Multi-media Stradegies - Module 4 Quiz

Approved & Edited by ProProfs Editorial Team
The editorial team at ProProfs Quizzes consists of a select group of subject experts, trivia writers, and quiz masters who have authored over 10,000 quizzes taken by more than 100 million users. This team includes our in-house seasoned quiz moderators and subject matter experts. Our editorial experts, spread across the world, are rigorously trained using our comprehensive guidelines to ensure that you receive the highest quality quizzes.
Learn about Our Editorial Process
| By Catherine Halcomb
C
Catherine Halcomb
Community Contributor
Quizzes Created: 1452 | Total Attempts: 5,809,424
Questions: 5 | Attempts: 1,178

SettingsSettingsSettings
Multi-media Stradegies - Module 4 Quiz - Quiz

Now that you have completed Module 4 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.


Questions and Answers
  • 1. 

    For some small businesses who may not know their gross sales by month or year, they can use a calendar to plot their advertising budget for the busiest months and slowest months on a scale of 1-10. This type of budgeting utilizes the _____________ method.

    • A.

      Advanced Budgeting

    • B.

      Basic Budgeting

    • C.

      Media Industry

    • D.

      None of the above.

    Correct Answer
    B. Basic Budgeting
    Explanation
    The given question states that small businesses can use a calendar to plot their advertising budget for the busiest and slowest months on a scale of 1-10, indicating a simple and straightforward approach. This aligns with the concept of basic budgeting, which involves creating a budget based on simple and easy-to-understand methods. Therefore, the correct answer is Basic Budgeting.

    Rate this question:

  • 2. 

    During a needs analysis meeting, professional salespeople should __________ and ____________?

    • A.

      Ask as many questions they can and sell the latest promotional offering they have.

    • B.

      Debate with the client on items they don't understand and criticize them for using the competition.

    • C.

      Conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client.

    • D.

      Inform the client it will take a least 1 hour and prepare a proposal to sell them before the meeting is over.

    Correct Answer
    C. Conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client.
    Explanation
    During a needs analysis meeting, professional salespeople should conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client. This means that they should prioritize understanding the client's needs and requirements before offering any solutions or recommendations. By leading the discussion, they can guide the conversation towards identifying the client's pain points and finding the best solutions to address them. This approach demonstrates professionalism, empathy, and a customer-centric mindset, which are crucial for building trust and rapport with the client.

    Rate this question:

  • 3. 

    True or False? Periodic reviews of past and future advertising strategies and business trends should be incorporated as part of your regular service to the customer.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Periodic reviews of past and future advertising strategies and business trends should be incorporated as part of your regular service to the customer. This is because staying up to date with advertising strategies and business trends is crucial for providing effective and relevant services to the customer. By regularly reviewing and analyzing past strategies and keeping an eye on future trends, businesses can ensure that their advertising efforts are aligned with the changing market and customer needs. This helps in maintaining customer satisfaction and achieving desired business outcomes.

    Rate this question:

  • 4. 

    True or False? The needs analysis meeting serves to build trust with the prospect or client.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The needs analysis meeting serves to build trust with the prospect or client because it allows the salesperson to understand the prospect's needs and requirements. By actively listening and asking relevant questions during the meeting, the salesperson demonstrates their genuine interest in helping the prospect find the right solution. This builds trust as the prospect feels understood and believes that the salesperson has their best interests in mind. Additionally, the needs analysis meeting provides an opportunity for the salesperson to showcase their expertise and knowledge, further establishing trust with the prospect or client.

    Rate this question:

  • 5. 

    True or False? Always attempt to sell prospects during the needs analysis meeting.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    It is not always necessary to attempt to sell prospects during the needs analysis meeting. The primary purpose of the needs analysis meeting is to understand the prospects' requirements, gather information about their needs and challenges, and determine how the product or service can address those needs. Attempting to sell during this stage may be premature and could hinder the process of building rapport and trust with the prospect. It is more effective to focus on listening, asking relevant questions, and gathering information during the needs analysis meeting.

    Rate this question:

Back to Top Back to top
Advertisement
×

Wait!
Here's an interesting quiz for you.

We have other quizzes matching your interest.