General Snus 3-stp Online Quiz - 2016

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| By Catherine Halcomb

Catherine Halcomb

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| Attempts: 236 | Questions: 20

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1. Complete the following sentence: The General Snus brand is...

Older than the Coca-Cola, Marlboro and Camel brands.

Smokeless and spitless.

Made from premium tobacco and enjoyed anywhere.

Used under the UPPER lip.

All of the above.

Spitless because it is used under the UPPER lip where there are fewer saliva glands and likely the single oldest brand you are selling in your store.

Explanation

Spitless because it is used under the UPPER lip where there are fewer saliva glands and likely the single oldest brand you are selling in your store.

Submit

About This Quiz

General Snus 3-stp Online Quiz - 2016 - Quiz

Test your knowledge of the world's #1 selling snus brand. Answer 18 of 20 questions correctly to pass. You may take the quiz as many times as necessary.... see moreGood luck! see less

2. General Snus is chilled in-store to maintain freshness. How long will a can stay fresh once opened and without refrigeration?

Forever, just like a cigar outside a humidor

Up to a week

Up to a few days

Up to a few hours

It is not necessary to refrigerate General Snus after opening for up to one week, but refrigerating an open can or freezing unopened cans will prolong the freshness and quality.

Explanation

It is not necessary to refrigerate General Snus after opening for up to one week, but refrigerating an open can or freezing unopened cans will prolong the freshness and quality.

Submit

3. When considering the right General Snus product to recommend for a SMOKER or CAMEL SNUS user, Original and Loose are the best choices.

True - those guys love the strong stuff

False - I should recommend Mini Mint for those guys

The best products for a SMOKER or CAMEL SNUS user are Mini Mint, Nordic Mint or Classic Blend.

Explanation

The best products for a SMOKER or CAMEL SNUS user are Mini Mint, Nordic Mint or Classic Blend.

Submit

4. Prior to portions, all snus was sold in the loose format. In which time period did Swedish Match introduce the first "portion" snus?

When Mickey Mouse boarded the Starship Enterprise and met Dr. Spock for the first time

In the late 1800s

In the early 1900s, around World War I

In the mid 1900s, around the end of World War II

In the early 1970s

A major innovation in snus, portions were introduced by Swedish Match in 1973. Since this innovation sales have increased dramatically as more white collar consumers could conveniently use snus.

Explanation

A major innovation in snus, portions were introduced by Swedish Match in 1973. Since this innovation sales have increased dramatically as more white collar consumers could conveniently use snus.

Submit

5. Cigarette consumption started to decline and snus consumption started to rebound in Sweden in the early 1960s. What was the main reason for these trends?

The Vietnam War caused people to rethink what plants they should be smoking

The U.S. Surgeon General issued the first warning regarding the dangers of cigarette smoking

Famous actors in Hollywood, like John Wayne, came out adamantly against cigarette smoking

President John F. Kennedy was a hard core snus user consuming as much as a can a day

The Swedes heeded the Surgeon General's advice and we began to see declines in cigarette smoking.

Explanation

The Swedes heeded the Surgeon General's advice and we began to see declines in cigarette smoking.

Submit

6. There were as many as 70 tobacco plantations in Sweden in 1822 at the height of the original "snus boom".

True - they were rockin' out some snus back in those days

False - it's impossible to grow ANY tobacco in a country like Sweden!

Sweden has terrible tobacco growing conditions so the demand for snus must have been enormous!

Explanation

Sweden has terrible tobacco growing conditions so the demand for snus must have been enormous!

Submit

7. Johan Boman introduced General Snus in 1866 after painstakingly perfecting his blend over the course of 4 long years. What ingredient did the perfectionist add to his masterful blend to make General Snus completely unique?

Licorice flavored powder from the former Soviet Union

A blend of East Indian spices from Sumatra

Citrus flavored oil from the bergamot fruit which is indigenous to the Mediterranean region

Finely ground candy cane sourced from his buddy Santa Claus at the North Pole

Adding bergamot oil was completely unique at a time when the primary ingredients were simply ground tobacco, water and salt.

Explanation

Adding bergamot oil was completely unique at a time when the primary ingredients were simply ground tobacco, water and salt.

Submit

8. Snus consumption in Sweden grew steadily through the late 1800s, but started to decline around World War I and declined even further through World War II. What was the main reason for this decline?

People couldn't afford to use snus during The Great Depression due to excessive gambling

Respected industrialists thought taking smoke breaks was a great way to increase productivity

People began consuming jelly beans to calm their nerves

Europeans began to favor cigarettes, the preferred tobacco choice of American soldiers

Hollywood also began to make cigarette smoking more fashionable at this time.

Explanation

Hollywood also began to make cigarette smoking more fashionable at this time.

Submit

9. After the innovation of "portion" snus, the next boom in snus sales came in the late 1990s when the World Health Organization (WHO) implemented a campaign for all countries to reduce their cigarette smoking population below 20%. Which was the ONLY country to achieve the WHO's goal?

United States

Sweden

China

Democratic Republic of Congo

Utopia - are you kidding, no country could achieve a goal like that in the late 1990s!

Sweden achieved this goal well ahead of the deadline attributing its success to consumers switching from cigarettes to snus.

Explanation

Sweden achieved this goal well ahead of the deadline attributing its success to consumers switching from cigarettes to snus.

Submit

10. One of the best ways to increase snus sales at your store is to make 5 can rolls with a modest price discount visible to consumers in your chiller.

True - "up-selling" will increase my sales if I put it into routine practice

False - my customers never trust me to help them save money

Staff members should ALWAYS suggest a roll deal to any consumer wanting to purchase a single can.

Explanation

Staff members should ALWAYS suggest a roll deal to any consumer wanting to purchase a single can.

Submit

11. Which of the following is responsible for the latest snus boom starting in the early 2000s in the U.S.?

Increased legislation and restrictions pertaining to cigarette consumption

The Master Settlement Agreement against major U.S. cigarette manufacturers

Social stigmas associated with more traditional forms of tobacco consumption

Heightened awareness amongst the general population for healthier lifestyles

All of the above

On these trends, Swedish Match, R.J. Reynolds and Altria have invested 100s of millions in the snus category.

Explanation

On these trends, Swedish Match, R.J. Reynolds and Altria have invested 100s of millions in the snus category.

Submit

12. As a percentage of sales per square foot, MOST premium tobacconists agree that the space dedicated to their General Snus chiller is the most profitable space in their store.

True - I should probably try dedicating more space to a larger chiller for my snus business

False - pound for pound empty cigar boxes are my bread and butter

Your chiller is your #1 piece of point of sale for snus. Consider dedicating more space to a larger chiller for increased awareness and sales of snus.

Explanation

Your chiller is your #1 piece of point of sale for snus. Consider dedicating more space to a larger chiller for increased awareness and sales of snus.

Submit

13. General Snus meets tough food grade standards in Sweden and all ingredients are listed on the can. Camel Snus and Skoal Snus list their ingredients on the can as well.

True - all snus is created equal!

False - only the authentic Swedish snus brands, like General Snus, do that!

Cans of Camel Snus and Skoal Snus do not list their ingredients and they do not have a disposal compartment.

Explanation

Cans of Camel Snus and Skoal Snus do not list their ingredients and they do not have a disposal compartment.

Submit

14. Remember: Your humidor is to a premium cigar -- AS -- your chiller is to a can of Swedish snus. General Snus that is for sale, INCLUDING your back stock, should always be kept refrigerated to ensure the best quality snus for your customers.

True - authentic Swedish snus, like General Snus, is always sold COLD!

False - refrigeration is a marketing gimmick created by the CEO of IKEA over in Sweden

Just ask! Swedish Match will provide a small refrigerator for your back stock if you need it. The best option though is a larger chiller where customers can see it to increase awareness and sales of snus.

Explanation

Submit

15. Complete the following sentence: General Snus is different from traditional moist snuff because it is manufactured in accordance with Swedish Match's GothiaTek standards using...

Air-cured tobacco instead of fire-cured tobacco

Steam pasteurized tobacco instead of fermented tobacco

Other ingredients that are approved for the food industry in Sweden

All of the above

For more detailed information on this subject, visit GeneralSnus.com and click on "Snus & Science".

Explanation

For more detailed information on this subject, visit GeneralSnus.com and click on "Snus & Science".

Submit

16. The tradition for using moist snuff, such as the Copenhagen and Skoal brands, was brought to America by Scandinavian immigrants during the 1800s.

True - the Swedes even had a street in Chicago called Snus Boulevard and bartered with snus

False - the only things more traditionally American than moist snuff are Cuban cigars and sushi

"Copenhagen" is the capital of Denmark, a Scandinavian country and "Skoal" is pronounced like "skål", the Swedish word for "cheers" when toasting a drink.

Explanation

"Copenhagen" is the capital of Denmark, a Scandinavian country and "Skoal" is pronounced like "skål", the Swedish word for "cheers" when toasting a drink.

Submit

17. Complete the following sentence: The best way to gain new General Snus customers and defend your existing snus business is...

Make your store a serious "snus destination" with a large chiller and a wide assortment of fresh General Snus products

Make sure your sales staff are able to articulate the General Snus "story" as well as the unique benefits of the world's #1 selling snus brand

Utilize General Snus coupons when available in your market to make your snus as price competitive as possible for consumers

Suggest to moist snuff customers to enjoy a cleaner alternative by switching to General Snus for two weeks (assuming 2 weeks on average to change a habit)

All of the above

Simply put, the tobacconist accounts that follow these basic recommendations sell the most snus!

Explanation

Simply put, the tobacconist accounts that follow these basic recommendations sell the most snus!

Submit

18. When comparing Original to any other General Snus product, you'll notice that the portions are not white. What is the BEST explanation for the brownish looking color?

Original portions are always manufactured on the night shift which causes them to be darker

Some consumers simply prefer brownish looking portions so Original aims to keep them happy

Additional moisture is added to the exterior of Original portions. When that moisture seeps through the porous pouch it contacts the tobacco and discolors the pouch

It's because the Original portions are significantly drier than all the other portions

Original is the only General Snus portion that receives added moisture after the tobacco is placed in the pouch.

Explanation

Original is the only General Snus portion that receives added moisture after the tobacco is placed in the pouch.

Submit

19. Mint, Wintergreen and White offer wedged portions that are placed in a unique star formation display in the can. The only difference between these three products is flavor.

True

False

The wedges are for a more discreet "fit" behind the upper lip and the star formation appeals to smokers as does the orderly structure of a pack of cigarettes.

Explanation

The wedges are for a more discreet "fit" behind the upper lip and the star formation appeals to smokers as does the orderly structure of a pack of cigarettes.

Submit

20. Match the consumer with the best General Snus product...

Camel Snus or new user

Hard core Copenhagen or Skoal user

Likes natural flavor and star formation

Loves disposal compartment on the can

Making the right General Snus recommendation can make or break your ability to win new consumers.

Explanation

Making the right General Snus recommendation can make or break your ability to win new consumers.

Submit

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Quiz Edited by
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Dec 03, 2015

Quiz Created by
Catherine Halcomb

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Complete the following sentence: The General Snus brand is...

General Snus is chilled in-store to maintain freshness. How...

When considering the right General Snus product to recommend for...

Prior to portions, all snus was sold in the loose format. In...

Cigarette consumption started to decline and snus consumption started...

There were as many as 70 tobacco plantations in Sweden in 1822 at...

Johan Boman introduced General Snus in 1866 after painstakingly...

Snus consumption in Sweden grew steadily through the late 1800s, but...

After the innovation of "portion" snus, the next boom in...

One of the best ways to increase snus sales at your store is to make 5...

Which of the following is responsible for the latest snus boom...

As a percentage of sales per square foot, MOST premium...

General Snus meets tough food grade standards in Sweden and all...

Remember: Your humidor is to a premium cigar -- AS -- your...

Complete the following sentence: General Snus...

The tradition for using moist snuff, such as the Copenhagen...

Complete the following sentence: The best way to gain new General Snus...

When comparing Original to any other General Snus product, you'll...

Mint, Wintergreen and White offer wedged portions that are placed...

Match the consumer with the best General Snus product...