What’s Your Shopping Cart Persona?

1. How do you typically start a shopping trip?

I make a detailed list and stick to it religiously

I browse around and see what catches my eye

I search for the best deals and coupons first

I check what's trending online before heading out

2. You spot an item that's not on your list but looks amazing. What do you do?

Toss it in the cart without a second thought

Put it back — it's not on the list

Check if it's on sale or if there's a better price elsewhere

Research its sustainability credentials before deciding

3. What's your relationship with shopping lists?

I have a color-coded, categorized list ready to go

Lists? I prefer to wing it!

I list items and then find the cheapest version of each

I list items but always check if they're eco-friendly first

4. How do you feel about paying full price for something?

It physically pains me — I always wait for a sale

Fine, as long as it's worth the quality and ethics behind it

No problem if it's the latest trend I need right now

I'll pay full price if my research confirms it's the best option

5. What does your online shopping cart usually look like?

Packed with random things I added on a whim

Full of items I've been researching for weeks

Loaded with sale items and discount codes applied

Curated with the hottest new products I saw on social media

6. A friend recommends a product. What's your next move?

Buy it immediately — I trust their taste!

Research it thoroughly before considering a purchase

Hunt for the best price or a discount code first

Check if it's sustainably made and ethically sourced

7. How do you discover new products to buy?

Scrolling through social media and influencer posts

Browsing deal sites and clearance sections

Reading in-depth reviews and consumer reports

Stumbling across them randomly while shopping

8. What's most likely to make you abandon a purchase?

Finding out the brand has poor environmental practices

Discovering a cheaper option somewhere else

Reading a negative review that raises doubts

Seeing something newer and shinier catch my attention

9. How do you feel after making an unplanned purchase?

Thrilled and excited — spontaneity is fun!

A little guilty — I should have planned better

Annoyed if I didn't get a good deal on it

Fine, as long as it's trendy and I love it

10. What's your approach to product packaging?

I actively seek out minimal or recyclable packaging

I love beautiful, aesthetically pleasing packaging

I don't really notice — I just want the product inside

I consider it as part of my overall value assessment

11. How do you handle a 'Buy One Get One Free' offer?

Jump on it immediately — that's an amazing deal!

Only take it if I actually need both items

Grab it without thinking — more is more!

Check if the product aligns with my eco values first

12. What's your go-to strategy when shopping for clothes?

Hunt through sale racks and outlet stores for bargains

Buy whatever is trending this season on the runways

Choose sustainable, ethically made pieces that last

Grab whatever looks good on me in the moment

13. How many browser tabs do you have open when online shopping?

Dozens — comparing prices across every site

Many — researching reviews, specs, and alternatives

Just one — I find something and buy it fast

Several — checking influencer pages and trend reports

14. What motivates you most to make a purchase?

An incredible discount or limited-time offer

Knowing the product is the absolute best option available

A sudden emotional connection or excitement about the item

Knowing the brand is ethical and environmentally responsible

15. How do you feel when you find out a product you love is discontinued?

Devastated — I'll scour the internet to stock up on the last ones

Sad, but excited to find the next best thing trending

Frustrated — I'll spend hours finding the perfect replacement

Okay with it — I'll find a greener alternative anyway