Group A: Bottom Of The Pyramid Ots Review Quiz

11 Questions | Total Attempts: 3089

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Group A: Bottom Of The Pyramid Ots Review Quiz

Hi All, This is a quick quiz to test your knowledge on how well you know about the Bottom of the Pyramid. Don't stress though, because we give you the answers and feedback at the end! Also, there are some interesting links to follow in the answers if you're interested in giving the Bottom of the Pyramid a boost later on! Best of luck, Group A :)


Questions and Answers
  • 1. 
    The expression “Bottom of the Pyramid” refers to:  
    • A. 

      Those buildings in Egypt

    • B. 

      The lowest income earners of the global society

    • C. 

      The foundations of innovation

    • D. 

      The lowest tier of management in an organisation

  • 2. 
    Approximately how much does someone living in the fourth tier of the economic pyramid live off a day?  
    • A. 

      Less than $2.50 USD

    • B. 

      More than $2.50 USD

    • C. 

      Exactly $12.50 AUD

    • D. 

      They don't need money to live.

  • 3. 
    What inhibits innovation at the bottom of the Pryamid?  
    • A. 

      The assumptions of Multi-National Companies

    • B. 

      The buying habits of poor people

    • C. 

      The scale of investment required for success in the BoP market

    • D. 

      All of the above

  • 4. 
    Which of the following is NOT an example of a feasible innovative product, service of process at the BoP market?  
    • A. 

      Microfinance and microloans to BoP entrepreneurs.

    • B. 

      Small goods stores and products for BoP retailers .

    • C. 

      Crafts and produce export and sales, in cooperatives or through partnerships.

    • D. 

      Affordable products such as water filters, educational materials, fertilizer, and lights.

    • E. 

      Research into nanotechnology by BoP members.

  • 5. 
    For whom does microcredit represent an opportunity?  
    • A. 

      For banks and lenders only.

    • B. 

      For poor people only.

    • C. 

      For people at the bottom of the pyramid that want to start a business or improve living conditions and for financial institutions. For people at the bottom of the pyramid that want to start a business or improve living conditions and for financial institutions. For people at the bottom of the pyramid that want to start a business or improve living conditions and for financial institutions.

    • D. 

      For people with skills, vision, creativity and persistence.

  • 6. 
    Water purification powder of Procter&Gamble became a big profitable success.  
    • A. 

      Yes, it was a financial success.

    • B. 

      No, it was a failure in all terms.

    • C. 

      Yes, it succeeded, but only as a philanthropic activity.

    • D. 

      No, they accidentally made poison instead.

  • 7. 
    Why should we encourage innovation at the BoP?  
    • A. 

      More problems can be solved by people who have first-hand knowledge and experience of these problems. It's what all the cool kids are doing.

    • B. 

      There are many problems to be solved at the BoP level and many needs to satisfy, and sometimes it can be a profitable endeavor.

    • C. 

      It will lower our carbon footprint.

    • D. 

      The best inventors are those who have gone without food, water, shelter and clothing for days.

  • 8. 
    How can innovation at the Bottom of the Pyramid be positive?  
    • A. 

      Multinational companies can hire human labor for cheap and not worry about rights or benefits.

    • B. 

      A lot of needs of the less-fortunate demographic can be met by companies striving to be socially responsible.

    • C. 

      Companies have a chance to profit from selling to consumers in the BoP market.

    • D. 

      A and B

    • E. 

      B and C

  • 9. 
    What forms of innovation will suit the people at the Bottom of the Pyramid and thus be successful in that respective market?
    • A. 

      Product Innovation

    • B. 

      Services Innovation

    • C. 

      Processes Innovation

    • D. 

      All of the above.

  • 10. 
    What is meant by the term diffusion with respect to innovation (and thus innovation at the bottom of the pyramid)?
    • A. 

      The rate at which innovations are adopted and used by customers

    • B. 

      The rate at which innovations are diffused (fizzed out) in the market

    • C. 

      The mixture of two different innovations into a single and more combative and successful innovation

    • D. 

      None of the above

  • 11. 
    Amongst the theories of innovation, which of the following options refect the best way to monitor the progress of the innovation and predict the impact that the innovation will have?
    • A. 

      S curve (Technology)

    • B. 

      S curve (Adoption)

    • C. 

      Punctuated Equlilibrium

    • D. 

      Dominant Design

    • E. 

      Depends on the innovation and its type in question

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