This practice test in Module 3 Marketing focuses on ethical dilemmas in business, covering topics like codes of ethics, senior executive responsibilities, and the consequences of unethical behaviors. It assesses understanding of ethical accountability and decision-making in corporate environments.
Sometimes encourage ethical corner cutting, provided that it never becomes public
Always put performance and profits ahead of ethics
Always put ethics ahead of performance and profits
Often do not want to know what junior executives are doing, ethically speaking
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The senior executive received immunity and the junior executive went to jail
The junior executive received immunity and the senior executive went to jail
Both the junior executive and the senior executive went to jail
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Have their careers ended
Are branded trouble makers
Become too hot to be hired by other companies
All of the options are true
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Ethnic cleansing is a crime against humanity
Following orders is no excuse even if you are threatened
Everything the Nazi war machine did was criminal
Some behaviors have no defense.
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The company whose product is advertised
The advertising agency that creates it
A and B if they know it is dishonest
A and B
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Is there to listen sympathetically to your concern
Can help you with your ethical quandary
Protects you from negative consequences
All of the options are correct
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The seller behaves ethically
The buyer behaves ethically
Both the buyer and seller behave ethically
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When senior management pressures them
When they are distracted by personal problems
When they have to make a quick decision
When the unethical behavior will greatly reward them
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Keeping an eye on colleagues
Asking hard questions
Forming a group of ethical vigilantes
Being aware of what is going on around you
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Pay constant attention to whether your actions are right or wrong
If your behavior is wrong, ask why you are doing it
Confront your excuses and reasons
All of these options are true
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Then you have two codes of ethics. The code you expect and the code you practice.
You are not a good person
You are an extreme egotist
You are in the minority, as most do
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They are misrepresenting their use of funds
They are doing the most good for the most people
SCF’s behavior is unethical but the end justifies the means
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Scrutinizing a company’s Web site and public financial records
Talking with employees and customers of the company
Buying reports and research on the company
Posing as a student to collect information on the company
All of the options are acceptable
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Perfectly ethical
A double-standard lapse of personal ethics
The way that most buyers think of market fairness
Behavior that has nothing to do with ethics
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Am I exploiting a trust or confidence?
Am I misrepresenting my true intentions to others?
Am I selling the same product at the same price to everyone?
Am I loyal to those who have been loyal to me?
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Am I willfully risking the life and limb of consumers and others by my actions?
Am I being true to my religious beliefs by my actions?
Am I being as efficient in my use of scarce resources as I can be?
Are my marketing campaigns and business behavior offensive to certain groups?
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Am I willfully exploiting children, the elderly, the illiterate, the mentally incompetent, the naïve, the poor or the environment?
Am I prepared to redress wrongs and fairly compensate for damages?
Would it be wrong if everyone did what I propose to do?
Do I use small print to completely nullify my guarantees and warrantees?
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To constrain individual and group behavior and maintain the social fabric
To constrain individual and group behavior
To maintain the social fabric
Because they have religions
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Enlightened capitalism
The Social Contract
The welfare state
Crony capitalism
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The Golden Rule
Do unto others before they do unto you
The greatest good for the greatest number
Maximize customer utility
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Ethical permission to not consider the good and bad outcomes for others
Always moderated by its long-term consequences on others in the market
A fundamental principle of right-wing morality
An outdated concept
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A period of time between 1600 and1700
The effect created in Cathedrals by stain-glass windows
A philosophy based on reason rather than religion
The protestant break away from the Catholic Church
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Categorizing acts in marketing
Creating ethical priorities
The tragedy of the commons
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Having a predominant religion as the core for trading ethics allows everyone to agree with what is right and wrong and is economically more efficient, but runs against basic freedoms
Utilitarian situational ethics and the categorical imperative still require a basic set of values
As children we learn basic decency and morality from our parents and other adults in our life
None of the above
All of the above
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One
Five
Twenty
There is no such number
This is an unfair question
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Price gouging
Fake products
Low quality products
Poor service
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Japan
Germany
United Kingdom
None of the options
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Price gouging
Fake products
Low quality products
Poor service
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Keep learning to do their job ever more efficiently and effectively
Not market unneeded products
Not waste money on advertising
Not use high cost distribution channels
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Real human happiness does not come from the invention and diffusion of products
Marketing does not make the trading and economic processes more efficient
Marketing has no business involving itself in social networking
All of the options are correct
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A misunderstanding of customer preferences
Competitors lower their pr ices
A new product that is even better is launched by a competitor
All of the options are correct
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Less marketing of new products
More marketing of new products
Better marketing of new products
Government regulation of new products
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Is selfish and egotistical
Ignores the reality that others know better what is good for you
Is a basic freedom and right in a democracy
Does not consider the fact that people make bad choices
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Religious leaders
Goodness experts
Vets who specialize in dogs
The market
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Are experts in creativity and innovation
Always know better than the consumer what is hot and what is not
Are examples of planned obsolescence
Are following consumer trends
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Government recycling regulations
Consumer environmental concerns
Firms save in costs by buying recycled raw materials
All of these options are true
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Most advertised products are of no interest to viewers
The sound volume is louder for TV advertisements
Many ads are offensive
They get in the way of the programming
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Is banned because it works
Is only allowed to be used by the Government
Is an urban legend that does not work
Is often used to influence consumers
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Perceptions of beauty in women
Perceptions of dishonesty, pettiness and nastiness in politicians
Perceptions that we are all paying too much for our car insurance
All of these options are mentioned
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Doctors who refuse to improve their practices by using new technology
Teachers who refuse to improve their teaching by using new technology
Distributors who refuse to improve their efficiency by using new technology
All of the options are examples of evolutionary rigidity
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Utility principle
Categorical imperative
Social contract
All of the options are correct
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Cynically buy public relations
Build company morale
Express company ethics
All of the options are correct
A and B
B and C
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Companies
The owners or shareholders of companies
Managers using their own resources
B and C
A, B and C
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The interests of future generations
A cause that religions object to
A cause that attempts to reduce addictions
A cause that no one currently believes in
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Much more in your face
Targeted to specific time periods
Much more solut ion oriented
Just say No
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A lot more public awareness
The raising of a lot more money
Product innovation of alternative products/processes
Getting everyone involved
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Ethical because they solve a social problem
Unethical because they sometimes encourage the undesirable behavior
Both options are correct
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Itself unethical
Not very helpful
Very common
Criticism that does not deserve to be heard
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