Media Influence

1. A good example of the Hyperdermic Needle theory in action is The War of the Worlds radio play by Orson Welles. The first two thirds of the 60-minute broadcast were presented as a series of simulated news bulletins, which suggested to many listeners that an actual alien invasion by Martians was currently in progress. Compounding the issue was the fact that the Mercury Theatre on the Air was a sustaining show (it ran without commercial breaks), adding to the program's realism. Although there were sensationalist accounts in the press about a supposed panic in response to the broadcast, the precise extent of listener response has been debated. In the days following the adaptation, however, there was widespread outrage and panic by certain listeners, who had believed the events described in the program were real.

True

False

2. According to the TAC's website, there has been "a near halving of Victoria's road toll since 1989, with a corresponding drop in serious injuries of 27%", attributed to "a number of factors". A key conclusion reached relating to the first years of the TAC campaign is that there were clear links between the levels of TAC publicity supporting speed and alcohol enforcement programs and reductions in crashes

True

False

3. The Hyperdermic Needle Theory is also known as The Bullet Theory.

True

False

4. A recent example of the media setting agendas (also known as Gatekeeping) was :

5. The audience demographic at the heart of this debate, concerns graphic images potentially harming and influencing:

The elderly

35-40 yr olds

Children, 7-14yrs

Young adults

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7. The Hypodermic Needle Theory is a part of which model

Effects Tradition

Political Economy Model

Cultural Studies Model

8. The films Natural Born Killers & The Basketball Diaries were also said to have been influential texts in The Columbine Shootings

True

False

9. Another good example of the Two Step Flow theory at work is The Oprah Effect

True

False

10. The Columbine School Massacre was investigated by The Secret Service.

True

False

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13. The debate surrounding media influence and whether screen violence causes real violence is...

Conclusive

Lively, contested & inconclusive

Ongoing but mostly conclusive

Unfair

14. Video games as a form of media are:

Swift, pervasive, easily accessible, interactive & repetitive

Expensive

Difficult

Option4

15. Media influence researcher Anderson concluded that:

Exposure to games is inconsistent and therefore hard to assess

Exposure is not important, what is important is how the individual was raised

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18. Daphne ______________ , professor of brain and cognitive sciences at the University of Rochester in the United States has found that modern fast-paced action video games, in particular first-person shooter games, may sharpen your vision, improve your attention and working memory, and develop your fine motor skills and hand-eye coordination. ( See https://www.abc.net.au/science/articles/2009/06/24/2607577.htm )

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19. Which one do you like?

Option 1

Option 2

Option 3

Option 4