General Snus 3-stp Online Quiz - 2016
Test your knowledge of the world's #1 selling snus brand. Answer 18 of 20 questions correctly to pass. You may take the quiz as many times as necessary. Good luck!
- 1.
Complete the following sentence: The General Snus brand is...
- A.
Older than the Coca-Cola, Marlboro and Camel brands.
- B.
Smokeless and spitless.
- C.
Made from premium tobacco and enjoyed anywhere.
- D.
Used under the UPPER lip.
- E.
All of the above.
Correct Answer
E. All of the above.Explanation
Spitless because it is used under the UPPER lip where there are fewer saliva glands and likely the single oldest brand you are selling in your store.Rate this question:
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- 2.
General Snus is chilled in-store to maintain freshness. How long will a can stay fresh once opened and without refrigeration?
- A.
Forever, just like a cigar outside a humidor
- B.
Up to a week
- C.
Up to a few days
- D.
Up to a few hours
Correct Answer
B. Up to a weekExplanation
It is not necessary to refrigerate General Snus after opening for up to one week, but refrigerating an open can or freezing unopened cans will prolong the freshness and quality.Rate this question:
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- 3.
When considering the right General Snus product to recommend for a SMOKER or CAMEL SNUS user, Original and Loose are the best choices.
- A.
True - those guys love the strong stuff
- B.
False - I should recommend Mini Mint for those guys
Correct Answer
B. False - I should recommend Mini Mint for those guysExplanation
The best products for a SMOKER or CAMEL SNUS user are Mini Mint, Nordic Mint or Classic Blend.Rate this question:
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- 4.
Prior to portions, all snus was sold in the loose format. In which time period did Swedish Match introduce the first "portion" snus?
- A.
When Mickey Mouse boarded the Starship Enterprise and met Dr. Spock for the first time
- B.
In the late 1800s
- C.
In the early 1900s, around World War I
- D.
In the mid 1900s, around the end of World War II
- E.
In the early 1970s
Correct Answer
E. In the early 1970sExplanation
A major innovation in snus, portions were introduced by Swedish Match in 1973. Since this innovation sales have increased dramatically as more white collar consumers could conveniently use snus.Rate this question:
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- 5.
Cigarette consumption started to decline and snus consumption started to rebound in Sweden in the early 1960s. What was the main reason for these trends?
- A.
The Vietnam War caused people to rethink what plants they should be smoking
- B.
The U.S. Surgeon General issued the first warning regarding the dangers of cigarette smoking
- C.
Famous actors in Hollywood, like John Wayne, came out adamantly against cigarette smoking
- D.
President John F. Kennedy was a hard core snus user consuming as much as a can a day
Correct Answer
B. The U.S. Surgeon General issued the first warning regarding the dangers of cigarette smokingExplanation
The Swedes heeded the Surgeon General's advice and we began to see declines in cigarette smoking.Rate this question:
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- 6.
There were as many as 70 tobacco plantations in Sweden in 1822 at the height of the original "snus boom".
- A.
True - they were rockin' out some snus back in those days
- B.
False - it's impossible to grow ANY tobacco in a country like Sweden!
Correct Answer
A. True - they were rockin' out some snus back in those daysExplanation
Sweden has terrible tobacco growing conditions so the demand for snus must have been enormous!Rate this question:
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- 7.
Johan Boman introduced General Snus in 1866 after painstakingly perfecting his blend over the course of 4 long years. What ingredient did the perfectionist add to his masterful blend to make General Snus completely unique?
- A.
Licorice flavored powder from the former Soviet Union
- B.
A blend of East Indian spices from Sumatra
- C.
Citrus flavored oil from the bergamot fruit which is indigenous to the Mediterranean region
- D.
Finely ground candy cane sourced from his buddy Santa Claus at the North Pole
Correct Answer
C. Citrus flavored oil from the bergamot fruit which is indigenous to the Mediterranean regionExplanation
Adding bergamot oil was completely unique at a time when the primary ingredients were simply ground tobacco, water and salt.Rate this question:
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- 8.
Snus consumption in Sweden grew steadily through the late 1800s, but started to decline around World War I and declined even further through World War II. What was the main reason for this decline?
- A.
People couldn't afford to use snus during The Great Depression due to excessive gambling
- B.
Respected industrialists thought taking smoke breaks was a great way to increase productivity
- C.
People began consuming jelly beans to calm their nerves
- D.
Europeans began to favor cigarettes, the preferred tobacco choice of American soldiers
Correct Answer
D. Europeans began to favor cigarettes, the preferred tobacco choice of American soldiersExplanation
Hollywood also began to make cigarette smoking more fashionable at this time.Rate this question:
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- 9.
After the innovation of "portion" snus, the next boom in snus sales came in the late 1990s when the World Health Organization (WHO) implemented a campaign for all countries to reduce their cigarette smoking population below 20%. Which was the ONLY country to achieve the WHO's goal?
- A.
United States
- B.
Sweden
- C.
China
- D.
Democratic Republic of Congo
- E.
Utopia - are you kidding, no country could achieve a goal like that in the late 1990s!
Correct Answer
B. SwedenExplanation
Sweden achieved this goal well ahead of the deadline attributing its success to consumers switching from cigarettes to snus.Rate this question:
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- 10.
One of the best ways to increase snus sales at your store is to make 5 can rolls with a modest price discount visible to consumers in your chiller.
- A.
True - "up-selling" will increase my sales if I put it into routine practice
- B.
False - my customers never trust me to help them save money
Correct Answer
A. True - "up-selling" will increase my sales if I put it into routine practiceExplanation
Staff members should ALWAYS suggest a roll deal to any consumer wanting to purchase a single can.Rate this question:
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- 11.
Which of the following is responsible for the latest snus boom starting in the early 2000s in the U.S.?
- A.
Increased legislation and restrictions pertaining to cigarette consumption
- B.
The Master Settlement Agreement against major U.S. cigarette manufacturers
- C.
Social stigmas associated with more traditional forms of tobacco consumption
- D.
Heightened awareness amongst the general population for healthier lifestyles
- E.
All of the above
Correct Answer
E. All of the aboveExplanation
On these trends, Swedish Match, R.J. Reynolds and Altria have invested 100s of millions in the snus category.Rate this question:
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- 12.
As a percentage of sales per square foot, MOST premium tobacconists agree that the space dedicated to their General Snus chiller is the most profitable space in their store.
- A.
True - I should probably try dedicating more space to a larger chiller for my snus business
- B.
False - pound for pound empty cigar boxes are my bread and butter
Correct Answer
A. True - I should probably try dedicating more space to a larger chiller for my snus businessExplanation
Your chiller is your #1 piece of point of sale for snus. Consider dedicating more space to a larger chiller for increased awareness and sales of snus.Rate this question:
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- 13.
General Snus meets tough food grade standards in Sweden and all ingredients are listed on the can. Camel Snus and Skoal Snus list their ingredients on the can as well.
- A.
True - all snus is created equal!
- B.
False - only the authentic Swedish snus brands, like General Snus, do that!
Correct Answer
B. False - only the authentic Swedish snus brands, like General Snus, do that!Explanation
Cans of Camel Snus and Skoal Snus do not list their ingredients and they do not have a disposal compartment.Rate this question:
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- 14.
Remember: Your humidor is to a premium cigar -- AS -- your chiller is to a can of Swedish snus. General Snus that is for sale, INCLUDING your back stock, should always be kept refrigerated to ensure the best quality snus for your customers.
- A.
True - authentic Swedish snus, like General Snus, is always sold COLD!
- B.
False - refrigeration is a marketing gimmick created by the CEO of IKEA over in Sweden
Correct Answer
A. True - authentic Swedish snus, like General Snus, is always sold COLD!Explanation
Just ask! Swedish Match will provide a small refrigerator for your back stock if you need it. The best option though is a larger chiller where customers can see it to increase awareness and sales of snus.Rate this question:
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- 15.
Complete the following sentence: General Snus is different from traditional moist snuff because it is manufactured in accordance with Swedish Match's GothiaTek standards using...
- A.
Air-cured tobacco instead of fire-cured tobacco
- B.
Steam pasteurized tobacco instead of fermented tobacco
- C.
Other ingredients that are approved for the food industry in Sweden
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
For more detailed information on this subject, visit GeneralSnus.com and click on "Snus & Science".Rate this question:
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- 16.
The tradition for using moist snuff, such as the Copenhagen and Skoal brands, was brought to America by Scandinavian immigrants during the 1800s.
- A.
True - the Swedes even had a street in Chicago called Snus Boulevard and bartered with snus
- B.
False - the only things more traditionally American than moist snuff are Cuban cigars and sushi
Correct Answer
A. True - the Swedes even had a street in Chicago called Snus Boulevard and bartered with snusExplanation
"Copenhagen" is the capital of Denmark, a Scandinavian country and "Skoal" is pronounced like "skål", the Swedish word for "cheers" when toasting a drink.Rate this question:
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- 17.
Complete the following sentence: The best way to gain new General Snus customers and defend your existing snus business is...
- A.
Make your store a serious "snus destination" with a large chiller and a wide assortment of fresh General Snus products
- B.
Make sure your sales staff are able to articulate the General Snus "story" as well as the unique benefits of the world's #1 selling snus brand
- C.
Utilize General Snus coupons when available in your market to make your snus as price competitive as possible for consumers
- D.
Suggest to moist snuff customers to enjoy a cleaner alternative by switching to General Snus for two weeks (assuming 2 weeks on average to change a habit)
- E.
All of the above
Correct Answer
E. All of the aboveExplanation
Simply put, the tobacconist accounts that follow these basic recommendations sell the most snus!Rate this question:
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- 18.
When comparing Original to any other General Snus product, you'll notice that the portions are not white. What is the BEST explanation for the brownish looking color?
- A.
Original portions are always manufactured on the night shift which causes them to be darker
- B.
Some consumers simply prefer brownish looking portions so Original aims to keep them happy
- C.
Additional moisture is added to the exterior of Original portions. When that moisture seeps through the porous pouch it contacts the tobacco and discolors the pouch
- D.
It's because the Original portions are significantly drier than all the other portions
Correct Answer
C. Additional moisture is added to the exterior of Original portions. When that moisture seeps through the porous pouch it contacts the tobacco and discolors the pouchExplanation
Original is the only General Snus portion that receives added moisture after the tobacco is placed in the pouch.Rate this question:
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- 19.
Mint, Wintergreen and White offer wedged portions that are placed in a unique star formation display in the can. The only difference between these three products is flavor.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The wedges are for a more discreet "fit" behind the upper lip and the star formation appeals to smokers as does the orderly structure of a pack of cigarettes.Rate this question:
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Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 20, 2023Quiz Edited by
ProProfs Editorial Team -
Dec 03, 2015Quiz Created by
Catherine Halcomb
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