Media Monopolies, The Digital Revolution & You

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Media Monopolies, The Digital Revolution & You - Quiz


This quiz will test your knowledge on media conglomerates, how the existence of conglomerates affect the news cycle and how the digital revolution threatens to stop media monopolies in its tracks.


Questions and Answers
  • 1. 

    A monopoly is:

    • A.

      A really fun board game.

    • B.

      Exclusive control of a commodity or service in a particular market.

    • C.

      Exclusive control of a commodity or service that supports the manipulation of prices.

    • D.

      Both B and C.

    Correct Answer
    D. Both B and C.
    Explanation
    A monopoly refers to the exclusive control of a commodity or service in a particular market, where the monopolistic company has the power to manipulate prices. This means that they have no competition, allowing them to dictate the price of their product or service without any external factors influencing it. Therefore, the correct answer is "Both B and C" as it encompasses the exclusive control and price manipulation aspects of a monopoly.

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  • 2. 

    A conglomerate is:

    • A.

      A number of subsidiary companies or divisions in a variety of unrelated industries.

    • B.

      A large chain of companies.

    • C.

      A franchise.

    • D.

      A sole proprietorship.

    Correct Answer
    A. A number of subsidiary companies or divisions in a variety of unrelated industries.
    Explanation
    A conglomerate refers to a collection of subsidiary companies or divisions operating in various unrelated industries. This means that the conglomerate owns and manages multiple businesses that may not have any direct connection to each other. These companies are usually acquired or merged by the conglomerate to diversify its portfolio and spread its risk across different sectors. The conglomerate structure allows for synergy and economies of scale, as well as the opportunity to leverage expertise and resources across different industries.

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  • 3. 

    This company is not considered one of the Big Ten media companies:

    • A.

      General Electric.

    • B.

      The Walt Disney Company.

    • C.

      Fox News Channel.

    • D.

      Sony.

    Correct Answer
    C. Fox News Channel.
    Explanation
    The question asks which company is not considered one of the Big Ten media companies. The Big Ten media companies are typically considered to be the largest and most influential media conglomerates. General Electric, The Walt Disney Company, and Sony are all well-known and major players in the media industry. However, Fox News Channel, although a significant media company, is not typically included in the Big Ten media companies list.

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  • 4. 

    The consequences of media companies forming conglomerates include:

    • A.

      Media become loyal to sponsors, not to the public.

    • B.

      For the general public, there are fewer diverse opinions and voices available.

    • C.

      For minorities and others, too many opportunities are available for voicing their concerns.

    • D.

      Both A and B.

    • E.

      All of the above.

    Correct Answer
    D. Both A and B.
    Explanation
    When media companies form conglomerates, they often become loyal to their sponsors rather than to the public. This can result in biased reporting and a lack of objective journalism. Additionally, conglomerates tend to reduce the diversity of opinions and voices available to the general public, as they consolidate media outlets and limit competition. This can lead to a narrowing of perspectives and a lack of representation for marginalized groups. Therefore, the consequences of media companies forming conglomerates include both A (media becoming loyal to sponsors) and B (fewer diverse opinions and voices available).

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  • 5. 

    Citizen journalism is:

    • A.

      Free journalism education for neighbors in a particular area.

    • B.

      The democratization of information sharing.

    • C.

      Reporting done by special-interest groups, in support of "the people."

    • D.

      Reporting done by Neighborhood Watch Associations in a large city.

    Correct Answer
    B. The democratization of information sharing.
    Explanation
    Citizen journalism refers to the practice of ordinary individuals, rather than professional journalists, reporting news and sharing information. It involves the democratization of information sharing, allowing anyone to participate in the process of news gathering and dissemination. This concept empowers individuals to act as reporters, contributing to a more diverse and inclusive media landscape. It promotes the idea that everyone has the ability to share their perspectives and contribute to public discourse, challenging traditional media gatekeeping and providing alternative viewpoints.

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  • 6. 

    Examples of new media platforms include:

    • A.

      RSS feeds.

    • B.

      E-books.

    • C.

      Blogs.

    • D.

      Webisodes.

    • E.

      All of the above.

    Correct Answer
    E. All of the above.
    Explanation
    The correct answer is "All of the above" because the question asks for examples of new media platforms, and all the options listed (RSS feeds, E-books, Blogs, and Webisodes) are indeed examples of new media platforms.

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  • 7. 

    RSS stands for:

    • A.

      Really Special Stories.

    • B.

      Really Smart Stories.

    • C.

      Really Simple Syndication.

    • D.

      Really Simple Sample.

    • E.

      Really Standard Syndication.

    Correct Answer
    C. Really Simple Syndication.
    Explanation
    RSS stands for Really Simple Syndication. This term refers to a web feed format used to publish frequently updated information, such as blog entries, news headlines, audio, and video, in a standardized format. RSS allows users to subscribe to these feeds and receive updates automatically. The other options, Really Special Stories, Really Smart Stories, Really Simple Sample, and Really Standard Syndication, do not accurately represent the acronym RSS.

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  • 8. 

    True or False: A blog can have only one writer.

    • A.

      True.

    • B.

      False.

    Correct Answer
    B. False.
    Explanation
    A blog can have hundreds of contributing writers, like The Huffington Post.

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  • 9. 

    True or False: A Webisode, like the one seen here, appears first on television, but then reruns online. (Warning: Do not watch this entire video, or you will run out of time. This quiz is timed!)

    • A.

      True.

    • B.

      False.

    Correct Answer
    B. False.
    Explanation
    False. A webisode is a short episode of a web series that is created and released specifically for online platforms. It is not first aired on television and then rerun online. Webisodes are typically produced and distributed exclusively for online viewing, allowing viewers to access them at their convenience.

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  • 10. 

    True or False: In order to tune in to a podcast, you must catch it at its regularly scheduled time.

    • A.

      True.

    • B.

      False.

    Correct Answer
    B. False.
    Explanation
    The statement is false because podcasts are pre-recorded audio or video files that can be accessed and listened to at any time. Unlike live radio or television shows, podcasts do not have a regularly scheduled time and can be downloaded or streamed whenever it is convenient for the listener.

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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Nov 08, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 03, 2010
    Quiz Created by
    Profallirich
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