Agenda Setting Theory Of The Media

2.

The theory was developed by two researchers named?

Max McCombs and Donald Shaw
Walter Lippmann and David price
Richard Wright and Rose Becker
Benard Cohen and Franklin Buck

Correct Answer

A. Max McCombs and Donald Shaw

Explanation

The correct answer is Max McCombs and Donald Shaw. These two researchers are known for developing the theory of agenda-setting in mass communication. This theory suggests that the media has the power to influence which issues and topics are considered important by the public through the selection and presentation of news. McCombs and Shaw conducted a study in 1968 during the U.S. presidential election and found a correlation between media coverage and the importance given to certain issues by the public. Their work has had a significant impact on the field of communication and media studies.

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3.

Which of the following best describes the creation of public awareness and concern of salient issues by the news media?

Agenda setting
Media Concentration
Media broadcast
Policy making

Correct Answer

A. Agenda setting

Explanation

Agenda setting refers to the ability of the news media to influence the public's perception of important issues by deciding which topics to cover and how to frame them. This process involves selecting certain topics as news stories and giving them prominence, while neglecting or downplaying others. By doing so, the news media can shape public awareness and concern about salient issues, ultimately influencing public opinion and policy-making processes.

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4.

Which of the following is not a type of Agenda setting?

Public Agenda setting
Private Agenda setting
Media Agenda setting
Policy Agenda Setting

Correct Answer

A. Private Agenda setting

Explanation

Private Agenda setting is not a type of Agenda setting because it refers to an individual or a small group's personal agenda, which may not have a significant impact on the larger public or policy discussions. In contrast, Public Agenda setting involves shaping the issues that are important to the general public, Media Agenda setting refers to the influence of media in determining which topics receive public attention, and Policy Agenda setting focuses on the process of determining the issues that will be addressed by policymakers.

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5.

Which of the following is not a distinct difference between framing and second-level agenda setting?

News production
News Processing
News concentration
Locus of effect

Correct Answer

A. News concentration

Explanation

The correct answer is "News concentration". This is not a distinct difference between framing and second-level agenda setting. Framing refers to the way in which news stories are presented and the emphasis given to certain aspects. Second-level agenda setting refers to the influence of the media in determining the importance and salience of certain issues. News concentration, on the other hand, refers to the ownership and control of media outlets, which can impact the diversity and variety of news sources.

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6.

Which authors seemed to indicate in their research that there are four types of power relations between media and other sources?

Beckley and finley
Littlejohn and Foss
Max McCombs and Donald Shaw
Benard Cohen and Franklin Buck

Correct Answer

A. Littlejohn and Foss

Explanation

Littlejohn and Foss seemed to indicate in their research that there are four types of power relations between media and other sources.

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7.

Which social media platform is said to be unique in agenda setting as it allows Users to showcase their political opinion without functioning in both directions?

Facebook
Instagram
Twitter
SnapChat

Correct Answer

A. Twitter

Explanation

Twitter is said to be unique in agenda setting as it allows users to showcase their political opinions without functioning in both directions. This means that Twitter allows users to express their opinions and share their thoughts on political matters, but it does not provide a platform for users to engage in direct back-and-forth discussions or debates. Unlike other social media platforms like Facebook or Instagram, Twitter's format of short, concise messages and the ability to follow and share content from various sources make it a popular platform for political discourse and agenda setting.

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8.

One of the three conclusions presented during the studies of Agenda setting theory says?

The media's emotional-affective agenda is usually at odds with the public's emotional impressions of news.
The masses are able to discern between media information
Negative emotions are more powerful than positive emotions
Positive emotions are more powerful than negative emotions

Correct Answer

A. Negative emotions are more powerful than positive emotions

Explanation

The correct answer suggests that according to the studies of Agenda setting theory, negative emotions have a greater impact and influence on individuals compared to positive emotions. This implies that the media's focus on negative news and the public's emotional response to it is more significant than positive news and emotions. This conclusion highlights the power of negative emotions in shaping people's perceptions and agendas.

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9.

One major result from Power relations between media and other sources is that?

High-power source & high-power media: are equals in setting the agenda
High-power source & high-power media: the source sets the agenda for the media
High-power source & high-power media: the media set their own agenda and may marginalize the source
High-power source & high-power media: both are too weak to set the public agenda

Correct Answer

A. High-power source & high-power media: are equals in setting the agenda

Explanation

In power relations between high-power sources and high-power media, they are considered equals in setting the agenda. This means that both the source and the media have equal influence and control over what topics and issues are prioritized and discussed in the public sphere. They work collaboratively to shape the agenda and have an equal say in the decision-making process.

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10.

The latest model of Agenda setting is referred by scholars as?

Network agenda setting model
Media-based agenda setting model
High power source agenda setting model
Internet based agenda setting model

Correct Answer

A. Network agenda setting model

Explanation

The latest model of Agenda setting is referred to as the Network agenda setting model. This model recognizes that the media is not the sole influencer of public opinion and agenda setting, but rather, it is a network of interconnected actors including politicians, interest groups, and citizens that collectively shape the public agenda. This model emphasizes the role of social networks, online platforms, and interpersonal communication in setting the agenda and influencing public opinion. It acknowledges the dynamic and complex nature of agenda setting in the digital age.

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Agenda Setting Theory Of The Media

The term Agenda setting Theory of Media was postulated during the study of?

Quiz Preview

The theory was developed by two researchers named?

Which of the following best describes the creation of public awareness and concern of salient issues by the news media?

Which of the following is not a type of Agenda setting?

Which of the following is not a distinct difference between framing and second-level agenda setting?

Which authors seemed to indicate in their research that there are four types of power relations between media and other sources?

Which social media platform is said to be unique in agenda setting as it allows Users to showcase their political opinion without functioning in both directions?

One of the three conclusions presented during the studies of Agenda setting theory says?

One major result from Power relations between media and other sources is that?

The latest model of Agenda setting is referred by scholars as?