How Well Do You Know Nike?

1. Who was the first Nike's track endorser?

Bill Bowerman

Frank Shorter

Steve Prefontaine

None of the above

Their first track endorser or brand ambassador was Steve Prefontaine, who during his college career from 1969 to 1972 set seven American records from the 2,000m to the 10,000m.

Explanation

Their first track endorser or brand ambassador was Steve Prefontaine, who during his college career from 1969 to 1972 set seven American records from the 2,000m to the 10,000m.

2. When was Nike founded?

January 25, 1964

January 3, 1965

January 5, 1963

January 12, 1966

Nike was founded on January 25, 1964, initially operating under the name "Blue Ribbon Sports." It began as a distributor for the Japanese shoemaker Onitsuka Tiger, which is now known as Asics.

Explanation

Nike was founded on January 25, 1964, initially operating under the name "Blue Ribbon Sports." It began as a distributor for the Japanese shoemaker Onitsuka Tiger, which is now known as Asics.

3. Who designed the Nike logo?

Steve Gallus

Phil Knight

Carolyn Davidson

Anitra Rasmussen

The Nike swoosh was designed by Portland State University student Carolyn Davidson, for just $35 (just over $200 in today's currency). At a later stage she was given stock that is now worth more than $640,000.

Explanation

The Nike swoosh was designed by Portland State University student Carolyn Davidson, for just $35 (just over $200 in today's currency). At a later stage she was given stock that is now worth more than $640,000.

4. In which year did Nike officially change its name from "Blue Ribbon Sports" to "Nike, Inc."?

1960

1971

1983

1992

Nike officially changed its name from "Blue Ribbon Sports" to "Nike, Inc." in 1971. This marked a significant moment in the company's history as it transitioned from a distributor to a global brand.

Explanation

Nike officially changed its name from "Blue Ribbon Sports" to "Nike, Inc." in 1971. This marked a significant moment in the company's history as it transitioned from a distributor to a global brand.

5. Which athlete is famously associated with the Air Jordan line of sneakers?

LeBron James

Kobe Bryant

Michael Jordan

Magic Johnson

Michael Jordan, one of the greatest basketball players of all time, is closely associated with the Air Jordan line of sneakers. These shoes became a cultural phenomenon and are still highly popular today.

Explanation

Michael Jordan, one of the greatest basketball players of all time, is closely associated with the Air Jordan line of sneakers. These shoes became a cultural phenomenon and are still highly popular today.

6. Who was signed by Nike in 1996 for $5 million per year?

Tiger Woods

Michael Jordan

David Beckham

Roger Federer

In 1996, again they signed up a rookie golfer Tiger Woods for a sum of $5 million per year. This partnership marked the beginning of a successful and enduring relationship.

Explanation

In 1996, again they signed up a rookie golfer Tiger Woods for a sum of $5 million per year. This partnership marked the beginning of a successful and enduring relationship.

7. Footwear accounted for what percentage of Nike's total global revenues in fiscal 2023?

68%

90%

45%

88%

According to Statista, footwear accounted for 68 percent of Nike's total global revenues in fiscal 2023 which ended on May 31. According the report, Nike had global footwear sales of about 33 billion U.S. dollars.

Explanation

According to Statista, footwear accounted for 68 percent of Nike's total global revenues in fiscal 2023 which ended on May 31. According the report, Nike had global footwear sales of about 33 billion U.S. dollars.

8. When slogan "Just do it" was the first launched?

In 1989

In 1988

In 1987

In 1986

The first “Just Do It” campaign launched in 1988. The ad featured Walt Stack, a then 80-year-old running icon, plodding across the Golden Gate Bridge.

Explanation

The first “Just Do It” campaign launched in 1988. The ad featured Walt Stack, a then 80-year-old running icon, plodding across the Golden Gate Bridge.

9. Which shoes has Nike patented as its own?

Smart shoe devices

Shoes with an embedded computing device

Shoe Fitting X-Ray Device

Nothing

Nike has patented shoes with embedded computing devices, allowing them to communicate with the wearer's smartphone. This innovation represents the company's commitment to merging technology with athletic footwear.

Explanation

Nike has patented shoes with embedded computing devices, allowing them to communicate with the wearer's smartphone. This innovation represents the company's commitment to merging technology with athletic footwear.

10. Who was the first athlete who signed an endorsement contract with Nike?

Ilie Nastase

Guillermo Vilas

Ion Țiriac

Jimmy Connors

Romanian tennis professional Ilie Nastase, "the Bucharest Buffoon," was the first athlete to sign an endorsement contract with Nike, in 1972. Nastase was a gifted tennis player but also became infamous for his erratic temperament and was lumped with several fines, suspensions, and disqualifications throughout his career.

Explanation

Romanian tennis professional Ilie Nastase, "the Bucharest Buffoon," was the first athlete to sign an endorsement contract with Nike, in 1972. Nastase was a gifted tennis player but also became infamous for his erratic temperament and was lumped with several fines, suspensions, and disqualifications throughout his career.