This quiz is designed for preparation in the retail and merchandising sector, focusing on cost reduction, electronic data systems, channel management, legal actions for debts, consumer research, and buying behavior. It assesses key skills in retail management and marketing strategies relevant for professionals.
. lower its costs and increase its profit margins.
Eliminate its transportation costs and improve product quality.
Avoid its tax obligations and meet trade quotas
. reduce product mix and accommodate demand.
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Use appropriate promotional techniques to inform channel members
Establish ethics policies
Improve communication with distributors or wholesalers
Apply for a line of credit
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Internal change
Internal weakness
External threat.
External strength.
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File a judicial lien
Claim defamation
Apply for bankruptcy
Liquidate assets
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Expensive, infrequent purchase with high buyer involvement and few perceived differences
Inexpensive, frequent purchase with low buyer involvement and few perceived differences
Expensive, infrequent purchase with high buyer involvement and strong brand recognition
Inexpensive, frequent purchase with low buyer involvement and strong brand recognition
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The product tends to attract early adopters during this phase of the life cycle.
. the business wants to recover its research and development costs.
It can lower advertising costs since the product has a loyal customer base.
Competitors have introduced similar products to the marketplace.
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Decreases the need to check merchandise
Limits electronic communication
Reduces the order cycle time
Eliminates the need for intermediaries
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$511.72
$527.12
$515.27
$521.71
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Financial skills
Viewing preferences
Essential needs
Purchasing habits
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