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Questions and Answers
These are key words that prompt a potential customer to stay and investigate
the products or services.
The highest level of customer loyalty is achieved in the __________ stage of the customer relationship intensity and life cycle.
In __________ relationship management, market share is the measure used to manage the customers
Bugsy's Diner offers food and dining to customers. Customers have the choice whether to dine in, take out, delivery or drive-thru. Having these different food services helps the diner cater to different target markets that are based on ____________ segmentation.
E-skin is a company that offers skin care products for young professionals. They have two different product lines, namely: "Pink" for women and "Blue" for men. Formulating the ideal marketing strategy for these two product lines will involve what kind of market segmentation?
The term "shopper" and "buyer" are synonymous according to the categories of website visitors' behavior.
The __________ stage of the customer relationship life cycle involves a customer who has experienced at least one transaction with the website.
The Interactive Advertising Bureau (IAB) is the organization that sets the standard for Web banner ads. Their main headquarters is based in __________.
For a customer relationship management to be effective, a website can gather information about its visitors and use these to formulate their customer relationship techniques and styles. This information is commonly known as ____________.
According to a model that classifies Web users based on their behavior, these people love to chat, send emails, post messages, and keep constant communication with other people.