General Snus 3-stp Online Quiz - 2016

20 Questions | Total Attempts: 208

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General Snus 3-stp Online Quiz - 2016

Test your knowledge of the world's #1 selling snus brand. Answer 18 of 20 questions correctly to pass. You may take the quiz as many times as necessary. Good luck!


Questions and Answers
  • 1. 
    Complete the following sentence: The General Snus brand is...
    • A. 

      Older than the Coca-Cola, Marlboro and Camel brands.

    • B. 

      Smokeless and spitless.

    • C. 

      Made from premium tobacco and enjoyed anywhere.

    • D. 

      Used under the UPPER lip.

    • E. 

      All of the above.

  • 2. 
    General Snus is chilled in-store to maintain freshness. How long will a can stay fresh once opened and without refrigeration?
    • A. 

      Forever, just like a cigar outside a humidor

    • B. 

      Up to a week

    • C. 

      Up to a few days

    • D. 

      Up to a few hours

  • 3. 
    When considering the right General Snus product to recommend for a SMOKER or CAMEL SNUS user, Original and Loose are the best choices.
    • A. 

      True - those guys love the strong stuff

    • B. 

      False - I should recommend Mini Mint for those guys

  • 4. 
    Prior to portions, all snus was sold in the loose format. In which time period did Swedish Match introduce the first "portion" snus?
    • A. 

      When Mickey Mouse boarded the Starship Enterprise and met Dr. Spock for the first time

    • B. 

      In the late 1800s

    • C. 

      In the early 1900s, around World War I

    • D. 

      In the mid 1900s, around the end of World War II

    • E. 

      In the early 1970s

  • 5. 
    Cigarette consumption started to decline and snus consumption started to rebound in Sweden in the early 1960s. What was the main reason for these trends?
    • A. 

      The Vietnam War caused people to rethink what plants they should be smoking

    • B. 

      The U.S. Surgeon General issued the first warning regarding the dangers of cigarette smoking

    • C. 

      Famous actors in Hollywood, like John Wayne, came out adamantly against cigarette smoking

    • D. 

      President John F. Kennedy was a hard core snus user consuming as much as a can a day

  • 6. 
    There were as many as 70 tobacco plantations in Sweden in 1822 at the height of the original "snus boom".
    • A. 

      True - they were rockin' out some snus back in those days

    • B. 

      False - it's impossible to grow ANY tobacco in a country like Sweden!

  • 7. 
    Johan Boman introduced General Snus in 1866 after painstakingly perfecting his blend over the course of 4 long years. What ingredient did the perfectionist add to his masterful blend to make General Snus completely unique?
    • A. 

      Licorice flavored powder from the former Soviet Union

    • B. 

      A blend of East Indian spices from Sumatra

    • C. 

      Citrus flavored oil from the bergamot fruit which is indigenous to the Mediterranean region

    • D. 

      Finely ground candy cane sourced from his buddy Santa Claus at the North Pole

  • 8. 
    Snus consumption in Sweden grew steadily through the late 1800s, but started to decline around World War I and declined even further through World War II. What was the main reason for this decline?
    • A. 

      People couldn't afford to use snus during The Great Depression due to excessive gambling

    • B. 

      Respected industrialists thought taking smoke breaks was a great way to increase productivity

    • C. 

      People began consuming jelly beans to calm their nerves

    • D. 

      Europeans began to favor cigarettes, the preferred tobacco choice of American soldiers

  • 9. 
    After the innovation of "portion" snus, the next boom in snus sales came in the late 1990s when the World Health Organization (WHO) implemented a campaign for all countries to reduce their cigarette smoking population below 20%. Which was the ONLY country to achieve the WHO's goal? 
    • A. 

      United States

    • B. 

      Sweden

    • C. 

      China

    • D. 

      Democratic Republic of Congo

    • E. 

      Utopia - are you kidding, no country could achieve a goal like that in the late 1990s!

  • 10. 
    One of the best ways to increase snus sales at your store is to make 5 can rolls with a modest price discount visible to consumers in your chiller.
    • A. 

      True - "up-selling" will increase my sales if I put it into routine practice

    • B. 

      False - my customers never trust me to help them save money

  • 11. 
    Which of the following is responsible for the latest snus boom starting in the early 2000s in the U.S.?
    • A. 

      Increased legislation and restrictions pertaining to cigarette consumption

    • B. 

      The Master Settlement Agreement against major U.S. cigarette manufacturers

    • C. 

      Social stigmas associated with more traditional forms of tobacco consumption

    • D. 

      Heightened awareness amongst the general population for healthier lifestyles

    • E. 

      All of the above

  • 12. 
    As a percentage of sales per square foot, MOST premium tobacconists agree that the space dedicated to their General Snus chiller is the most profitable space in their store. 
    • A. 

      True - I should probably try dedicating more space to a larger chiller for my snus business

    • B. 

      False - pound for pound empty cigar boxes are my bread and butter

  • 13. 
    General Snus meets tough food grade standards in Sweden and all ingredients are listed on the can. Camel Snus and Skoal Snus list their ingredients on the can as well.
    • A. 

      True - all snus is created equal!

    • B. 

      False - only the authentic Swedish snus brands, like General Snus, do that!

  • 14. 
    Remember: Your humidor is to a premium cigar -- AS -- your chiller is to a can of Swedish snus. General Snus that is for sale, INCLUDING your back stock, should always be kept refrigerated to ensure the best quality snus for your customers. 
    • A. 

      True - authentic Swedish snus, like General Snus, is always sold COLD!

    • B. 

      False - refrigeration is a marketing gimmick created by the CEO of IKEA over in Sweden

  • 15. 
    Complete the following sentence: General Snus is different from traditional moist snuff because it is manufactured in accordance with Swedish Match's GothiaTek standards using...
    • A. 

      Air-cured tobacco instead of fire-cured tobacco

    • B. 

      Steam pasteurized tobacco instead of fermented tobacco

    • C. 

      Other ingredients that are approved for the food industry in Sweden

    • D. 

      All of the above

  • 16. 
    The tradition for using moist snuff, such as the Copenhagen and Skoal brands, was brought to America by Scandinavian immigrants during the 1800s.  
    • A. 

      True - the Swedes even had a street in Chicago called Snus Boulevard and bartered with snus

    • B. 

      False - the only things more traditionally American than moist snuff are Cuban cigars and sushi

  • 17. 
    Complete the following sentence: The best way to gain new General Snus customers and defend your existing snus business is...
    • A. 

      Make your store a serious "snus destination" with a large chiller and a wide assortment of fresh General Snus products

    • B. 

      Make sure your sales staff are able to articulate the General Snus "story" as well as the unique benefits of the world's #1 selling snus brand

    • C. 

      Utilize General Snus coupons when available in your market to make your snus as price competitive as possible for consumers

    • D. 

      Suggest to moist snuff customers to enjoy a cleaner alternative by switching to General Snus for two weeks (assuming 2 weeks on average to change a habit)

    • E. 

      All of the above

  • 18. 
    When comparing Original to any other General Snus product, you'll notice that the portions are not white. What is the BEST explanation for the brownish looking color?
    • A. 

      Original portions are always manufactured on the night shift which causes them to be darker

    • B. 

      Some consumers simply prefer brownish looking portions so Original aims to keep them happy

    • C. 

      Additional moisture is added to the exterior of Original portions. When that moisture seeps through the porous pouch it contacts the tobacco and discolors the pouch

    • D. 

      It's because the Original portions are significantly drier than all the other portions

  • 19. 
    Mint, Wintergreen and White offer wedged portions that are placed in a unique star formation display in the can. The only difference between these three products is flavor. 
    • A. 

      True

    • B. 

      False

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