IBM Unica Campaign Skills Level Evaluation Quiz

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| By Benoitstephenon
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Benoitstephenon
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Quizzes Created: 1 | Total Attempts: 274
| Attempts: 274
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  • 1/11 Questions

      Using Startegic Segments can help to apply specific business rule(s) across campaigns.

    • True
    • False
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About This Quiz

This IBM Unica Campaign skills level evaluation quiz tests knowledge on campaign management, offer assignments, and strategic segment applications in Unica. It is designed for users seeking to validate their expertise in utilizing Unica for effective marketing automation and data handling.

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  • 2. 

    A table can be mapped more than once if desired.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    This statement is true because in database design, a table can be mapped to multiple relationships or entities if needed. This allows for flexibility in organizing and representing data, and can be useful in scenarios where a table needs to be connected to different entities or relationships in the database.

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  • 3. 

    It is impossible to use a "Mail List" process without assigning at least one "Offer" per "Cell".

    • True

    • False

    Correct Answer
    A. True
    Explanation
    In order to use a "Mail List" process, it is necessary to assign at least one "Offer" per "Cell". This means that for each recipient or group of recipients in the mail list, there must be at least one offer assigned to them. Without assigning any offers, the mail list process cannot be executed properly. Therefore, the statement is true.

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  • 4. 

    It is not possible to use more than 3 audiences in a single flowchart.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is false because there is no restriction on the number of audiences that can be used in a single flowchart. Flowcharts can be designed to accommodate any number of audiences based on the complexity of the process or decision-making involved.

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  • 5. 

    It is impossible to allow "Profiling" on table that have more than 1,000,000 rows.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is false because it is possible to allow "Profiling" on a table that has more than 1,000,000 rows. The number of rows in a table does not determine whether profiling can be enabled or not. Profiling is a process of analyzing data to gather insights and patterns, and it can be performed on tables of any size. The size of the table may affect the time it takes to complete the profiling process, but it does not make it impossible.

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  • 6. 

    All Response Tracking Flowcharts must be created inside "Sessions".

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Response Tracking Flowcharts do not need to be created inside "Sessions". They can be created in any suitable location or platform.

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  • 7. 

    Which of the following objects if not a core part of Unica Campaign, or not available if Unica Campaign is installed without any extension module configured?

    • Offer

    • Strategic Segment

    • Offer Template

    • Session

    • Cell

    • Communication

    • Audience

    • Catalog

    Correct Answer
    A. Communication
    Explanation
    If Unica Campaign is installed without any extension module configured, the object that is not available is Communication. Unica Campaign is a marketing automation tool that allows users to create and manage marketing campaigns. Communication is a core part of Unica Campaign and is used to define the content and delivery method for a campaign. Without any extension module configured, Communication may not be available as it requires additional configuration or integration with other systems.

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  • 8. 

    When we update the content of a catalog, all the flowcharts that are using that catalog will be invalid until the catalog changes are manually pushed to the related flowcharts.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    There is no such thing as pushing catalog changes to Flowcharts, as Flowcharts do not keep any connection / relation to catalogs. One can upload the content of a catalog into a flowchart, but once the related tables mappings is uploaded, the flowchart do not keep any relation to the original catalog(s).

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  • 9. 

    For a given "Campaign", the offers that are to be used can either be assigned in the Target Cell Spreadsheet (TCS), or within each Flowchart Process where offers can be assigned. If they are first assigned in the TCS, the Flowchart Porcesses will be limited to use only these pre-assigned offers.

    • False: Offers must first always be assigned in the TCS.

    • False: Offers must first always be assigned in a Flowchart Process.

    • False: The TCS is not used in the context of a specific campaign.

    • True.

    Correct Answer
    A. True.
    Explanation
    The statement explains that for a given campaign, offers can either be assigned in the Target Cell Spreadsheet (TCS) or within each Flowchart Process. If they are first assigned in the TCS, the Flowchart Processes will be limited to using only these pre-assigned offers. This means that offers can be assigned in either the TCS or the Flowchart Processes, but if assigned in the TCS, the Flowchart Processes will be restricted to those pre-assigned offers. Therefore, the correct answer is true.

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  • 10. 

    Why is it possible to map a "Base" table to more than one "Audience" (primary audience, and secondary audiences)?

    • In order to give users the ability to use the target table based on several audiences.

    • In order to give users the ability to use one of the predefined audiences.

    • In order to be able to use the target table to switch audience.

    • It is not possible to map a table under more than one audience.

    • In order to be able to map dimensions that are using difference audiences.

    • It is not possible to do so.

    Correct Answer
    A. In order to be able to use the target table to switch audience.
    Explanation
    Mapping a "Base" table to more than one "Audience" allows users to switch between different audiences and use the target table accordingly. This flexibility enables users to cater to different audience segments and utilize the data in a more targeted manner.

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  • 11. 

      It is possible to create a new "Offer" in a new Unica Campaign environment even if there are no "Offer Template" created. It this case, the system with use the default generic internal "Offer Template".

    • True

    • False

    Correct Answer
    A. False
    Explanation
    It is not possible to create a new "Offer" without having first created at least one "Offer Template" because there is not such thing as a default generic internal "Offer Template". And, a new "Offer" must be based on an "Offer Template".

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Quiz Review Timeline (Updated): Mar 21, 2023 +

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 11, 2011
    Quiz Created by
    Benoitstephenon
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