Module 2 - Quiz

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Quizzes Created: 1 | Total Attempts: 102
| Attempts: 102
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  • 1/10 Questions

    Which approach would you consider if your colleagues have not adopted a UCD process?

    • User experience
    • Design thinking
    • Empathy
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About This Quiz

This quiz, part of Module 2, tests knowledge on user-centered design, product development stages, and marketing strategies.

Module 2 - Quiz - Quiz

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  • 2. 

    _________ is an approach for collecting and analyzing the user requirements.

    • User experience

    • Usability

    • User centered design

    Correct Answer
    A. User centered design
    Explanation
    User centered design is an approach for collecting and analyzing user requirements. It focuses on understanding the needs and preferences of the users and incorporating them into the design process. This approach ensures that the final product or service is tailored to meet the specific needs of the users, resulting in a better user experience and increased usability.

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  • 3. 

    An _______is an agreement of your ethical obligations to the participant.

    • Confidentiality agreement

    • Informed consent form

    • Policy

    Correct Answer
    A. Informed consent form
    Explanation
    An informed consent form is an agreement that outlines the ethical obligations and responsibilities of the researcher towards the participant. It ensures that the participant is fully informed about the purpose, procedures, potential risks and benefits of the study before deciding to participate. This form also ensures that the participant's privacy and confidentiality will be protected throughout the research process. Therefore, an informed consent form is the most appropriate choice for an agreement of ethical obligations to the participant.

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  • 4. 

    Which stage is considered to be the idea phase of your product?

    • Stage 1: Concept

    • Stage 2: Design

    • Stage 3: Develop

    • Stage 4: Release

    Correct Answer
    A. Stage 1: Concept
    Explanation
    The idea phase of a product is typically referred to as the concept stage. This is the initial stage where the idea for the product is conceived and brainstormed. It involves identifying the problem or need that the product will address, and coming up with a basic concept or vision for the product. During this stage, the focus is on exploring different ideas, conducting market research, and evaluating the feasibility and potential of the concept. Once the concept stage is completed, the product can then move on to the design stage.

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  • 5. 

    _______give more insight into what happens within pages by recording user actions within a page in a more fine-grained way.

    • Google Analytics

    • Click Tale

    • Radian 6

    • Option 4

    Correct Answer
    A. Google Analytics
    Explanation
    Google Analytics is a web analytics tool that provides insights into website traffic and user behavior. It tracks user actions within pages by recording various metrics such as page views, bounce rate, session duration, and conversion rate. It allows website owners to understand how users interact with their website, which pages are most popular, and how users navigate through the site. This data helps in optimizing website performance, improving user experience, and making informed business decisions.

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  • 6. 

    _____ requirements often reflect the current business practices of a company or new practices they want to adopt to employ cost savings.

    • User requirements

    • Business requirements

    • Marketing requirements

    Correct Answer
    A. Marketing requirements
    Explanation
    Marketing requirements often reflect the current business practices of a company or new practices they want to adopt to employ cost savings. These requirements are specifically focused on the marketing aspect of the business, including strategies, campaigns, target audience, and promotional activities. By aligning marketing requirements with business practices, companies can effectively reach their target market, increase brand awareness, and ultimately achieve their marketing goals while considering cost-saving measures.

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  • 7. 

    ______ ask every user the same questions in a structured manner.

    • Interviews

    • Field studies

    • Surveys

    Correct Answer
    A. Interviews
    Explanation
    Interviews are a method of gathering information where a researcher asks every user the same questions in a structured manner. This allows for a consistent approach and ensures that all participants are given equal opportunity to provide their responses. Through interviews, researchers can gain in-depth insights, understand participants' perspectives, and gather qualitative data that may not be captured through other methods such as surveys or field studies.

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  • 8. 

    A ______ lists the features, strengths, weaknesses, user base, and price point for your competitors.

    • Web analytics

    • Social sentiment analysis

    • Competitor analysis

    Correct Answer
    A. Social sentiment analysis
    Explanation
    A competitor analysis lists the features, strengths, weaknesses, user base, and price point for your competitors. Social sentiment analysis, on the other hand, is a different concept that involves analyzing social media data to understand public sentiment towards a brand or product. It is not directly related to listing competitor information.

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  • 9. 

    What is the appropriate language for treating the participants?

    • Subject

    • Participant

    • Individual

    Correct Answer
    A. Subject
    Explanation
    The appropriate language for treating the participants is to refer to them as "subjects." This term is commonly used in research studies to refer to individuals who are being observed or studied. It implies a level of objectivity and detachment, emphasizing that the participants are being observed and analyzed in an objective manner. Using the term "subject" also helps to maintain professionalism and avoid any potential biases or assumptions about the individuals being studied.

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  • 10. 

    _______ ask participants to capture information about their activities, habits, thoughts, or opinions as they go about their daily activities.

    • Field study

    • Surveys

    • Diary studies

    Correct Answer
    A. Diary studies
    Explanation
    Diary studies involve asking participants to capture information about their activities, habits, thoughts, or opinions as they go about their daily activities. This method allows researchers to gather rich and detailed data over an extended period of time, providing insights into participants' experiences and behaviors in their natural environment. Surveys, on the other hand, involve asking participants a set of predetermined questions, while field studies involve observing participants in their natural environment without asking them specific questions. Therefore, diary studies are the most suitable option for capturing information about participants' daily activities, habits, thoughts, or opinions.

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jul 08, 2020
    Quiz Created by
    Ms. S.
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