Market Management Part 3

Approved & Edited by ProProfs Editorial Team

The editorial team at ProProfs Quizzes consists of a select group of subject experts, trivia writers, and quiz masters who have authored over 10,000 quizzes taken by more than 100 million users. This team includes our in-house seasoned quiz moderators and subject matter experts. Our editorial experts, spread across the world, are rigorously trained using our comprehensive guidelines to ensure that you receive the highest quality quizzes.

Learn about Our Editorial Process

| By Mattli

Mattli

Community Contributor

Quizzes Created: 4 | Total Attempts: 870

Questions: 23 | Attempts: 88 | Updated: Nov 8, 2023

Questions

Settings

Feedback

During the Quiz End of Quiz

Play as

Quiz Flashcard

Create your own Quiz

Instuderingsfrågor till Kotlers Market management 13th ed. Kapitel 7, 9 och 10

Questions and Answers

Market Management Part 3

All marketing strategy is built on STP—segmentation, targeting, and ________.

________ is the act of designing the company’s offering and image to occupy a distinctiveplace in the mind of the target market.

Which of the following terms is most closely associated with the following statement:“attributes or benefits consumers strongly associate with a brand, positively evaluate, andbelieve that they could not find to the same extent with a competitive brand”?

________ are associations that are not necessarily unique to the brand but may in fact beshared with other brands.

The obvious means of differentiation, and often most compelling ones to consumers, relateto aspects of the ________.

At the heart of a successful brand is ________, backed by creatively designed and executedmarketing.

Consumers learn about brands through ________ and product marketing programs.

________ is endowing products and services with the power of a brand.

Brand ________ is the added value endowed to products and services.

If a brand element can be used to introduce new products in the same or differentcategories, the brand element is said to be ________.

________ is the consumers’ ability to identify the brand under different conditions, asreflected by their brand recognition or recall performance.

When a firm uses an established brand to introduce a new product, it is called a(n)________.

A ________ is the set of all brands and brand lines a particular firm offers for sale tobuyers in a particular category.

To create and capture value, sellers need to understand business organizations’ needs,resources, policies, and ________.

The ________ consists of all the organizations that acquire goods and services used in theproduction of other products or services that are sold, rented, or supplied to others.

The demand for business goods is ultimately derived from the demand for ________.

The purchasing department buys office supplies on a routine basis. This type of purchase isclassified as a ________.

The business buyer makes the fewest decisions in the ________.

________ is composed of all those individuals and groups who participate in thepurchasing decision-making process, who share some common goals and the risks arisingfrom their decisions.

In the purchasing decision process, the ________ are those who have the power to preventsellers or information from reaching members of the buying center.

To the ________ price is everything and transactional selling is used.

Peter Kraljic distinguished four product-related purchasing processes. Which of thefollowing matches to products that have high value and cost to the customer but involve littlerisk of supply because many companies make them?

The new, more strategically oriented purchasing departments have a mission to ________.