The author organizes paragraphs 3 through 5 by giving the information in the order of importance. In paragraph 3, the author introduces the museum and states that it has changed their ideas about what a museum can offer. This sets up the importance of the museum. In paragraph 4, the author describes the unique and colorful building, highlighting its significance. Finally, in paragraph 5, the author compares the museum to exploring a website, emphasizing the interactive and immersive experience. By presenting the information in this order, the author builds up the importance and appeal of the museum to the reader.