Multi-media Stradegies - Module 4 Quiz
5 Questions
| Total Attempts: 1126
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Now that you have completed Module 4 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.
Questions and Answers
- 1.For some small businesses who may not know their gross sales by month or year, they can use a calendar to plot their advertising budget for the busiest months and slowest months on a scale of 1-10. This type of budgeting utilizes the _____________ method.
- A.
Advanced Budgeting
- B.
Basic Budgeting
- C.
Media Industry
- D.
None of the above.
- 2.During a needs analysis meeting, professional salespeople should __________ and ____________?
- A.
Ask as many questions they can and sell the latest promotional offering they have.
- B.
Debate with the client on items they don't understand and criticize them for using the competition.
- C.
Conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client.
- D.
Inform the client it will take a least 1 hour and prepare a proposal to sell them before the meeting is over.
- 3.True or False? Periodic reviews of past and future advertising strategies and business trends should be incorporated as part of your regular service to the customer.
- A.
True
- B.
False
- 4.True or False? The needs analysis meeting serves to build trust with the prospect or client.
- A.
True
- B.
False
- 5.True or False? Always attempt to sell prospects during the needs analysis meeting.
- A.
True
- B.
False
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