Agenda Setting Theory Of The Media

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Agenda Setting Theory Of The Media - Quiz

Agenda Setting Theory is a social science theory that describes the capacity of the news media to impact the significance put on the subjects of general society plan in attempts to make predictions. How well do you know Agenda Setting Theory? You can find out and more by taking this quiz.


Questions and Answers
  • 1. 

    The term Agenda setting Theory of Media was postulated during the study of?

    • A.

      The second world war

    • B.

      Influence of media on gay rights

    • C.

      1968 American Presidential Elections

    • D.

      The influence of Media on household rules

    Correct Answer
    C. 1968 American Presidential Elections
    Explanation
    The Agenda setting Theory of Media was postulated during the study of the 1968 American Presidential Elections. This theory suggests that the media has the power to influence the public's perception and priorities by determining what issues and topics are discussed and given importance. The intense media coverage and the impact it had on shaping public opinion during the 1968 elections served as a significant case study for the development of this theory.

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  • 2. 

    The theory was developed by two researchers named? 

    • A.

      Max McCombs and Donald Shaw

    • B.

      Walter Lippmann and David price

    • C.

      Richard Wright and Rose Becker

    • D.

      Benard Cohen and Franklin Buck

    Correct Answer
    A. Max McCombs and Donald Shaw
    Explanation
    The correct answer is Max McCombs and Donald Shaw. These two researchers are known for developing the theory of agenda-setting in mass communication. This theory suggests that the media has the power to influence which issues and topics are considered important by the public through the selection and presentation of news. McCombs and Shaw conducted a study in 1968 during the U.S. presidential election and found a correlation between media coverage and the importance given to certain issues by the public. Their work has had a significant impact on the field of communication and media studies.

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  • 3. 

    Which of the following best describes the creation of public awareness and concern of salient issues by the news media? 

    • A.

      Agenda setting

    • B.

      Media Concentration

    • C.

      Media broadcast

    • D.

      Policy making

    Correct Answer
    A. Agenda setting
    Explanation
    Agenda setting refers to the ability of the news media to influence the public's perception of important issues by deciding which topics to cover and how to frame them. This process involves selecting certain topics as news stories and giving them prominence, while neglecting or downplaying others. By doing so, the news media can shape public awareness and concern about salient issues, ultimately influencing public opinion and policy-making processes.

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  • 4. 

    Which of the following is not a type of Agenda setting?

    • A.

      Public Agenda setting

    • B.

      Private Agenda setting

    • C.

      Media Agenda setting

    • D.

      Policy Agenda Setting

    Correct Answer
    B. Private Agenda setting
    Explanation
    Private Agenda setting is not a type of Agenda setting because it refers to an individual or a small group's personal agenda, which may not have a significant impact on the larger public or policy discussions. In contrast, Public Agenda setting involves shaping the issues that are important to the general public, Media Agenda setting refers to the influence of media in determining which topics receive public attention, and Policy Agenda setting focuses on the process of determining the issues that will be addressed by policymakers.

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  • 5. 

    Which of the following is not a distinct difference between framing and second-level agenda setting?

    • A.

      News production

    • B.

      News Processing

    • C.

      News concentration

    • D.

      Locus of effect

    Correct Answer
    C. News concentration
    Explanation
    The correct answer is "News concentration". This is not a distinct difference between framing and second-level agenda setting. Framing refers to the way in which news stories are presented and the emphasis given to certain aspects. Second-level agenda setting refers to the influence of the media in determining the importance and salience of certain issues. News concentration, on the other hand, refers to the ownership and control of media outlets, which can impact the diversity and variety of news sources.

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  • 6. 

    Which authors seemed to indicate in their research that there are four types of power relations between media and other sources?

    • A.

      Beckley and finley

    • B.

      Littlejohn and Foss

    • C.

      Max McCombs and Donald Shaw

    • D.

      Benard Cohen and Franklin Buck

    Correct Answer
    B. Littlejohn and Foss
    Explanation
    Littlejohn and Foss seemed to indicate in their research that there are four types of power relations between media and other sources.

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  • 7. 

    Which social media platform is said to be unique in agenda setting as it allows Users to showcase their political opinion without functioning in both directions?

    • A.

      Facebook

    • B.

      Instagram

    • C.

      Twitter

    • D.

      SnapChat

    Correct Answer
    C. Twitter
    Explanation
    Twitter is said to be unique in agenda setting as it allows users to showcase their political opinions without functioning in both directions. This means that Twitter allows users to express their opinions and share their thoughts on political matters, but it does not provide a platform for users to engage in direct back-and-forth discussions or debates. Unlike other social media platforms like Facebook or Instagram, Twitter's format of short, concise messages and the ability to follow and share content from various sources make it a popular platform for political discourse and agenda setting.

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  • 8. 

    One of the three conclusions presented during the studies of Agenda setting theory says?

    • A.

      The media's emotional-affective agenda is usually at odds with the public's emotional impressions of news.

    • B.

      The masses are able to discern between media information

    • C.

      Negative emotions are more powerful than positive emotions

    • D.

      Positive emotions are more powerful than negative emotions

    Correct Answer
    C. Negative emotions are more powerful than positive emotions
    Explanation
    The correct answer suggests that according to the studies of Agenda setting theory, negative emotions have a greater impact and influence on individuals compared to positive emotions. This implies that the media's focus on negative news and the public's emotional response to it is more significant than positive news and emotions. This conclusion highlights the power of negative emotions in shaping people's perceptions and agendas.

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  • 9. 

    One major result from Power relations between media and other sources is that?

    • A.

      High-power source & high-power media: are equals in setting the agenda

    • B.

      High-power source & high-power media: the source sets the agenda for the media

    • C.

      High-power source & high-power media: the media set their own agenda and may marginalize the source

    • D.

      High-power source & high-power media: both are too weak to set the public agenda

    Correct Answer
    A. High-power source & high-power media: are equals in setting the agenda
    Explanation
    In power relations between high-power sources and high-power media, they are considered equals in setting the agenda. This means that both the source and the media have equal influence and control over what topics and issues are prioritized and discussed in the public sphere. They work collaboratively to shape the agenda and have an equal say in the decision-making process.

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  • 10. 

    The latest model of Agenda setting is referred by scholars as?

    • A.

      Network agenda setting model

    • B.

      Media-based agenda setting model

    • C.

      High power source agenda setting model

    • D.

      Internet based agenda setting model

    Correct Answer
    A. Network agenda setting model
    Explanation
    The latest model of Agenda setting is referred to as the Network agenda setting model. This model recognizes that the media is not the sole influencer of public opinion and agenda setting, but rather, it is a network of interconnected actors including politicians, interest groups, and citizens that collectively shape the public agenda. This model emphasizes the role of social networks, online platforms, and interpersonal communication in setting the agenda and influencing public opinion. It acknowledges the dynamic and complex nature of agenda setting in the digital age.

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jul 15, 2018
    Quiz Created by
    Gregorynaomi
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