IBM Unica Campaign Skills Level Evaluation Quiz

11 Questions | Total Attempts: 198

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Evaluation Quizzes & Trivia

Questions and Answers
  • 1. 
    It is impossible to use a "Mail List" process without assigning at least one "Offer" per "Cell".
    • A. 

      True

    • B. 

      False

  • 2. 
      It is possible to create a new "Offer" in a new Unica Campaign environment even if there are no "Offer Template" created. It this case, the system with use the default generic internal "Offer Template".
    • A. 

      True

    • B. 

      False

  • 3. 
    For a given "Campaign", the offers that are to be used can either be assigned in the Target Cell Spreadsheet (TCS), or within each Flowchart Process where offers can be assigned. If they are first assigned in the TCS, the Flowchart Porcesses will be limited to use only these pre-assigned offers.
    • A. 

      False: Offers must first always be assigned in the TCS.

    • B. 

      False: Offers must first always be assigned in a Flowchart Process.

    • C. 

      False: The TCS is not used in the context of a specific campaign.

    • D. 

      True.

  • 4. 
      Using Startegic Segments can help to apply specific business rule(s) across campaigns.
    • A. 

      True

    • B. 

      False

  • 5. 
    Which of the following objects if not a core part of Unica Campaign, or not available if Unica Campaign is installed without any extension module configured?
    • A. 

      Offer

    • B. 

      Strategic Segment

    • C. 

      Offer Template

    • D. 

      Session

    • E. 

      Cell

    • F. 

      Communication

    • G. 

      Audience

    • H. 

      Catalog

  • 6. 
    It is not possible to use more than 3 audiences in a single flowchart.
    • A. 

      True

    • B. 

      False

  • 7. 
    All Response Tracking Flowcharts must be created inside "Sessions".
    • A. 

      True

    • B. 

      False

  • 8. 
    When we update the content of a catalog, all the flowcharts that are using that catalog will be invalid until the catalog changes are manually pushed to the related flowcharts.
    • A. 

      True

    • B. 

      False

  • 9. 
    Why is it possible to map a "Base" table to more than one "Audience" (primary audience, and secondary audiences)?
    • A. 

      In order to give users the ability to use the target table based on several audiences.

    • B. 

      In order to give users the ability to use one of the predefined audiences.

    • C. 

      In order to be able to use the target table to switch audience.

    • D. 

      It is not possible to map a table under more than one audience.

    • E. 

      In order to be able to map dimensions that are using difference audiences.

    • F. 

      It is not possible to do so.

  • 10. 
    A table can be mapped more than once if desired.
    • A. 

      True

    • B. 

      False

  • 11. 
    It is impossible to allow "Profiling" on table that have more than 1,000,000 rows.
    • A. 

      True

    • B. 

      False

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