Modules Of Marketing! Trivia Questions Quiz

41 Questions | Total Attempts: 47

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Modules Of Marketing! Trivia Questions Quiz

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Questions and Answers
  • 1. 
    ________ is the buyer's expression of opinions in order to achieve an equal balance of power with sellers.
    • A. 

      Consumerism

    • B. 

      Consumer Education

    • C. 

      Consumer Rights

    • D. 

      Consumer Opinion

  • 2. 
    Because of consumerism, many companies now acknowledge the consumer's "right to be heard" regarding their product, services, company or personnel.  What positive response did consumerism affect the company?
    • A. 

      Better communication

    • B. 

      More information

    • C. 

      Product improvements

    • D. 

      More carefully prepared advertisin

  • 3. 
    • A. 

      It gives rights to buyers to express their opinion of a certain product.

    • B. 

      It allows sellers to express their opinion about consumers.

    • C. 

      It gives buyers democracy when a feeling of dissatisfaction with a certain product.

    • D. 

      It gives right to consumer education.

  • 4. 
    • A. 

      To help consumer manage his money, time and energy to achieve maximum satisfaction.

    • B. 

      To help consumers become wiser in buying goods and services.

    • C. 

      To allow sellers choose the right buyer to sell.

    • D. 

      To help consumer improve his economic status.

  • 5. 
    Companies are required to print their contact number or email in their products for comments or suggestions from consumers. What consumerism principle is applied here?
    • A. 

      Buyers right to be heard

    • B. 

      Sellers right to advertise

    • C. 

      Buyers right for product improvements

  • 6. 
    Many manufacturers publish institutional materials, booklets or brochures on the use and care of their products. What response to consumerism is shown here by the company?
    • A. 

      More and better information to consumers.

    • B. 

      Better communication with consumers.

    • C. 

      Product improvements.

    • D. 

      More carefully prepared to advertise.

  • 7. 
    Because of consumerism, the manufacturer have made more features of products that have not been seen before.  They adapt to many consumer needs such as product warranties and other services that would satisfy the buyer.  What response did the company show?
    • A. 

      Product improvements.

    • B. 

      Better communication with consumers.

    • C. 

      More and better information to consumers.

  • 8. 
    Because of consumerism, promotions nowadays are becoming honest.  They usually show testimonials, and images of real-life experiences that make the advertisement truthful.
    • A. 

      More carefully prepared to advertise.

    • B. 

      Product improvements.

    • C. 

      Better communication with consumers.

    • D. 

      Better information for consumers.

  • 9. 
    Which of the following are considered as a fraud in consumerism?
    • A. 

      Adulteration

    • B. 

      Misbranding

    • C. 

      Deceptive labeling

    • D. 

      Untruthful advertising

  • 10. 
    Most of the companies ignore ___________.  This is why there is a growing need for consumer education.
    • A. 

      Consumer interest

    • B. 

      Product quality

    • C. 

      Consumer rights

  • 11. 
    Which of the following are true about the growing need for Consumer Education?
    • A. 

      Many sellers commit fraud.

    • B. 

      The majority of business owners ignore consumer interest.

    • C. 

      The buying process becomes a very complex process because of many brands.

    • D. 

      Many consumers are satisfied.

  • 12. 
    Which of the following are considered as non-forma consumer education?
    • A. 

      Literature in the form of catalogs, pamphlets, leaflets, and posters.

    • B. 

      Public service releases consists of news and articles.

    • C. 

      Adult education programs in a form of demonstration, symposiums or seminars.

    • D. 

      Taken as a subject in schools, which is part of the curriculum.

  • 13. 
    This form of consumer education takes place in schools and is part of the curriculum.
    • A. 

      Formal consumer education.

    • B. 

      Non formal consumer education.

    • C. 

      Seminars and lectures.

  • 14. 
    What have most companies do nowadays in order to respond to the growing demand for consumerism?
    • A. 

      Create a separate consumer affairs division to tackle consumer related issues

    • B. 

      Create a human resources division to serve consumers

    • C. 

      Create a research group to do research on consumer needs

  • 15. 
    What is the reason why companies establish a separate division for Consumer Affairs?
    • A. 

      To respond to consumer inquires, complains and suggestions.

    • B. 

      To create a better product

    • C. 

      To think of better promotional strategies

  • 16. 
    What should consumers do in order to protect themselves from fraud?
    • A. 

      Canvas prices before buying

    • B. 

      Buy from outlets which integrity is beyond reproach.

    • C. 

      Buy only quality goods if you can afford them.

    • D. 

      Buy cheaper but promising products

  • 17. 
    In an event of violation appears to have been committed, the consumer may submit any of the following?
    • A. 

      Written report

    • B. 

      Verbal report

    • C. 

      Sign report

    • D. 

      News report

  • 18. 
    What government agency that handles any report of consumer rights violations?
    • A. 

      Department of Interior and Local Government

    • B. 

      Department of Environment and Natural Resources

    • C. 

      Department of Trade and Industry

  • 19. 
    When reporting any act of violations to consumer rights, which of the following items should be included in the report?
    • A. 

      Name, address and contact number of the consumer reporting

    • B. 

      Name, address and contact number of the firm concerned in the violations

    • C. 

      The acts or omissions constituting the offense

    • D. 

      Other relevant information concerning the violations

  • 20. 
    In reporting any act of violations to consumerism, which of the following are offices where the report may be filed?
    • A. 

      Local Provincial Governor

    • B. 

      Local City or Municipal Mayor

    • C. 

      Provincial or Regional DTI offices

    • D. 

      Bureau of Food and Drugs

  • 21. 
    It is an act of debasing a pure or genuine product by imitating or counterfeiting it.
    • A. 

      Adulteration

    • B. 

      Misbranding

    • C. 

      Fraud

  • 22. 
    Which of the the following are true about adulteration?
    • A. 

      Putting fresh blood to gills of fish to appear fresh.

    • B. 

      Adding water to vinegar to increase its volume.

    • C. 

      Perfumes of inferior class are placed in branded bottles.

    • D. 

      Heating old "balut" anew to appear fresh.

  • 23. 
    A product is ___________ if statement on its label is false or misleading.
    • A. 

      Adulteration

    • B. 

      Misbranding

    • C. 

      Fraudulent

  • 24. 
    This involves manipulation of scales for weighing.
    • A. 

      Short weighting

    • B. 

      Short numbering

    • C. 

      Short changing

  • 25. 
    Sellers cheat consumers by giving him less than the number asked and paid for.
    • A. 

      Short weighting

    • B. 

      Short numbering

    • C. 

      Short changing

    • D. 

      None of the above