This term refers to the use of emotional appeal in communication or persuasion. Pathos is a rhetorical technique that aims to evoke an emotional response from the audience, such as empathy, sympathy, or compassion. By using emotional language, vivid imagery, or personal stories, the speaker or writer can connect with the audience on a deeper level and influence their thoughts or actions. This technique is commonly used in advertising, speeches, or literature to create a strong emotional impact and persuade the audience to agree with the message being conveyed.