Welcome to your lead generation readiness quiz. We have highlighted some of the key things that you should have on your site to help you generate leads for your business online.
On the homepage
Blog sidebar
End of blog articles
Product/service information pages
User behaviour driven popups
Simple enquire to buy product/service
Customer case studies
Whitepapers/how-to guides
Useful e-books
First-time discount
Free trial
None
Contact phone number
Contact email address link
Email contact form
Landing pages with forms
Social action (Like, Tweet, share..)
Live chat
No landing pages
The page has a strong customer benefit focussed headline
Uses bullet point lists to show key points
Includes a form with qualifying criteria questions
Does not show website navigation or links that could distract visitor
Most of the content is viewable without scrolling
Includes at least one relevant image
You can understand meaning of page in less than 5 seconds
On form completion you get a thank you page
Focusses on a single call to action
Latest/hottest content is highlighted
Use eye-catching visuals
We use copy that is customer benefit led
Customer needs are linked to solution benefits
Calls to action are clear and prominent
A consistent voice is used
Paragraphs are short and have titles
The font is easy-to-read
Content is scannable
Compelling imagery is used (little or no stock imagery)
Strong calls-to-action on each page
Address customer pain points
Use appropritate images/videos
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Here's an interesting quiz for you.