Media Influence

The debate surrounding media influence and whether screen violence causes real violence is...

• A.

  Conclusive

• B.

  Lively, contested & inconclusive

• C.

  Ongoing but mostly conclusive

• D.

  Unfair

The audience demographic at the heart of this debate, concerns graphic images potentially harming and influencing:

• A.

  The elderly

• B.

  35-40 yr olds

• C.

  Children, 7-14yrs

• D.

  Young adults

The films Natural Born Killers & The Basketball Diaries were also said to have been influential texts in The Columbine Shootings

• A.

  True

• B.

  False

Media influence researcher Anderson concluded that:

• A.

  Exposure to games is inconsistent and therefore hard to assess

• B.

  Exposure to violent video games causes both short term and long term aggression in players and decreases empathy and prosocial behavior.

• C.

  Exposure is not important, what is important is how the individual was raised

The Columbine School Massacre was investigated by The Secret Service.

• A.

  True

• B.

  False

Dylan and Eric killed how many students?

Dylan and Eric killed how many teachers?

The Hyperdermic Needle Theory is also known as The Bullet Theory.

• A.

  True

• B.

  False

Today, a growing area of brain research suggests modern fast-paced action video games, in particular first-person shooter games  may sharpen your _________, improve your attention and working _________, and develop your fine motor skills and hand-eye coordination.

Daphne ______________ , professor of brain and cognitive sciences at the University of Rochester in the United States has found that modern fast-paced action video games, in particular first-person shooter games, may sharpen your vision, improve your attention and working memory, and develop your fine motor skills and hand-eye coordination. ( See http://www.abc.net.au/science/articles/2009/06/24/2607577.htm )

According to the TAC’s website, there has been “a near halving of Victoria’s road toll since 1989, with a corresponding drop in serious injuries of 27%”, attributed to “a number of factors”. A key conclusion reached relating to the first years of the TAC campaign is that there were clear links between the levels of TAC publicity supporting speed and alcohol enforcement programs and reductions in crashes

• A.

  True

• B.

  False

Another good example of the Two Step Flow theory at work is The Oprah Effect

• A.

  True

• B.

  False

Uses and Gratification was (select 2 of the 3 below)

• A.

  Developed by McQuail, Blumer & Lazarsfeld

• B.

  Developed in the 1940s and is a bottom up theory

• C.

  Developed only in the last 10 years and is top down

____    _____   ________    describes a phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is.

The 1999 Columbine School Massacre saw Dylan and Eric, two teenage boys, murder of their classmates. Society flew into moral panic, concerned and eager to find reasons as to why these young men acted in such a violent way. One game said to have been influential was

The Secret Service report on Dylan and Eric suggested   ___________   as a possible cause of the boy's violent attack.

Some analysts argue that a part of the killers problem may have been due to d________________  due to their constant exposure to violent imagery in such video games, as well as music and movies.

Other texts said to have been influential in the Columbine School Shootings were films:

The Agenda Setting Function theory is an example of which model

• A.

  Effects Tradition

• B.

  Limited Effects

• C.

  Receptionist Constructivist

The Hypodermic Needle Theory is a part of which model

• A.

  Effects Tradition

• B.

  Political Economy Model

• C.

  Cultural Studies Model

A good example of the Hyperdermic Needle theory in action is The War of the Worlds radio play by Orson Welles.The first two thirds of the 60-minute broadcast were presented as a series of simulated news bulletins, which suggested to many listeners that an actual alien invasion by Martians was currently in progress. Compounding the issue was the fact that the Mercury Theatre on the Air was a sustaining show (it ran without commercial breaks), adding to the program's realism. Although there were sensationalist accounts in the press about a supposed panic in response to the broadcast, the precise extent of listener response has been debated.In the days following the adaptation, however, there was widespread outrage and panic by certain listeners, who had believed the events described in the program were real.

• A.

  True

• B.

  False

One recent example to reference in the exam for the Two Step Flow Theory is:

A recent example of the media setting agendas (also known as Gatekeeping) was :

• A.

  OUTSPOKEN independent Senator Jacqui Lambie compared the cost of bombing terrorists in Syria to the costs of providing rehab for ice addicts.

• B.

  When the media led audiences to feel more about two American reporters than 50 Somali or Syrian or Afghan asylum seekers by dominating news reports.The main 6:00pm BBC news did mention the deaths of the migrants, but only as part of a wider migrant story which was broadcast around 20 minutes into the bulletin. The American TV killings was lead story, although the death toll was 25 times less.

Video games as a form of media are:

• A.

  Swift, pervasive, easily accessible, interactive & repetitive

• B.

  Expensive

• C.

  Difficult

• D.

  Option4

Which one do you like?

• A.

  Option 1

• B.

  Option 2

• C.

  Option 3

• D.

  Option 4

Ferguson's criticism of Anderson's "Noise blast" test included the following:

• A.

  There is the possibility of researcher bias, as the conclusions supported their theory. Also, the participants were implicitly given permission by the researchers to be aggressive. Real world violence tends to break laws, and is therefore more deviant than the experimental task.

• B.

  The task is unrealistic. Showing aggression by playing loud noises is quite different in scale/degree from attacking someone in real life. People may have found it funny or not taken it seriously. It can’t be concluded that they would be more likely to stab/shoot someone.

• C.

  This test fails to adequately define "aggression". That is this study used outcome measures that have nothing to do with real life aggression

• D.

  This study was essentially a laboratory study and has no real connection to the real world.

• E.

  Ferguson argues that Anderson's result of an apparent