Media Influence

1. A good example of the Hyperdermic Needle theory in action is The War of the Worlds radio play by Orson Welles. The first two thirds of the 60-minute broadcast were presented as a series of simulated news bulletins, which suggested to many listeners that an actual alien invasion by Martians was currently in progress. Compounding the issue was the fact that the Mercury Theatre on the Air was a sustaining show (it ran without commercial breaks), adding to the program's realism. Although there were sensationalist accounts in the press about a supposed panic in response to the broadcast, the precise extent of listener response has been debated. In the days following the adaptation, however, there was widespread outrage and panic by certain listeners, who had believed the events described in the program were real.

True

False

2. According to the TAC's website, there has been "a near halving of Victoria's road toll since 1989, with a corresponding drop in serious injuries of 27%", attributed to "a number of factors". A key conclusion reached relating to the first years of the TAC campaign is that there were clear links between the levels of TAC publicity supporting speed and alcohol enforcement programs and reductions in crashes

True

False

3. The Hyperdermic Needle Theory is also known as The Bullet Theory.

True

False

4. A recent example of the media setting agendas (also known as Gatekeeping) was :

5. The audience demographic at the heart of this debate, concerns graphic images potentially harming and influencing:

The elderly

35-40 yr olds

Children, 7-14yrs

Young adults

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7. The Hypodermic Needle Theory is a part of which model

Effects Tradition

Political Economy Model

Cultural Studies Model

8. The films Natural Born Killers & The Basketball Diaries were also said to have been influential texts in The Columbine Shootings

True

False

9. Another good example of the Two Step Flow theory at work is The Oprah Effect

True

False

10. The Columbine School Massacre was investigated by The Secret Service.

True

False

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13. The debate surrounding media influence and whether screen violence causes real violence is...

Conclusive

Lively, contested & inconclusive

Ongoing but mostly conclusive

Unfair

14. Video games as a form of media are:

Swift, pervasive, easily accessible, interactive & repetitive

Expensive

Difficult

Option4

15. Media influence researcher Anderson concluded that:

Exposure to games is inconsistent and therefore hard to assess

Exposure is not important, what is important is how the individual was raised

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18. Daphne ______________ , professor of brain and cognitive sciences at the University of Rochester in the United States has found that modern fast-paced action video games, in particular first-person shooter games, may sharpen your vision, improve your attention and working memory, and develop your fine motor skills and hand-eye coordination. ( See https://www.abc.net.au/science/articles/2009/06/24/2607577.htm )

Submit

19. Which one do you like?

Option 1

Option 2

Option 3

Option 4

Submit

22. The Agenda Setting Function theory is an example of which model

Effects Tradition

Limited Effects

Receptionist Constructivist

23. Uses and Gratification was (select 2 of the 3 below)

Developed by McQuail, Blumer & Lazarsfeld

Developed in the 1940s and is a bottom up theory

Developed only in the last 10 years and is top down

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26. Ferguson's criticism of Anderson's "Noise blast" test included the following:

This study was essentially a laboratory study and has no real connection to the real world.

Ferguson argues that Anderson's result of an apparent

Submit

Media INFLuence

2.

What first name or nickname would you like us to use?

3. The Hyperdermic Needle Theory is also known as The Bullet Theory.

4. A recent example of the media setting agendas (also known as Gatekeeping) was :

5. The audience demographic at the heart of this debate, concerns graphic images potentially harming and influencing:

6. The 1999 Columbine School Massacre saw Dylan and Eric, two teenage boys, murder of their classmates. Society flew into moral panic, concerned and eager to find reasons as to why these young men acted in such a violent way. One game said to have been influential was

7. The Hypodermic Needle Theory is a part of which model

8. The films Natural Born Killers & The Basketball Diaries were also said to have been influential texts in The Columbine Shootings

9. Another good example of the Two Step Flow theory at work is The Oprah Effect

10. The Columbine School Massacre was investigated by The Secret Service.

11. Dylan and Eric killed how many teachers?

12. Dylan and Eric killed how many students?

13. The debate surrounding media influence and whether screen violence causes real violence is...

14. Video games as a form of media are:

15. Media influence researcher Anderson concluded that:

16. The Secret Service report on Dylan and Eric suggested ___________ as a possible cause of the boy's violent attack.

17. __ _ ______ describes a phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is.

19. Which one do you like?

20. Today, a growing area of brain research suggests modern fast-paced action video games, in particular first-person shooter games may sharpen your _, improve your attention and working _, and develop your fine motor skills and hand-eye coordination.

21. One recent example to reference in the exam for the Two Step Flow Theory is:

22. The Agenda Setting Function theory is an example of which model

23. Uses and Gratification was (select 2 of the 3 below)

24. Some analysts argue that a part of the killers problem may have been due to d________________ due to their constant exposure to violent imagery in such video games, as well as music and movies.

25. Other texts said to have been influential in the Columbine School Shootings were films:

26. Ferguson's criticism of Anderson's "Noise blast" test included the following:

Media INFLuence

2.

What first name or nickname would you like us to use?

3. The Hyperdermic Needle Theory is also known as The Bullet Theory.

4. A recent example of the media setting agendas (also known as Gatekeeping) was :

5. The audience demographic at the heart of this debate, concerns graphic images potentially harming and influencing:

6. The 1999 Columbine School Massacre saw Dylan and Eric, two teenage boys, murder of their classmates. Society flew into moral panic, concerned and eager to find reasons as to why these young men acted in such a violent way. One game said to have been influential was

7. The Hypodermic Needle Theory is a part of which model

8. The films Natural Born Killers & The Basketball Diaries were also said to have been influential texts in The Columbine Shootings

9. Another good example of the Two Step Flow theory at work is The Oprah Effect

10. The Columbine School Massacre was investigated by The Secret Service.

11. Dylan and Eric killed how many teachers?

12. Dylan and Eric killed how many students?

13. The debate surrounding media influence and whether screen violence causes real violence is...

14. Video games as a form of media are:

15. Media influence researcher Anderson concluded that:

16. The Secret Service report on Dylan and Eric suggested ___________ as a possible cause of the boy's violent attack.

17. ____ _____ ________ describes a phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is.

19. Which one do you like?

20. Today, a growing area of brain research suggests modern fast-paced action video games, in particular first-person shooter games may sharpen your _________, improve your attention and working _________, and develop your fine motor skills and hand-eye coordination.

21. One recent example to reference in the exam for the Two Step Flow Theory is:

22. The Agenda Setting Function theory is an example of which model

23. Uses and Gratification was (select 2 of the 3 below)

24. Some analysts argue that a part of the killers problem may have been due to d________________ due to their constant exposure to violent imagery in such video games, as well as music and movies.

25. Other texts said to have been influential in the Columbine School Shootings were films:

26. Ferguson's criticism of Anderson's "Noise blast" test included the following:

17. __ _ ______ describes a phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is.

20. Today, a growing area of brain research suggests modern fast-paced action video games, in particular first-person shooter games may sharpen your _, improve your attention and working _, and develop your fine motor skills and hand-eye coordination.