IHA 2011 October Webinar Quiz - Syngenta | Attempts: 155

2.

What branded product is the industry standard for pythium and phytophthora control?

Avid
Barricade
Subdue Maxx
Banner Maxx

Correct Answer

A. Subdue Maxx

Explanation

Subdue Maxx is the industry standard for pythium and phytophthora control. This means that it is widely recognized and used by professionals in the industry to effectively control these plant diseases. It is likely that Subdue Maxx has proven to be highly effective in combating pythium and phytophthora, making it the go-to choice for growers and professionals in the field.

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3.

Which of the below are benefits of a strong brand?

Creates name recognition for the product
Creates trust and an emotional attachment to the product
Influences the buying decision
Commands a premium price and maximizes the number of units sold
All of the above

Correct Answer

A. All of the above

Explanation

A strong brand has several benefits. It creates name recognition for the product, making it easily identifiable and memorable for consumers. It also creates trust and an emotional attachment to the product, which can lead to customer loyalty and repeat purchases. Additionally, a strong brand influences the buying decision by influencing consumer perceptions and preferences. Finally, a strong brand can command a premium price and maximize the number of units sold, as consumers are willing to pay more for a trusted and well-known brand. Therefore, all of the above options are benefits of a strong brand.

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4.

What branded product is the standard for mite and leafminer control?

Concert
Departure
Heritage
Avid

Correct Answer

A. Avid

Explanation

Avid is the correct answer because it is a well-known and widely used branded product that is considered the standard for mite and leafminer control. It is known for its effectiveness in controlling these pests and is trusted by professionals in the field. The other options, Concert, Departure, and Heritage, are not specifically known for their use in mite and leafminer control, making Avid the most suitable choice.

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5.

The power of the brand is created by the Manufacturer?

True
False

Correct Answer

A. False

Explanation

The power of the brand is not solely created by the manufacturer. While the manufacturer plays a significant role in establishing and shaping the brand, the power of the brand ultimately lies in the perception and experiences of the consumers. It is the consumers who assign value and meaning to the brand through their interactions and associations with it. Therefore, the power of the brand is a collective result of the manufacturer's efforts and the consumers' perception.

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6.

The Channel helps create value for End-users?

True
False

Correct Answer

A. True

Explanation

The channel refers to the distribution channel or the path through which a product or service reaches the end-users. By effectively managing the channel, businesses can ensure that their offerings are available and accessible to the target customers. This, in turn, creates value for the end-users as they can easily purchase and use the products or services. Therefore, it can be concluded that the channel does help create value for end-users.

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7.

How much has the market value dropped from 2005-2010?

7%
13%
18%
22%

Correct Answer

A. 18%

Explanation

The market value has dropped by 18% from 2005-2010. This means that the value of the market has decreased by 18% during that time period.

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8.

A brand is nearly worthless unless it enjoys some equity in the marketplace; without brand equity, it is simply a commodity product

True
False

Correct Answer

A. True

Explanation

Brand equity refers to the value and strength of a brand in the marketplace. It represents the intangible assets, such as brand reputation, customer loyalty, and brand awareness, that contribute to the brand's overall value. Without brand equity, a brand is seen as a commodity product, meaning it has no unique qualities or competitive advantage. Therefore, the statement that a brand is nearly worthless without brand equity is true.

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9.

Establishing brand equity requires a partnership between Manufacturer, Distribution, Buyer.

True
False

Correct Answer

A. True

Explanation

Establishing brand equity requires a partnership between the manufacturer, distribution, and buyer because each of these entities plays a crucial role in building and maintaining a strong brand. The manufacturer is responsible for creating a quality product and developing a brand identity. The distribution channel ensures that the product reaches the target market effectively and efficiently. The buyer, on the other hand, contributes to brand equity by making purchasing decisions based on their perception of the brand. Therefore, collaboration and cooperation between these three parties are necessary to establish and enhance brand equity.

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10.

Generics provide:

Possible short term financial advantage to the channel
Drive value away permanently - volume cannot make up for lost market size
Drive consolidation and elimination
All of the above

Correct Answer

A. All of the above

Explanation

Generics provide all of the above benefits. They can offer a short-term financial advantage to the channel by reducing costs and increasing profit margins. Additionally, generics can drive value away permanently from branded products, as customers may switch to cheaper alternatives. This can lead to consolidation and elimination of less competitive brands in the market. Therefore, all the given options are valid advantages of generics.

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Iha 2011 October Webinar Quiz - Syngenta

A brand is nearly worthless unless it enjoys some equity in the marketplace.

Quiz Preview

What branded product is the industry standard for pythium and phytophthora control?

Which of the below are benefits of a strong brand?

What branded product is the standard for mite and leafminer control?

The power of the brand is created by the Manufacturer?

The Channel helps create value for End-users?

How much has the market value dropped from 2005-2010?

A brand is nearly worthless unless it enjoys some equity in the marketplace; without brand equity, it is simply a commodity product

Establishing brand equity requires a partnership between Manufacturer, Distribution, Buyer.

Generics provide: