What’s Your Perfect Car Interior?

1. When you first get into a car, what's the first thing you notice?

The quality and smell of the leather or upholstery

The size and resolution of the infotainment screen

How clean and uncluttered the dashboard looks

The sportiness of the seats and steering wheel

2. Which word best describes your ideal driving environment?

Opulent

Connected

Rugged

Serene

3. What kind of seat material do you prefer?

Premium hand-stitched leather with massage function

Sporty Alcantara with side bolsters for cornering

Waterproof, easy-to-clean fabric for messy adventures

Simple, high-quality fabric in a neutral tone

4. How do you feel about having lots of buttons and controls in your car?

Love it — every button should do something amazing

Fine as long as they're premium and beautifully crafted

I prefer as few as possible — keep it simple

I want quick-access controls for performance settings

5. What's your typical weekend activity?

Hiking, camping, or exploring off the beaten path

Fine dining or attending a cultural event

Attending a track day or watching motorsport

Spending quality time with family at home or a park

6. Which interior color palette appeals to you most?

Rich dark tones — black, navy, or deep burgundy

Bright accents with a dark base — sporty contrast stitching

Neutral whites, greys, and light woods

Earthy tones — browns, greens, and khaki

7. What's the most important tech feature in your ideal car?

A giant touchscreen with over-the-air updates

A premium Burmester or Bang & Olufsen sound system

Rear-seat entertainment for the kids

A performance data recorder and lap timer

8. How much storage space do you need in your car?

Tons — I carry camping gear, bikes, and muddy boots

Plenty — kids' bags, snacks, and sports equipment

Just enough — I travel light and keep it tidy

Minimal — I want a stripped-down, focused cockpit

9. What kind of lighting do you want inside your car at night?

Customizable ambient lighting in dozens of colors

Soft, warm mood lighting that feels like a luxury lounge

Subtle, minimal lighting that doesn't distract

Bright, functional lighting so I can see everything clearly

10. Which trim material would you most want on your dashboard?

Real polished wood or piano black lacquer

Carbon fiber or brushed aluminum

Matte metal or recycled sustainable material

Rugged rubber or textured plastic that can take a beating

11. How do you feel about a manual gear shifter?

Love it — nothing beats the connection of a manual gearbox

Prefer paddles on the steering wheel for sporty feel

Automatic all the way — smooth and effortless

Doesn't matter as long as it's easy for everyone in the family

12. What would you most want your car to smell like inside?

Rich, fresh leather — that new car smell

Fresh air and pine — like the great outdoors

Nothing — completely neutral and odor-free

A mild family-friendly scent, like clean linen

13. How many screens would you ideally want in your car?

As many as possible — screens everywhere!

A couple of tasteful ones integrated into the design

One large one for the driver and rear screens for kids

Just one small digital instrument cluster — keep it focused

14. What's your approach to keeping your car interior clean?

I have it professionally detailed regularly — it must be perfect

I try, but with kids it's a constant battle

Mud and dirt are part of the adventure — I clean it eventually

I keep it minimal so there's less to clean

15. If you could add one luxury feature to your car interior, what would it be?

Heated and ventilated massaging seats with memory settings

A fully integrated smart home hub and voice assistant

A built-in fridge and extra power outlets for camping gear

A sliding door and fold-flat seats for maximum family flexibility