Pathos, Ethos And Logos Advertisement Quiz
-
Which type of rhetoric is most strongly used in this advertisement?
-
Logos
-
Ethos
-
Pathos
-
.png "Which type of rhetoric is most strongly used in this advertisement?")
About This Quiz
Identify which type or types of rhetoric are being used in each advertisement.
Quiz Preview
- 2.
Which type of rhetoric is most strongly used in this advertisement?
-
Logos
-
Ethos
-
Pathos
Correct Answer
A. PathosExplanation
The primary focus of the add is on the baby and the accompanying text: "Michelen, because so much is riding on your tires." The implicit message is 'buy our tires, so your child doesn't get killed.' This is a highly emotional appeal, so it's best categorized as pathos or a pathetic appeal.Rate this question:
-
- 3.
Which type of rhetoric is most strongly used in this advertisement?
-
Logos
-
Ethos
-
Pathos
Correct Answer
A. EthosExplanation
This is a typical negative political add, in which no real issue is addressed; instead the credibility, trustworthiness and general likeability of a candidate is called into question. Therefore, this is an appeal to ethos.Rate this question:
-
- 4.
Which two types of rhetoric are most strongly used in this advertisement? (The number on the left is 35%, not 5%)
-
Logos and ethos
-
Ethos and pathos
-
Pathos and logos
Correct Answer
A. Pathos and logosExplanation
The percentages represent a logical appeal while the bloody belt appeals more to out fear, which is an emotion. Therefore, logos and pathos are the primary methods of rhetoric in the image.Rate this question:
-
- 5.
Which two types of rhetoric are most strongly used in this advertisement?
-
Logos and ethos
-
Ethos and pathos
-
Pathos and logos
Correct Answer
A. Ethos and pathosExplanation
The image attempts to build a positive perception of Obama as forward-thinking by having him appear as though he is looking off in to the distance, which is presumably the future based on the text. The add wants us to build an emotional connection with Obama, so it is both ethos and pathos because that emotional connection also makes us more likely to trust him.Rate this question:
-
- 6.
Which two types of rhetoric are most strongly used in this advertisement?
-
Logos and ethos
-
Ethos and pathos
-
Pathos and logos
Correct Answer
A. Logos and ethosExplanation
The text is an appeal to logos because it explains logically why upgrading to Vista makes little sense when you could just get a mac, which is implicitly more advances, "upgrade past it", and also said to be "simpler, more powerful and a lot more fun."
The image on the left builds credibility for mac because the representative of mac is better dressed, more confident, and in better shape, which are all things that tend to make us trust someone more (maybe they shouldn't, but they do . . . ask me about the "Halo Effect" if your curious about undue credibility).Rate this question:
-
.png "Which type of rhetoric is most strongly used in this advertisement?")
.png "Which two types of rhetoric are most strongly used in this advertisement? (The number on the left is 35%, not 5%)")
.png "Which two types of rhetoric are most strongly used in this advertisement?")
Quiz Review Timeline (Updated): Mar 21, 2023 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
-
Current Version
-
Mar 21, 2023Quiz Edited by
ProProfs Editorial Team -
Oct 04, 2016Quiz Created by
Schroeders
Back to top