Perfect Store Certification Q1 2012

20 Questions | Total Attempts: 945

SettingsSettingsSettings
Certification Quizzes & Trivia

Get Perfect Store Certified!


Questions and Answers
  • 1. 
    Which of the following are reasons why executing the Perfect Store is important?
    • A. 

      Perfect Store execution will increase velocity due to optimized store placement

    • B. 

      Perfect Store execution differentiates Red Bull from the competition

    • C. 

      Perfect Store execution maintains Red Bull's premium brand standards

    • D. 

      All of the above

  • 2. 
    The Red Bull planogram standards were developed to maximize two selling opportunities. What are they? (Check the two below that apply)
    • A. 

      Raise awareness of Red Bull Sugarfree

    • B. 

      Take up vertical space in the shelf sets to eliminate one shelf of competitive products

    • C. 

      Raise size distinction awareness to encourage consumers to trade up to 355ml and 473ml

    • D. 

      Allow for proper pack out on each SKU for exactly one week's worth of sales

  • 3. 
    In order to create a Perfect Cold Shelf at Gas/Convenience, where should Red Bull Sugarfree be placed? (Choose the statement that is the most true)
    • A. 

      At eye level

    • B. 

      On the top shelf

    • C. 

      On the handle side of the set

    • D. 

      It doesn't matter, as long as it is a 80/20 split

  • 4. 
    Perfect Shelf standards say Red Bull should be placed in the Strike Zone. Where is the Strike Zone?
    • A. 

      On the handle side of the set

    • B. 

      The shelves that are directly in the middle of the set

    • C. 

      The top 2 or 3 shelves of the set

    • D. 

      Eye-level within the set (shelves 2-4)

  • 5. 
    What are the 4 aspects to creating a Perfect Cold Shelf at Gas & Convenience? (select all that apply)
    • A. 

      Red Bull is in the Strike Zone

    • B. 

      Red Bull is set to current standards, no damaged or out of code product on shelf, no out of stocks

    • C. 

      Red Bull has more shelf space than any other energy brand

    • D. 

      Glides and POS are used where allowed

    • E. 

      Pricing is appropriately placed for the channel

  • 6. 
    What is NOT an aspect of creating a Perfect Warm Shelf?
    • A. 

      Red Bull is in the Strike Zone

    • B. 

      Red Bull is set to current standards

    • C. 

      There is no damaged or out of code product on the shelf

    • D. 

      Glides are placed

    • E. 

      All Red Bull product is priced appropriately for the channel

  • 7. 
    Why is this NOT a Perfect Cold Shelf? (Select all that apply)
    • A. 

      Red Bull is not in the Strike Zone

    • B. 

      There are no glide racks

    • C. 

      Uses non approved and out-dated POS

    • D. 

      The shelf set does not follow current schematics

    • E. 

      Not all SKUs are priced

  • 8. 
    Price Communication needs to be present at all times, using either Chain pricing or Red Bull Price Communication solutions.
    • A. 

      True

    • B. 

      False

  • 9. 
    Shopper Marketing research shows that:
    • A. 

      A majority (77%) of shoppers enter stores with out detailed shopping lists

    • B. 

      85% of all shoppers make impulse purchases

    • C. 

      Shoppers are influenced at purchase by product displays

    • D. 

      All of the above

  • 10. 
    Creating a Perfect Display includes using current, Red Bull supplied POS, NOT non-approved or out-dated POS.
    • A. 

      True

    • B. 

      False

  • 11. 
    The five aspects that create a Perfect Display are (check all that apply).
    • A. 

      It uses current Red Bull supplied POS

    • B. 

      It contains a dealer loader or prize for the shopper

    • C. 

      It uses POS that was custom made by the local market

    • D. 

      All the cases except the top layer are wrapped, making the display more stable

    • E. 

      Pricing is placed approprately for the channel

    • F. 

      The display is located in a high traffic, high visibility location

    • G. 

      It is product-focused, neat, shoppable, and 20% Sugarfree

    • H. 

      The display is concise... less is more

  • 12. 
    When creating Perfect Displays, it's ok to use more than one Occasionality message at one time.
    • A. 

      True

    • B. 

      False

  • 13. 
    What is the one aspect of the display that is NOT Perfect?
    • A. 

      The display is not in a high traffic, high visibility area

    • B. 

      This display does not use Red Bull supplied POS

    • C. 

      The display uses Red Bull supplied POS; however, POS with two different messages are being used

    • D. 

      Pricing is not appropriately placed on the display

    • E. 

      The product on the display is not neat and shoppable

    • F. 

      Nothing, this is an example of a perfect display

  • 14. 
    Is this a Perfect Display?
    • A. 

      Yes

    • B. 

      No

  • 15. 
    The aspects that create a Perfect Red Bull Rack or Red Bull Cooler Placement are: (check all that apply)
    • A. 

      Red Bull is set to current schematics, with no damaged, out of code or out of stocks

    • B. 

      Pricing is placed appropriately for channel

    • C. 

      The equipment is located in high traffic, high visibility location

    • D. 

      On equipment that allows for messaging, only one current Occasionality message is used at a time, statics are placed on coolers just above the handle, and shelf strips are placed where possible

  • 16. 
    What are the aspects of this Cooler placement that are NOT Perfect? (select all that apply)
    • A. 

      The cooler is not set to current national standards

    • B. 

      The cooler is not in a high traffic, high visibility location

    • C. 

      There is no POS messaging

    • D. 

      Pricing is not present

  • 17. 
    Which of the following are QPOD Placement Priorities for Grocery/Mass/Drug stores? (select all that apply)
    • A. 

      Beverages/Energy

    • B. 

      Checkout

    • C. 

      Snacks & End Caps

    • D. 

      Dairy

    • E. 

      Prepared Foods

  • 18. 
    The best way to execute incremental merchandising opportunities once you've covered the QPOD Placement Priorities is by:
    • A. 

      Asking store personnel for suggestions on where to place additional QPODs

    • B. 

      Walking the Perfect Path looking for incremental opportunities to present to the store manager

    • C. 

      Placing product anywhere in a store where room and the manager allows

    • D. 

      There are no more merchandising opportunities outside of the QPOD Placement Priorities

  • 19. 
    What IS Perfect about this Rack Placement?
    • A. 

      Located in high traffic, high visibility location

    • B. 

      Follows current schematic with Sugarfree stripped down the right side of the Rack

    • C. 

      Pricing is clearly visible on eye level shelf

  • 20. 
    How can we take this rack to the next level?
    • A. 

      Add appropriate pricing

    • B. 

      Ensure mix is 80% Original and 20% Sugar Free

    • C. 

      Turn cans

    • D. 

      Nothing

Back to Top Back to top