Quiz: Module 3 Marketing Questions Practice Test!

49 Questions | Total Attempts: 557

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Quiz: Module 3 Marketing Questions Practice Test!

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Questions and Answers
  • 1. 
    Company codes of ethics are stated in ways:
    • A. 

      That make it very clear what is right and wrong

    • B. 

      That are very top-down and directive

    • C. 

      That leave interpretation in a specific situation up to the manager

    • D. 

      That often defy interpretation

  • 2. 
    Senior executives:
    • A. 

      Sometimes encourage ethical corner cutting, provided that it never becomes public

    • B. 

      Always put performance and profits ahead of ethics

    • C. 

      Always put ethics ahead of performance and profits

    • D. 

      Often do not want to know what junior executives are doing, ethically speaking

  • 3. 
    In the price fixing example where the junior executive did the senior executive’s dirty work:
    • A. 

      The senior executive received immunity and the junior executive went to jail

    • B. 

      The junior executive received immunity and the senior executive went to jail

    • C. 

      Both the junior executive and the senior executive went to jail

  • 4. 
    Whistle blowers who reveal company unethical behavior  too often:
    • A. 

      Have their careers ended

    • B. 

      Are branded trouble makers

    • C. 

      Become too hot to be hired by other companies

    • D. 

      All of the options are true

  • 5. 
    The Nuremberg trials established the principle that:
    • A. 

      Ethnic cleansing is a crime against humanity

    • B. 

      Following orders is no excuse even if you are threatened

    • C. 

      Everything the Nazi war machine did was criminal

    • D. 

      Some behaviors have no defense.

  • 6. 
    Who is accountable for dishonest advertising?
    • A. 

      The company whose product is advertised

    • B. 

      The advertising agency that creates it

    • C. 

      A and B if they know it is dishonest

    • D. 

      A and B

  • 7. 
    An ethics ombudsman in a large company:
    • A. 

      Is there to listen sympathetically to your concern

    • B. 

      Can help you with your ethical quandary

    • C. 

      Protects you from negative consequences

    • D. 

      All of the options are correct

  • 8. 
    Ethical behavior in trading requires that:
    • A. 

      The seller behaves ethically

    • B. 

      The buyer behaves ethically

    • C. 

      Both the buyer and seller behave ethically

  • 9. 
    The most common situation in which otherwise ethical marketing executives suffer a lapse of ethics is:
    • A. 

      When senior management pressures them

    • B. 

      When they are distracted by personal problems

    • C. 

      When they have to make a quick decision

    • D. 

      When the unethical behavior will greatly reward them

  • 10. 
    Ethical vigilance means:
    • A. 

      Keeping an eye on colleagues

    • B. 

      Asking hard questions

    • C. 

      Forming a group of ethical vigilantes

    • D. 

      Being aware of what is going on around you

  • 11. 
    In practice, what you are required to do ethically is:
    • A. 

      Pay constant attention to whether your actions are right or wrong

    • B. 

      If your behavior is wrong, ask why you are doing it

    • C. 

      Confront your excuses and reasons

    • D. 

      All of these options are true

  • 12. 
    If you do not practice the Golden Rule:
    • A. 

      Then you have two codes of ethics. The code you expect and the code you practice.

    • B. 

      You are not a good person

    • C. 

      You are an extreme egotist

    • D. 

      You are in the minority, as most do

  • 13. 
    Save the Children Fund has featured starving children and the fact that 20,000 children die every day, but SCF does not sponsor the individual children whose photos you are sent. Instead, they help build schools and give start-up loans for small businesses and other community development projects. Which of the following best describes their ethical position?
    • A. 

      They are misrepresenting their use of funds

    • B. 

      They are doing the most good for the most people

    • C. 

      SCF’s behavior is unethical but the end justifies the means

  • 14. 
    Acceptable competitive intelligence activities include all of the following except:
    • A. 

      Scrutinizing a company’s Web site and public financial records

    • B. 

      Talking with employees and customers of the company

    • C. 

      Buying reports and research on the company

    • D. 

      Posing as a student to collect information on the company

    • E. 

      All of the options are acceptable

  • 15. 
    Accusing suppliers of price gouging you when demand greatly exceeds supply and  then exploiting a suppliers’ vulnerability by hard bargaining when supply greatly exceeds demand is:
    • A. 

      Perfectly ethical

    • B. 

      A double-standard lapse of personal ethics

    • C. 

      The way that most buyers think of market fairness

    • D. 

      Behavior that has nothing to do with ethics

  • 16. 
    Which of the following is not a question on the personal ethics checklist?
    • A. 

      Am I exploiting a trust or confidence?

    • B. 

      Am I misrepresenting my true intentions to others?

    • C. 

      Am I selling the same product at the same price to everyone?

    • D. 

      Am I loyal to those who have been loyal to me?

  • 17. 
    Which of the following is not a question on the personal ethics checklist?
    • A. 

      Am I willfully risking the life and limb of consumers and others by my actions?

    • B. 

      Am I being true to my religious beliefs by my actions?

    • C. 

      Am I being as efficient in my use of scarce resources as I can be?

    • D. 

      Are my marketing campaigns and business behavior offensive to certain groups?

  • 18. 
    Which of the following is not a question on the personal ethics checklist?
    • A. 

      Am I willfully exploiting children, the elderly, the illiterate, the mentally incompetent, the naïve, the poor or the environment?

    • B. 

      Am I prepared to redress wrongs and fairly compensate for damages?

    • C. 

      Would it be wrong if everyone did what I propose to do?

    • D. 

      Do I use small print to completely nullify my guarantees and warrantees?

  • 19. 
    Civilizations have ethical and moral codes:
    • A. 

      To constrain individual and group behavior and maintain the social fabric

    • B. 

      To constrain individual and group behavior

    • C. 

      To maintain the social fabric

    • D. 

      Because they have religions

  • 20. 
    Every business, as part of its right to profit from trading in a society, has an obligation to consider the welfare of society. What is this called?
    • A. 

      Enlightened capitalism

    • B. 

      The Social Contract

    • C. 

      The welfare state

    • D. 

      Crony capitalism

  • 21. 
    Utilitarianism is basically which of the following?
    • A. 

      The Golden Rule

    • B. 

      Do unto others before they do unto you

    • C. 

      The greatest good for the greatest number

    • D. 

      Maximize customer utility

  • 22. 
    Adam Smith’s pursuit of self-interest is:
    • A. 

      Ethical permission to not consider the good and bad outcomes for others

    • B. 

      Always moderated by its long-term consequences on others in the market

    • C. 

      A fundamental principle of right-wing morality

    • D. 

      An outdated concept

  • 23. 
    The Enlightenment is a term used to describe:
    • A. 

      A period of time between 1600 and1700

    • B. 

      The effect created in Cathedrals by stain-glass windows

    • C. 

      A philosophy based on reason rather than religion

    • D. 

      The protestant break away from the Catholic Church

  • 24. 
    The categorical imperative is associated with:
    • A. 

      Categorizing acts in marketing

    • B. 

      Creating ethical priorities

    • C. 

      The tragedy of the commons

  • 25. 
    Which of the following is true?
    • A. 

      Having a predominant religion as the core for trading ethics allows everyone to agree with what is right and wrong and is economically more efficient, but runs against basic freedoms

    • B. 

      Utilitarian situational ethics and the categorical imperative still require a basic set of values

    • C. 

      As children we learn basic decency and morality from our parents and other adults in our life

    • D. 

      None of the above

    • E. 

      All of the above

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