Are You Using Outdated Keyword Optimization Techniques? (Scroll Down To Start.)

1. When it comes to copy/content, Google's preferred method of gauging which pages are a best match with the keywords that were typed into the Google search box is:

Exactly matching the search phrase with the page copy.

Exactly matching the search phrase with anchor text from external sites.

Evaluating the search phrase with the keywords, stemmed words & synonyms on the page and in the tags.

2. Google's Matt Cutts said, "The more times you use a keyword in your copy, the more it will..."

Suffer from diminishing returns

Climb in the search rankings

Be appealing to both humans and the engines

3. SEO copy should have what minimum keyword density to be effective without being considered spam?

2%

5%

None - keyword density is an outdated practice

4. When it comes to using keyphrases in copy more than a few times Google says,

"...as long as you don't create duplicate content, you're fine."

"... the more the better."

"... instead of helping, let's make that hurt."

5. When writing with keywords, you should:

Use exact-match keyphrases and also individual keywords.

Use only exact-match keyphrases.

Use keyphrases that are as close as possible to the exact-match phrase.

6. When it comes to your title tag:

Google will show whatever you enter in the title tag as-is every time.

Google reserves the right to change your title tag at will.

The title tag and H1 tags must match or Google will change your title tag.

7. To optimize a web page for keywords, it is required that you include keywords:

In the H1 tag

Anywhere on the page

At least 6 times in the copy