Prosocial Media

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  • 1/5 Questions

    Which of the following is NOT an example of prosocial media?

    • Sesame Street
    • President’s Star Charity Show
    • Anti-smoking print advertisements
    • Tom & Jerry
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Prosocial Media - Quiz

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  • 2. 

    Which of the following parent mediation style has more or less equal balance of negative and positive contributions?

    • Non-mediators

    • Optimists

    • Pessimists

    • Selectives

    Correct Answer
    A. Selectives
    Explanation
    If a parent is on hand to explain some of the more difficult or disturbing scenes a child witnesses on TV or video, this may help blunt any negative effects that occur during lone viewing by consolidating the prosocial or educational content. The 'Selectives' style is preferred because of its balanced approach.

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  • 3. 

    Which of the following media is set out to have positive long-term effects on consumers?

    • Antisocial media

    • Prosocial media

    • Both antisocial and prosocial media

    • None of the above

    Correct Answer
    A. Prosocial media
    Explanation
    An important difference between the antisocial and prosocial effects of media is that the former are almost invariably accidental. The primary function of most violent media is entertainment, not viewer aggression. On the other hand, media producers frequently set out to create prosocial materials that will have positive long-term benefits on consumers.

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  • 4. 

    Which of the following factor will have a big effect on how much influence the media has on prosocial behaviour?

    • Gender

    • Family Income

    • Age

    • Occupation

    Correct Answer
    A. Age
    Explanation
    Age is factor that will have a big effect on how much influence the media has on prosocial behaviour. A meta-analysis of 35 prosocial studies found that the impact of prosocial content seems to peak at age 7 and fall off rapidly after that. So teenagers may be relatively “immune” to such influences or simply too egocentric to be affected.

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  • 5. 

    A growing number of health campaign planners have used the internet to disseminate messages to target audiences because of the following feature.

    • Interactivity

    • Customisation

    • Hypertext

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Since the late 1990s, a growing number of health campaign planners have used the internet to disseminate messages to target audiences. The internet has features such as interactivity, customisation, and hypertext, which contribute to more targeted, less expensive, and more effective campaigns.

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Quiz Review Timeline (Updated): Jun 19, 2020 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Jun 19, 2020
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 02, 2018
    Quiz Created by
    Anglk
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