Are You Using Outdated Keyword Optimization Techniques? (Scroll Down To Start.)

2%

5%

None - keyword density is an outdated practice

"...as long as you don't create duplicate content, you're fine."

"... the more the better."

"... instead of helping, let's make that hurt."

Suffer from diminishing returns

Climb in the search rankings

Be appealing to both humans and the engines

In the H1 tag

Anywhere on the page

At least 6 times in the copy

Exactly matching the search phrase with the page copy.

Exactly matching the search phrase with anchor text from external sites.

Evaluating the search phrase with the keywords, stemmed words & synonyms on the page and in the tags.

Use exact-match keyphrases and also individual keywords.

Use only exact-match keyphrases.

Use keyphrases that are as close as possible to the exact-match phrase.

Google will show whatever you enter in the title tag as-is every time.

Google reserves the right to change your title tag at will.

The title tag and H1 tags must match or Google will change your title tag.