Online Lead Generation Readiness Quiz

8 Questions | By Duncan_m | Updated: Oct 28, 2022 | Attempts: 76

Questions

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Welcome to your lead generation readiness quiz. We have highlighted some of the key things that you should have on your site to help you generate leads for your business online.

Questions and Answers

1.

Where do you have calls to action on your site?
- A.
  
  On the homepage
- B.
  
  Blog sidebar
- C.
  
  End of blog articles
- D.
  
  Product/service information pages
- E.
  
  User behaviour driven popups
2.

What kind of content/offers do you use to drive the CTAs on your site?
- A.
  
  Simple enquire to buy product/service
- B.
  
  Customer case studies
- C.
  
  Whitepapers/how-to guides
- D.
  
  Useful e-books
- E.
  
  First-time discount
- F.
  
  Free trial
- G.
  
  None
3.

Which of the following methods do you allow users to act on a call to action (CTA) on your website
- A.
  
  Contact phone number
- B.
  
  Contact email address link
- C.
  
  Email contact form
- D.
  
  Landing pages with forms
- E.
  
  Social action (Like, Tweet, share..)
- F.
  
  Live chat
4.

Which of the following to you have on your landing pages?
- A.
  
  No landing pages
- B.
  
  The page has a strong customer benefit focussed headline
- C.
  
  Uses bullet point lists to show key points
- D.
  
  Includes a form with qualifying criteria questions
- E.
  
  Does not show website navigation or links that could distract visitor
- F.
  
  Most of the content is viewable without scrolling
- G.
  
  Includes at least one relevant image
- H.
  
  You can understand meaning of page in less than 5 seconds
- I.
  
  On form completion you get a thank you page
- J.
  
  Focusses on a single call to action
5.

Which of the following are on your homepage?
- A.
  
  Latest/hottest content is highlighted
- B.
  
  Use eye-catching visuals
- C.
  
  We use copy that is customer benefit led
6.

How does your website content appear?
- A.
  
  Customer needs are linked to solution benefits
- B.
  
  Calls to action are clear and prominent
- C.
  
  A consistent voice is used
- D.
  
  Paragraphs are short and have titles
- E.
  
  The font is easy-to-read
- F.
  
  Content is scannable
- G.
  
  Compelling imagery is used (little or no stock imagery)
7.

Product/service pages
- A.
  
  Strong calls-to-action on each page
- B.
  
  Address customer pain points
- C.
  
  Use appropritate images/videos
8.

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