Community Management With Alison Zarrella

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| By Bobtripathi
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Quizzes Created: 32 | Total Attempts: 12,138
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Community Management With Alison Zarrella - Quiz

This quiz is based on Alison Zarrella's presentation on Facebook Community Management.


Questions and Answers
  • 1. 

    With Facebook community management if you listen to your fans and if you're not doing anything with it then you're doing your fans

    • A.

      Favor

    • B.

      Disservice

    • C.

      Bad Job

    • D.

      None of the above

    Correct Answer
    B. Disservice
    Explanation
    It is critical for any community manager to not just listen to and respond to complaints on Facebook but then act on it. As Alison mentioned, if you listening to your fans but not acting on their feedback then you're doing a disservice to them.

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  • 2. 

    Facebook EdgeRank uses ________ to calculate a page's engagement level

    • A.

      Fan Interaction

    • B.

      EdgeScore

    • C.

      Number of Likes

    • D.

      Number of comments

    Correct Answer
    B. EdgeScore
    Explanation
    Facebook uses EdgeScore to calculate a page's engagement level.

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  • 3. 

    Everyday on Facebook more than _______ posts are "liked" and commented each day.

    • A.

      1 billion

    • B.

      2 billion

    • C.

      3 billion

    • D.

      4 billion

    Correct Answer
    B. 2 billion
    Explanation
    That's right, the amount of content created and shared everyday is mindboggling. Everyday on Facebook there are more than 2 billion posts are "liked" and commented each day.

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  • 4. 

    An averafe Facebook user is connected to ____ community pages, groups, and events.

    Correct Answer
    80
    Explanation
    The average Facebook user is connected to approximately 80 community pages, groups, and events. This means that on average, users engage with a significant number of communities on the platform, which can include various interest groups, local community pages, and events they are interested in. Being connected to these communities allows users to stay updated, connect with like-minded individuals, and engage in discussions and activities related to their interests.

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  • 5. 

    Picking a pattern and creating predictable themes to brand your content helps  _____________

    • A.

      Create a unique content calendar

    • B.

      Your posts stand out in fans Newsfeed

    • C.

      Helps your fans to discover new content

    • D.

      All of the above

    Correct Answer
    B. Your posts stand out in fans Newsfeed
    Explanation
    Every company should create patterns like Fun Fridays, Coupon Mondays, etc. This kind of predictable themes trains your fans to look forward to your posts. This ensures they interact with your post and as a result helps you to stand out in your fans newsfeed.

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  • 6. 

    Facebook Power users often have _________ friends or more.

    Correct Answer
    1,000
    Explanation
    The average Facebook user has 130 friends. Power users often have 1,000 or more.

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  • 7. 

    With the new Facebook timeline ________ get bit hidden unlike previous tab structured fan page.

    • A.

      Apps and other tabs

    • B.

      Comments by Fans

    • C.

      Spam posted by others

    • D.

      Pictures and Albums

    Correct Answer
    C. Spam posted by others
    Explanation
    With the new timeline design spam links posted by other users are hidden and as a result you spend less time on deleting them.

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  • 8. 

    There are over _________ for users to interact with on Facebook.

    • A.

      1 Billion Apps

    • B.

      800 Million Users

    • C.

      900 million objects

    • D.

      All of the above

    Correct Answer
    C. 900 million objects
    Explanation
    There are over 900 million objects for users to interact with on Facebook, including pages, groups and events.

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  • 9. 

    Many businesses are doing a lousy job with their Facebook Fan pages as barely ____% ever respond to their Fans on their pages.

    Correct Answer
    5
    Explanation
    Barely 5% of Facebook pages ever respond to fan questions or comments on their wall.

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  • 10. 

    If one of your customer has an issue with your product and starts leaving negative comments on your Facebook wall then you should ______________

    • A.

      Respond right there and then on your wall explaining the complete situation in detail

    • B.

      Never respond rightaway as that can aggravate customers more.

    • C.

      Keep it private using email or Facebook tools to take issues offline.

    • D.

      None of the above

    Correct Answer
    C. Keep it private using email or Facebook tools to take issues offline.
    Explanation
    If your customer has any issues with your product then it is recommended that you comment back on Facebook stating that someone will be in touch with them soon. take the issue offline and out of your Facebook wall right away.

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 24, 2012
    Quiz Created by
    Bobtripathi
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