Community Management With Alison Zarrella

1. With Facebook community management if you listen to your fans and if you're not doing anything with it then you're doing your fans

Favor

Disservice

Bad Job

None of the above

It is critical for any community manager to not just listen to and respond to complaints on Facebook but then act on it. As Alison mentioned, if you listening to your fans but not acting on their feedback then you're doing a disservice to them.

Explanation

It is critical for any community manager to not just listen to and respond to complaints on Facebook but then act on it. As Alison mentioned, if you listening to your fans but not acting on their feedback then you're doing a disservice to them.

2. Many businesses are doing a lousy job with their Facebook Fan pages as barely ____% ever respond to their Fans on their pages.

Barely 5% of Facebook pages ever respond to fan questions or comments on their wall.

Explanation

Barely 5% of Facebook pages ever respond to fan questions or comments on their wall.

Submit

3. If one of your customer has an issue with your product and starts leaving negative comments on your Facebook wall then you should ______________

Respond right there and then on your wall explaining the complete situation in detail

Never respond rightaway as that can aggravate customers more.

Keep it private using email or Facebook tools to take issues offline.

None of the above

If your customer has any issues with your product then it is recommended that you comment back on Facebook stating that someone will be in touch with them soon. take the issue offline and out of your Facebook wall right away.

Explanation

If your customer has any issues with your product then it is recommended that you comment back on Facebook stating that someone will be in touch with them soon. take the issue offline and out of your Facebook wall right away.

4. Facebook EdgeRank uses ________ to calculate a page's engagement level

Fan Interaction

EdgeScore

Number of Likes

Number of comments

Facebook uses EdgeScore to calculate a page's engagement level.

Explanation

Facebook uses EdgeScore to calculate a page's engagement level.

5. Everyday on Facebook more than _______ posts are "liked" and commented each day.

1 billion

2 billion

3 billion

4 billion

That's right, the amount of content created and shared everyday is mindboggling. Everyday on Facebook there are more than 2 billion posts are "liked" and commented each day.

Explanation

That's right, the amount of content created and shared everyday is mindboggling. Everyday on Facebook there are more than 2 billion posts are "liked" and commented each day.

6. Picking a pattern and creating predictable themes to brand your content helps _____________

Create a unique content calendar

Your posts stand out in fans Newsfeed

Helps your fans to discover new content

All of the above

Every company should create patterns like Fun Fridays, Coupon Mondays, etc. This kind of predictable themes trains your fans to look forward to your posts. This ensures they interact with your post and as a result helps you to stand out in your fans newsfeed.

Explanation

Every company should create patterns like Fun Fridays, Coupon Mondays, etc. This kind of predictable themes trains your fans to look forward to your posts. This ensures they interact with your post and as a result helps you to stand out in your fans newsfeed.

7. With the new Facebook timeline ________ get bit hidden unlike previous tab structured fan page.

Apps and other tabs

Comments by Fans

Spam posted by others

Pictures and Albums

With the new timeline design spam links posted by other users are hidden and as a result you spend less time on deleting them.

Explanation

With the new timeline design spam links posted by other users are hidden and as a result you spend less time on deleting them.

8. An averafe Facebook user is connected to ____ community pages, groups, and events.

The average Facebook user is connected to approximately 80 community pages, groups, and events. This means that on average, users engage with a significant number of communities on the platform, which can include various interest groups, local community pages, and events they are interested in. Being connected to these communities allows users to stay updated, connect with like-minded individuals, and engage in discussions and activities related to their interests.

Explanation

The average Facebook user is connected to approximately 80 community pages, groups, and events. This means that on average, users engage with a significant number of communities on the platform, which can include various interest groups, local community pages, and events they are interested in. Being connected to these communities allows users to stay updated, connect with like-minded individuals, and engage in discussions and activities related to their interests.

Submit

9. There are over _________ for users to interact with on Facebook.

1 Billion Apps

800 Million Users

900 million objects

All of the above

There are over 900 million objects for users to interact with on Facebook, including pages, groups and events.

Explanation

There are over 900 million objects for users to interact with on Facebook, including pages, groups and events.

10. Facebook Power users often have _________ friends or more.

The average Facebook user has 130 friends. Power users often have 1,000 or more.

Explanation

The average Facebook user has 130 friends. Power users often have 1,000 or more.

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