It135: E-commerce Quiz #4

10 Questions | Total Attempts: 114

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It135: E-commerce Quiz #4

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Questions and Answers
  • 1. 
    These are key words that prompt a potential customer to stay and investigate the products or services.
  • 2. 
    The highest level of customer loyalty is achieved in the __________ stage of the customer relationship intensity and life cycle.
  • 3. 
    In __________ relationship management, market share is the measure used to manage the customers
  • 4. 
    Bugsy's Diner offers food and dining to customers. Customers have the choice whether to dine in, take out, delivery or drive-thru. Having these different food services helps the diner cater to different target markets that are based on ____________ segmentation.
  • 5. 
    E-skin is a company that offers skin care products for young professionals. They have two different product lines, namely: "Pink" for women and "Blue" for men. Formulating the ideal marketing strategy for these two product lines will involve what kind of market segmentation?
  • 6. 
    The term "shopper" and "buyer" are synonymous according to the categories of website visitors' behavior.
    • A. 


    • B. 


  • 7. 
    The __________ stage of the customer relationship life cycle involves a customer who has experienced at least one transaction with the website.
  • 8. 
    The Interactive Advertising Bureau (IAB) is the organization that sets the standard for Web banner ads. Their main headquarters is based in __________.
    • A. 


    • B. 


    • C. 


    • D. 

      New York

    • E. 


  • 9. 
    For a customer relationship management to be effective, a website can gather information about its visitors and use these to formulate their customer relationship techniques and styles. This information is commonly known as ____________.
  • 10. 
    According to a model that classifies Web users based on their behavior, these people love to chat, send emails, post messages, and keep constant communication with other people.