Multi-media Stradegies - Module 4 Quiz

5 Questions | Total Attempts: 1126

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Multi-media Stradegies - Module 4 Quiz

Now that you have completed Module 4 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.


Questions and Answers
  • 1. 
    For some small businesses who may not know their gross sales by month or year, they can use a calendar to plot their advertising budget for the busiest months and slowest months on a scale of 1-10. This type of budgeting utilizes the _____________ method.
    • A. 

      Advanced Budgeting

    • B. 

      Basic Budgeting

    • C. 

      Media Industry

    • D. 

      None of the above.

  • 2. 
    During a needs analysis meeting, professional salespeople should __________ and ____________?
    • A. 

      Ask as many questions they can and sell the latest promotional offering they have.

    • B. 

      Debate with the client on items they don't understand and criticize them for using the competition.

    • C. 

      Conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client.

    • D. 

      Inform the client it will take a least 1 hour and prepare a proposal to sell them before the meeting is over.

  • 3. 
    True or False? Periodic reviews of past and future advertising strategies and business trends should be incorporated as part of your regular service to the customer.
    • A. 

      True

    • B. 

      False

  • 4. 
    True or False? The needs analysis meeting serves to build trust with the prospect or client.
    • A. 

      True

    • B. 

      False

  • 5. 
    True or False? Always attempt to sell prospects during the needs analysis meeting.
    • A. 

      True

    • B. 

      False