Module 3 Marketing Questions Practice Test!

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Module 3 Marketing Questions Practice Test! - Quiz

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Questions and Answers
  • 1. 

    Company codes of ethics are stated in ways:

    • A.

      That make it very clear what is right and wrong

    • B.

      That are very top-down and directive

    • C.

      That leave interpretation in a specific situation up to the manager

    • D.

      That often defy interpretation

    Correct Answer
    C. That leave interpretation in a specific situation up to the manager
    Explanation
    Company codes of ethics that leave interpretation in a specific situation up to the manager allow for flexibility and adaptability. This approach recognizes that each situation may have unique circumstances and requires the manager's judgment to determine the appropriate course of action. It empowers managers to make decisions based on their understanding of the company's values and the specific context in which they are operating. This approach also promotes accountability and responsibility at the managerial level, as managers are entrusted with the responsibility of interpreting and applying the code of ethics in a way that aligns with the company's values and objectives.

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  • 2. 

    Senior executives:

    • A.

      Sometimes encourage ethical corner cutting, provided that it never becomes public

    • B.

      Always put performance and profits ahead of ethics

    • C.

      Always put ethics ahead of performance and profits

    • D.

      Often do not want to know what junior executives are doing, ethically speaking

    Correct Answer
    A. Sometimes encourage ethical corner cutting, provided that it never becomes public
    Explanation
    Senior executives sometimes encourage ethical corner cutting, as long as it remains hidden from the public. This suggests that they prioritize maintaining a positive public image over ethical behavior. This behavior implies that they prioritize performance and profits over ethics, as they are willing to compromise ethical standards for the sake of financial success. Additionally, the statement implies that senior executives may not want to be aware of the ethical actions of junior executives, indicating a lack of interest in promoting ethical behavior throughout the organization.

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  • 3. 

    In the price fixing example where the junior executive did the senior executive’s dirty work:

    • A.

      The senior executive received immunity and the junior executive went to jail

    • B.

      The junior executive received immunity and the senior executive went to jail

    • C.

      Both the junior executive and the senior executive went to jail

    Correct Answer
    A. The senior executive received immunity and the junior executive went to jail
    Explanation
    In this price fixing example, the senior executive received immunity because they likely cooperated with the authorities by providing information or evidence against the junior executive. This cooperation may have been seen as valuable in prosecuting the case and bringing the junior executive to justice. On the other hand, the junior executive went to jail because they were directly involved in the illegal activities and did not receive immunity for their actions.

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  • 4. 

    Whistle blowers who reveal company unethical behavior  too often:

    • A.

      Have their careers ended

    • B.

      Are branded trouble makers

    • C.

      Become too hot to be hired by other companies

    • D.

      All of the options are true

    Correct Answer
    D. All of the options are true
    Explanation
    The correct answer is "All of the options are true." Whistleblowers who reveal company unethical behavior often have their careers ended, are branded troublemakers, and become too hot to be hired by other companies. This means that they face negative consequences such as job loss, reputation damage, and difficulty finding new employment due to the stigma attached to their actions.

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  • 5. 

    The Nuremberg trials established the principle that:

    • A.

      Ethnic cleansing is a crime against humanity

    • B.

      Following orders is no excuse even if you are threatened

    • C.

      Everything the Nazi war machine did was criminal

    • D.

      Some behaviors have no defense.

    Correct Answer
    B. Following orders is no excuse even if you are threatened
    Explanation
    The Nuremberg trials established the principle that following orders is no excuse even if you are threatened. This means that individuals cannot use the defense of "I was just following orders" to justify their participation in war crimes or crimes against humanity. The trials held the individuals accountable for their actions, regardless of any threats or coercion they may have faced. This principle aimed to ensure that individuals take responsibility for their own actions and cannot escape punishment by claiming they were just obeying orders.

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  • 6. 

    Who is accountable for dishonest advertising?

    • A.

      The company whose product is advertised

    • B.

      The advertising agency that creates it

    • C.

      A and B if they know it is dishonest

    • D.

      A and B

    Correct Answer
    D. A and B
    Explanation
    Both the company whose product is advertised and the advertising agency that creates it are accountable for dishonest advertising. If both parties are aware that the advertisement is dishonest, they share responsibility for misleading consumers. This is because the company ultimately approves and benefits from the advertising campaign, while the advertising agency is responsible for creating and executing the dishonest content. Therefore, both A (the company) and B (the advertising agency) are accountable for dishonest advertising.

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  • 7. 

    An ethics ombudsman in a large company:

    • A.

      Is there to listen sympathetically to your concern

    • B.

      Can help you with your ethical quandary

    • C.

      Protects you from negative consequences

    • D.

      All of the options are correct

    Correct Answer
    D. All of the options are correct
    Explanation
    The ethics ombudsman in a large company serves multiple purposes. Firstly, they are there to listen sympathetically to any concerns an employee may have regarding ethical matters. Secondly, they can provide assistance and guidance in resolving ethical dilemmas faced by employees. Lastly, they act as a protective shield, ensuring that employees are safeguarded from any negative consequences that may arise from reporting ethical concerns. Therefore, all of the given options are correct in describing the role and responsibilities of an ethics ombudsman.

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  • 8. 

    Ethical behavior in trading requires that:

    • A.

      The seller behaves ethically

    • B.

      The buyer behaves ethically

    • C.

      Both the buyer and seller behave ethically

    Correct Answer
    C. Both the buyer and seller behave ethically
    Explanation
    Ethical behavior in trading requires both the buyer and seller to behave ethically. This means that both parties involved in the transaction should adhere to moral principles, honesty, and fairness. It is essential for both the buyer and seller to act in an ethical manner to maintain trust, integrity, and a mutually beneficial relationship in the trading process.

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  • 9. 

    The most common situation in which otherwise ethical marketing executives suffer a lapse of ethics is:

    • A.

      When senior management pressures them

    • B.

      When they are distracted by personal problems

    • C.

      When they have to make a quick decision

    • D.

      When the unethical behavior will greatly reward them

    Correct Answer
    C. When they have to make a quick decision
    Explanation
    When marketing executives have to make quick decisions, they may not have enough time to carefully consider the ethical implications of their actions. In such situations, they may prioritize expediency over ethical considerations, leading to a lapse in ethics. The pressure to act quickly can cloud their judgment and cause them to overlook or disregard ethical guidelines. This can result in unethical behavior as they prioritize achieving immediate results over doing what is ethically right.

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  • 10. 

    Ethical vigilance means:

    • A.

      Keeping an eye on colleagues

    • B.

      Asking hard questions

    • C.

      Forming a group of ethical vigilantes

    • D.

      Being aware of what is going on around you

    Correct Answer
    B. Asking hard questions
    Explanation
    Ethical vigilance refers to the practice of actively questioning and challenging ethical decisions and actions. By asking hard questions, individuals are able to uncover potential ethical issues or inconsistencies in order to ensure that ethical standards are upheld. This involves critically examining situations, decisions, and actions to ensure that they align with ethical principles and values. Asking hard questions encourages a deeper understanding and evaluation of ethical dilemmas, promoting accountability and ethical behavior in both oneself and others.

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  • 11. 

    In practice, what you are required to do ethically is:

    • A.

      Pay constant attention to whether your actions are right or wrong

    • B.

      If your behavior is wrong, ask why you are doing it

    • C.

      Confront your excuses and reasons

    • D.

      All of these options are true

    Correct Answer
    D. All of these options are true
    Explanation
    The given answer states that all of the options mentioned in the question are true. This means that in practice, it is ethically required to pay constant attention to whether your actions are right or wrong, to ask yourself why you are engaging in wrong behavior, and to confront your excuses and reasons. In other words, being ethically responsible involves being aware of your actions, questioning your motives, and not making excuses for unethical behavior.

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  • 12. 

    If you do not practice the Golden Rule:

    • A.

      Then you have two codes of ethics. The code you expect and the code you practice.

    • B.

      You are not a good person

    • C.

      You are an extreme egotist

    • D.

      You are in the minority, as most do

    Correct Answer
    A. Then you have two codes of ethics. The code you expect and the code you practice.
    Explanation
    The correct answer explains that if someone does not practice the Golden Rule, they have two codes of ethics - the code they expect others to follow and the code they actually practice themselves. This suggests that they may not be a good person and are more focused on their own self-interest rather than treating others with fairness and respect. The answer also mentions that this behavior is in the minority, implying that most people do practice the Golden Rule.

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  • 13. 

    Save the Children Fund has featured starving children and the fact that 20,000 children die every day, but SCF does not sponsor the individual children whose photos you are sent. Instead, they help build schools and give start-up loans for small businesses and other community development projects. Which of the following best describes their ethical position?

    • A.

      They are misrepresenting their use of funds

    • B.

      They are doing the most good for the most people

    • C.

      SCF’s behavior is unethical but the end justifies the means

    Correct Answer
    A. They are misrepresenting their use of funds
    Explanation
    The correct answer is "They are misrepresenting their use of funds." This is because the passage states that the Save the Children Fund features starving children and highlights the high number of child deaths per day, but they do not actually sponsor the individual children whose photos are sent. Instead, they focus on community development projects such as building schools and providing start-up loans for small businesses. This implies that the organization is not using the funds as they are portrayed, which can be seen as misrepresentation.

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  • 14. 

    Acceptable competitive intelligence activities include all of the following except:

    • A.

      Scrutinizing a company’s Web site and public financial records

    • B.

      Talking with employees and customers of the company

    • C.

      Buying reports and research on the company

    • D.

      Posing as a student to collect information on the company

    • E.

      All of the options are acceptable

    Correct Answer
    D. Posing as a student to collect information on the company
    Explanation
    Posing as a student to collect information on the company is not an acceptable competitive intelligence activity because it involves deception and unethical behavior. Scrutinizing a company's website and public financial records, talking with employees and customers, and buying reports and research on the company are all legitimate methods of gathering competitive intelligence.

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  • 15. 

    Accusing suppliers of price gouging you when demand greatly exceeds supply and  then exploiting a suppliers’ vulnerability by hard bargaining when supply greatly exceeds demand is:

    • A.

      Perfectly ethical

    • B.

      A double-standard lapse of personal ethics

    • C.

      The way that most buyers think of market fairness

    • D.

      Behavior that has nothing to do with ethics

    Correct Answer
    B. A double-standard lapse of personal ethics
    Explanation
    Accusing suppliers of price gouging when demand greatly exceeds supply and then exploiting their vulnerability by hard bargaining when supply greatly exceeds demand is considered a double-standard lapse of personal ethics. This behavior shows inconsistency in ethical standards, as it involves holding suppliers to different moral expectations based on the market conditions. It is unfair and unethical to condemn suppliers for high prices during high demand and then take advantage of their vulnerability during low demand. This behavior goes against the principles of fairness and consistency in ethical decision-making.

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  • 16. 

    Which of the following is not a question on the personal ethics checklist?

    • A.

      Am I exploiting a trust or confidence?

    • B.

      Am I misrepresenting my true intentions to others?

    • C.

      Am I selling the same product at the same price to everyone?

    • D.

      Am I loyal to those who have been loyal to me?

    Correct Answer
    C. Am I selling the same product at the same price to everyone?
    Explanation
    The question "Am I selling the same product at the same price to everyone?" is not a question on the personal ethics checklist because it does not directly relate to personal ethics. Personal ethics typically involve questions about trust, honesty, loyalty, and fairness. This question, on the other hand, pertains to business practices and pricing strategies, which fall under professional ethics rather than personal ethics.

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  • 17. 

    Which of the following is not a question on the personal ethics checklist?

    • A.

      Am I willfully risking the life and limb of consumers and others by my actions?

    • B.

      Am I being true to my religious beliefs by my actions?

    • C.

      Am I being as efficient in my use of scarce resources as I can be?

    • D.

      Are my marketing campaigns and business behavior offensive to certain groups?

    Correct Answer
    B. Am I being true to my religious beliefs by my actions?
    Explanation
    The question "Am I being true to my religious beliefs by my actions?" is not a question on the personal ethics checklist because personal ethics typically focus on principles such as honesty, fairness, and respect for others, rather than religious beliefs. While religious beliefs can inform a person's ethical framework, personal ethics are generally considered to be broader and more inclusive, encompassing a range of moral values and principles that are not limited to religious perspectives. Therefore, this question may be more relevant to an individual's religious practices and beliefs rather than their personal ethics.

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  • 18. 

    Which of the following is not a question on the personal ethics checklist?

    • A.

      Am I willfully exploiting children, the elderly, the illiterate, the mentally incompetent, the naïve, the poor or the environment?

    • B.

      Am I prepared to redress wrongs and fairly compensate for damages?

    • C.

      Would it be wrong if everyone did what I propose to do?

    • D.

      Do I use small print to completely nullify my guarantees and warrantees?

    Correct Answer
    D. Do I use small print to completely nullify my guarantees and warrantees?
    Explanation
    The given question asks about a question that is not on the personal ethics checklist. The first three options all involve ethical considerations, such as exploiting vulnerable populations, redressing wrongs, and considering the consequences of one's actions. However, the fourth option about using small print to nullify guarantees and warranties does not directly relate to personal ethics. It is more about legal and contractual considerations rather than ethical ones. Therefore, this option is not a question on the personal ethics checklist.

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  • 19. 

    Civilizations have ethical and moral codes:

    • A.

      To constrain individual and group behavior and maintain the social fabric

    • B.

      To constrain individual and group behavior

    • C.

      To maintain the social fabric

    • D.

      Because they have religions

    Correct Answer
    A. To constrain individual and group behavior and maintain the social fabric
    Explanation
    Civilizations have ethical and moral codes to constrain individual and group behavior and maintain the social fabric. These codes serve as guidelines for members of the society, dictating what is considered acceptable and unacceptable behavior. By adhering to these codes, individuals are expected to act in a way that promotes harmony and cooperation within the community. Additionally, these codes help establish norms and values that are shared by the society, creating a sense of identity and unity. Overall, the ethical and moral codes of civilizations play a crucial role in regulating behavior and ensuring the stability and functioning of the social structure.

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  • 20. 

    Every business, as part of its right to profit from trading in a society, has an obligation to consider the welfare of society. What is this called?

    • A.

      Enlightened capitalism

    • B.

      The Social Contract

    • C.

      The welfare state

    • D.

      Crony capitalism

    Correct Answer
    B. The Social Contract
    Explanation
    The Social Contract refers to the idea that businesses have a responsibility to consider the welfare of society while pursuing profits. This concept suggests that businesses should not solely focus on their own interests, but also take into account the well-being of the communities in which they operate. It emphasizes the importance of a mutually beneficial relationship between businesses and society, where both parties contribute to each other's success and prosperity.

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  • 21. 

    Utilitarianism is basically which of the following?

    • A.

      The Golden Rule

    • B.

      Do unto others before they do unto you

    • C.

      The greatest good for the greatest number

    • D.

      Maximize customer utility

    Correct Answer
    C. The greatest good for the greatest number
    Explanation
    Utilitarianism is a moral theory that suggests that the right action is the one that produces the greatest overall happiness or well-being for the greatest number of people. It prioritizes the collective welfare over individual interests. The correct answer, "the greatest good for the greatest number," aligns with the core principle of utilitarianism by emphasizing the importance of maximizing overall happiness or utility for the majority of individuals.

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  • 22. 

    Adam Smith’s pursuit of self-interest is:

    • A.

      Ethical permission to not consider the good and bad outcomes for others

    • B.

      Always moderated by its long-term consequences on others in the market

    • C.

      A fundamental principle of right-wing morality

    • D.

      An outdated concept

    Correct Answer
    B. Always moderated by its long-term consequences on others in the market
    Explanation
    Adam Smith's pursuit of self-interest is always moderated by its long-term consequences on others in the market. This means that while individuals are motivated by their own self-interest, they are also aware of the impact their actions may have on others. Smith believed that in a free market, individuals pursuing their self-interest would ultimately lead to the overall benefit of society as a whole. Therefore, individuals are encouraged to consider the long-term consequences of their actions and make decisions that are not solely focused on their own immediate gain.

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  • 23. 

    The Enlightenment is a term used to describe:

    • A.

      A period of time between 1600 and1700

    • B.

      The effect created in Cathedrals by stain-glass windows

    • C.

      A philosophy based on reason rather than religion

    • D.

      The protestant break away from the Catholic Church

    Correct Answer
    C. A philosophy based on reason rather than religion
    Explanation
    The Enlightenment refers to a philosophical movement that emerged in the 18th century, not between 1600 and 1700. It emphasized the use of reason and logic in understanding and improving the world, challenging traditional religious and political beliefs. This philosophy sought to promote scientific inquiry, individual freedom, and the belief in human progress through rational thought. It was a reaction against the dominance of religious authority and superstition, advocating for a more secular and rational approach to knowledge and society.

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  • 24. 

    The categorical imperative is associated with:

    • A.

      Categorizing acts in marketing

    • B.

      Creating ethical priorities

    • C.

      The tragedy of the commons

    Correct Answer
    C. The tragedy of the commons
    Explanation
    The categorical imperative is associated with the tragedy of the commons. The tragedy of the commons refers to the concept that when individuals act in their own self-interest and exploit a shared resource, it can lead to the depletion or degradation of that resource. The categorical imperative, proposed by philosopher Immanuel Kant, is a moral principle that states that one should act in a way that can be universally applied to all individuals. In the context of the tragedy of the commons, the categorical imperative suggests that individuals should prioritize the collective good and act in a way that preserves and sustains shared resources.

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  • 25. 

    Which of the following is true?

    • A.

      Having a predominant religion as the core for trading ethics allows everyone to agree with what is right and wrong and is economically more efficient, but runs against basic freedoms

    • B.

      Utilitarian situational ethics and the categorical imperative still require a basic set of values

    • C.

      As children we learn basic decency and morality from our parents and other adults in our life

    • D.

      None of the above

    • E.

      All of the above

    Correct Answer
    E. All of the above
    Explanation
    All of the above options are true. Having a predominant religion as the core for trading ethics allows for a common understanding of what is considered right and wrong in economic activities, but it may contradict individual freedoms. Utilitarian situational ethics and the categorical imperative both require a fundamental set of values to guide decision-making. Additionally, as children, we learn basic decency and morality from our parents and other adults in our lives. Therefore, all of the given options are correct.

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  • 26. 

    How many hands, how many trades must a blood diamond (a diamond initially obtained through slavery and murder) pass though to wash it clean of blood?

    • A.

      One

    • B.

      Five

    • C.

      Twenty

    • D.

      There is no such number

    • E.

      This is an unfair question

    Correct Answer
    D. There is no such number
    Explanation
    The answer "There is no such number" suggests that there is no specific number of hands or trades that can wash a blood diamond clean of blood. This implies that no matter how many times a blood diamond is traded or handled, its history of slavery and murder cannot be erased. Therefore, the answer indicates that the concept of "washing clean" a blood diamond is impossible.

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  • 27. 

    The primary complaint of Chinese consumers about the marketing of products in their country is:

    • A.

      Price gouging

    • B.

      Fake products

    • C.

      Low quality products

    • D.

      Poor service

    Correct Answer
    B. Fake products
    Explanation
    Chinese consumers' primary complaint about the marketing of products in their country is fake products. This means that they are dissatisfied with the prevalence of counterfeit or imitation goods being sold in the market. This issue not only affects their trust in the products they purchase but also poses risks to their health and safety. The presence of fake products undermines the reputation of brands and companies, leading to a negative impact on the overall consumer experience.

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  • 28. 

    Which of the following countries has a higher Business Ethics Index score than the U.S.:

    • A.

      Japan

    • B.

      Germany

    • C.

      United Kingdom

    • D.

      None of the options

    Correct Answer
    D. None of the options
    Explanation
    None of the options have a higher Business Ethics Index score than the U.S. This means that the U.S. has the highest score among the listed countries.

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  • 29. 

    The most frequently mentioned concern across the BEI studies is:

    • A.

      Price gouging

    • B.

      Fake products

    • C.

      Low quality products

    • D.

      Poor service

    Correct Answer
    A. Price gouging
    Explanation
    The most frequently mentioned concern across the BEI studies is price gouging. This means that customers often complain about businesses charging excessively high prices for their products or services. Price gouging can lead to a negative perception of the company and can result in customers seeking alternative options. It is important for businesses to be mindful of their pricing strategies and ensure that they are fair and reasonable to maintain customer satisfaction and loyalty.

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  • 30. 

    The first responsibility of marketers is to:

    • A.

      Keep learning to do their job ever more efficiently and effectively

    • B.

      Not market unneeded products

    • C.

      Not waste money on advertising

    • D.

      Not use high cost distribution channels

    Correct Answer
    A. Keep learning to do their job ever more efficiently and effectively
    Explanation
    The first responsibility of marketers is to keep learning to do their job ever more efficiently and effectively. This means that marketers should continuously seek knowledge and stay updated with the latest trends, strategies, and tools in order to improve their skills and performance. By doing so, they can better understand consumer behavior, adapt to changing market dynamics, and develop effective marketing campaigns that deliver results. This responsibility also emphasizes the importance of professional development and staying ahead in a competitive industry.

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  • 31. 

    Which of the following is not a basic criticism of marketing’s social contract?

    • A.

      Real human happiness does not come from the invention and diffusion of products

    • B.

      Marketing does not make the trading and economic processes more efficient

    • C.

      Marketing has no business involving itself in social networking

    • D.

      All of the options are correct

    Correct Answer
    C. Marketing has no business involving itself in social networking
    Explanation
    The correct answer is "Marketing has no business involving itself in social networking." This statement suggests that one of the criticisms of marketing's social contract is that marketing should not be involved in social networking. This implies that marketing should focus on other aspects of business and not engage in social media platforms or online networking.

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  • 32. 

    Which of the following is a reason why products fail:

    • A.

      A misunderstanding of customer preferences

    • B.

      Competitors lower their pr ices

    • C.

      A new product that is even better is launched by a competitor

    • D.

      All of the options are correct

    Correct Answer
    D. All of the options are correct
    Explanation
    All of the options are correct because each reason listed can contribute to the failure of a product. A misunderstanding of customer preferences can lead to a product that does not meet the needs or desires of the target market, resulting in low sales and eventual failure. Competitors lowering their prices can make a product less competitive in the market, leading to decreased demand and potential failure. Finally, the launch of a new product by a competitor that is even better can attract customers away from the original product, causing it to fail.

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  • 33. 

    The waste of money, blood, sweat and tears on failed new products is an argument for:

    • A.

      Less marketing of new products

    • B.

      More marketing of new products

    • C.

      Better marketing of new products

    • D.

      Government regulation of new products

    Correct Answer
    C. Better marketing of new products
    Explanation
    The argument for better marketing of new products is supported by the fact that wasting money, time, and effort on failed products can be avoided by effectively promoting and advertising them. With better marketing strategies, companies can reach their target audience more efficiently, create awareness about the product's benefits, and increase its chances of success in the market. By investing in better marketing, companies can ensure that their products are properly positioned, differentiated from competitors, and effectively communicated to potential customers, ultimately leading to higher sales and profitability.

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  • 34. 

    Wanting to decide for yourself whether you need or want a product:

    • A.

      Is selfish and egotistical

    • B.

      Ignores the reality that others know better what is good for you

    • C.

      Is a basic freedom and right in a democracy

    • D.

      Does not consider the fact that people make bad choices

    Correct Answer
    C. Is a basic freedom and right in a democracy
    Explanation
    The given answer suggests that wanting to decide for oneself whether one needs or wants a product is a basic freedom and right in a democracy. In a democratic society, individuals have the autonomy to make choices and decisions based on their own preferences and needs. This freedom allows individuals to exercise their personal agency and make decisions that align with their own values and interests. It recognizes the importance of individual autonomy and the right to self-determination in a democratic society.

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  • 35. 

    Who should decide whether another new type of dog food is needed or not?

    • A.

      Religious leaders

    • B.

      Goodness experts

    • C.

      Vets who specialize in dogs

    • D.

      The market

    Correct Answer
    D. The market
    Explanation
    The market should decide whether another new type of dog food is needed or not because it is driven by consumer demand and preferences. The market consists of dog owners who have the ultimate decision-making power in purchasing dog food. If there is a demand for a new type of dog food, the market will respond by creating and offering it. Conversely, if there is no demand, the market will not produce or promote it. Therefore, the market is the most appropriate entity to determine the need for another new type of dog food.

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  • 36. 

    Clothing designers who come out with a new look every Spring and Fall:

    • A.

      Are experts in creativity and innovation

    • B.

      Always know better than the consumer what is hot and what is not

    • C.

      Are examples of planned obsolescence

    • D.

      Are following consumer trends

    Correct Answer
    C. Are examples of planned obsolescence
    Explanation
    Clothing designers who come out with a new look every Spring and Fall are examples of planned obsolescence. Planned obsolescence refers to the intentional design of products to become outdated or no longer desirable after a certain period of time. By constantly introducing new looks and trends, clothing designers create a sense of obsolescence in their previous designs, encouraging consumers to constantly buy new clothes to keep up with the latest fashion. This strategy helps drive sales and keeps the fashion industry thriving.

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  • 37. 

    Recycling firms exist because of:

    • A.

      Government recycling regulations

    • B.

      Consumer environmental concerns

    • C.

      Firms save in costs by buying recycled raw materials

    • D.

      All of these options are true

    Correct Answer
    D. All of these options are true
    Explanation
    Recycling firms exist because of government recycling regulations, consumer environmental concerns, and the fact that firms save costs by buying recycled raw materials. Government recycling regulations create a legal framework that mandates recycling practices and encourages the establishment of recycling firms. Consumer environmental concerns drive the demand for recycling services and products. Additionally, firms benefit from cost savings by purchasing recycled raw materials instead of using virgin materials, making recycling an economically viable option. Therefore, all of these options contribute to the existence of recycling firms.

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  • 38. 

    TV advertising is perceived to be a waste of money and obtrusive because:

    • A.

      Most advertised products are of no interest to viewers

    • B.

      The sound volume is louder for TV advertisements

    • C.

      Many ads are offensive

    • D.

      They get in the way of the programming

    Correct Answer
    A. Most advertised products are of no interest to viewers
    Explanation
    TV advertising is perceived to be a waste of money and obtrusive because most advertised products are of no interest to viewers. This means that the majority of the advertisements shown on TV do not cater to the specific needs or preferences of the viewers, leading them to perceive these ads as irrelevant and a waste of their time. As a result, viewers may feel that their money is being wasted on advertising that does not provide any value to them.

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  • 39. 

    Subliminal advertising:

    • A.

      Is banned because it works

    • B.

      Is only allowed to be used by the Government

    • C.

      Is an urban legend that does not work

    • D.

      Is often used to influence consumers

    Correct Answer
    C. Is an urban legend that does not work
    Explanation
    The given answer states that subliminal advertising is an urban legend that does not work. This implies that the concept of subliminal advertising is not supported by evidence or scientific research. It suggests that the idea of subliminal messages influencing consumer behavior is a myth and lacks effectiveness.

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  • 40. 

    Which of the following is not a mentioned unintended cumulative effect of advertising:

    • A.

      Perceptions of beauty in women

    • B.

      Perceptions of dishonesty, pettiness and nastiness in politicians

    • C.

      Perceptions that we are all paying too much for our car insurance

    • D.

      All of these options are mentioned

    Correct Answer
    C. Perceptions that we are all paying too much for our car insurance
    Explanation
    The correct answer is "Perceptions that we are all paying too much for our car insurance." This option is not mentioned as an unintended cumulative effect of advertising in the given question. The question states that the mentioned unintended cumulative effects of advertising are perceptions of beauty in women and perceptions of dishonesty, pettiness, and nastiness in politicians. Therefore, this option is the only one that is not mentioned.

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  • 41. 

    Which of the following is not an example of evolutionary rigidity:

    • A.

      Doctors who refuse to improve their practices by using new technology

    • B.

      Teachers who refuse to improve their teaching by using new technology

    • C.

      Distributors who refuse to improve their efficiency by using new technology

    • D.

      All of the options are examples of evolutionary rigidity

    Correct Answer
    D. All of the options are examples of evolutionary rigidity
    Explanation
    All of the options provided in the question are examples of evolutionary rigidity because they involve individuals or groups refusing to adapt or improve their practices, teaching methods, or efficiency by utilizing new technology. This rigidity hinders their ability to evolve and adapt to changing circumstances, which is a key aspect of evolutionary processes.

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  • 42. 

    Giving back is an obligation that is part of the:

    • A.

      Utility principle

    • B.

      Categorical imperative

    • C.

      Social contract

    • D.

      All of the options are correct

    Correct Answer
    C. Social contract
    Explanation
    The social contract theory suggests that individuals have an implicit agreement with society, where they agree to follow certain rules and norms in exchange for protection and benefits. Giving back can be seen as an obligation within this social contract, as individuals are expected to contribute to the well-being of society in return for the benefits they receive. Therefore, the correct answer is the social contract.

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  • 43. 

    Non-profit cause related efforts set up by companies are mostly done so to:

    • A.

      Cynically buy public relations

    • B.

      Build company morale

    • C.

      Express company ethics

    • D.

      All of the options are correct

    • E.

      A and B

    • F.

      B and C

    Correct Answer
    F. B and C
    Explanation
    Non-profit cause related efforts set up by companies are mostly done to build company morale and express company ethics. These initiatives help companies create a positive image and enhance their reputation, which in turn boosts employee morale and engagement. By aligning with social causes, companies can demonstrate their commitment to ethical values and social responsibility, further enhancing their brand image. Therefore, options B and C are both correct as they explain the primary motivations behind these efforts.

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  • 44. 

    Giving back is mostly the responsibility of:

    • A.

      Companies

    • B.

      The owners or shareholders of companies

    • C.

      Managers using their own resources

    • D.

      B and C

    • E.

      A, B and C

    Correct Answer
    D. B and C
    Explanation
    The correct answer is B and C because giving back can be the responsibility of both the owners or shareholders of companies and managers using their own resources. Owners or shareholders can contribute to charitable causes or invest in community development initiatives, while managers can also use their personal resources to support social causes or give back to the community. Both groups have the ability to make a positive impact through their actions.

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  • 45. 

    The toughest cause to promote is:

    • A.

      The interests of future generations

    • B.

      A cause that religions object to

    • C.

      A cause that attempts to reduce addictions

    • D.

      A cause that no one currently believes in

    Correct Answer
    A. The interests of future generations
    Explanation
    The interests of future generations can be considered the toughest cause to promote because it requires individuals to prioritize long-term benefits over immediate gains. It may be challenging to convince people to make sacrifices in the present for the sake of future generations who are not yet born. Additionally, the interests of future generations often involve complex and interconnected issues such as environmental sustainability and social justice, which can further complicate efforts to promote this cause.

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  • 46. 

    Public service campaigns have become:

    • A.

      Much more in your face

    • B.

      Targeted to specific time periods

    • C.

      Much more solut ion oriented

    • D.

      Just say No

    Correct Answer
    C. Much more solut ion oriented
    Explanation
    Public service campaigns have shifted their focus towards providing solutions to the issues they address. Instead of simply raising awareness or stating the problem, these campaigns now emphasize practical steps and actions that individuals can take to contribute to the solution. This approach aims to empower and engage the audience, encouraging them to actively participate in resolving the problem at hand. By becoming more solution-oriented, public service campaigns strive to inspire and motivate individuals to make a positive impact in their communities.

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  • 47. 

    The solution to many cause campaigns is:

    • A.

      A lot more public awareness

    • B.

      The raising of a lot more money

    • C.

      Product innovation of alternative products/processes

    • D.

      Getting everyone involved

    Correct Answer
    C. Product innovation of alternative products/processes
    Explanation
    Product innovation of alternative products/processes is the correct answer because it suggests that finding new and improved solutions to address the cause at hand is key. By developing innovative products or processes that offer alternatives to the current ones, it can lead to more effective and sustainable solutions. This approach focuses on finding creative ways to tackle the problem rather than solely relying on public awareness or fundraising efforts. Additionally, product innovation can also attract more individuals and organizations to get involved in the cause, further amplifying its impact.

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  • 48. 

    The marketing of new technologies such as new medications to treat drug addicts or new forms of contraception such as the morning after pill are often argued to be                  .

    • A.

      Ethical because they solve a social problem

    • B.

      Unethical because they sometimes encourage the undesirable behavior

    • C.

      Both options are correct

    Correct Answer
    C. Both options are correct
    Explanation
    The marketing of new technologies such as new medications to treat drug addicts or new forms of contraception such as the morning after pill can be argued to be ethical because they solve a social problem. These technologies provide solutions to pressing issues such as drug addiction and unintended pregnancies, improving the overall well-being and health of individuals and society. On the other hand, it can also be argued that such marketing is unethical because it may encourage the undesirable behavior. By making these technologies easily accessible and promoting them, some may argue that it sends a message that the behavior they address is acceptable or can be easily remedied. Therefore, both options can be considered correct depending on the perspective.

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  • 49. 

    To criticize social causes without offering workable solutions is:

    • A.

      Itself unethical

    • B.

      Not very helpful

    • C.

      Very common

    • D.

      Criticism that does not deserve to be heard

    Correct Answer
    B. Not very helpful
    Explanation
    Criticism without providing viable solutions is not very helpful because it fails to contribute to the resolution of social issues. While it may be common to criticize social causes, simply criticizing without offering solutions does not lead to any positive change or improvement. It is important to not only point out problems but also actively engage in finding and implementing solutions for a more constructive impact.

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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Nov 16, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 07, 2010
    Quiz Created by
    Amphib2007
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