Prosocial Media

1. Which of the following is NOT an example of prosocial media?

Sesame Street

President’s Star Charity Show

Anti-smoking print advertisements

Tom & Jerry

Tom & Jerry is a cartoon produced mainly for entertainment purpose. Some critics commented that the show is not suitable for children because of its violent content.

Explanation

Tom & Jerry is a cartoon produced mainly for entertainment purpose. Some critics commented that the show is not suitable for children because of its violent content.

2. Which of the following parent mediation style has more or less equal balance of negative and positive contributions?

Non-mediators

Optimists

Pessimists

Selectives

If a parent is on hand to explain some of the more difficult or disturbing scenes a child witnesses on TV or video, this may help blunt any negative effects that occur during lone viewing by consolidating the prosocial or educational content. The 'Selectives' style is preferred because of its balanced approach.

Explanation

If a parent is on hand to explain some of the more difficult or disturbing scenes a child witnesses on TV or video, this may help blunt any negative effects that occur during lone viewing by consolidating the prosocial or educational content. The 'Selectives' style is preferred because of its balanced approach.

3. Which of the following media is set out to have positive long-term effects on consumers?

Antisocial media

Prosocial media

Both antisocial and prosocial media

None of the above

An important difference between the antisocial and prosocial effects of media is that the former are almost invariably accidental. The primary function of most violent media is entertainment, not viewer aggression. On the other hand, media producers frequently set out to create prosocial materials that will have positive long-term benefits on consumers.

Explanation

An important difference between the antisocial and prosocial effects of media is that the former are almost invariably accidental. The primary function of most violent media is entertainment, not viewer aggression. On the other hand, media producers frequently set out to create prosocial materials that will have positive long-term benefits on consumers.

4. Which of the following factor will have a big effect on how much influence the media has on prosocial behaviour?

Gender

Family Income

Age

Occupation

Age is factor that will have a big effect on how much influence the media has on prosocial behaviour. A meta-analysis of 35 prosocial studies found that the impact of prosocial content seems to peak at age 7 and fall off rapidly after that. So teenagers may be relatively “immune” to such influences or simply too egocentric to be affected.

Explanation

Age is factor that will have a big effect on how much influence the media has on prosocial behaviour. A meta-analysis of 35 prosocial studies found that the impact of prosocial content seems to peak at age 7 and fall off rapidly after that. So teenagers may be relatively “immune” to such influences or simply too egocentric to be affected.

5. A growing number of health campaign planners have used the internet to disseminate messages to target audiences because of the following feature.

Interactivity

Customisation

Hypertext

All of the above

Since the late 1990s, a growing number of health campaign planners have used the internet to disseminate messages to target audiences. The internet has features such as interactivity, customisation, and hypertext, which contribute to more targeted, less expensive, and more effective campaigns.

Explanation

Since the late 1990s, a growing number of health campaign planners have used the internet to disseminate messages to target audiences. The internet has features such as interactivity, customisation, and hypertext, which contribute to more targeted, less expensive, and more effective campaigns.