New 30 Minute Sample Paper 1

40 Questions | Total Attempts: 638

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New 30 Minute Sample Paper 1

APMP Foundation Questions: Half Hour Sample Paper 40 questions 30 minutes


Questions and Answers
  • 1. 
    The recommended format and position for an action caption is:
    • A. 

      A) Numbered and placed above the graphic to which it refers

    • B. 

      B) Numbered and placed below the graphic to which it refers

    • C. 

      C) Unnumbered and placed below the graphic to which it refers

    • D. 

      D) A graphic does not have to have a caption

  • 2. 
    Capture planning should start:
    • A. 

      A) Before the pursuit decision

    • B. 

      B) After the pursuit decision

    • C. 

      C) After the RFP is issued

    • D. 

      D) After the bid is qualified in

  • 3. 
    Which one of the following is correct?
    • A. 

      A) The stationery car was hit from behind

    • B. 

      B) The stationery order included paperclips

    • C. 

      C) The principal should be to qualify all bids

    • D. 

      D) The principle issue is the specification

  • 4. 
    Chose the phrase that correctly completes this statement about cover letters. “Cover letters…
    • A. 

      A) should state only that the proposal is attached and be signed by the bid manager

    • B. 

      B) should state only that the proposal is attached and be signed by the account manager

    • C. 

      C) should cite your key discriminator and be signed by the highest ranking person who has had contact with the Prospect

    • D. 

      D) are not required

  • 5. 
    For electronic submittal where the format is NOT specified by the customer:
    • A. 

      A) No one format is better than another

    • B. 

      B) Submit as a Microsoft Word file

    • C. 

      C) Submit text and graphics separately

    • D. 

      D) Submit as an Adobe Acrobat PDF file

  • 6. 
    Executive summaries should be first drafted:
    • A. 

      A) Before the kickoff meeting by Sales

    • B. 

      B) At the storyboard review stage by the technical architect

    • C. 

      C) At the final draft stage, before the Red Team, by the bid manager

    • D. 

      D) After the Red Team by the account director

  • 7. 
    Executive summaries should:
    • A. 

      A) Never include graphics

    • B. 

      B) Start with an introduction to your company

    • C. 

      C) Name the seller more than the prospect

    • D. 

      D) Connect your solution to the Prospect’s vision

  • 8. 
    Which is true?
    • A. 

      A) Features are more important than advantages

    • B. 

      B) Benefits should be converted to advantages

    • C. 

      C) Benefits have the most lasting effect on the prospect

    • D. 

      D) You should stress features over benefits

  • 9. 
    Graphics:
    • A. 

      A) Are unimportant as evaluators retain more from reading text

    • B. 

      B) Should be conceived before the text is written

    • C. 

      C) Should always appear before the text statement relating to them

    • D. 

      D) Can be orientated such that the proposal has to be turned

  • 10. 
    You should allocate what percentage of available time to core team planning prior to the kickoff meeting?:
    • A. 

      A) 5%

    • B. 

      B) 10%

    • C. 

      C) 15%

    • D. 

      D) 20%

  • 11. 
    Which is NOT a benefit of storyboarding:
    • A. 

      A) Helps the Sales lead write the executive summary draft

    • B. 

      B) Helps writer structure their thinking

    • C. 

      C) Improves consistency of messaging

    • D. 

      D) Helps ensure compliance

  • 12. 
    For kickoff meetings, you should:
    • A. 

      A) Prepare a comprehensive kickoff package in advance

    • B. 

      B) Never invite senior managers

    • C. 

      C) Not involve proposal production – it’s too early

    • D. 

      D) Hold it immediately the RFP arrives

  • 13. 
    Recommended best practice when selecting fonts is to:
    • A. 

      A) Use sans serif for headings and serif for text, 10-12 point

    • B. 

      B) Use serif for headings and sans serif for text, 10-12 point

    • C. 

      C) Use serif throughout, 8-10 point

    • D. 

      D) Use sans serif throughout, 8-10 point

  • 14. 
    Chronologically, does:
    • A. 

      A) A Gold Team come before a Pink Team?

    • B. 

      B) A Black Hat Team come after a Red Team?

    • C. 

      C) A Blue Team come after a Gold Team?

    • D. 

      D) A Black Hat Team come before a Red Team?

  • 15. 
    What is reviewed at a Pink Team?:
    • A. 

      A) The pursuit decision

    • B. 

      B) Storyboards

    • C. 

      C) The capture plan

    • D. 

      D) Competitors' strategies

  • 16. 
    A ‘gadfly’ reviewer should:
    • A. 

      A) Concentrate on compliance

    • B. 

      B) Check for ‘white space’

    • C. 

      C) Perform a macro review for consistent themes

    • D. 

      D) Confirm the page count is as per the production schedule

  • 17. 
    A typical complex graphic takes how long to prepare:
    • A. 

      A) 1 hour?

    • B. 

      B) 1-2 hours?

    • C. 

      C) 2-6 hours?

    • D. 

      D) 6-8 hours?

  • 18. 
    Which is NOT true?:
    • A. 

      A) Proposal professionals use storyboards to reduce preparation time and cost

    • B. 

      B) Storyboards stop the instant writer

    • C. 

      C) Use your core team to develop the storyboards, the writers to develop the content

    • D. 

      D) Never use a storyboard to create visuals

  • 19. 
    Which of the following would NOT be a core member of your proposal management team:
    • A. 

      A) Pricing Manager?

    • B. 

      B) Capture Manager?

    • C. 

      C) Proposal Manager?

    • D. 

      D) Volume Manager?

  • 20. 
    Which is most likely to be the winner?:
    • A. 

      A) Value equals price

    • B. 

      B) Price is greater than value

    • C. 

      C) Value is greater than price

    • D. 

      D) The value proposition for each type of buyer is the same

  • 21. 
    When organising a section where should you place the main points?:
    • A. 

      A) Put the main points first

    • B. 

      B) Put the main points last

    • C. 

      C) Scatter the main points evenly throughout the text

    • D. 

      D) Place the main points in a list in the centre of the text

  • 22. 
    Considering the timeline of a proposal which of the following statements correctly identifies the normal sequence of events?:
    • A. 

      A) A BAFO normally comes before a RFP

    • B. 

      B) An ITT normally comes before a RFI

    • C. 

      C) An RFP normally comes before a RFI

    • D. 

      D) An RFI normally comes before an ITT

  • 23. 
    Unless the RFP specifies otherwise, numbered subheadings should be limited to how many levels?:
    • A. 

      A) 2

    • B. 

      B) 3

    • C. 

      C) 4

    • D. 

      D) 5

  • 24. 
    When outlining which of the following is NOT best practice?:
    • A. 

      A) Your response should mirror the RFP numbering system

    • B. 

      B) You should maintain the same order in your response even if this does not seem logical

    • C. 

      C) You should allocate page count according to your competitive advantages?

    • D. 

      D) Your response should keep the same naming conventions

  • 25. 
    Storyboards and Mockups are NOT used:
    • A. 

      A) To develop new content before writing text

    • B. 

      B) By the Red Team to assess if all requirements are covered

    • C. 

      C) To reduce preparation time and cost

    • D. 

      D) To determine page counts

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