Chapter 7 Rippee 1st
- 1.Which of these was NOT part of the Reagan White House’s strategies for news management?
- A.
Allow the press unlimited access to the president
- B.
Plan ahead
- C.
Stay on the offensive
- D.
Repeat the same message many times
- E.
Speak in one voice
- 2.Which president held one thousand press conferences, far more than any other?
- A.
John F. Kennedy b. c. d. e.
- B.
Richard Nixon
- C.
Ronald Reagan
- D.
Franklin Roosevelt
- E.
Bill Clinton
- 3.One president who was particularly successful in playing to the media was
- A.
George H. W. Bush
- B.
Ronald Reagan
- C.
Richard Nixon
- D.
Jimmy Carter
- E.
Thomas Jefferson
- 4.The cozy relationship between politicians and the press in the twentieth century lasted until
- A.
The Iranian Hostage Crisis
- B.
World War II
- C.
The commercialization of television
- D.
The beginning of Franklin Roosevelt's presidency
- E.
The Vietnam War and Watergate
- 5.The use of detective-like reporting methods to unearth scandals is known as
- A.
Yellow journalism
- B.
Trial balloons
- C.
Scientific journalism
- D.
Investigative journalism
- E.
Print journalism
- 6.The nation's most influential newspaper and its unofficial "newspaper of record" is
- A.
USA Today
- B.
The New York Times
- C.
The Wall Street Journal
- D.
Congressional Quarterly
- E.
The Washington Post
- 7.In a famous, televised speech in 1952 to save his vice presidential candidacy, ________ denied having received illegal gifts and payments, and declared that the family dog, Checkers, though a gift, would not be returned.
- A.
John Sparkman
- B.
Richard Nixon
- C.
Lyndon Johnson
- D.
Spiro Agnew
- E.
Dwight Eisenhower
- 8.Following the first Nixon-Kennedy presidential debate of 1960, opinion polls showed that
- A.
Those who watched on television thought Nixon had won, while those who listened overthe radio thought Kennedy won.
- B.
Those who watched on television and listened over the radio both thought Kennedy had won.
- C.
Those who listened over radio thought it was a draw, while those who watched television thought Kennedy did better
- D.
Those who watched on television and listened over the radio both thought Nixon had won.
- E.
Those who watched on television thought Kennedy had won, while those who listened over the radio thought Nixon won.
- 9.In 1934, Congress created the ______________ to regulate the use of the airwaves
- A.
Federal Trade Commission
- B.
Equal Opportunity Commission
- C.
Federal Communications Commission
- D.
Department of the Interior
- E.
Department of Media Communications
- 10.An intentional news leak for the purpose of assessing the political reaction to that news is called
- A.
A talking head
- B.
A press conference.
- C.
A media event
- D.
A trial balloon
- E.
Investigative journalism
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