The primary objective of any business is to generate profits, which is achieved through revenue generation. Therefore, the first priority in business is to focus on increasing profits. The second option, "இலாபம் ஈட்டாமல் இருத்தல்" (not pursuing profits), goes against the fundamental goal of a business. The third option, "சிறப்புத் தேர்ச்சி" (excellence in decision-making), is important but not the primary objective. The last option, "மேற்கூறிய எதுவுமில்லை" (none of the above), does not provide any specific direction or priority.