Entrepreneurship Exam: Hardest Quiz!

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  • 1/60 Questions

    Qualified employees are an important human resource.

    • True
    • False
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About This Quiz


Entrepreneurship is the procedure of starting a business or other organization. The business must be able to make a profit. The term entrepreneur encompasses an entity to transform technologies or inventions into services and goods. This quiz calls for a decent comprehension of primary research, market segmentation, the number one characteristic shared by successful entrepreneurs, and what conditions are necessary for a business. You should absolutely complete this useful quiz. Give it a shot.

Entrepreneurship Exam: Hardest Quiz! - Quiz

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  • 2. 

    The goal of Social Entrepreneurship is to create innovative, sustainable, effective, and scalable solutions to social problems

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Social entrepreneurship aims to address social problems through innovative and sustainable solutions. By focusing on creating effective and scalable solutions, social entrepreneurs strive to make a lasting positive impact on society. Therefore, the statement that the goal of social entrepreneurship is to create innovative, sustainable, effective, and scalable solutions to social problems is true.

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  • 3. 

    The best product an entrepreneur can offer is:

    • The cheapest product.

    • The product with the most features.

    • The product that best solves the customer's problem

    Correct Answer
    A. The product that best solves the customer's problem
    Explanation
    The best product an entrepreneur can offer is the one that best solves the customer's problem. This is because customers are looking for solutions to their problems, and if a product can effectively address their needs and provide value, it is more likely to be successful. Offering the cheapest product may attract some customers initially, but if it does not fulfill their requirements, they will not be satisfied. Similarly, having the most features may seem appealing, but if those features do not align with the customer's needs, they are not valuable. Therefore, the product that best solves the customer's problem is the most ideal choice.

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  • 4. 

    A definition of social entrepreneurship is to adopt a mission to create and sustain social value.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement defines social entrepreneurship as adopting a mission to create and sustain social value. This means that social entrepreneurs are individuals or organizations that aim to address social issues and make a positive impact on society. They focus on creating innovative solutions and sustainable business models to tackle social problems and bring about positive change. Therefore, the statement is true as it accurately describes the concept of social entrepreneurship.

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  • 5. 

    Just as entrepreneurs change the face of business, social entrepreneurs act as the change agents for society

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Social entrepreneurs are individuals who identify social problems and use entrepreneurial principles to create innovative solutions. They are driven by a desire to make a positive impact on society and bring about meaningful change. Like traditional entrepreneurs who revolutionize the business world, social entrepreneurs are change agents for society. They address pressing issues such as poverty, inequality, and environmental degradation, using their entrepreneurial mindset to create sustainable and impactful solutions. Therefore, the statement that social entrepreneurs act as change agents for society is true.

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  • 6. 

    The number one characteristic shared by successful entrepreneurs is passion for the business

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Successful entrepreneurs often have a deep passion for their business. This passion drives their motivation, determination, and commitment to overcome obstacles and achieve their goals. It fuels their creativity and innovation, allowing them to constantly improve their products or services. Passion also helps entrepreneurs to persevere through difficult times and setbacks, as they genuinely believe in the value and impact of their business. This unwavering dedication and enthusiasm are crucial for entrepreneurial success, making the statement "The number one characteristic shared by successful entrepreneurs is passion for the business" true.

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  • 7. 

    The four main characteristics of successful entrepreneurs are: passion for the business, execution intelligence, product/customer focus, and tenacity despite failure.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement is true because successful entrepreneurs typically possess a strong passion for their business, which fuels their motivation and drive. They also have execution intelligence, meaning they have the ability to effectively implement their ideas and plans. Additionally, they prioritize the needs and desires of their customers, ensuring that their products or services meet their expectations. Lastly, successful entrepreneurs demonstrate tenacity despite failure, meaning they are resilient and persistent in the face of setbacks and challenges. These four characteristics are commonly found in successful entrepreneurs.

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  • 8. 

    Profit margin is displayed as a percentage

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Profit margin is displayed as a percentage because it is a financial metric that measures the profitability of a business. It is calculated by dividing the net profit by the revenue and multiplying by 100 to express it as a percentage. This allows for easy comparison and understanding of the profitability of different businesses, as it provides a standardized measure that can be used across industries. By displaying profit margin as a percentage, it becomes more meaningful and informative for investors, analysts, and stakeholders.

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  • 9. 

    Why is it important to focus on one beachhead market?

    • It's NOT important to focus on one beachhead market.

    • Your startup has a better chance of establishing a strong market position.

    • Your startup has a better chance of failing

    Correct Answer
    A. Your startup has a better chance of establishing a strong market position.
    Explanation
    Focusing on one beachhead market allows a startup to concentrate its resources and efforts on a specific target audience. By doing so, the startup can better understand the needs and preferences of this market, tailor its product or service accordingly, and establish a strong market position. This focused approach increases the chances of success as the startup can build a loyal customer base, gain a competitive advantage, and potentially expand into other markets in the future.

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  • 10. 

    How does your product over here get to your customers over there?

    • Revenue Streams

    • Customer Segments

    • Distribution channels

    • Funnels

    Correct Answer
    A. Distribution channels
    Explanation
    Distribution channels refer to the various ways through which a product or service reaches the customers. It includes the entire process of delivering the product from the manufacturer or producer to the end-users. Distribution channels can be direct, such as selling through company-owned stores or online platforms, or indirect, such as using wholesalers, retailers, or distributors. By having effective distribution channels, a company can ensure that its product reaches the target customers in a timely and efficient manner, thereby maximizing sales and revenue.

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  • 11. 

    According to the class, entrepreneurship has historically had a:

    • Major impact on the economy and minor impact on society

    • minor impact on both the economy and society

    • major impact on both the economy and society

    • No impact on either the economy or society

    Correct Answer
    A. major impact on both the economy and society
    Explanation
    Entrepreneurship has historically had a major impact on both the economy and society. This is because entrepreneurs are responsible for creating new businesses, products, and services, which stimulate economic growth and job creation. Additionally, entrepreneurs often bring about innovative solutions to societal problems, leading to social progress and improvement in people's lives. Therefore, entrepreneurship plays a significant role in driving economic development and shaping society.

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  • 12. 

    A break-even analysis lets you know how many units of stuff—say, how many ham sandwiches, iPhone apps, bike pumps or hours of consulting services—you must sell in order to cover your costs

    • True

    • False

    Correct Answer
    A. True
    Explanation
    A break-even analysis is a tool that helps determine the point at which a business or project will start generating profit, covering all costs. It calculates the number of units or services that need to be sold in order to reach this break-even point. Therefore, the given statement is true as a break-even analysis does indeed provide information on the number of units or services that need to be sold to cover costs.

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  • 13. 

    The number one characteristic shared by successful entrepreneurs is:

    • A charismatic personality

    • Passion for the business

    • A desire to employ other people

    • A desire to fulfill a lifetime dream

    Correct Answer
    A. Passion for the business
    Explanation
    Successful entrepreneurs often possess a deep passion for their business. This passion fuels their motivation, determination, and perseverance, which are crucial for overcoming challenges and setbacks. It drives them to constantly learn, innovate, and improve, ensuring the success and growth of their venture. Passion also enables entrepreneurs to effectively communicate their vision, attract investors and customers, and inspire their team. Without a true passion for their business, entrepreneurs may struggle to stay committed, make tough decisions, and weather the inevitable storms of entrepreneurship.

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  • 14. 

    Kendall Toms recently launched a medical startup. He is very excited about the business because he strongly believes that the products his firm is working on will make a positive differences in peoples' lives. Kendall's excitement results from which of the following characteristics of entrepreneurs?

    • Passion for the business

    • Tenacity despite failure

    • Desire to gain financial rewards

    Correct Answer
    A. Passion for the business
    Explanation
    Kendall Toms' excitement is most likely driven by his passion for the business. This can be inferred from the statement that he strongly believes that the products his firm is working on will make a positive difference in people's lives. This indicates that he is motivated and enthusiastic about the potential impact of his business, which aligns with having a passion for the business.

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  • 15. 

    Which type of intellectual property protects secrets of value?

    • Trademark

    • Patent

    • Trade Secrets

    • Copyright

    Correct Answer
    A. Trade Secrets
    Explanation
    Trade secrets protect secrets of value, such as formulas, processes, or business strategies, from being disclosed or used by others without permission. Unlike patents or trademarks, trade secrets do not require registration or public disclosure. Instead, they rely on maintaining secrecy and taking reasonable measures to protect the information. This allows businesses to gain a competitive advantage by keeping valuable information confidential and preventing competitors from accessing or using it.

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  • 16. 

    Entrepreneurs are born not made.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement "Entrepreneurs are born not made" implies that individuals possess inherent traits and qualities that make them naturally inclined to be successful entrepreneurs. However, this answer is incorrect. While some people may have certain characteristics that lend themselves to entrepreneurship, such as creativity or risk-taking, entrepreneurship is a skill that can be learned and developed. Many successful entrepreneurs have acquired knowledge, skills, and experiences through education, training, and practice. Therefore, the correct answer is False.

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  • 17. 

    Market segmentation is:

    • Plan to hire sales staff

    • Analysis of company marketing programs

    • Categorization of markets and end users for a product 

    Correct Answer
    A. Categorization of markets and end users for a product 
    Explanation
    Market segmentation is the process of dividing a market into distinct groups or segments based on certain characteristics or criteria. This categorization allows companies to better understand their target audience and tailor their marketing efforts to meet the specific needs and preferences of each segment. By identifying different market segments and their corresponding end users, companies can develop more effective marketing strategies, improve customer satisfaction, and ultimately increase sales and profitability.

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  • 18. 

    Competitors never join together in order to grow awareness of their industry.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Competitors often join together in order to grow awareness of their industry. This can be done through industry associations, trade shows, or collaborative marketing campaigns. By working together, competitors can pool their resources and expertise to promote the industry as a whole, benefiting all participants. This can help attract new customers, increase public perception, and foster innovation within the industry. Therefore, the statement that competitors never join together to grow awareness of their industry is false.

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  • 19. 

    Suppose you are a Small Business Development Center counselor and you're looking at the personality profiles of five potential entrepreneurs.  Based on the profiles, which individual has the most desirable mix of personal characteristics to become a successful entrepreneur?

    • Candidate A: creative, decisive, moderate risk taker

    • Candidate B: seeks recognition, self-starter, strong work ethic

    • Candidate C: visionary, high risk taker, lazy

    Correct Answer
    A. Candidate A: creative, decisive, moderate risk taker
    Explanation
    Candidate A has the most desirable mix of personal characteristics to become a successful entrepreneur because being creative allows for innovative problem-solving and idea generation, being decisive helps in making quick and effective decisions, and being a moderate risk taker indicates a willingness to take calculated risks without being overly reckless. These qualities are important for entrepreneurial success as they foster adaptability, confidence, and the ability to navigate challenges and opportunities in the business world.

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  • 20. 

    ________ is the process of creating something new, which is central to the entrepreneurial process.

    • Modernism

    • Execution

    • Creativity

    • Innovation

    Correct Answer
    A. Innovation
    Explanation
    Innovation is the process of creating something new, which is central to the entrepreneurial process. It involves introducing new ideas, products, services, or processes that bring about positive change and offer unique solutions to existing problems or needs. Innovation is essential for entrepreneurs as it allows them to differentiate themselves in the market, gain a competitive advantage, and drive growth and success in their ventures. It involves thinking outside the box, being open to new possibilities, and taking calculated risks to bring about meaningful and impactful innovations.

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  • 21. 

    Jim Brill is the founder of a company named Extreme Sports Supreme.  The company makes products for extreme sports enthusiasts such as BMX bikers, hang gliders, parasailers, and surfers.  Jim wants his company to pursue a high level of corporate entrepreneurship.  To achieve that goal, Jim's firm should be:  

    • Innovative, risk averse, and take a "wait and see" posture

    • Take a "wait and see" posture, innovative, and risk taking

    • Proactive, not innovative, and risk taking

    • Proactive, innovative, and risk taking

    Correct Answer
    A. Proactive, innovative, and risk taking
    Explanation
    Jim Brill wants his company to pursue a high level of corporate entrepreneurship. This means that the company should be proactive in seeking out new opportunities and taking risks. Being proactive involves actively searching for and seizing opportunities, rather than waiting for them to come. Additionally, the company should be innovative, constantly coming up with new and creative ideas to stay ahead in the market. Finally, being risk-taking means being willing to take calculated risks in order to achieve growth and success. Overall, Jim's firm should be proactive, innovative, and risk-taking to achieve a high level of corporate entrepreneurship.

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  • 22. 

    The four characteristics of successful entrepreneurs are:

    • Passion for the business, is on the cutting edge of technological change, is very charismatic, and tenacity despite failure

    • Young and energetic, passion for the business, product/customer focus, and seeks recognition

    • Passion for the business, tenacity despite failure, product/customer focus, and execution intelligence

    • Is on the cutting edge of technological change, is forward thinking, tenacity despite failure, and product/customer focus

    Correct Answer
    A. Passion for the business, tenacity despite failure, product/customer focus, and execution intelligence
    Explanation
    The correct answer is "passion for the business, tenacity despite failure, product/customer focus, and execution intelligence." This answer encompasses the key characteristics of successful entrepreneurs. Having a passion for the business is important as it drives motivation and commitment. Tenacity despite failure is crucial because entrepreneurship is often accompanied by setbacks and challenges. Product/customer focus ensures that the entrepreneur is attentive to the needs and preferences of their target market. Lastly, execution intelligence refers to the ability to effectively implement plans and strategies, which is essential for achieving success in business.

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  • 23. 

    Which type of intellectual property protects inventions?

    • Trademark

    • Patent

    • Trade Secrets

    • Copyright

    Correct Answer
    A. Patent
    Explanation
    A patent is a type of intellectual property that protects inventions. It gives the inventor the exclusive rights to make, use, and sell their invention for a certain period of time. This protection allows inventors to profit from their inventions and encourages innovation by providing a legal framework for inventors to safeguard their ideas. Trademarks, trade secrets, and copyright, on the other hand, protect different types of intellectual property such as logos, brand names, confidential information, and creative works respectively.

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  • 24. 

    Rafael, a PhD student in linguistics at ITESM, invents a new language processing technology. His roommate, a computer science PhD student, suggests to him that the technology is ideal for debugging software code. Rafael's teammate from the ITESM chess club, who works part-time editing scientific articles, believes that the technology will revolutionize publishing. Rafael's girlfiend, who teaches Spanish at Harvard, insists the technology's killer app is in foreign language teaching.Excited, Rafael is determined to start a company. He asks to meet Rodrigo Blanco to get advice on finding investors.Rafael explains to Rodrigo that the technology is so versatile that he wants to start meeting investors immediately. He would use the funds to build three products for three different applications: software development, publishing, and language teaching.He adds that competition is heating up – he knows of a similar group at Caltech that's about to disclose its language processing inventions. Therefore, it is imperative to attack as many markets as possible and as quickly as possible.What should Rodrigo advise Rafael to do?

    • Raise even more money than initially desired because the opportunity is so immense that there's no time to waste

    • Immediately recruit engineers to build the three different products for free in return for equity in Rafael's company. This would save Rafael time from having to meet and convince investors and would protect more ownership for Rafael and his founding team.

    • Focus on one market and become really good at it to dominate that space, instead of using a mermaid strategy.

    Correct Answer
    A. Focus on one market and become really good at it to dominate that space, instead of using a mermaid strategy.
    Explanation
    The correct answer advises Rafael to focus on one market and become really good at it in order to dominate that space, instead of using a mermaid strategy. This means that instead of trying to attack multiple markets simultaneously, Rafael should concentrate his efforts on one market and strive to excel in it. By doing so, Rafael can establish a strong presence and gain a competitive advantage in that specific market, increasing the chances of success for his company. This approach allows for better resource allocation and a more targeted strategy, ultimately increasing the likelihood of achieving market dominance.

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  • 25. 

    Chad and Allison Druxman launched a firm several years ago and have been particularly successful in introducing new products to the marketplace. One thing that Chad and Allison are particularly good at is translating their thoughts, creativity, and imaginations into products that reach the marketplace. The ability to make this happen is most closely related to which of the following characteristics of successful entrepreneurs? 

    • Passion for the business

    • Execution intelligence

    • Tenacity despite failure

    • A desire for recognition

    Correct Answer
    A. Execution intelligence
    Explanation
    Execution intelligence refers to the ability to effectively translate ideas and plans into action. In the given scenario, Chad and Allison's success in introducing new products to the marketplace suggests that they possess this characteristic. They are able to turn their thoughts, creativity, and imaginations into tangible products that reach the market, indicating their strong execution intelligence. Passion for the business, tenacity despite failure, and a desire for recognition may also be important traits for successful entrepreneurs, but in this case, execution intelligence is the most closely related characteristic.

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  • 26. 

    Which type of intellectual property protects branding?

    • Trademark

    • Patent

    • Trade Secrets

    • Copyright

    Correct Answer
    A. Trademark
    Explanation
    A trademark is a type of intellectual property that protects branding. It allows businesses to protect their brand names, logos, slogans, and other distinctive marks that identify their products or services. Trademarks help consumers recognize and distinguish between different brands, ensuring that they are not confused or misled. By registering a trademark, a business gains exclusive rights to use that mark and can take legal action against anyone who infringes on those rights. This protection helps businesses build and maintain their brand reputation and prevents others from using similar marks that could cause confusion in the marketplace.

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  • 27. 

    Starbucks is a firm that is proactive, innovative and risk-taking. From this description, we can most accurately conclude that Starbucks has a high level of:

    • Inventive zeal

    • Risk

    • Entrepreneurial intensity

    • Power

    Correct Answer
    A. Entrepreneurial intensity
    Explanation
    Based on the description provided, we can conclude that Starbucks has a high level of entrepreneurial intensity. This is because the company is described as proactive, innovative, and risk-taking, which are key characteristics of entrepreneurial behavior. Entrepreneurial intensity refers to the extent to which a firm exhibits these entrepreneurial traits, and Starbucks fits this description by actively seeking new opportunities, being creative in their approach, and being willing to take risks in order to achieve success.

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  • 28. 

    How many markets should a startup initially attack?

    • More than 3 markets, so that demand for the startup's products is fully satisfied.

    • 2-3 markets, for this number is both manageable and has more potential than just attacking 1 marke

    • 1 market

    Correct Answer
    A. 1 market
    Explanation
    A startup should initially attack one market because it allows them to focus their resources and efforts on a specific target audience. By concentrating on one market, the startup can better understand the needs and preferences of their customers, tailor their products or services accordingly, and establish a strong presence in that market. This approach enables the startup to build a solid foundation and gain a competitive advantage before expanding into additional markets.

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  • 29. 

     In entrepreneurship, the concept of the beachhead market represents:

    • A follow-on market once the startup has already established itself in one market

    • The first market to enter and seek to dominate; a market from which to extend into follow-on markets

    • The market with the lowest CAGR (compound annual growth rate)

    • The market with the highest CAGR (compound annual growth rate)

    Correct Answer
    A. The first market to enter and seek to dominate; a market from which to extend into follow-on markets
    Explanation
    The concept of the beachhead market in entrepreneurship refers to the first market that a startup enters with the intention of dominating it and using it as a launching pad to expand into other markets. This market is seen as a strategic entry point that allows the startup to establish a strong foothold and gain momentum before venturing into additional markets. By successfully dominating the beachhead market, the startup can build credibility, generate revenue, and gather resources that can be used to fuel growth in other markets.

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  • 30. 

    The three primary reasons that people become entrepreneurs and start their own firms are to:

    • Pursue their own ideas, realize financial rewards, and eliminate risk in their lives

    • Do what they were "born" to do, be their own boss, and capture more of the spotlight

    • Capture more of the spotlight, pursue their own ideas, and take big risks

    • Be their own boss, pursue their own ideas, and realize financial rewards

    Correct Answer
    A. Be their own boss, pursue their own ideas, and realize financial rewards
    Explanation
    The correct answer is "be their own boss, pursue their own ideas, and realize financial rewards." This answer aligns with the typical motivations of entrepreneurs. Many individuals choose to start their own businesses because they want to have control over their work, pursue their own passions and ideas, and potentially achieve financial success. Being their own boss allows entrepreneurs to have autonomy and make decisions based on their own vision and values. Pursuing their own ideas gives them the opportunity to innovate and create something new. Realizing financial rewards is often a driving factor as entrepreneurs hope to reap the benefits of their hard work and successful ventures.

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  • 31. 

    Tahoe Trips & Trails, a company mentioned in Chapter 1, leads multiday outdoor adventure trips for private groups and corporate clients to Lake Tahoe, Yosemite, Death Valley, and similar locations.  The company was started by Hanna Sullivan, an individual that gave up a prestigious job with a private investment company because Tahoe Trips & Trails better accommodates her personal lifestyle.  Tahoe Trips & Trails is an example of a ________ firm.

    • entrepreneurial

    • Salary-substitute

    • Standard-of-living

    • Lifestyle

    Correct Answer
    A. Lifestyle
    Explanation
    Tahoe Trips & Trails is an example of a lifestyle firm because it was started by Hanna Sullivan, who chose to give up a prestigious job to create a company that aligns with her personal lifestyle. This suggests that the company was not solely motivated by financial gain or traditional business goals, but rather by the desire to create a business that reflects and accommodates Hanna Sullivan's personal preferences and values.

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  • 32. 

    The number one reason that people become entrepreneurs is to pursue financial rewards.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The given statement is "The number one reason that people become entrepreneurs is to pursue financial rewards." The correct answer is False. This means that the statement is not true. The explanation for this is that while financial rewards can be a motivation for some entrepreneurs, it is not the only reason why people become entrepreneurs. Other reasons can include pursuing a passion, having control over their own work, or making a positive impact on society.

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  • 33. 

    Which type of intellectual property protects creative work by humans?

    • Trademark

    • Patent

    • Trade Secrets

    • Copyright

    Correct Answer
    A. Copyright
    Explanation
    Copyright is a type of intellectual property that protects creative work by humans. It gives the creator exclusive rights to reproduce, distribute, and display their work. This includes literary works, music, art, films, and other forms of creative expression. Copyright ensures that creators have control over their work and can benefit from its use and distribution.

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  • 34. 

    Primary customer research is:

    • Reading market research reports

    • Speaking directly with customers

    • Reading about customers in third party sources

    • Studying the competition

    Correct Answer
    A. Speaking directly with customers
    Explanation
    Primary customer research involves gathering information directly from customers. This can be done through various methods such as surveys, interviews, focus groups, or observations. By speaking directly with customers, businesses can gain valuable insights into their preferences, needs, and behaviors. This direct interaction allows for a deeper understanding of customers' motivations and helps in identifying opportunities for improvement or innovation. Reading market research reports, studying the competition, and reading about customers in third-party sources can provide additional information but may not offer the same level of firsthand insight as speaking directly with customers.

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  • 35. 

     Sanjay is an entrepreneur who graduated from Tec fifteen years ago. He studied mechanical engineering and dreamed of becoming a professor. But the allure of Wall Street was just too much. He joined Goldman Sachs and in his fifteen years at the firm made a remarkable career.The long hours and lack of flexibility finally exhausted Sanjay's passion for finance. He retired and opened his own business – a Ferrari dealership in Boston. He had met many wealthy people as a banker and knew that many of them wanted a local Ferrari dealership.It's 5pm on the opening day. Sanjay is excited, but concerned. He hasn't had a single visitor yet. Suddenly, an Audi A4 arrives at the dealership. Turns out, Sanjay's Tec classmate Ana, who had heard of the opening in the local newspaper, came to visit and congratulate. Ana also wondered if Sanjay could fix the Audi, offering to pay the same margin that Sanjay expects on maintenance of Ferraris.Sanjay is unsure. On the one hand, he finally has a customer, which is important. On the other hand, fixing Audis isn't the focus of the dealership. What should Sanjay do?

    • Agree to fix the Audi at the rate Ana offered. A paying customer is a paying customer.

    • Agree to fix the Audi, but charge a higher margin to compensate the Ferrari mechanics for switching to a completely different vehicle maker.

    • Thank Ana for thinking of him, but tell him that this is a Ferrari dealership and that Sanjay needs to focus on his target customer.

    Correct Answer
    A. Thank Ana for thinking of him, but tell him that this is a Ferrari dealership and that Sanjay needs to focus on his target customer.
    Explanation
    Sanjay should thank Ana for her offer and explain that his dealership is specifically focused on selling and maintaining Ferraris. By staying true to his target customer, Sanjay can ensure that he provides the best service and expertise in the luxury sports car market. While it may be tempting to take on additional business, it is important for Sanjay to maintain the integrity and specialization of his dealership.

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  • 36. 

    Which element of the marketing mix is the only one that produces revenues, instead of costs?

    • Price

    • Product

    • Place

    • Promotion

    Correct Answer
    A. Price
    Explanation
    Price is the only element of the marketing mix that produces revenues instead of costs. This is because price is the amount charged to customers in exchange for a product or service. It directly affects the revenue generated by a business as it determines the income received from each sale. The other elements of the marketing mix, such as product, place, and promotion, may incur costs for the business, but it is the price that ultimately generates revenue.

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  • 37. 

    What measures how much out of every dollar of sales a company actually keeps in earnings.

    • Profit Margin

    • Revenue

    • COGS

    • Burn rate

    Correct Answer
    A. Profit Margin
    Explanation
    Profit Margin measures how much out of every dollar of sales a company actually keeps in earnings. It is calculated by dividing the net income by the total revenue and multiplying by 100 to express it as a percentage. A higher profit margin indicates that the company is efficiently managing its costs and generating more profit from its sales.

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  • 38. 

    Mike asks Justin a follow-up question regarding an email services startup, "How big do you think this market is? Have you estimated it?"Justin replied, "It's clear that the market is absolutely huge. Google offers Gmail and is one of the world's largest companies. We don't really need to estimate the market size. Just make something great for a large market and you'll be sure to hit the jackpot."  Evaluate Justin's logic.

    • Spot on. He does have strong examples of very large companies in the space that he is targeting. This is enough evidence to know that the market is huge.

    • Correct in principle, but it would be a good idea to know how much revenue Gmail generates for Google.

    • It does not matter whether Justin is right or wrong as long as venture investors perceive the market as very large.

    • Flawed logic. Justin's argument would work if he was offering exactly the same product to the exactly the same group of users as his potential competitors. He is using the China Syndrome.

    Correct Answer
    A. Flawed logic. Justin's argument would work if he was offering exactly the same product to the exactly the same group of users as his potential competitors. He is using the China Syndrome.
    Explanation
    Justin's logic is flawed because he assumes that the success of large companies like Google in the email services market automatically guarantees success for his startup. However, the success of these companies does not necessarily translate to success for a new entrant in the market. Justin fails to consider factors such as competition, differentiation, and target audience. His argument would only be valid if his startup offered the exact same product to the exact same group of users as his potential competitors. This flawed logic is referred to as the China Syndrome.

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  • 39. 

    Jim Johnson, who is at heart a craftsperson, recently started a firm to manufacture what he believes is the safest and the most versatile snowboard available based on his knowledge. Jim's desire is to sell his snowboard to as many people as possible, because he firmly believes in the merits of his product. Jim's story best illustrates which of the following characteristics or attributes of successful entrepreneurs?

    • execution intelligence

    • A desire to be rich

    • Tenacity despite failure

    • Product/customer focus

    Correct Answer
    A. Product/customer focus
    Explanation
    Jim's story best illustrates the characteristic of product/customer focus. This is evident from his desire to sell his snowboard to as many people as possible because he firmly believes in the merits of his product. Jim's focus is on creating a safe and versatile snowboard that he believes will benefit his customers, rather than solely being driven by a desire to be rich or being deterred by failure. This demonstrates his commitment to understanding and meeting the needs and preferences of his target market, which is a key attribute of successful entrepreneurs.

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  • 40. 

    A firm's ________ is a plan for how it competes, uses its resources, structures its relationships, interfaces with customers, and creates value to sustain itself on the basis of the value it creates

    • Business model

    • Tactical model

    • Strategic plan

    • Operations model

    Correct Answer
    A. Business model
    Explanation
    A firm's business model refers to its overall plan for how it competes in the market, utilizes its resources, establishes relationships, interacts with customers, and generates value to sustain itself. It outlines the key elements and strategies that the firm employs to create and deliver value to its customers. The business model encompasses various aspects such as revenue streams, cost structure, target market, value proposition, and distribution channels. It serves as a blueprint for the firm's operations and guides its decision-making processes to ensure long-term success and profitability.

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  • 41. 

    As discussed in class, the price that an entrepreneur sets for its product has to be always less than the competitors price

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement given in the question is false. The price that an entrepreneur sets for its product does not always have to be less than the competitors' price. Pricing strategies can vary depending on various factors such as the quality of the product, target market, brand value, and differentiation. In some cases, entrepreneurs may choose to set their prices higher than their competitors to position their product as a premium offering or to reflect higher quality. Therefore, it is not always necessary for the entrepreneur's price to be less than the competitors' price.

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  • 42. 

    What determines the ratio of closed deals compared to the number of opportunities at various stages of the sales funnel?

    • Conversion rate

    • Revenue

    • Income

    • Business

    Correct Answer
    A. Conversion rate
    Explanation
    The conversion rate is the percentage of opportunities that successfully turn into closed deals. It measures the effectiveness of the sales process and indicates how well the sales team is able to convert leads into customers. By tracking the conversion rate at different stages of the sales funnel, businesses can identify areas for improvement and optimize their sales strategies to increase the number of closed deals.

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  • 43. 

    A ________ is a written document that describes all the aspects of a business venture in a concise manner.

    • Business plan

    • Business model

    • Operations plan

    • Corporate plan

    Correct Answer
    A. Business plan
    Explanation
    A business plan is a written document that describes all the aspects of a business venture in a concise manner. It outlines the goals, strategies, financial projections, and operational details of the business. It serves as a roadmap for the business owner, investors, and stakeholders, providing a clear understanding of the business's objectives and how it plans to achieve them. A business plan is essential for securing funding, attracting investors, and guiding the growth and development of the business.

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  • 44. 

    Entrepreneurs are usually moderate, rather than high, risk-takers.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Entrepreneurs are usually moderate risk-takers because they carefully assess and analyze risks before taking action. They understand that taking calculated risks is necessary for business growth and success, but they also strive to minimize potential losses by making informed decisions. High-risk behavior can lead to reckless decision-making, which is not typically characteristic of successful entrepreneurs. Therefore, entrepreneurs tend to lean towards moderate risk-taking to maintain a balanced approach towards business opportunities and challenges.

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  • 45. 

    Which projected revenue analysis was recommended by your teacher?

    • Top-down analysis

    • Bottom-up analysis

    Correct Answer
    A. Bottom-up analysis
    Explanation
    The teacher recommended the bottom-up analysis for projected revenue analysis. This approach involves starting with individual components or smaller segments of the business and then aggregating them to determine the overall revenue projection. It is considered more detailed and accurate as it takes into account specific factors and variables that may affect revenue generation. In contrast, top-down analysis involves starting with the overall market or industry and then estimating the revenue based on market trends and assumptions, which may not be as precise.

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  • 46. 

    First-time entrepreneurs should not even try to estimate the size of their market. They do not have experience sizing markets and will potentially make serious mistakes. It is much better to draw the market size number from reputable market research reports.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The given statement suggests that first-time entrepreneurs should not attempt to estimate the size of their market because they lack experience and may make significant errors. Instead, it is recommended to rely on reliable market research reports for accurate market size information. Therefore, the correct answer is False, indicating that first-time entrepreneurs should not completely avoid estimating the size of their market, but rather seek guidance from reputable sources.

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  • 47. 

    Saewon is about to graduate from the Tec Media Lab. During her time there she conducted research at the Lifelong Kindergarten group where she fell in love with making toys.She decides to start a company that would make toys for children that are 3-5 years old. Realizing that children are the end users (that is, they use the toys) and parents are the customers (that is, they pay for toys), she decides to focus her product development on creating toys that parents would love.Evaluate Saewon's product development decision.

    • Smart. She knows where the money is and goes after it.

    • She should focus on making toys that toy stores will love, because if stores don't like the toys, they won't stock them and parents won't even know these toys exist.

    • She should instead pursue an online strategy to make the toys cheaper for parents and children.

    • She should focus on the end users first, because a sustainable business is unlikely without a committed group of end users.

    Correct Answer
    A. She should focus on the end users first, because a sustainable business is unlikely without a committed group of end users.
    Explanation
    Saewon's product development decision to focus on creating toys that parents would love is not the best approach. The answer suggests that she should focus on the end users first, which are the children aged 3-5 years old. This is because without a committed group of end users, it is unlikely for the business to be sustainable. While it is important to consider the preferences of parents as customers, the ultimate success of the business relies on creating toys that children will enjoy and want to play with.

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  • 48. 

    A patent can protect your invention for a maximum of ...

    • 10 years

    • 20 years

    • 100 years

    • 1 year

    Correct Answer
    A. 20 years
    Explanation
    A patent is a legal protection granted to inventors for their inventions. It gives them exclusive rights to make, use, and sell their invention for a certain period of time. The correct answer is 20 years because under most patent systems, the maximum duration of a patent is 20 years from the filing date of the patent application. After this period, the invention enters the public domain, and anyone can use, make, or sell it without the inventor's permission.

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  • 49. 

    Kate is starting a firm in the fashion industry primarily to pursue financial rewards.  According to the class, starting a business to make a lot of money:

    • Often fails to live up to its hype, its better to enjoy what you do

    • Is the number one reason people start their own business

    • Does not rank among the top three reasons that people start their own business

    • Will always make you a billionaire

    Correct Answer
    A. Often fails to live up to its hype, its better to enjoy what you do
    Explanation
    Starting a business to make a lot of money often fails to live up to its hype, and it is better to enjoy what you do. This means that although financial rewards may be a motivation for starting a business, it is not guaranteed that pursuing money will lead to success or happiness. Enjoying the work and finding fulfillment in the chosen industry are considered more important factors for success in the long run.

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Quiz Review Timeline (Updated): Mar 21, 2023 +

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
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  • May 05, 2015
    Quiz Created by
    Rbm1

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