Quiz- Bab 1- Dunia Perniagaan Digital

1.

Proses menjana idea perniagaan adalah melalui pemerhatian pasaran daripada perseptif pengguna dan pengeluar.
- A.
  
  BETUL
- B.
  
  SALAH
Correct Answer
A. BETUL

Explanation
The statement is correct because generating business ideas involves observing the market from the perspective of both consumers and producers. By understanding the needs and preferences of consumers and analyzing the production capabilities and opportunities, entrepreneurs can come up with innovative and viable business ideas. This approach helps in identifying gaps in the market and developing solutions that can fulfill the demands of consumers while also being feasible for producers.

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2.

Faktor utama yang membezakan produk anda dengan pesaing ialah ______________.
- A.
  
  Harga yang berdaya saing
- B.
  
  Packaging produk yang selama
- C.
  
  Unique Selling Proposition
Correct Answer
C. Unique Selling Proposition

Explanation
The main factor that sets your product apart from competitors is its Unique Selling Proposition. This refers to the unique and distinct feature or benefit that your product offers, which is not easily replicated by competitors. It is what makes your product stand out and attracts customers to choose it over other similar options in the market.

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3.

Segmentasi prospek terbahagi kepada kategori-kategori berikut, KECUALI
- A.
  
  Usia dan jantina
- B.
  
  Saiz pasaran
- C.
  
  Pendapatan
- D.
  
  Gaya Hidup
- E.
  
  Gaya Hidup
Correct Answer
B. Saiz pasaran

Explanation
The correct answer is "Saiz pasaran." Segmentasi prospek terbahagi kepada kategori-kategori seperti usia, jantina, pendapatan, dan gaya hidup. Saiz pasaran bukanlah kategori segmentasi prospek yang umum digunakan.

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4.

Tujuan proses segmentasi adalah supaya __________________ .
- A.
  
  Mengembangkan volume pengiklanan
- B.
  
  Mesej dapat disampaikan kepada sasaran dengan tepat dan pada masa yang sama kos pengiklanan dapat dikurangkan
- C.
  
  Mengenal pasti saiz pasaran
- D.
  
  Memberi nilai tambah kepada pengguna
Correct Answer
B. Mesej dapat disampaikan kepada sasaran dengan tepat dan pada masa yang sama kos pengiklanan dapat dikurangkan

Explanation
The purpose of the segmentation process is to ensure that the message can be delivered accurately to the target audience while reducing advertising costs at the same time. By segmenting the market, advertisers can identify specific groups of consumers with similar characteristics and preferences, allowing them to tailor their messages and advertisements to effectively reach their intended audience. This targeted approach helps to optimize advertising efforts and minimize wasted resources, ultimately reducing advertising costs.

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5.

Produk atau perkhidmatan hendaklah harus mampu untuk ____________ atau _____________
- A.
  
  Menyelesaikan masalah atau memberi nilai tambah
- B.
  
  Menarik perhatian ramai atau mempunyai USP
- C.
  
  Bersaing dengan jenama lain atau harga berpatutan
- D.
  
  Segmentasi pasaran atau demografi yang luas
Correct Answer
A. Menyelesaikan masalah atau memberi nilai tambah

Explanation
Produk atau perkhidmatan yang baik harus dapat menyelesaikan masalah yang dihadapi oleh pelanggan atau memberikan nilai tambah yang signifikan. Hal ini penting karena pelanggan cenderung mencari solusi untuk masalah yang mereka hadapi atau mencari produk yang memberikan manfaat tambahan yang tidak mereka dapatkan dari produk lain. Dengan menyelesaikan masalah atau memberikan nilai tambah, produk atau perkhidmatan tersebut akan menjadi lebih menarik bagi pelanggan dan dapat membedakannya dari pesaing lainnya.

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6.

7P Marketing mix terdiri daripada product, price, place, promotion, physical evidence, people dan process
- A.
  
  BETUL
- B.
  
  SALAH
Correct Answer
A. BETUL

Explanation
The given statement is correct. The 7P Marketing mix consists of product, price, place, promotion, physical evidence, people, and process. These elements are essential in developing a comprehensive marketing strategy. Product refers to the goods or services being offered, while price refers to the cost of the product. Place refers to the distribution channels used to make the product available to customers. Promotion involves the various marketing activities used to promote the product. Physical evidence refers to the tangible elements that support the product or service. People refers to the individuals involved in the marketing process, such as employees and customers. Lastly, process refers to the systems and procedures used to deliver the product or service.

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7.

Asas perniagaan adalah __________________________.
- A.
  
  Keuntungan, reputasi dan pertumbuhan
- B.
  
  Keuntungan, ketahanan dan pertumbuhan
- C.
  
  Keuntungan, ketahanan dan reputasi
- D.
  
  Reputasi, pertumbuhan dan ketahanan
Correct Answer
B. Keuntungan, ketahanan dan pertumbuhan

Explanation
The correct answer is "Keuntungan, ketahanan dan pertumbuhan." This answer suggests that the key aspects of a business are profitability, resilience, and growth. These factors are essential for the success and sustainability of a business. Profitability ensures that the business generates income and remains financially viable. Resilience refers to the ability of the business to withstand challenges and adapt to changes in the market. Growth indicates the expansion and development of the business over time.

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8.

Elemen yang tersenarai dibawah OPEX termasuk ________________________.
- A.
  
  Modal permulaan, kos operasi & kos logistik
- B.
  
  Kos operasi, kos logistik & kos promosi
- C.
  
  Kos operasi, kos logistik & kos bahan
- D.
  
  Kos bahan, kos penghantaran & kos operasi
Correct Answer
B. Kos operasi, kos logistik & kos promosi

Explanation
The correct answer is "Kos operasi, kos logistik & kos promosi." This answer is correct because it lists three elements that are included under OPEX (operating expenses). Operating expenses typically include the costs associated with running a business on a day-to-day basis, such as operational costs, logistics costs, and promotional costs. These expenses are necessary for the ongoing operations and growth of the business.

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Quiz- Bab 1- Dunia Perniagaan Digital

Proses menjana idea perniagaan adalah melalui pemerhatian pasaran daripada perseptif pengguna dan pengeluar.

Faktor utama yang membezakan produk anda dengan pesaing ialah ______________.

Segmentasi prospek terbahagi kepada kategori-kategori berikut, KECUALI

Tujuan proses segmentasi adalah supaya __________________ .

Produk atau perkhidmatan hendaklah harus mampu untuk ____________ atau _____________

7P Marketing mix terdiri daripada product, price, place, promotion, physical evidence, people dan process

Asas perniagaan adalah __________________________.

Elemen yang tersenarai dibawah OPEX termasuk ________________________.

Produk atau perkhidmatan hendaklah harus mampu untuk atau _