Doritos Jacked At Sxsw

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Demonstrate basic knowledge of the JACKED activation at SXSW


Questions and Answers
  • 1. 
    Doritos JACKED is a new product from your favorite snack brand, Doritos.  How much bigger, bolder and thicker is the new JACKED chip?
    • A. 

      20% bigger, bolder and thicker

    • B. 

      80% bigger, bolder and thicker

    • C. 

      40% bigger, bolder and thicker

    • D. 

      10% bigger, bolder and thicker

  • 2. 
    Doritos JACKED comes in two flavors:
    • A. 

      Chipotle BBQ and Cool Ranch

    • B. 

      Verde Explosion and Toasty Jalepeno

    • C. 

      Enchilada Supreme and Original BBQ

    • D. 

      Chipotle BBQ and Enchilada Supreme

  • 3. 
    How tall is the vending machine?
    • A. 

      24 feet tall

    • B. 

      62 feet tall

    • C. 

      54 feet tall

    • D. 

      47 feet tall

  • 4. 
    When a consumer reaches the front of the line.  They must prove that they...
    • A. 

      Purchased a Doritos product earlier that day

    • B. 

      Have checked in to Facebook places or Foursquare at the Jacked venue or tweet with #DoritosJACKED (any proof of a social post is fine, though we should never turn anyone away).

    • C. 

      Are the craziest Doritos fan at SXSW

    • D. 

      Have not been in line earlier that day

  • 5. 
    Once consumers deposit the giant quarter in the vending machine, both the duplicate keypad LED screen and the giant vending machine LED screen will read select product.  Please choose the correct key combinations below: 
    • A. 

      A and C Codes = Enchilada Supreme; B Codes = Chipotle BBQ

    • B. 

      A and C Codes = Chipotle BBQ; B Codes = Enchilda Supreme;

    • C. 

      A and C Codes = Enchilda Supreme and B Codes = Chillin Ranch

    • D. 

      A and C Codes = Enchilada Supreme and B Codes = Smokin BBQ

  • 6. 
    Consumers with redeemable quarters will always win a prize.
    • A. 

      True

    • B. 

      False

  • 7. 
    When a consumer arrives with a redeemable quarter, the brand ambassador at the front of the line should yell, "
    • A. 

      We’ve got another giant quarter winner, now let’s JACK up that prize!

    • B. 

      It's another Jack Attack!

    • C. 

      Nothing at all.

    • D. 

      Jacktastic Prizes coming soon!

  • 8. 
    The product/prize chute brand ambassador will not be seen at all throughout this process so that we give off the illusion that the vending machine is truly dispensing product and/or prizes.
    • A. 

      True

    • B. 

      False

  • 9. 
    Prizes should only be dispensed while bands are not playing and the PUSH curtain is closed.
    • A. 

      True

    • B. 

      False

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