General Snus 3-stp Online Quiz - 2016

20 Questions | By Catherinehalcomb | Updated: Mar 20, 2022 | Attempts: 218

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General Snus 3-stp Online Quiz - 2016 - Quiz

Test your knowledge of the world's #1 selling snus brand. Answer 18 of 20 questions correctly to pass. You may take the quiz as many times as necessary. Good luck!

Questions and Answers

1.

Complete the following sentence: The General Snus brand is...
- A.
  
  Older than the Coca-Cola, Marlboro and Camel brands.
- B.
  
  Smokeless and spitless.
- C.
  
  Made from premium tobacco and enjoyed anywhere.
- D.
  
  Used under the UPPER lip.
- E.
  
  All of the above.
2.

General Snus is chilled in-store to maintain freshness. How long will a can stay fresh once opened and without refrigeration?
- A.
  
  Forever, just like a cigar outside a humidor
- B.
  
  Up to a week
- C.
  
  Up to a few days
- D.
  
  Up to a few hours
3.

When considering the right General Snus product to recommend for a SMOKER or CAMEL SNUS user, Original and Loose are the best choices.
- A.
  
  True - those guys love the strong stuff
- B.
  
  False - I should recommend Mini Mint for those guys
4.

Prior to portions, all snus was sold in the loose format. In which time period did Swedish Match introduce the first "portion" snus?
- A.
  
  When Mickey Mouse boarded the Starship Enterprise and met Dr. Spock for the first time
- B.
  
  In the late 1800s
- C.
  
  In the early 1900s, around World War I
- D.
  
  In the mid 1900s, around the end of World War II
- E.
  
  In the early 1970s
5.

Cigarette consumption started to decline and snus consumption started to rebound in Sweden in the early 1960s. What was the main reason for these trends?
- A.
  
  The Vietnam War caused people to rethink what plants they should be smoking
- B.
  
  The U.S. Surgeon General issued the first warning regarding the dangers of cigarette smoking
- C.
  
  Famous actors in Hollywood, like John Wayne, came out adamantly against cigarette smoking
- D.
  
  President John F. Kennedy was a hard core snus user consuming as much as a can a day
6.

There were as many as 70 tobacco plantations in Sweden in 1822 at the height of the original "snus boom".
- A.
  
  True - they were rockin' out some snus back in those days
- B.
  
  False - it's impossible to grow ANY tobacco in a country like Sweden!
7.

Johan Boman introduced General Snus in 1866 after painstakingly perfecting his blend over the course of 4 long years. What ingredient did the perfectionist add to his masterful blend to make General Snus completely unique?
- A.
  
  Licorice flavored powder from the former Soviet Union
- B.
  
  A blend of East Indian spices from Sumatra
- C.
  
  Citrus flavored oil from the bergamot fruit which is indigenous to the Mediterranean region
- D.
  
  Finely ground candy cane sourced from his buddy Santa Claus at the North Pole
8.

Snus consumption in Sweden grew steadily through the late 1800s, but started to decline around World War I and declined even further through World War II. What was the main reason for this decline?
- A.
  
  People couldn't afford to use snus during The Great Depression due to excessive gambling
- B.
  
  Respected industrialists thought taking smoke breaks was a great way to increase productivity
- C.
  
  People began consuming jelly beans to calm their nerves
- D.
  
  Europeans began to favor cigarettes, the preferred tobacco choice of American soldiers
9.

After the innovation of "portion" snus, the next boom in snus sales came in the late 1990s when the World Health Organization (WHO) implemented a campaign for all countries to reduce their cigarette smoking population below 20%. Which was the ONLY country to achieve the WHO's goal?
- A.
  
  United States
- B.
  
  Sweden
- C.
  
  China
- D.
  
  Democratic Republic of Congo
- E.
  
  Utopia - are you kidding, no country could achieve a goal like that in the late 1990s!
10.

One of the best ways to increase snus sales at your store is to make 5 can rolls with a modest price discount visible to consumers in your chiller.
- A.
  
  True - "up-selling" will increase my sales if I put it into routine practice
- B.
  
  False - my customers never trust me to help them save money
11.

Which of the following is responsible for the latest snus boom starting in the early 2000s in the U.S.?
- A.
  
  Increased legislation and restrictions pertaining to cigarette consumption
- B.
  
  The Master Settlement Agreement against major U.S. cigarette manufacturers
- C.
  
  Social stigmas associated with more traditional forms of tobacco consumption
- D.
  
  Heightened awareness amongst the general population for healthier lifestyles
- E.
  
  All of the above
12.

As a percentage of sales per square foot, MOST premium tobacconists agree that the space dedicated to their General Snus chiller is the most profitable space in their store.
- A.
  
  True - I should probably try dedicating more space to a larger chiller for my snus business
- B.
  
  False - pound for pound empty cigar boxes are my bread and butter
13.

General Snus meets tough food grade standards in Sweden and all ingredients are listed on the can. Camel Snus and Skoal Snus list their ingredients on the can as well.
- A.
  
  True - all snus is created equal!
- B.
  
  False - only the authentic Swedish snus brands, like General Snus, do that!
14.

Remember: Your humidor is to a premium cigar -- AS -- your chiller is to a can of Swedish snus. General Snus that is for sale, INCLUDING your back stock, should always be kept refrigerated to ensure the best quality snus for your customers.
- A.
  
  True - authentic Swedish snus, like General Snus, is always sold COLD!
- B.
  
  False - refrigeration is a marketing gimmick created by the CEO of IKEA over in Sweden
15.

Complete the following sentence: General Snus is different from traditional moist snuff because it is manufactured in accordance with Swedish Match's GothiaTek standards using...
- A.
  
  Air-cured tobacco instead of fire-cured tobacco
- B.
  
  Steam pasteurized tobacco instead of fermented tobacco
- C.
  
  Other ingredients that are approved for the food industry in Sweden
- D.
  
  All of the above
16.

The tradition for using moist snuff, such as the Copenhagen and Skoal brands, was brought to America by Scandinavian immigrants during the 1800s.
- A.
  
  True - the Swedes even had a street in Chicago called Snus Boulevard and bartered with snus
- B.
  
  False - the only things more traditionally American than moist snuff are Cuban cigars and sushi
17.

Complete the following sentence: The best way to gain new General Snus customers and defend your existing snus business is...
- A.
  
  Make your store a serious "snus destination" with a large chiller and a wide assortment of fresh General Snus products
- B.
  
  Make sure your sales staff are able to articulate the General Snus "story" as well as the unique benefits of the world's #1 selling snus brand
- C.
  
  Utilize General Snus coupons when available in your market to make your snus as price competitive as possible for consumers
- D.
  
  Suggest to moist snuff customers to enjoy a cleaner alternative by switching to General Snus for two weeks (assuming 2 weeks on average to change a habit)
- E.
  
  All of the above
18.

When comparing Original to any other General Snus product, you'll notice that the portions are not white. What is the BEST explanation for the brownish looking color?
- A.
  
  Original portions are always manufactured on the night shift which causes them to be darker
- B.
  
  Some consumers simply prefer brownish looking portions so Original aims to keep them happy
- C.
  
  Additional moisture is added to the exterior of Original portions. When that moisture seeps through the porous pouch it contacts the tobacco and discolors the pouch
- D.
  
  It's because the Original portions are significantly drier than all the other portions
19.

Mint, Wintergreen and White offer wedged portions that are placed in a unique star formation display in the can. The only difference between these three products is flavor.
- A.
  
  True
- B.
  
  False