Perfect Store Certification Q1 2012
Get Perfect Store Certified!
- 1.Which of the following are reasons why executing the Perfect Store is important?
- A.
Perfect Store execution will increase velocity due to optimized store placement
- B.
Perfect Store execution differentiates Red Bull from the competition
- C.
Perfect Store execution maintains Red Bull's premium brand standards
- D.
All of the above
- 2.The Red Bull planogram standards were developed to maximize two selling opportunities. What are they? (Check the two below that apply)
- A.
Raise awareness of Red Bull Sugarfree
- B.
Take up vertical space in the shelf sets to eliminate one shelf of competitive products
- C.
Raise size distinction awareness to encourage consumers to trade up to 355ml and 473ml
- D.
Allow for proper pack out on each SKU for exactly one week's worth of sales
- 3.In order to create a Perfect Cold Shelf at Gas/Convenience, where should Red Bull Sugarfree be placed? (Choose the statement that is the most true)
- A.
At eye level
- B.
On the top shelf
- C.
On the handle side of the set
- D.
It doesn't matter, as long as it is a 80/20 split
- 4.Perfect Shelf standards say Red Bull should be placed in the Strike Zone. Where is the Strike Zone?
- A.
On the handle side of the set
- B.
The shelves that are directly in the middle of the set
- C.
The top 2 or 3 shelves of the set
- D.
Eye-level within the set (shelves 2-4)
- 5.What are the 4 aspects to creating a Perfect Cold Shelf at Gas & Convenience? (select all that apply)
- A.
Red Bull is in the Strike Zone
- B.
Red Bull is set to current standards, no damaged or out of code product on shelf, no out of stocks
- C.
Red Bull has more shelf space than any other energy brand
- D.
Glides and POS are used where allowed
- E.
Pricing is appropriately placed for the channel
- 6.What is NOT an aspect of creating a Perfect Warm Shelf?
- A.
Red Bull is in the Strike Zone
- B.
Red Bull is set to current standards
- C.
There is no damaged or out of code product on the shelf
- D.
Glides are placed
- E.
All Red Bull product is priced appropriately for the channel
- 7.
Why is this NOT a Perfect Cold Shelf? (Select all that apply)- A.
Red Bull is not in the Strike Zone
- B.
There are no glide racks
- C.
Uses non approved and out-dated POS
- D.
The shelf set does not follow current schematics
- E.
Not all SKUs are priced
- 8.Price Communication needs to be present at all times, using either Chain pricing or Red Bull Price Communication solutions.
- A.
True
- B.
False
- 9.Shopper Marketing research shows that:
- A.
A majority (77%) of shoppers enter stores with out detailed shopping lists
- B.
85% of all shoppers make impulse purchases
- C.
Shoppers are influenced at purchase by product displays
- D.
All of the above
- 10.Creating a Perfect Display includes using current, Red Bull supplied POS, NOT non-approved or out-dated POS.
- A.
True
- B.
False
- 11.The five aspects that create a Perfect Display are (check all that apply).
- A.
It uses current Red Bull supplied POS
- B.
It contains a dealer loader or prize for the shopper
- C.
It uses POS that was custom made by the local market
- D.
All the cases except the top layer are wrapped, making the display more stable
- E.
Pricing is placed approprately for the channel
- F.
The display is located in a high traffic, high visibility location
- G.
It is product-focused, neat, shoppable, and 20% Sugarfree
- H.
The display is concise... less is more
- 12.When creating Perfect Displays, it's ok to use more than one Occasionality message at one time.
- A.
True
- B.
False
- 13.
What is the one aspect of the display that is NOT Perfect?
- A.
The display is not in a high traffic, high visibility area
- B.
This display does not use Red Bull supplied POS
- C.
The display uses Red Bull supplied POS; however, POS with two different messages are being used
- D.
Pricing is not appropriately placed on the display
- E.
The product on the display is not neat and shoppable
- F.
Nothing, this is an example of a perfect display
- 14.
Is this a Perfect Display?
- A.
Yes
- B.
No
- 15.The aspects that create a Perfect Red Bull Rack or Red Bull Cooler Placement are: (check all that apply)
- A.
Red Bull is set to current schematics, with no damaged, out of code or out of stocks
- B.
Pricing is placed appropriately for channel
- C.
The equipment is located in high traffic, high visibility location
- D.
On equipment that allows for messaging, only one current Occasionality message is used at a time, statics are placed on coolers just above the handle, and shelf strips are placed where possible
- 16.
What are the aspects of this Cooler placement that are NOT Perfect? (select all that apply)
- A.
The cooler is not set to current national standards
- B.
The cooler is not in a high traffic, high visibility location
- C.
There is no POS messaging
- D.
Pricing is not present
- 17.Which of the following are QPOD Placement Priorities for Grocery/Mass/Drug stores? (select all that apply)
- A.
Beverages/Energy
- B.
Checkout
- C.
Snacks & End Caps
- D.
Dairy
- E.
Prepared Foods
- 18.The best way to execute incremental merchandising opportunities once you've covered the QPOD Placement Priorities is by:
- A.
Asking store personnel for suggestions on where to place additional QPODs
- B.
Walking the Perfect Path looking for incremental opportunities to present to the store manager
- C.
Placing product anywhere in a store where room and the manager allows
- D.
There are no more merchandising opportunities outside of the QPOD Placement Priorities
- 19.
What IS Perfect about this Rack Placement?
- A.
Located in high traffic, high visibility location
- B.
Follows current schematic with Sugarfree stripped down the right side of the Rack
- C.
Pricing is clearly visible on eye level shelf
- 20.
How can we take this rack to the next level?
- A.
Add appropriate pricing
- B.
Ensure mix is 80% Original and 20% Sugar Free
- C.
Turn cans
- D.
Nothing
.jpg "What is the one aspect of the display that is NOT Perfect?")
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