1.
When was Maurice Lacroix founded?
Correct Answer
A. 1975
Explanation
Maurice Lacroix, the esteemed Swiss luxury watch brand, was founded in the year 1975. Established with a commitment to precision and craftsmanship, the brand has since become synonymous with high-quality timepieces, earning a distinguished place in the horology world.
2.
Which country did Maurice Lacroix launch its first model?
Correct Answer
D. Australia
Explanation
Maurice Lacroix made its inaugural mark in the world of watchmaking by launching its first model in the picturesque continent of Australia. This strategic move laid the foundation for the brand's global journey, marking the beginning of its legacy in crafting exquisite timepieces.
3.
In how many country was Maurice Lacroix company located by 2010?
Correct Answer
C. 60
Explanation
Maurice Lacroix, renowned for its Swiss precision, has established a global footprint with a presence in an impressive 60 countries with 4,000 shops all around the world. This expansive reach underscores the brand's international acclaim, making it a symbol of sophistication and elegance on a worldwide scale.
4.
Where is Maurice Lacroix headquarters located?
Correct Answer
C. Zurich
Explanation
The headquarters of Maurice Lacroix is situated in the horological heartland of Zurich. Nestled in this Swiss city known for its watchmaking heritage, the headquarters serves as the epicenter of innovation and design, reflecting the brand's commitment to excellence.
5.
Why did Maurice Lacroix facility in Saignelegier cease producing for third party?
Correct Answer
D. They were not successful
Explanation
The Maurice Lacroix facility in Saignelegier ceased producing for third parties due to their pursuit of excellence. Uncompromising in their standards, the decision stemmed from a commitment to maintaining the brand's exceptional quality, and, unfortunately, the collaboration was not successful in meeting these rigorous standards.
6.
Maurice Lacriox collaborated with who regarding brand endorsement?
Correct Answer
A. Justin Rose
Explanation
Maurice Lacroix engaged in a prestigious collaboration with British golfer Justin Rose for brand endorsement. The partnership highlighted shared values of precision, dedication, and a pursuit of perfection, echoing the qualities inherent in both the golfer's game and the brand's horological creations.
7.
Maurice Lacroix is best known for what?
Correct Answer
D. Luxury brand of swiss watches
Explanation
Maurice Lacroix has garnered acclaim and recognition as a luxury brand of Swiss watches. Celebrated for their impeccable craftsmanship, precision movements, and timeless design, the brand stands as a symbol of opulence in the world of haute horlogerie.
8.
Maurice Lacroix is an official watch partner of?
Correct Answer
A. F.C Barcelona
Explanation
As an official watch partner, Maurice Lacroix proudly associates itself with the prestigious F.C Barcelona. This partnership aligns the brand with the world of sports and enhances its visibility through collaborations and special edition timepieces dedicated to the esteemed football club.
9.
What was the name of the first full in-house movement Maurice Lacroix introduced in 2006?
Correct Answer
A. Les Mecaniques
Explanation
In 2006, Maurice Lacroix introduced their first full in-house movement called Les Mecaniques. This movement was a significant milestone for the brand as it showcased their ability to design and manufacture their own movements, rather than relying on external suppliers. Les Mecaniques represented a new level of craftsmanship and expertise for Maurice Lacroix, solidifying their position as a respected watchmaker in the industry.
10.
Approximately how many employees does Maurice Lacroix have worldwide, as of 2010?
Correct Answer
D. 220
Explanation
Maurice Lacroix, recognized for its commitment to precision over mass production, maintains a workforce of approximately 220 employees worldwide. This selective team ensures a focus on quality, craftsmanship, and attention to detail, contributing to the brand's reputation as a distinguished watchmaker.