Quiz- Bab 1- Dunia Perniagaan Digital

The statement is correct because generating business ideas involves observing the market from the perspective of both consumers and producers. By understanding the needs and preferences of consumers and analyzing the production capabilities and opportunities, entrepreneurs can come up with innovative and viable business ideas. This approach helps in identifying gaps in the market and developing solutions that can fulfill the demands of consumers while also being feasible for producers.

The given statement is correct. The 7P Marketing mix consists of product, price, place, promotion, physical evidence, people, and process. These elements are essential in developing a comprehensive marketing strategy. Product refers to the goods or services being offered, while price refers to the cost of the product. Place refers to the distribution channels used to make the product available to customers. Promotion involves the various marketing activities used to promote the product. Physical evidence refers to the tangible elements that support the product or service. People refers to the individuals involved in the marketing process, such as employees and customers. Lastly, process refers to the systems and procedures used to deliver the product or service.

The main factor that sets your product apart from competitors is its Unique Selling Proposition. This refers to the unique and distinct feature or benefit that your product offers, which is not easily replicated by competitors. It is what makes your product stand out and attracts customers to choose it over other similar options in the market.

The purpose of the segmentation process is to ensure that the message can be delivered accurately to the target audience while reducing advertising costs at the same time. By segmenting the market, advertisers can identify specific groups of consumers with similar characteristics and preferences, allowing them to tailor their messages and advertisements to effectively reach their intended audience. This targeted approach helps to optimize advertising efforts and minimize wasted resources, ultimately reducing advertising costs.

The correct answer is "Saiz pasaran." Segmentasi prospek terbahagi kepada kategori-kategori seperti usia, jantina, pendapatan, dan gaya hidup. Saiz pasaran bukanlah kategori segmentasi prospek yang umum digunakan.

Produk atau perkhidmatan yang baik harus dapat menyelesaikan masalah yang dihadapi oleh pelanggan atau memberikan nilai tambah yang signifikan. Hal ini penting karena pelanggan cenderung mencari solusi untuk masalah yang mereka hadapi atau mencari produk yang memberikan manfaat tambahan yang tidak mereka dapatkan dari produk lain. Dengan menyelesaikan masalah atau memberikan nilai tambah, produk atau perkhidmatan tersebut akan menjadi lebih menarik bagi pelanggan dan dapat membedakannya dari pesaing lainnya.

The correct answer is "Keuntungan, ketahanan dan pertumbuhan." This answer suggests that the key aspects of a business are profitability, resilience, and growth. These factors are essential for the success and sustainability of a business. Profitability ensures that the business generates income and remains financially viable. Resilience refers to the ability of the business to withstand challenges and adapt to changes in the market. Growth indicates the expansion and development of the business over time.

The correct answer is "Kos operasi, kos logistik & kos promosi." This answer is correct because it lists three elements that are included under OPEX (operating expenses). Operating expenses typically include the costs associated with running a business on a day-to-day basis, such as operational costs, logistics costs, and promotional costs. These expenses are necessary for the ongoing operations and growth of the business.