Instuderingsfrågor till Kotlers Market management 13th ed. Kapitel 7, 9 och 10
Positioning
Product
Planning
Promotion
Performance
Positioning
Product conceptualization
Promotion presentation
Performance imaging
Preproduct launching
Brand image
Points-of-difference
Points-of-parity
Points-of-value
Brand concept
Points-of-parity
Points-of-difference
Brand cells
Brand positions
Points-of-competitive field
Price
Distribution process
Promotions
Product and service
Sales team responsible for the product or service
Price
Promotion
A great product or service
A great slogan
A brand concept
The mass media
Past experiences with the product
The sales force
Shopping bots
Independent information sources
Brand image
The branding concept
Branding
Brand positioning
Brand partitioning
Loyalty
Equity
Preference
Satisfaction
Benefits
Memorable
Meaningful
Likeable
Transferable
Adaptable
Brand awareness
Brand image
Brand alternation
Brand perception
Brand reflection
Sub-brand
Brand value
Brand extension
Brand mix
Brand posture
Brand partition
Brand position
Brand portfolio
Brand concept
Brand image
Demands
Protocols
Strategies
Buying procedures
Personnel policies
Business market
Consumer market
E-commerce market
Global market
Supplier market
Raw materials
Consumer goods
Electronics
Business solutions
E-commerce
Straight rebuy
Modified rebuy
New task
Secondary purchase
Preordained purchase
Modified rebuy
Regular buy
Straight rebuy
New buy
New task buy
The buying center
The marketing sales team
Strategic management
Engineering support
The logistics center
Gatekeepers
Buyers
Initiators
Approvers
Deciders
Solution-oriented customers
Income-oriented customers
Gold-standard customers
Strategic-value customers
Price-oriented customers
Strategic products
Bottleneck products
Leverage products
Routine products
Commodity products
Always make a profit
Always take the lowest bid
Seek the best value from fewer and better suppliers
Continue to seek outsourcing as their primary strategy
Use consultants whenever possible