Local Quarterly Assessment April 2013

In the Leads Page of the New Client Dashboard, there are options available to filter the leads by different time periods such as 30 days, 90 days, and Lifetime. This means that users can view and analyze the leads based on their recency and overall history.

The correct answer is "Total number of clicks from organic and directory listings". In the Organic Page of the New Client Dashboard, the summary lists the total number of leads generated from both organic sources (such as search engine results) and directory listings (such as online directories or listings). This means that the total number of clicks from both organic and directory listings is counted as leads in the summary.

Providing internal feedback in the New Client Dashboard is a good idea because it allows the team members to communicate and share their thoughts, ideas, and suggestions about the new client. This feedback can help improve the overall client experience and ensure that everyone is on the same page. It also promotes collaboration and transparency within the team, leading to better decision-making and problem-solving.

The given statement is "The New Client Dashboard is currently available to all existing clients." The correct answer is False. This means that the New Client Dashboard is not available to all existing clients. It could be limited to certain clients or not yet rolled out to all clients.

The correct answer suggests that when having conversations with clients about ROI (Return on Investment), it is important to input the ROI details at the account level in SalesForce under the field "ROI Details". This implies that tracking and documenting the ROI information is crucial for effective client communication and analysis of the success and profitability of the account.

The correct answer is "At the Point of Sale." This suggests that during the point of sale, the company discusses lead ranges and ROI. This could mean that they analyze and evaluate the potential return on investment for each lead at the time of sale. It is likely an important moment in the sales process where decisions are made based on the profitability of the lead.

The answer "On the CSC" suggests that during the Client Services department's discussions about Lead Ranges and ROI, one of the important points of discussion is the CSC (Customer Satisfaction Call). This indicates that the department focuses on assessing and ensuring customer satisfaction as part of their client services.

SEO Ranking is not a factor in determining quality score. Quality score is a metric used by search engines to determine the relevance and quality of an ad and its landing page. It is based on factors such as click-through rate (CTR), keyword relevance, and ad relevance. SEO ranking, on the other hand, refers to the position of a website in organic search results and is not directly related to the quality score of an ad.

The reason we do not speak to lead ranges on the 20 day MAX script is because before 30 days, we do not have enough data to discuss pacing and determine if a client is on track to meet their quoted lead range. Lead ranges only become relevant at the 70 day touch, so it is unnecessary to discuss them at the 20 day mark. Additionally, we do not have a touch point at the 20 day mark, further supporting the idea that it is not the appropriate time to discuss lead ranges.

A business can simultaneously show up for both SEO rankings and PPC rankings because SEO (Search Engine Optimization) focuses on improving a website's organic search visibility, while PPC (Pay-Per-Click) involves running paid advertisements on search engines. By implementing both strategies effectively, a business can appear in the organic search results through SEO and also display paid ads at the top or bottom of the search engine results page through PPC. This allows the business to maximize its online visibility and increase the chances of attracting potential customers.

The given answer states that both statement a and c are accurate. Statement a suggests that during the sales pitch, sales offers an estimate on leads but does not guarantee leads. Statement c states that sales never commits to a time frame other than a 90-day period. Therefore, the correct answer implies that during the sales pitch for MAX clients, sales does not guarantee leads and only provides estimates, and they also do not commit to any time frame beyond 90 days.

The statement suggests that there is a possibility for a Yodle Max package priced at $299 to have lead ranges associated with it. However, since the statement is false, it implies that there is no Yodle Max package priced at $299 that has lead ranges associated with it.

This statement is false because sales quotes do not lead ranges for both the ads product and the organic product. It implies that sales quotes are not a determining factor for the pricing or availability of these products.

During the first 90 days, Yodle Live will list days 1-30, days 1-60, and days 1-90. This means that all the data from the first 90 days will be available in Yodle Live, including the most recent 30 days.

The answer "On Pace, Minimal Performance, 1 or Less Leads" suggests that the client is performing below expectations, with minimal results of 1 or less leads. Despite being on track with the pacing, the client's performance is not meeting the desired level. This indicates that there is room for improvement and the client should strive to achieve better results.

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The given statement, "Finally, our goal at Yodle is to build a lasting relationship with you and your business. Part of this is providing great service. Do you feel I answered all of your questions and provided you great service?" is added to all scripts because it reminds the client that the service representative is personally accountable for providing great service. It also ensures that client concerns are addressed and not left unanswered. This practice is commonly used in various service fields to show a commitment to providing excellent service and not avoiding negative feedback. Therefore, the correct answer is "All of the above."

Citation building is a part of the Organic product. Citation building refers to the process of creating and managing online listings or citations for a business across various directories, websites, and platforms. These citations help improve the online visibility and credibility of a business, making it easier for customers to find them in organic search results. Therefore, citation building is a strategy used in the Organic product to enhance a business's online presence.

If a client is sold for $800, it will go to the dedicated service model. This is because the dedicated service model involves providing exclusive resources and services to a single client, ensuring a high level of customization and privacy. The client pays a higher price for this model, which aligns with the given price of $800.

The prepay balance should say $2000 in the Yodle Live footer at the time of the CSC. This is because the client has a 3 month commitment and has prepaid for 3 months, which amounts to $2000.

The correct answer is "Organic, Ads, or Max." This means that a client with a population of 100,000 can choose to sell organic products, advertise their products, or maximize their sales potential. This answer suggests that there are multiple options available to the client in terms of product sales, allowing them to choose the approach that best suits their needs and target audience.

The search query "criminal defense lawyer" would not trigger the ad to show because the keyword "Criminal Lawyer" is phrase matched, meaning it only matches when the words "Criminal" and "Lawyer" appear together in the search query. In this case, "criminal defense lawyer" does not include the word "Criminal" before "Lawyer", so the ad would not be triggered.

The maps case will fire on Day 1 if we find an existing Google listing for a client. This means that as soon as we discover a pre-existing Google listing, the maps case will be initiated without any delay.

CTR stands for Clickthrough Rate. It is a metric used in online advertising to measure the number of clicks an ad receives divided by the number of impressions it generates. It helps advertisers evaluate the effectiveness of their ads and campaigns by indicating the percentage of people who click on the ad after seeing it. A high CTR indicates that the ad is engaging and resonating with the target audience, while a low CTR suggests that the ad may need to be optimized or adjusted.

The preferred contract and payment option is the 3 Month Contract with prepay. This option allows the customer to commit to a longer contract term of 3 months, which provides stability and reduces the need for frequent contract renewals. Additionally, the prepayment aspect ensures that the customer pays upfront for the entire 3-month period, which can provide financial security for the service provider.

The statement "Sales will quote a lead range for the sale of Yodle Max" is true. Sales teams often provide potential customers with a range of leads that they can expect to receive when purchasing a product or service. In the case of Yodle Max, a sales representative would likely provide a potential buyer with an estimate of the number of leads they can expect to receive from using the product. This information helps the buyer make an informed decision about whether or not to purchase Yodle Max.

The new radius used for Organic Geo Targeting is 20 miles. This means that when implementing Organic Geo Targeting, the system will consider a radius of 20 miles from the target location to determine the relevant organic search results or advertisements to display. This radius is likely chosen based on factors such as the density of businesses or relevant locations within that range, ensuring that the targeting is effective and reaches the desired audience.

The given statement suggests that the new touch plan schedule is exclusively designed for new clients. However, the correct answer is False, indicating that the touch plan schedule is not only for new clients but also applicable to existing clients.

The Milestones listed in the New Client Dashboard Homepage include Website Launch, First Page Rank, and Directory Listing.