Instuderingsfrågor till Kotlers Market management 13th ed. Kapitel 7, 9 och 10
Brand awareness
Brand image
Brand alternation
Brand perception
Brand reflection
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Positioning
Product
Planning
Promotion
Performance
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Always make a profit
Always take the lowest bid
Seek the best value from fewer and better suppliers
Continue to seek outsourcing as their primary strategy
Use consultants whenever possible
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Solution-oriented customers
Income-oriented customers
Gold-standard customers
Strategic-value customers
Price-oriented customers
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Gatekeepers
Buyers
Initiators
Approvers
Deciders
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Modified rebuy
Regular buy
Straight rebuy
New buy
New task buy
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Sub-brand
Brand value
Brand extension
Brand mix
Brand posture
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Brand partition
Brand position
Brand portfolio
Brand concept
Brand image
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Business market
Consumer market
E-commerce market
Global market
Supplier market
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Raw materials
Consumer goods
Electronics
Business solutions
E-commerce
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Straight rebuy
Modified rebuy
New task
Secondary purchase
Preordained purchase
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Brand image
The branding concept
Branding
Brand positioning
Brand partitioning
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Brand image
Points-of-difference
Points-of-parity
Points-of-value
Brand concept
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The mass media
Past experiences with the product
The sales force
Shopping bots
Independent information sources
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Memorable
Meaningful
Likeable
Transferable
Adaptable
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The buying center
The marketing sales team
Strategic management
Engineering support
The logistics center
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Loyalty
Equity
Preference
Satisfaction
Benefits
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Demands
Protocols
Strategies
Buying procedures
Personnel policies
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Price
Distribution process
Promotions
Product and service
Sales team responsible for the product or service
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Points-of-parity
Points-of-difference
Brand cells
Brand positions
Points-of-competitive field
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Price
Promotion
A great product or service
A great slogan
A brand concept
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Strategic products
Bottleneck products
Leverage products
Routine products
Commodity products
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