Agenda Setting Theory Of The Media

The correct answer is Max McCombs and Donald Shaw. These two researchers are known for developing the theory of agenda-setting in mass communication. This theory suggests that the media has the power to influence which issues and topics are considered important by the public through the selection and presentation of news. McCombs and Shaw conducted a study in 1968 during the U.S. presidential election and found a correlation between media coverage and the importance given to certain issues by the public. Their work has had a significant impact on the field of communication and media studies.

Agenda setting refers to the ability of the news media to influence the public's perception of important issues by deciding which topics to cover and how to frame them. This process involves selecting certain topics as news stories and giving them prominence, while neglecting or downplaying others. By doing so, the news media can shape public awareness and concern about salient issues, ultimately influencing public opinion and policy-making processes.

Private Agenda setting is not a type of Agenda setting because it refers to an individual or a small group's personal agenda, which may not have a significant impact on the larger public or policy discussions. In contrast, Public Agenda setting involves shaping the issues that are important to the general public, Media Agenda setting refers to the influence of media in determining which topics receive public attention, and Policy Agenda setting focuses on the process of determining the issues that will be addressed by policymakers.

The Agenda setting Theory of Media was postulated during the study of the 1968 American Presidential Elections. This theory suggests that the media has the power to influence the public's perception and priorities by determining what issues and topics are discussed and given importance. The intense media coverage and the impact it had on shaping public opinion during the 1968 elections served as a significant case study for the development of this theory.

Twitter is said to be unique in agenda setting as it allows users to showcase their political opinions without functioning in both directions. This means that Twitter allows users to express their opinions and share their thoughts on political matters, but it does not provide a platform for users to engage in direct back-and-forth discussions or debates. Unlike other social media platforms like Facebook or Instagram, Twitter's format of short, concise messages and the ability to follow and share content from various sources make it a popular platform for political discourse and agenda setting.

In power relations between high-power sources and high-power media, they are considered equals in setting the agenda. This means that both the source and the media have equal influence and control over what topics and issues are prioritized and discussed in the public sphere. They work collaboratively to shape the agenda and have an equal say in the decision-making process.

The correct answer suggests that according to the studies of Agenda setting theory, negative emotions have a greater impact and influence on individuals compared to positive emotions. This implies that the media's focus on negative news and the public's emotional response to it is more significant than positive news and emotions. This conclusion highlights the power of negative emotions in shaping people's perceptions and agendas.

The latest model of Agenda setting is referred to as the Network agenda setting model. This model recognizes that the media is not the sole influencer of public opinion and agenda setting, but rather, it is a network of interconnected actors including politicians, interest groups, and citizens that collectively shape the public agenda. This model emphasizes the role of social networks, online platforms, and interpersonal communication in setting the agenda and influencing public opinion. It acknowledges the dynamic and complex nature of agenda setting in the digital age.

The correct answer is "News concentration". This is not a distinct difference between framing and second-level agenda setting. Framing refers to the way in which news stories are presented and the emphasis given to certain aspects. Second-level agenda setting refers to the influence of the media in determining the importance and salience of certain issues. News concentration, on the other hand, refers to the ownership and control of media outlets, which can impact the diversity and variety of news sources.

Littlejohn and Foss seemed to indicate in their research that there are four types of power relations between media and other sources.