It135: E-commerce Quiz #4

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Questions: 10 | Attempts: 130

It135: E-commerce Quiz #4 - Quiz

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Questions and Answers
  • 1. 

    These are key words that prompt a potential customer to stay and investigate the products or services.

    Trigger words are specific keywords or phrases that capture the attention of potential customers and prompt them to stay and investigate the products or services being offered. These trigger words act as a hook, enticing customers to explore further and learn more about what is being offered. By using trigger words, businesses can effectively engage their target audience and increase the likelihood of converting them into paying customers.

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  • 2. 

    The highest level of customer loyalty is achieved in the __________ stage of the customer relationship intensity and life cycle.

    The highest level of customer loyalty is achieved in the commitment stage of the customer relationship intensity and life cycle. This stage refers to the point where customers have a strong emotional connection and commitment to a brand or company. They are highly satisfied with the product or service and have a deep sense of loyalty, often becoming repeat customers and advocates for the brand. This level of loyalty is crucial for long-term success and profitability for businesses.

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  • 3. 

    In __________ relationship management, market share is the measure used to manage the customers

    In traditional relationship management, market share is the measure used to manage the customers. This means that in a traditional approach to managing customer relationships, the focus is on the market share of the company. The company aims to increase its market share by attracting and retaining customers. This approach emphasizes competition and the company's position in the market, rather than focusing solely on individual customer needs and preferences.

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  • 4. 

    Bugsy's Diner offers food and dining to customers. Customers have the choice whether to dine in, take out, delivery or drive-thru. Having these different food services helps the diner cater to different target markets that are based on ____________ segmentation.

    The correct answer is behavioral segmentation. Behavioral segmentation is a marketing strategy that divides customers into groups based on their behavior, such as their preferences, buying habits, and usage patterns. By offering different food services like dining in, take out, delivery, or drive-thru, Bugsy's Diner is able to cater to different customer behaviors and preferences, effectively targeting different segments of the market. The options "behavior," "occasional," "occasion," and "behavior-based" are all related to the concept of behavioral segmentation.

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  • 5. 

    E-skin is a company that offers skin care products for young professionals. They have two different product lines, namely: "Pink" for women and "Blue" for men. Formulating the ideal marketing strategy for these two product lines will involve what kind of market segmentation?

    The ideal marketing strategy for E-skin's product lines, "Pink" for women and "Blue" for men, would involve demographic market segmentation. This means that the company would segment their target market based on demographic factors such as gender, age, income, and occupation. By understanding the specific characteristics and needs of their target customers, E-skin can tailor their marketing efforts and product offerings to effectively reach and appeal to each segment.

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  • 6. 

    The term "shopper" and "buyer" are synonymous according to the categories of website visitors' behavior.

    • A.


    • B.


    Correct Answer
    B. False
    The term "shopper" and "buyer" are not synonymous according to the categories of website visitors' behavior. While a shopper refers to someone who is browsing or looking for products, a buyer refers to someone who has made a purchase. These terms have different meanings and cannot be used interchangeably in the context of website visitor behavior categories.

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  • 7. 

    The __________ stage of the customer relationship life cycle involves a customer who has experienced at least one transaction with the website.

    Correct Answer
    The familiarity stage of the customer relationship life cycle refers to the point where a customer has already engaged in at least one transaction with the website. This means that the customer has already had a direct experience with the website, its products or services, and has developed some level of familiarity with them. This stage is important as it signifies a level of trust and comfort that the customer has established with the website, which can potentially lead to repeat purchases and further engagement in the future.

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  • 8. 

    The Interactive Advertising Bureau (IAB) is the organization that sets the standard for Web banner ads. Their main headquarters is based in __________.

    • A.


    • B.


    • C.


    • D.

      New York

    • E.


    Correct Answer
    D. New York
    The Interactive Advertising Bureau (IAB) is an organization that sets the standard for Web banner ads. It is based in New York, which is where its main headquarters is located.

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  • 9. 

    For a customer relationship management to be effective, a website can gather information about its visitors and use these to formulate their customer relationship techniques and styles. This information is commonly known as ____________.

    Correct Answer
    click stream
    click streams
    The information that a website gathers about its visitors to formulate customer relationship techniques and styles is commonly known as clickstream or click stream data. This data includes the sequence of web pages that a visitor clicks on, the time spent on each page, and any actions taken on the website. By analyzing clickstream data, businesses can gain insights into visitor behavior, preferences, and interests, which can help them personalize their marketing strategies and improve customer satisfaction.

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  • 10. 

    According to a model that classifies Web users based on their behavior, these people love to chat, send emails, post messages, and keep constant communication with other people.

    Correct Answer
    This explanation suggests that the correct answer is "connectors" or "connector". The given statement describes a group of people who enjoy engaging in various forms of communication such as chatting, sending emails, posting messages, and staying in constant contact with others. The word "connectors" or "connector" can be inferred to refer to these individuals who actively seek and maintain connections with others through online communication platforms.

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