Hootcamp Social Media Exam

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Questions: 15 | Attempts: 59 | Updated: Jun 7, 2023

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Jun 07, 2023

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Jan 25, 2012

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Hootcamp Social Media Exam

In 5 sentences or less, write about one valuable item you learned about social business. (HINT: The Altimeter readings are a great starting point for this)

In point form or sentence format, list 5 facts or gems that you learned this week that you didn't know before. (Anything from features of HootSuite to information about social media in general)

______ is the largest social network and has topped over 855 million users. One in _ minutes online are spent using this social network.

Which of these is NOT a business function of Twitter?

___________ is a social network that is relatively new but has demonstrated an amazing adoption rate of 10 million users in only 16 days.

Which social network has the highest average age and level of education?

A good example of using fans as idea providers is Starbuck`s who used Facebook to crowdsource the name of a new coffee flavour called Skinny Mocha.

A decentralized social media structure results from organic adoption of social media which usually is not coordinated.

A centralized social media structure occurs when one individual or department controls all social media efforts. This allows for consistency, but may appear as inauthentic.

A coordinated, or Hub and Spoke structure involves having a COE (Centre of Excellence) which spreads throughout the organization. The majority of enterprise corporations using social media are currently using this approach.

A holistic, or Honeycomb, approach allows each employee to be empowered to use social media.

A social brand uses social media externally for initiatives such as Marketing, Crowdsourcing, or __________________.

A social enterprise involves using social media internally for such infrastructures building activities like training employees, communicating policies and guidelines, and __________________.

Both a social brand and a social enterprise make up a social businessa.

Which of the following is not an expected social media trend for the future?

Hootcamp Social Media Exam

In 5 sentences or less, write about one valuable item you learned about social business. (HINT: The Altimeter readings are a great starting point for this)

In point form or sentence format, list 5 facts or gems that you learned this week that you didn't know before. (Anything from features of HootSuite to information about social media in general)

____________ is the largest social network and has topped over 855 million users. One in _______ minutes online are spent using this social network.

Which of these is NOT a business function of Twitter?

___________ is a social network that is relatively new but has demonstrated an amazing adoption rate of 10 million users in only 16 days.

Which social network has the highest average age and level of education?

A good example of using fans as idea providers is Starbuck`s who used Facebook to crowdsource the name of a new coffee flavour called Skinny Mocha.

A decentralized social media structure results from organic adoption of social media which usually is not coordinated.

A centralized social media structure occurs when one individual or department controls all social media efforts. This allows for consistency, but may appear as inauthentic.

A coordinated, or Hub and Spoke structure involves having a COE (Centre of Excellence) which spreads throughout the organization. The majority of enterprise corporations using social media are currently using this approach.

A holistic, or Honeycomb, approach allows each employee to be empowered to use social media.

A social brand uses social media externally for initiatives such as Marketing, Crowdsourcing, or __________________.

A social enterprise involves using social media internally for such infrastructures building activities like training employees, communicating policies and guidelines, and __________________.

Both a social brand and a social enterprise make up a social businessa.

Which of the following is not an expected social media trend for the future?

______ is the largest social network and has topped over 855 million users. One in _ minutes online are spent using this social network.