Prosocial Media

Explanation
Age is factor that will have a big effect on how much influence the media has on prosocial behaviour. A meta-analysis of 35 prosocial studies found that the impact of prosocial content seems to peak at age 7 and fall off rapidly after that. So teenagers may be relatively “immune” to such influences or simply too egocentric to be affected.

Explanation
Tom & Jerry is a cartoon produced mainly for entertainment purpose. Some critics commented that the show is not suitable for children because of its violent content.

Explanation
If a parent is on hand to explain some of the more difficult or disturbing scenes a child witnesses on TV or video, this may help blunt any negative effects that occur during lone viewing by consolidating the prosocial or educational content. The 'Selectives' style is preferred because of its balanced approach.

Explanation
An important difference between the antisocial and prosocial effects of media is that the former are almost invariably accidental. The primary function of most violent media is entertainment, not viewer aggression. On the other hand, media producers frequently set out to create prosocial materials that will have positive long-term benefits on consumers.

Explanation
Since the late 1990s, a growing number of health campaign planners have used the internet to disseminate messages to target audiences. The internet has features such as interactivity, customisation, and hypertext, which contribute to more targeted, less expensive, and more effective campaigns.