Local Quarterly Assessment April 2013

29 Questions | Total Attempts: 116

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Local Quarterly Assessment April 2013

This quiz will cover the product releases and changes from the previous quarter, as well as performance-related questions to test how well you retained the continual efforts Yodle is making to provide great value to our clients.


Questions and Answers
  • 1. 
    When you have conversations with your clients on ROI you should:
    • A. 

      Make a note of the ROI details in a word document

    • B. 

      Always input ROI details at the account level in SalesForce under the field “ROI Details”

    • C. 

      Forget about it, this is not an important conversation to track

    • D. 

      Do the dougie at your desk

  • 2. 
    As a company we first discuss Lead Ranges and ROI (Return on Investment):
    • A. 

      At the Point of Sale

    • B. 

      On the CSC

    • C. 

      During the 40 Day Touch

    • D. 

      During the 70 Day Touch

  • 3. 
    As a Client Services department we first discuss Lead Ranges and ROI:
    • A. 

      On the 20 Day Call

    • B. 

      On the CSC

    • C. 

      On the 40 Day Call

    • D. 

      On the 70 Day Call

  • 4. 
    We do not speak to lead ranges on the 20 day MAX script because:
    • A. 

      We speak to it at the 40 and 70 day touch, why would we at the 20 day touch

    • B. 

      We don’t want speak to lead ranges within the first 60 days as lead ranges only become relevant at the 70 day touch

    • C. 

      We don’t have a touch point at the 20 day mark

    • D. 

      Before 30 days we don’t have the data to discuss pacing and really can’t gauge if a client is on track to meet their quoted lead range

  • 5. 
    During the sales pitch for MAX clients:
    • A. 

      Sales offers an estimate on leads, but never guarantees leads

    • B. 

      Sales will only quote the low end of the range, but never quotes the range of leads a client should expect to see

    • C. 

      Sales never commits to a time frame other than a 90 day period

    • D. 

      A and c are both accurate

  • 6. 
    The lowest price point of a Yodle Max package that could have lead ranges associated with it is $299.
    • A. 

      True

    • B. 

      False

  • 7. 
    Sales quotes lead ranges for our ads product, as well as our organic product.
    • A. 

      True

    • B. 

      False

  • 8. 
    During the first 90 days we will see:
    • A. 

      Only the past 30 days listed in Yodle Live

    • B. 

      Days 1-30, days 1-60 and days 1-90 listed in Yodle Live

    • C. 

      Days 1-90 and the last 30 days listed in Yodle Live

    • D. 

      None of the above

  • 9. 
    The three buckets of pacing a client can fall into at the 40 day MAX touch point are:
    • A. 

      Pacing Forward, Minimum Pacing, 3-4 Leads

    • B. 

      Pacing on Target, Exceeding Expectations, 0 leads

    • C. 

      On Pace, Minimal Performance, 1 or Less Leads

    • D. 

      Minimal Performance, Pacing Below Expectations, 1 or Less Leads

  • 10. 
    We’ve added the exceptional service line, “Finally, our goal at Yodle is to build a lasting relationship with you and your business. Part of this is providing great service. Do you feel I answered all of your questions and provided you great service?" to all scripts because:
    • A. 

      Client is reminded that we have a personal interest in providing great service which lines the service rep up to be accountable for the service they are providing.

    • B. 

      Ensures client concerns are not left open ended or unanswered.

    • C. 

      This is a practice used in a variety of service field including banks, financial services, car rental services and online retail environments. The intent is to display that we are not ‘hiding’ from negative feedback and we committed to proving excellent service.

    • D. 

      All of the above.

  • 11. 
    Which product is Citation building a part of?
    • A. 

      Web

    • B. 

      Ads

    • C. 

      Organic

  • 12. 
    If a client is sold for $800, what service model will it go to?
    • A. 

      Pooled

    • B. 

      Dedicated

  • 13. 
    In the example below, what should the prepay balance say in the Yodle Live footer at the time of the CSC? $1000 a month Ads client with a 3 month commitment and 3 month prepay: You will see the contract term set to 3 month...
    • A. 

      $0

    • B. 

      $2000

    • C. 

      $3000

  • 14. 
    What product(s) can be sold to a client with a 100,000 population?
    • A. 

      Organic Only

    • B. 

      Organic or Max Only

    • C. 

      Organic, Ads, or Max

  • 15. 
    If we find an existing Google listing for a client, when will the maps case fire?
    • A. 

      Day 1

    • B. 

      Day 8

    • C. 

      No need for a maps case

  • 16. 
    Which of the contract & payment options below is preferred?
    • A. 

      3 Month Contract w/ prepay

    • B. 

      3 Month Contract w/ no prepay

    • C. 

      Month to Month Contract w/ 3 months prepay

  • 17. 
    Sales will quote a lead range for the sale of Yodle Max.
    • A. 

      True

    • B. 

      False

  • 18. 
    What is the new radius used for Organic Geo Targeting?
    • A. 

      15 Miles

    • B. 

      20 Miles

    • C. 

      30 Miles

    • D. 

      50 Miles

  • 19. 
    The new touch plan schedule is for new clients only
    • A. 

      True

    • B. 

      False

  • 20. 
    The Milestones listed in the New Client Dashboard Homepage include which of the following markers:
    • A. 

      Website Launch

    • B. 

      First Page Rank

    • C. 

      Directory Listing

    • D. 

      Organic Ranking

    • E. 

      A-C

    • F. 

      B-D

  • 21. 
    In the Leads Page of the New Client Dashboard, you can filter the leads by 30 days, 90 days, and Lifetime
    • A. 

      True

    • B. 

      False

  • 22. 
    In the Organic Page of the New Client Dashboard, the amount of leads listed in the summary is the total number of what?
    • A. 

      Total number of clicks from organic

    • B. 

      Total number of clicks from directory listings

    • C. 

      Total number of clicks from paid ads

    • D. 

      Total number of clicks from organic and directory listings

    • E. 

      Total number of clicks from organic and ads

  • 23. 
    It is a good idea to provide internal feedback in the New Client Dashboard
    • A. 

      True

    • B. 

      False

  • 24. 
    The New Client Dashboard is currently available to all existing clients
    • A. 

      True

    • B. 

      False

  • 25. 
    Which of these is NOT a Google Match Type?
    • A. 

      Phrase Match

    • B. 

      Search Match

    • C. 

      Broad Match Modifier

    • D. 

      Negative Match

    • E. 

      Exact Match

    • F. 

      Broad Match

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