2-4. Email Marketing - Marketing Numerique - Idsa

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| By Sophieattia
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Sophieattia
Community Contributor
Quizzes Created: 1 | Total Attempts: 112
Questions: 5 | Attempts: 112

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Email Marketing Quizzes & Trivia

Est-ce que l'email marketing est mort? Comment l'utiliser ? Quels sont les taux d'impact


Questions and Answers
  • 1. 

    L'email marketing

    • A.

      Est un outil totalement dépassé à ne plus utiliser

    • B.

      Reste efficace en fidélisation de clients

    • C.

      Fonctionne bien en BtoB

    • D.

      Fonctionne bien sur les 12-17 ans

    Correct Answer(s)
    B. Reste efficace en fidélisation de clients
    C. Fonctionne bien en BtoB
    Explanation
    L'email marketing reste efficace en fidélisation de clients car il permet d'envoyer des messages personnalisés et ciblés aux clients existants, ce qui peut renforcer leur engagement et leur fidélité à la marque. De plus, l'email marketing permet de maintenir une communication régulière avec les clients, en leur envoyant des offres spéciales, des informations sur les nouveaux produits ou des rappels de rendez-vous. En ce qui concerne le BtoB, l'email marketing fonctionne bien car il permet de toucher directement les décideurs et les professionnels dans les entreprises, en leur fournissant des informations pertinentes et en les incitant à prendre des mesures.

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  • 2. 

    L'objet de l'email est plus important que le contenu

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement is true because it states that the object of the email is more important than the content. This means that the subject or purpose of the email holds more significance than the actual message or information contained within it. This could imply that the main goal of the email is to convey a specific message or request, rather than providing detailed content or information.

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  • 3. 

    Il est recommandé d'envoyer un emailing depuis Outlook ou Gmail

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    It is not recommended to send an email from Outlook or Gmail.

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  • 4. 

    Il existe des plateformes d'envoi gratuites

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    There are free sending platforms available.

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  • 5. 

    Le taux moyen de clic sur un emailing est de 

    • A.

      3%

    • B.

      20%

    • C.

      70%

    Correct Answer
    A. 3%
    Explanation
    The correct answer is 3% because it is the average click-through rate for an email campaign. This means that, on average, 3% of the recipients of the email will click on a link within the email. This is a common benchmark in the industry and can vary depending on factors such as the quality of the email content, the target audience, and the effectiveness of the call-to-action.

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