Consumer Rights: Protection Laws Quiz!
Consumer Rights are a set of laws made to ensure a clean approach to information and detail about various goods and services in consideration of fair trade. Many countries have their own set of rules but most of them share some common ones. But here in this quiz, we have particularly emphasized on the USA. So, let's get started with the quiz!
- 1.The FTC may require the advertiser to something where the firm must retract in future ads and advertise anew, giving information to correct the earlier misinformation. (AKA –corrective advertising).
- A.
FTC
- B.
Defensive Advertising
- C.
Brand Name Loyalty
- D.
Counter Advertising
- 2.Consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.
- A.
Market Segmentation
- B.
Brand Name Loyalty
- C.
Advertising
- D.
FTC
- 3.Federal Trade Commission:
- A.
Producer-Generated Information
- B.
Market Segmentation
- C.
Advertising
- D.
FTC
- 4.Makes comparisons between product-specific competing products.
- A.
Comparative Advertising
- B.
Persuasive Advertising
- C.
FTC
- D.
Brand Name Loyalty
- 5.Low-priced item, and another more expensive model. Suggest item is of poor quality. There will be unreasonable, but true delays in delivery. Giving a hard sell on another more expensive product. Out of stock, all sold out (if a reasonable number was ordered).
- A.
FTC
- B.
Bait and Switch
- C.
Defensive Advertising
- D.
Persuasive Advertising
- 6.Aims advertising at specific groups, it divides the market into specific groups and advertises accordingly.
- A.
Cease and Desist Orders
- B.
Reasonable Consumer
- C.
Market Segmentation
- D.
Brand Name Loyalty
- 7.Advertising that associates a brand with a certain lifestyle or image sometimes referred to as puffery.
- A.
FTC
- B.
Counter Advertising
- C.
Defensive Advertising
- D.
Persuasive Advertising
- 8.Radio, television, newspaper, and magazine ads are relatively easy to avoid. Direct – mail and telephone selling tactics are more difficult to evade. Direct – mail marketing ranks second in advertising dollars spent.
- A.
Market Segmentation
- B.
Advertising
- C.
Deceptive Advertising
- D.
Bait and Switch
- 9.Requires the deceptive advertising to be stopped.
- A.
Counter Advertising
- B.
FTC
- C.
Cease and Desist Orders
- D.
Reasonable Consumer
- 10.An attempt to mislead the consumer. Scientifically untrue and/or would deceive a reasonable consumer:
- A.
Advertising
- B.
Brand Name Loyalty
- C.
Counter Advertising
- D.
Deceptive Advertising
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