It135: E-commerce Quiz #4
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- 1.These are key words that prompt a potential customer to stay and investigate the products or services.
- 2.The highest level of customer loyalty is achieved in the __________ stage of the customer relationship intensity and life cycle.
- 3.In __________ relationship management, market share is the measure used to manage the customers
- 4.Bugsy's Diner offers food and dining to customers. Customers have the choice whether to dine in, take out, delivery or drive-thru. Having these different food services helps the diner cater to different target markets that are based on ____________ segmentation.
- 5.E-skin is a company that offers skin care products for young professionals. They have two different product lines, namely: "Pink" for women and "Blue" for men. Formulating the ideal marketing strategy for these two product lines will involve what kind of market segmentation?
- 6.The term "shopper" and "buyer" are synonymous according to the categories of website visitors' behavior.
- A.
True
- B.
False
- 7.The __________ stage of the customer relationship life cycle involves a customer who has experienced at least one transaction with the website.
- 8.The Interactive Advertising Bureau (IAB) is the organization that sets the standard for Web banner ads. Their main headquarters is based in __________.
- A.
California
- B.
Vienna
- C.
Wellington
- D.
New York
- E.
London
- 9.For a customer relationship management to be effective, a website can gather information about its visitors and use these to formulate their customer relationship techniques and styles. This information is commonly known as ____________.
- 10.According to a model that classifies Web users based on their behavior, these people love to chat, send emails, post messages, and keep constant communication with other people.
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