walking the Perfect Path looking for incremental opportunities to present to the store manager is the best way to execute incremental merchandising opportunities once the QPOD Placement Priorities have been covered. This involves actively exploring the store and identifying areas where additional QPODs can be placed to maximize sales and visibility. By presenting these opportunities to the store manager, it allows for collaboration and decision-making on the best placement strategy. This approach ensures that all possible merchandising opportunities are explored and utilized effectively.Rate this question:
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- 19.
What IS Perfect about this Rack Placement?
- A.
Located in high traffic, high visibility location
- B.
Follows current schematic with Sugarfree stripped down the right side of the Rack
- C.
Pricing is clearly visible on eye level shelf
Correct Answer
A. Located in high traffic, high visibility locationExplanation
The given answer suggests that the perfect aspect of this rack placement is that it is located in a high traffic, high visibility location. This means that the rack is positioned in an area where it can attract a lot of attention from people passing by, increasing the chances of them noticing and potentially purchasing the products on the rack. Being in a high visibility location also ensures that the rack is easily noticeable and accessible to customers.Rate this question:
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- 20.
How can we take this rack to the next level?
- A.
Add appropriate pricing
- B.
Ensure mix is 80% Original and 20% Sugar Free
- C.
Turn cans
- D.
Nothing
Correct Answer
C. Turn cansExplanation
Turning the cans can enhance the visual appeal of the rack and make it more attractive to customers. By rotating the cans, different flavors and labels are displayed, creating a more visually appealing arrangement. This can also help to prevent any specific flavor from being overlooked or ignored by customers.Rate this question:
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.jpg "What is the one aspect of the display that is NOT Perfect?")
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