1.
Examples of mass media are:
Correct Answer(s)
A. Commercials
C. Newspapers
D. Films
E. Documentaries
Explanation
any written or video form that a population consumes is mass media, even documentaries because editors decide what the audience sees.
2.
Mass media has an influence on:
Correct Answer(s)
A. Fashion
B. Modern culture
C. Food
D. Politics
Explanation
Media effects everything, people get ideas about clothes, food, everything from what they read and see.
3.
Media has been called the arm of democracy. What does this mean?
Correct Answer
B. Freedom of speech in media allows people to keep political members and ideas in check
Explanation
While these all may be partially true media, is meant to level the playing field so average people can combat government corruptness.
4.
Media decides what's important and what's what's not important. What's important right now?
Correct Answer(s)
B. Looking at animals
C. Body image
E. Having interesting names for your kids
Explanation
this is an arguable question, but animals, body image and celebrity babies have been all over popular media lately.
5.
When did Media saturation occur?
Correct Answer
C. 1980s
Explanation
The 1980s was the beginning of the media expansion. Everyone had a tv and the channels started to become diverse so people from different backgrounds and income levels would all find programming that applied to them.
6.
What theory argues that because people seek out information that they already believe, media has little effect on most people.
Correct Answer
A. Limited-effect theory
Explanation
this theory doesn't hold much water because people are also influenced through people who were influenced by media. Even if people believe they are their own individual unaffected by the masses, this is a ridiculous idea everything builds off of everything else.
7.
Some films with major influence on society:
Correct Answer(s)
A. JFK, the government became more transparent
C. Bambi, decrease in hunting
D. The Deer Hunter, more deaths from Russian Rulet
F. Fight Club, fight clubs formed
Explanation
These are only small examples of media's effect of society
8.
Audiences infer the portrayed world upon the real world, according to what theory?
Correct Answer
C. Cultivation theory
Explanation
Cultivation theory suggests that audiences form their perception of the real world based on the content they consume in the media. This theory argues that prolonged exposure to media messages, particularly those found in television, can shape individuals' beliefs, attitudes, and values, leading them to perceive the world in a manner consistent with the media's portrayal. This theory emphasizes the role of media in shaping individuals' understanding of reality and highlights the potential for media to cultivate certain beliefs and behaviors among audiences.
9.
What theory tells of the media's ability to manipulate audience interpretation of a media message through careful control of angles, facts, opinions, amount of coverage?
Correct Answer
A. Framing
Explanation
Framing theory explains how the media can influence audience interpretation of a message by carefully controlling various aspects such as angles, facts, opinions, and the amount of coverage. This theory suggests that the way information is presented can shape how people perceive and understand it. By highlighting certain aspects or presenting information in a particular context, the media can influence the audience's interpretation and understanding of the message.
10.
Which songs created real influence in the world?
Correct Answer(s)
A. Sam Cooke- 'a change is gonna come', helped expose segregation
C. Macklemore & Ryan Lewis feat. Mary Lambert- 'Same Love,' stopped people from using the term gay derogatively
D. Public Enemy- 'fight the power,' got many young people interested in politics at a time when it was an old bous club
Explanation
Many songs influence people, but only some leave a lasting message.