Multi-media Stradegies - Module 4 Quiz

5 Questions | By Catherinehalcomb | Last updated: Jun 15, 2020 | Total Attempts: 1126

Now that you have completed Module 4 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.

Questions and Answers

1.

For some small businesses who may not know their gross sales by month or year, they can use a calendar to plot their advertising budget for the busiest months and slowest months on a scale of 1-10. This type of budgeting utilizes the _____________ method.
- A.
  
  Advanced Budgeting
- B.
  
  Basic Budgeting
- C.
  
  Media Industry
- D.
  
  None of the above.
2.

During a needs analysis meeting, professional salespeople should __________ and ____________?
- A.
  
  Ask as many questions they can and sell the latest promotional offering they have.
- B.
  
  Debate with the client on items they don't understand and criticize them for using the competition.
- C.
  
  Conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client.
- D.
  
  Inform the client it will take a least 1 hour and prepare a proposal to sell them before the meeting is over.
3.

True or False? Periodic reviews of past and future advertising strategies and business trends should be incorporated as part of your regular service to the customer.
- A.
  
  True
- B.
  
  False
4.

True or False? The needs analysis meeting serves to build trust with the prospect or client.
- A.
  
  True
- B.
  
  False
5.

True or False? Always attempt to sell prospects during the needs analysis meeting.
- A.
  
  True
- B.
  
  False