Customer relationship management (CRM) is the process of learning as...
Human Resources Management is the process of deciding the number and...
A good business plan describes key items such as the nature of...
One trend of the "leading" management function is to empower...
The sense of satisfaction you get when you achieve an important goal...
Title VII of the Civil Rights Act of 1964 prohibits discrimination in...
Backstreet Books, an eclectic bookstore on a large college campus...
Productivity is the amount of output you generate given the amount of...
Vending machines are used primarily to sell goods where consumers have...
The point of intersection between the supply and demand curves is...
Entrepreneurship involves accepting the risk of starting and...
Convenience goods are products that the consumer wants to purchase...
Operations management involves inventory management, quality control,...
Importing is the selling of products to another country.
Part-time workers, seasonal workers and independent contractors are...
An entrepreneur risks time and money to start and manage a business
Empowerment means giving frontline workers the responsibility,...
Overly ambitious business goals and employee incentives can lead to...
Insider trading occurs when employees of publicly traded...
The most important difference between entrepreneurs and micropreneurs...
A detailed written statement that describes the nature of the...
Intermediaries are firms in the middle of a series of organizations...
Political freedom, quality education, access to health care, and...
In order to be successful, efforts to improve the ethical behavior of...
People who report illegal or unethical behavior are called...
When firms successfully produce products, they create form...
Small businesses account for over 50% of the U.S.'s gross domestic...
A bureaucracy empowers employees to quickly respond to customers'...
The four key management functions are planning, organizing, leading,...
The SWOT analysis helps firms identify competitive threats and market...
________ means acting as a resource to a subordinate by...
A(n) ____________ consists of the marketing intermediaries that...
Demand refers to the quantity of a good that consumers are willing and...
Exporting is the selling of products to another country.
Safety needs are placed at the lowest level in Maslow's...
Marketers use pricing, advertising, and packaging to differentiate...
Microeconomics focuses on the decisions and behavior of people and...
A complete ban on the import or export of a specific good is...
A key distinction between agents and brokers is that agents tend to...
Macroeconomics is the economic perspective that looks at the operation...
The country of Nelly exports $250 of goods and services and imports...
When WorldCom used intentional accounting irregularities to make the...
Planning involves setting the organizational vision, goals and...
The resources that contribute to the creation of wealth are known as...
Foreign direct investment refers to the buying of goods produced...
The four eras of the evolution of marketing are (1) production, (2)...
Industrial goods are sold in the B2B market.
In multilevel marketing, salespeople have little incentive to recruit...
A _________ is a marketing intermediary that sells products to other...
Enforcement is perhaps the most important step in an effective code of...
A flat organization is less likely to respond quickly to customer...
The line of authority that moves from the top of a hierarchy to the...
Firms that specialize in accounting, finance, and management...
Today's workers place a lower priority on leisure time than they did...
The Age Discrimination in Employment Act only prevents discrimination...
Industrial goods and services are used to produce other products.
A(n) __________ puts together components to make a product.
__________ marketing is the marketing of products to groups of...
__________ is an arrangement whereby someone with a good idea for a...
An advantage of decentralized authority is that those individuals...
Since Herzberg’s hygiene factors do not motivate workers toward high...
According to McGregor, Theory X managers assume that employees...
A _________________ is a check of a potential employee's work...
Wholesalers are marketing intermediaries who sell goods or services to...
The customers, employees, stockholders, suppliers, creditors, and...
Creative people working as entrepreneurs within a large organization...
Managers in progressive organizations tend to emphasize teamwork and...
__________ is a problem solving technique that attempts to come up...
An organization that consists of many layers of management is referred...
_________ is the set of activities for obtaining the right...
Setting prices higher than the competition can help create an image of...
A firm's marketing mix consists of 4 major components, which are...
The two main types of e-commerce are:
A market consists of potential buyers of a good or service. However,...
The concept of ____________ suggests that as a firm produces more, the...
The traditional technique used to departmentalize an organization is...
Market segmentation is the process of dividing a market into several...
Which of the following describes individuals that want goods and...
The combination of product lines offered by a manufacturer is called...
In a(n) _____________ organization, decision-making authority is...
Theory ____ assumes that the average person likes work, and has a...
A ________ group consists of a small group of people who meet...
Which of the following are products consumers buy after comparing...
Warehouse clubs compete with enhanced service to customers and seldom...
Those organizations that assist in the movement of goods and services...
An oligopoly is a market that is characterized by:
When a company's strategy is __________ the firm makes arrangements...
A production process characterized by long production runs to turn out...
The goal of lean manufacturing is to:
Mark successfully completed a very challenging assignment given to him...
__________ goods and services represent those products that consumers...
A __________ is a marketing intermediary that sells to ultimate...
__________ exists when the entire supply of a good is controlled...
10. (p. 70) A form of foreign direct investment, where...
A __________ is an overall explanation of why an organization exists...
In ____________, materials are physically or chemically changed to...
Which of the following is a basic right under capitalism?
_________ theory is based on the idea that managers can use both...
_________ utility adds value to goods by having them available...
A typical demand curve shows that:
In capitalist countries, the government decides what to produce and...
A ________ refers to people with unsatisfied wants and needs who are...
Which of the following is involved in setting work standards and...
A major trend in business is ___________, where employees work at...
A __________ is a partnership in which two or more companies (often...
Which of the following would most likely involve ethical...
Theory X managers are likely to believe that:
When marketing intermediaries perform the steps necessary to transfer...
We describe charitable donations by corporations to nonprofit...
Centralized authority provides for the delegation of authority to...
Manufacturers use CAM (computer aided manufacturing) to create...
The main difference between process manufacturing and an assembly...
The combination of all the factors that consumers evaluate when...
The two major types of markets are the
Miller Light Beer, Maxwell House Coffee, Jell-O brand gelatin, Kraft...
A simple supply curve shows that an increase in the price of a good...
The amount of goods and services people can buy with the money they...
Sharon, a CPA for a large firm noticed that the company's accounting...
After personal savings, the next largest source of capital for...
Efficiency means:
Help wanted ads, public and private employment agencies, and college...
__________ planning prepares alternative courses of action that may be...
A __________ is a name, symbol, or design (or combination of these)...
A job ___________ is a statement that identifies the objectives...
Span of control refers to the number of different markets a business...
A ____________ is a statement that identifies the minimum...
Granting a foreign company the right to manufacture your product or to...
Employees who perform functions that advise and assist line personnel...
________ is a system of goal setting and implementation that...